Zhang Youan is very good at leveraging power. No matter what kind of publicity he can find, he can find tricky angles.
Zhou Yan always feels that the current media is not developed enough to limit Zhang Youan's performance.
If Zhang You was placed in such a network environment more than 20 years later, he would be even more in a fish in water.
Of course, if Zhang You'an is placed in more than 20 years later, it is very likely that his propaganda methods will go astray. Because it is difficult to achieve results without following the wrong path.
This time, Zhou Yan held a concert in the Forbidden City, and Zhang Youan personally took charge of the publicity work.
It is precisely because of his own operation that this event is more popular than what Zhou Yan and CCTV had expected.
Originally, Zhou Yan just thought about leaving some tickets for Neon. After all, Neon is relatively close and the fans are strong in their willingness, so he didn't consider other countries at all.
But after Zhang Youan took over, he sold the tickets directly to North America.
There were not many tickets. A total of 240 tickets were released to North America in three games, and each ticket was not expensive, only 499 US dollars.
There were 240 tickets, and Zhang You'an divided them into four tickets, each with sixty tickets.
The first one was distributed to major bookstores in North America.
The second part was distributed to major record stores.
The third part was handed over to the TV station.
The fourth part was given to Zhou Yan’s music fans in North America.
As for the form of release of these tickets, they will be left to these organizations to arrange them themselves, regardless of whether they sell or give away, Zhang Youan doesn’t care.
"By the way, how is the sales of "Shut Island"?"
Because of the tickets, Zhou Yan thought of the novel again.
"Shut Island" was released in North America on April 18th. In the past ten days, sales data have not been released a few days ago.
"The specific data has not been released yet, but based on the existing data collected, the sales volume in the first week should be between 100,000 and 150,000 copies, and the top spot on the bestseller list has been basically determined."
"What level does this sales reach in North America?" Zhou Yan asked.
Zhang Youan said with a smile, "It's very high. North America usually produces a hardcover version first and then a paperback version. The price of a hardcover is basically twice that of a paperback."
"It means to harvest a wave of loyal fans at the beginning."
Zhang Youan nodded with a smile, "Yes, at the beginning, I must have made money from these readers who have been waiting for a long time, because they are more willing to spend money on hardcover versions. If the first issue is sold well, use paperback versions to seize the market. Your book, paperback versions should be about to come out. Books are very different from records. Many records start with very high sales, but sales will steadily decline later, even those records that are very popular and have a good reputation. The same is true for novels. Many novels sell averagely at the beginning, but their sales may become higher and higher later, and they may even stabilize at a very high sales for a long time."
Zhou Yan nodded, he understood what Zhang Youan said very well.
After all, music and novels are two different art forms, so there will be differences in the process of dissemination and sales. It is very normal for novels to experience a counter-decline when selling them.
For example, "Shut Island" has little publicity in the early stage and Zhou Yan himself has a lot of fans, so the sales in the first week are quite good.
Because sales in the first week are good, there are more bookstores looking for goods, and the exposure of "Shutland" will see a sudden increase.
Bookstores are the end of book publicity and the best-effect end.
Letting the bookstore sell books on the shelves at the door of the bookstore is better than any kind of publicity.
In the future, the sales of "Shut Island" may continue to grow.
"The new book sold very well at the Bear Bookstore this time. Harry Kane told me that in his bookstores, more than 4,000 copies of "Shut Island" were sold in the first week."
"So many?" This data also surprised Zhou Yan.
In a week, only 100,000 to 150,000 copies were sold in North America... Even if 150,000 copies were sold, the sales of Harry Kane's bookstores accounted for about 2.0%.
Zhou Yan doesn’t know how many bookstores there are in North America and how many stores there are in "Shut Island" this time, but the sales of several bookstores account for only 2% of the sales, which is a bit exaggerated no matter how you look at this data.
"It's true, Harry Kane's record bookstore, there are many fans of your book. In his store, your works are more popular than other stores. This time, thanks to the tickets we gave."
"Tickets also work?"
