Chapter 639 Pre-sale starts
#"Journey to the West: The Legend of the Next Generation" Cologne Game Exhibition#
# "Journey to the West: The Last Legend" trial party#
There are hot search entries about "Journey to the West: The Last Legend" that appeared on the hot search lists of major platforms without surprise.
Whether it is the live broadcast slice of [Yikou Meowa] or the CCTV report content, it has attracted a lot of attention from netizens.
Not only that, there were a large number of Chinese tourists at the Cologne Game Exhibition. After the videos they shot were posted online, they also received very high views.
It's hot.
"Journey to the West: The Last Legend" became popular again after the last live demonstration released. Moreover, in China, due to CCTV reports and reprints from other official media, its topic coverage is far beyond the past.
And abroad, with the DI related topics as the foundation, more foreigners who know the game "Journey to the West: The Legend of the Times" have become.
Faced with such a situation, Zhang Jianbai, who had been together before, was completely stunned by the sarcastic moment of "Journey to the West: The Last Legend" trial.
"Is it really a fucking queue for 200 meters?" Zhang Jianbai's expression was as uncomfortable as eating a fly when he spoke.
What's so great that the secretary next to him added inexplicably when he heard this: "More than 200 meters, go around and go around, there are 300 meters, right?"
This sentence made Zhang Jianbai break the defense directly, and raised his eyebrows and shouted angrily: "It seems that you are so smart. You need to remind me if it is 200 meters or 300 meters?"
On the other hand, the people on the DI side are much higher than those on Zhang Jianbo.
Seeing that Xu Xiyu once again used the method of "striking DI" to increase the popularity of its projects, the Green-haired Nose Ring can be said to be infuriated, and he wished he could eat Xu Xiyu alive to relieve the hatred in his heart!
In this kind of hatred, the green-haired nose ring man felt that there was only one thing he could do...
"You mean, they are likely to advance the work of "resisting Weigu's hyaluronic acid and superoxide dismutase" in the near future?"
"Yes, I've reminded it many times anyway. As far as I know, they have contacted people from the International Beauty Industry Peace Association.
The personnel composition of this mutual aid association comes from the diverse parity departments of major international cosmetics and skin care brands, and is in the same system as DI. "Nancy's voice came from the phone.
And the person who answered the phone was naturally Xu Xiyu.
At this time, he was sitting in a car on the street of Shanghai, with his destination at the Shanghai trial party in "Journey to the West: The Last Legend".
Nancy also knew that he was very busy now and it was not convenient to chat for a long time, so she continued to add, "Anyway, it may not take long to get related actions.
I must remind you again, if [International Beauty Industry Peace Mutual Aid Association] really publicly boycotts your raw materials, then you have a 90% chance of losing most of the overseas market..."
"I understand." Xu Xiyu heard this and reached out to pinch his eyebrows. "But if a brand wants to grow, it needs a story. If you want to create a good story, you have to pay some price and loss."
"Just understand." Nancy laughed and said nothing more. She personally believed in Xu Xiyu's ability.
"Thank you for your hard work, thank you."
"I don't need verbal thanks. If nothing unexpected happens, I will go to China for vacation this Christmas. I need a two-person world. Do you understand what I mean?"
"I don't understand, maybe you need to come here in person and explain slowly in my ear."
"Hahahaha." Nancy was very happy by this sentence. She smiled and thought of something again. She quickly added, "Oh, by the way, there is something else."
"What?"
"The popularity of "Journey to the West: The Legend of the Last Legend" is already very high. I remember you told me that this game has actually been completed, and there are only some small places that need to be modified and optimized, right?
So, if there is no problem with the sales channel, I suggest you start pre-sales in advance and do not delay until October or November. For you, this is just consuming unnecessary publicity funds.
It is mid-August now, and college will start in half a month. It is time for computer equipment to be replaced. There is a saying that if you have a hammer, you want to smash things.
Similarly, if you have a new computer, you will think about installing games. This is a good time for you to release, so don’t delay it anymore. ”
Hearing this, Xu Xiyu began to ponder.
The reason why I had previously scheduled around October and November was that I and the team that had parallel lottery could not confirm the promotion effect of "Journey to the West: The Last Legend", and I always thought about promoting it more.
But now, some things are far beyond expectations, so Nancy's words make sense.
Thinking of this, Xu Xiyu smiled and said, "You are right, I will discuss it with the team."
"I just suggest that you think about the specifics yourself, then you are busy." After Nancy said that, she hung up the phone directly. She did not have the same habit as the Chinese side. Before hanging up the phone, she had to pull it back and forth a few times.
As soon as the two hung up the phone, Shan Xinbao, who was sitting next to Xu Xiyu, said curiously: "Boss, is Nancy's plan... successful?"
"It should be considered successful. Next, it depends on the strength of the [International Beauty Industry Peace Mutual Aid Association]." Xu Xiyu nodded.
Previously, Xu Xiyu and Hu Ningwei told her when chatting with her that he would create an opportunity to let the brand "Weigu" come into the public's vision in one fell swoop.
And this opportunity is to be "boycotted".
In recent years, the West's "boycott" of Chinese brands is like advertising and sanctions are popular.
