Chapter 670 Ace Deliveryman
[In 2018, the founder of Du Jia Banner insulted China as a "Tube Country" and filmed the "Cooking Chopsticks and Eating" advertisement, blatantly discriminating against Chinese people and Chinese culture]
[In 2019, Versace, Coach and Givenchy listed Xiangjiang, Aohua and Taiwan as countries on the T-Shanghai and official websites they produced. Moreover, Versace deliberately marked the Australian exchange in Portuguese on its official website...】
[In 2021, Balenciaga advertising model deliberately used the "squinting" style and was accused of discriminating and deliberately vilifying the image of Chinese people...]
[In 2023, Bulgari's official website listed Taiwan as a country and deliberately bolded the English name of "TAIWAN" on the Singapore page]
...
On the hot search list, under the entry #Inventory of the insulting behavior of overseas luxury brands#, all the incidents and news were dug out.
Moreover, it is not just luxury brands, but this inventory has also affected other brands in other industries, covering beauty, clothing, technology, hotels, sports and even car companies.
If you should say it, these inventory, for a considerable number of netizens, I really don’t know if it’s not counting it, and I’m shocked by taking it.
So these brands have done so many things over the years?
Even to this day, they still have not given up on the idea of "taking death" and have to jump out from time to time to do something.
However, it is still the same sentence, today is different from the past.
The above-mentioned brands, including those not mentioned, have basically been on a downward trend in recent years.
It is said that the market has lag.
But sometimes, the changes in the market will be so fast that everyone can't react.
This incident is also recorded in "Sanxing Old News".
That year, Samsung's mobile phone business once won the sales champion in the Chinese market.
As a result, a "double standard incident" of battery explosion caused it to completely lose the mainland market in just two years.
Although Samsung is still the second largest brand in the international market.
But it is undeniable that "trying to death" in the Chinese market, especially when there are "substitutes", is easy to die, and they will die quickly and be caught off guard.
Faced with this current situation, I looked at the surging public opinion on the Internet.
Any brand involved has started emergency meetings.
However, the meeting is urgent, which does not mean that all the people who hold the meeting are in a hurry.
"Everyone, I must emphasize again that Weigu is very rich. Hu Ningwei was originally a shareholder of Zhonghui Group. She has a huge amount of assets and relationship network.
Not only that, behind her is an uncrowned king of the Chinese entertainment industry, which means that Weigu also has an advantage that we do not have in terms of publicity resources!
Therefore, we cannot let public opinion continue like this and let Weigu continue to hype so much. No one knows what will happen in the future. ”
In a conference room in Shanghai, a man dressed in fine clothes was standing at a long conference table, gesturing and stressing to several foreigners who were meeting in the conference room.
This person is one of the senior executives of Kering Group's Greater China.
Kering Group is the world's third largest luxury goods giant, with many well-known brands such as GUCCI, Saint Laurent, and Balenciaga.
However, in recent years, its performance in China has continued to decline.
Therefore, the executives in Greater China are really anxious.
But as they just said, they are anxious, which does not mean that the few foreigners in the conference room will also be anxious.
Or in other words, these foreigners may be anxious, but the arrogant heart still did not give up.
I saw one of the foreigners said, "I don't think there is anything to worry about. In fact, in recent years, there are always some voices against us in the public opinion field in China.
But such voices will soon pass, and those Chinese consumers will still pursue and consume our products.
Those Chinese artists will still be proud of endorsing our brand and participating in our "show". ”
After the words came, another foreigner sneered and said to the senior Chinese male executive: "Ovi, you are too sensitive, you are as sensitive as your compatriots.
Facing some of our small accusations, you are like cats trampled on their tails, which will make you look very ridiculous, right? ”
"A little accusation?" The male executive who was called Aowei turned his head speechlessly after hearing this.
Then, he raised his hand to his head and said a little excitedly: "I must remind you that the dark history spread online is all about the bottom line of the Chinese people."
"No, no, no, this can only prove that your bottom line is too sensitive. Your heart is like glass, and it will break when you touch it. I hope you can be stronger, hahahaha..." The foreigner laughed out loud when he heard this.
The foreigners next to them also laughed.
The several Chinese executives sitting opposite them couldn't help but look at each other as they heard these laughters, and everyone saw a hint of anxiety in each other's eyes.
Of course, not all Chinese executives are like them.
Some people have begun to laugh with each other.
While laughing, he also said something like "They are right, our Chinese people are glass-hearted."
Seeing that they were talking more and more vigorously, Ovi couldn't hold back.
If you can drive it like this, it’s not a big deal!
So he left with his sleeves. When he walked to the door, he couldn't help but look at the person who was still laughing inside, saying, "When something really has a big problem, it's too late for you to regret it!"