"I gave Harry Kane a total of fifteen tickets this time, and he took them all out to do activities. As long as you buy "Shut Island" in his bookstore, you can get a lottery opportunity, and the prize is the right to buy a ticket."
Zhou Yan smiled. No wonder Harry Kane sells a lot of stores, and it turns out that he has got so many tickets.
Zhang Youan gave the bookstore only sixty tickets in total, but he gave fifteen tickets to Harry Kane, accounting for one quarter of them.
This is what Harry Kane deserves. His Bear Records Bookstore has already gathered a large number of Zhou Yan's fans, and he has helped Zhou Yan a lot. This time, the publication of "Shut Island" was so smooth, and he was the first to be the leader.
"Harry is still not generous enough. I thought he would give it to him directly. If he wins the lottery, he still has to pay for it. This prize is not very attractive." Zhou Yan said with a smile.
"A ticket costs 500 US dollars, 15 US dollars. If he gives it out, he won't make much money this time. Moreover, just giving out purchases, everyone is already very motivated. Some people can't come to China after winning the lottery, so they sell their tickets. If they buy them for 500 US dollars, it's normal to sell more than 1,000 US dollars."
From this point of view, Harry Kane has actually given concessions to readers.
He could save the ticket and sell it for more than one thousand US dollars to make the difference.
With fifteen tickets, he can earn at least 6,000 US dollars.
For Harry Kane, it is not necessary to make such money, and he still hopes to run his record bookstore well.
Of course, although Harry Kane doesn't care that he can't make these more than 6,000 US dollars, he doesn't want to lose money. He still has to make money.
"What is the transfer of one thousand dollars?"
As the two were talking, Yang Dongsheng came over from behind. This performance in Forbidden City was still the whole process of the Forbidden City. The two sides had worked together several times and were quite familiar with each other.
"Director Yang is here." Zhang Youan smiled and explained, "I just said that the tickets for the concert were handed over to the owners of bookstores and record stores in North America. One ticket is sold for 500 US dollars, and it is easy for them to sell for more than 1,000 US dollars."
"It's so easy to sell." Yang Dongsheng was shocked, "Then don't you keep this profit yourself? You can earn at least 500 US dollars more than 200 US dollars, but more than 100,000 US dollars."
Zhang Youan smiled and said, "We can't make money all the money, and it's not too much for tens of thousands of US dollars. What I want is that these tickets can bring publicity effects when they are released. Besides, if we sell them ourselves, we may not be able to sell them so much." Zhang Youan didn't say anything later. Someone bought the tickets and sold them twice. Those music fans are acceptable and will not have any opinions. At most, it's a pity that they don't have money to buy them.
But if they directly double the ticket price to takeout, it may cause public opinion storms and music fans will also have opinions.
Just like those celebrity concerts, no matter how popular scalpers are, fans rarely attack the main owners, and they even say that the main owners have a great influence, so the scalpers can be sold even if the price is high.
But if the owner wants to directly set the ticket price at tens of thousands of yuan per ticket, he will be scolded to death soon.
At that time, even if the fans don’t scold them, the scalpers will scold them, and it will also arouse the emotions of the fans.
Let more people make money is the king of marketing. Only when more people make money will everyone be willing to promote it for you.
In fact, the price increase for the Forbidden City concert tickets in North America is even more serious than what Zhang Youan knows.
Zhang Youan's publicity was done very well this time. North American music fans pay great attention to the Forbidden City concert. Although the journey is long, because the music fans have a large base, there are always some who are capable of coming here.
However, Zhang Youan put too few tickets in North America, with a total of more than 200 tickets, and it was divided into three sessions, and some people bought several tickets at the same time.
How can you get such a small vote?
There is a huge gap between supply and demand, so there will be huge changes in prices.
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After some people got the ticket, they couldn't come to China and sold the ticket for 1,000 US dollars, but they directly increased the price and then took out the takeaway after getting the ticket.
Some tickets are sold in small numbers, and they may only get one or two thousand.
