Chapter 1461 Flowers with Brocade
Caught off guard, taking a breath, Mike widened his eyes, blinked, then stretched out the bagel in his hand and smiled politely.
"Sorry, can you please take it? I need it, uh... to deal with it."
What to deal with?
Anson took the bagel in a daze, then watched Mike walk to the corner calmly, patiently waiting for the red light to light up, the engines coming and going roared, and the crowd rushed across the zebra crossing-
"Ah! Ahhh!"
Mike shouted, like a madman, and as he shouted, he jumped up and danced with all his strength. The dark gray suit made him look particularly clumsy, but he didn't care about the surprised gaze on the street at all, and took small steps to show the pace of drunken fist.
Until all the catharsis was finished, Mike regained his peace and returned to his usual appearance, and then turned back to Anson.
Looking at Anson with a shocked face, Mike took his bagel from Anson and showed a restrained smile.
"Sorry, I have to do this or I might explode at any time."
Mike looked at Anson quietly, his eyes full of concentration and seriousness, without the storm or turbulent waves, but he could clearly feel the brightness of his eyes.
"Thank you, Anson, thank you, you saved me all year."
Anson:… “One year?”
Mike, "Yes, a whole year, no, actually three years."
Anson couldn't help it after all, and the corner of his mouth rose, "Oh, oh, I feel the pressure now, so, is this Jesus' responsibility? I never knew that I still need to be responsible for saving the world."
Mike still looks serious, "Hey, this is Spider-Man's life."
Ansen chuckled directly, "It seems that I still have a long work to complete."
Mike wondered, "What job?"
Anson, "This is the case in Hollywood. The first step is that you need to be tied to a character and expect that this character can bring yourself into the public's field of view; the second step is that you need to be unbound to this character, hoping that you will not be fixed in a character and there is no other possibility."
Mike suddenly realized, "So, this is what you've been busy with this past year?"
Originally, Anson had successfully opened up the situation with the three combos of "butterfly effect", "elephant" and "warm-warm light", but now it seems that there is still a long way to go.
Mike added, "It probably will take some time. After all, New York has just entered a new publicity model."
Looking along Mike's gaze, you can see a huge promotional poster in the most obvious position on the street. It is the stills of "Spider-Man 2" -
The promotion of "Spider-Man 2" officially kicked off.
There is no doubt that Sony Columbia is full of expectations for the box office performance of the movie and started publicity activities early; and as Spider-Man's base camp, New York has been fully launched in its overwhelming publicity, and every corner of the prime location is full of Spider-Man posters, which cannot be ignored.
Moreover, it is worth mentioning that Levi's face is also everywhere.
Generally speaking, the focus of promoting comic adaptation of superheroes is on these superheroes, so the focus of posters is often on "hero image". If you have a mask, wear a mask, and if you don't have a mask, wear a suit. In short, show the image of a superhero as much as possible.
Satisfy the audience's fantasy of superheroes. However, the situation is slightly different this time. Sony Columbia also realizes Anson's appeal. They need to build a bridge between Anson and Peter Parker. We hope that Anson's box office influence can be superimposed on "Spider-Man 2" to help the movie achieve good results.
As a result, Anson's face can be seen in the streets and alleys, and the publicity efforts are unprecedented. Sony Colombia has invested heavily in publicity and promotion—
Obviously, the behind-the-scenes game between the two CEOs still plays an important role, and the goals of Amy Pascal and Michael Linton are consistent:
"Spider-Man 2" success.
However, under the same goal, the two have their own abacus.
The same success may create completely different effects. Making a profit of $30 million is a success, and making a profit of $100 million is also a success; the box office of $300 million in North America is a success, and breaking the box office record of North American film history is another success, everything is different.
After all, "Spider-Man" has taken the lead, and its status, expectations and posture are all different.
Once the box office results of "Spider-Man 2" are lower than expected and there is no need to fail, "not succeeding enough" is a failure, and at that time, the power struggles at the top may lead to completely different results.
Michael, who has the advantage, still has room for adjustment, but Amy, who has no choice but to give in, must give it a try, which destined to be a different situation.
Previously, Michael Linton had wading away from his burden and taking risks, trying to replace Anson, but it was declared a failure and a dusty failure. This time, Michael switched to a strategy:
On the surface, Michael extended an olive branch and cooperated with Amy's publicity strategy in all aspects, and even went further, pushing Anson to the forefront, using it as the public relations face of the movie and the promotional face of the "Spider-Man" series, with a little flattering and flattering attitude to make up for his mistakes.
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Inside, this is indeed a winning strategy, which strictly binds Anson and the movie box office together, and the layers of box office pressure are all surging towards Anson, which means that Michael is in a favorable position where he can advance, attack, retreat and defend, and regains the initiative in competition.
It is natural to succeed in the box office, because the reputation of the "Spider-Man 2" series is there, Anson's previous works have achieved many successes, and Sony Columbia has paid huge pay. No matter what degree of success, it is natural, they can enjoy it with peace of mind-
No need to thank Anson.
If the box office is not that successful, it is Anson's responsibility. It is 100% Anson's mistake. Obviously, Anson's box office appeal is overestimated. Anson's arrogance and arrogance are to blatantly split the profit cake from Sony Columbia's pocket, which is obviously unreasonable.
Follow-up cooperation may require further consideration.
Simply put, the situation is getting worse and worse with flowers blooming with fire. This time Michael is more cautious and more careful and smarter.
Because Michael knew that Amy could not refuse, Amy was already tied to Anson's chariot. Even though she knew that this was a praising her, she had to bite the bullet and go into battle.
There is no way out.
Anson gently pressed the baseball cap, the shadow covering his cheeks, making sure the crowd coming and going wouldn't notice him easily, and chuckled.
"This is the first time I'm treated like this."
Previously, whether it was "Cat and Mouse Game" or "Spider-Man", Anson had created a series of box office miracles, but from the perspective of film promotion, neither investment nor effort has reached such a level. This time, Sony Columbia seemed to be out of the way and put all bets on this movie.
The situation is completely different.
Anson's face can be seen everywhere you see, everywhere and everywhere.
(This chapter ends)