Yurun Biotech acquired by Weigu actually does not account for a large proportion of its raw material share of hyaluronic acid and superoxide dismutase in the international market.
Of course, this "not much" is compared to the entire industry. Yurun's annual revenue overseas is actually quite considerable, and its annual sales are also 100 million.
Don’t underestimate this 100 million yuan. For the manufacturing industry, this sales are not very large.
Therefore, if you really lose this market, it will actually hurt Yurun. However, Yurun is now a wholly-owned subsidiary of Weigu and has a group as a backer. No matter how painful it is, it will not hurt your muscles or bones.
Thinking of this, Xu Xiyu continued: "Nancy's family is a retail giant. She has a lot of connections and resources in the retail industry.
In the future, we will cooperate with Nancy to build Weigu’s overseas sales channels. Xinbao, if you have time to walk around with Vivi, you have to help her find someone she can trust from now on.
We have to have more trustworthy teams overseas. I just hand them over to Nancy. I am not worried. It’s not because I don’t care about her, but because I don’t care about the people around her. After all, Nancy’s main energy in the future is to be honest..."
"I understand." Shan Xinbao nodded after hearing this.
This topic ends here, even if it ends.
The driver also reminded him in time: "Boss, we are about to arrive at the trial party."
Ten minutes later...
Xu Xiyu and Shan Xinbao got out of the car and went through the internal passage to the staff resting place of the trial party.
Without letting them entertain themselves, Xu Xiyu asked, "Nothing went wrong, right?"
"No, it's very orderly. Thanks to the help of Xiao Moss's publicity and distribution department, they have more experience in organizing activities, which means that we need to do the equipment debugging and maintenance."
No mistakes, one song, one content, one in 6, one book, one bar, one reading!
"That's good." Xu Xiyu laughed from the bottom of his heart when he heard this. The people in the company seemed to have been trained.
Moreover, the benefits of each company are very high, so there is no need to make unpleasant things because of the competition for resources. Therefore, the departments of each company can calmly give full play to their advantages and cooperate in friendly cooperation.
In the past one or two years, there has always been a feeling that things are getting smoother and smoother, and any project you do is fast and good.
The only problem at present is that when starting a new project, everyone still forms a path dependence on themselves and expects them to execute it.
This point still needs to be changed, and it will be grasped from now on. If you delay it for a few years, you will not be able to make a comeback.
Speaking of which, this is a common problem for companies that develop too fast and bosses are too "capable". It’s not like Xu Xiyu’s family, all similar companies are like this.
Thinking of this, Xu Xiyu reminded: "In the past few days, we must collect all the players' trial feedback carefully and in detail, and collect all the good and bad feedback.
These are important references for our future work deployment. As the organization department of the trial club, you have heavy work tasks. ”
"I understand, don't worry."
"What batch is this?" Xu Xiyu stood in a blocking place, leaning his head toward the trial area. He saw that behind the rows of computers in the trial area, players with headphones were trying it out attentively.
"It's the third batch." The staff replied hurriedly.
Then he pointed to the area next to him and said, "Everyone who has finished the trial will invite him to fill in the feedback there, and he will also ask some questions based on their feedback."
"How much has been collected, show it to me." Xu Xiyu did not run over and asked in person, because he knew it was useless to ask himself.
After all, on earth, even a super dark man will most likely have to shout "President Egg" after seeing himself in reality and even ask for a photo.
People are so conflicted. The online slander is the online slandererer, and offline is still very real.
In this way, after looking at the scene quietly, Xu Xiyu returned to the employee resting place and looked at the feedback report.
Three days passed in a row.
"Journey to the West: The Legend" won the "Best Visual Element" award at the Cologne Game Exhibition;
"Agents" won an inexplicable "Best Diversity and Inclusion Award", and I don't know where this award came from.
As for Xu Xiyu, he went to Wuhan and Guangzhou for a walk, and then returned to the capital. The first thing I did when I returned to the capital was to convene a meeting with the senior executives of parallel lottery and the strategy department of ivy.
It is worth mentioning that the strategy department of ivy is not a separate department, but is composed of talents from each company.
The purpose of establishing this department is to provide the role of a "think tank" for the company's development.
Nowadays, except for those who cannot come for work reasons, other people in the think tank gathered in the ivy conference room.
Just like that, another two days passed.
The time has come August 19th.
[The final version of "Journey to the West: The Legend of the Next Generation"] was released on the Internet, and the release news was also released together with the promotional video.
The specific release arrangement is very simple.
Pre-sale will be launched on August 22, and special props will be given when purchasing during the pre-sale period; the national price will be divided into two levels of 268 ordinary version and 328 luxury version;
In addition, there is also a 1688 physical collection version with some limited peripherals.
As for the official launch date, it is scheduled for September 3.
That's right, after everyone's discussion, it was unanimously agreed that it could be launched.
Xu Xiyu did not adhere to the propaganda logic of "Black Myth: Wukong" on the earth, and did things according to local conditions. Part of the reason for the "propaganda period" that lasted for several years was a helpless move.
Xu Xiyu didn't have so much helplessness. At this time, "Journey to the West: The Last Legend" is very popular, the time is right, and the overall environment is also very friendly to him, so...
Do it, it's over!
(This chapter ends)