However, some tickets have been transferred a lot, and one ticket will be worth thousands of dollars in the end, especially some people who want to have a ticket that can be even more troublesome.
Most of the tickets sent are indeed connected together, but they are open when they are released. If you want to have tickets for consecutive seats, you have to find those who get the tickets.
Hardison may be the one who spends the most on the Forbidden City concert. He got six tickets in total, with an average of more than US$8,000 each. The six tickets cost more than US$50,000 in total.
And the reason why I spent so much money was because these six tickets were all in pairs.
In order to get these tickets, he spent money to ask someone to help him get them. In addition to the money for buying the tickets, he also paid the hard work.
But it's all worth it.
He and Jessica have been planning to go to China for a long time.
This time, Zhou Yan was going to hold a concert in the Forbidden City. This opportunity was really rare. Of course, he had to take Jessica over and sit together.
In fact, Hardison joined a music fan association in Y in Los Angeles, and the association also got two tickets. If he really couldn't get the ticket, Hardison would have to attack these two tickets.
Hardison was one of the first North American music fans to know about the Forbidden City concert. He learned from his friends as soon as it was announced in China.
Later, when China released the tickets, he wanted to ask someone to help grab the tickets, but he couldn't find a way.
Fortunately, some tickets were released in North America so that he and Jessica would not miss this Forbidden City concert.
In fact, if Hardison had friends in China, he could ask someone to buy tickets for him in Yanjing.
Although tickets to the Forbidden City concert are very difficult to buy, and even fewer tickets for scalpers, as long as you are willing to pay, you can still get tickets.
It doesn't cost 50,000 US dollars at all. Hardison offered 50,000 RMB, and it wouldn't be difficult to win three consecutive tickets.
In China, although scalpers are more expensive, the gap is not that big, because ordinary people can grab two tickets when they grab tickets. There are a large number of tickets in the market, and the scarcity is not as exaggerated as in North America.
If Yang Dongsheng knew that someone had spent 50,000 US dollars for six tickets, his eyes would probably fall to the ground, and he would probably want to sell the tickets he got to others.
...
In a breakfast shop at the entrance of the Central Conservatory of Music, Hardison looked at the bowl filled with white liquid in front of him and frowned and asked the man sitting opposite them, "George, are you sure this is the drink that Yanjing people drink every morning?"
George smiled, "Some Yanjing people like to drink. Do you want to try again? You will get used to it later."
Hardison pushed the bean juice forward, allowing it to be further away from itself.
He just ate a pancake that tasted very good, but the bean juice almost made him spit out the pancake.
Although Hardison learned a little Chinese, his level was not yet accessible in China, so this time he came with Jessica and specially invited him to accompany George.
George is also their fellow villager and from Los Angeles.
George left the United States and came to China two years ago.
After working as a teacher in several schools for a while, George came into contact with the job of director. Because of his language advantages, he became a place to serve tourists from English-speaking countries.
If it weren't for seeing other table guests drinking bean juice, Hardison would have suspected that George was playing tricks on him.
In fact, George is indeed teasing Hardison. Many people cannot accept the bean juice, not to mention foreigners or locals.
But Hardison said he wanted to experience the characteristics of Yanjing, so George arranged it for him.
"After breakfast, we have to go to the Central Conservatory of Music, which is the school where Y teaches. If you are lucky, you may encounter Y."
"Really?" Jessica looked expectant.
"Well, there are certain possibilities, but in most cases you can't encounter it. The Central Conservatory of Music is very small and there are not many places to visit, but the school environment is very special and the atmosphere is also very good. This morning and afternoon, the school concert hall each has a free concert. If you are interested, you can go in and watch it. This morning is the 1995 band weekly concert, and that afternoon is a concert of the new works of the composing teacher."
"Of course we have to listen." Jessica said immediately.
There is a free concert, and of course she is willing.
"Then let's go after dinner, and the morning's festival will start at nine o'clock."
"Well, you have to enter the venue early."
George nodded with a smile. It was the easiest to serve tourists like Hardison and Jessica. He had three meals and listened to two concerts. The day was over. (This chapter ends)