"Hahahaha..." This sentence once again caused the people inside to laugh wildly.
Amid their laughter, several other executives who developed anxiety followed. After going out, the group went to another office.
As soon as she sat down and took a few sips of water, Ovi was about to start scolding when he heard a sentence in his ear: "Oh no!"
"What's wrong?" He felt nervous.
"Damn, Hu Ningwei really doesn't want her face. She is a very big boss. She brought the Gu Lixiati, who had just relied on "Mountain and Sea Love" to deliver the goods to the customer who bought Wei Gu's makeup box!"
"What's the matter?"
"Wait, not only Gu Lixiati, but also Meng Chengming. Meng Chengming is also singing. It's so terrible!"
"???" Aowei and others were confused. What is this?
Fortunately, the next second, they would know what was going on.
I saw a live broadcast room titled [Ace Deliveryman, applying for battle (Weigu’s makeup box, delivery in Beijing, other regions are being prepared)].
Through the live broadcast room, we can see that Hu Ningwei, who acted as the driver, Gu Lixiati, who was sitting in the co-pilot, and Meng Chengming, who was sitting in the back row.
A three-person group, singing songs and goods.
The barrage in the live broadcast room rolled like a pot of tea.
The newest ⊥Xiao⊥Speak⊥Send⊥Six⊥9⊥Book⊥⊥⊥⊥Back⊥⊥⊥⊥!
[This is the treatment of buying luxury goods? 】
[It's really a reason why it's expensive? ? 】
[No, who gave you the idea, is it okay to deliver the goods to the door? 】
[How can you do this? You can’t learn from a friend-friendly businessman and not treat customers as human beings? 】
[That is, you don’t have a little bit of a luxury brand’s Yazi (dog head)]
[On the one hand, even the counter sister dares to give customers a look, and on the other hand, the chairman brings celebrities to deliver goods to the door in person. It can only be said that the gap between brands is larger than that between people and dogs]
Seeing this barrage, Ove and his men's faces suddenly turned dark.
"I'm really afraid of anything. I know that the public opinion will definitely be able to make a living later. Now it's true."
"Isn't this the fucking thing naked? Isn't this just acting in front of consumers?"
"Acting? Yes, it's acting, but at least they are willing to act. Our brand is unwilling to act. It's like a blowjob all day long, and it's a must to disgust consumers!"
"Fuck!"
"Okay, okay, stop arguing, continue watching the live broadcast." Ovi was so angry that his brain hurt and scolded everyone.
After being scolded, several people also closed their mouths and turned their eyes to their phones again.
I saw a barrage floating by.
[If you don’t understand, just ask, when will 200 people be delivered? What if there are customers in places like Xinhua? 】
Looking at this barrage, Gu Lixiati responded with a smile: "Not all customers are given to us. Some customers are shy and do not want to appear in the live broadcast room.
Therefore, their makeup dowry will be delivered by our major account manager in person. What we give now is willing to appear on the screen. ”
After saying that, she changed the subject again, "But, let alone, there is indeed a new customer, and our Mr. Hu will indeed deliver it to the door in person later."
[Good guy, I'll give it to you too? 】
[I finally waited for this day, and Xinfu finally had free shipping, so good! 】
[Wake up, only 1.8888 million is free shipping]
[What about foreign countries? Will foreign countries give it away? 】
[What do you think? Where can anyone abroad buy it? 】
"There are really people from abroad who bought it. This time, only 126 units were sold in China. There are 73 units bought by foreign customers. In the United States alone, 12 units were sold, and 7 units were sold in Japan.
We originally thought it was bought by Chinese overseas, but after calling to confirm the information, we found that they were really foreigners. However, the price abroad is a little more expensive and tariffs are added. ”
To be honest, as a "luxury brand in China", it naturally takes its "mission" to go outward and grab the overseas market.
This is an inevitable "consumer expectations" and "a proud and demand".
Such emotions cannot be described as right or wrong, but can only be said to be true.
Therefore, when Gu Lixia mentioned that "73 sets of takeout abroad" and "all foreigners bought it", the number of barrage instantly increased.
【Really and false? Will there really be foreigners who like this? 】
[It is recommended to check out the number of views of "The China in the State" in the YouTube channel, each of which is more than 20 million, and it is very popular, which proves that everyone can tell what a good thing is]
【Indeed】
[Where is France, no one buys it in France? 】
"France, France sold 2 sets. If I remember correctly, it should be true. I remember that France is the same as South Korea, and South Korea sold two sets anyway."
As soon as I heard Gu Lixiati say that South Korea also sold two sets, many viewers in the live broadcast room started instantly as if they were hit by something.
(This chapter ends)