Chapter 672 Weigu’s personal image management AI assistant
Boring.
In an office at the DI headquarters, the group of people watched the topics related to #Weigu# that kept coming out on the Internet, and everyone fell into an extremely dull state.
Wei Gu's boycott has become a joke.
Not only that, judging from the news from the [International Beauty Industry Equity Mutual Aid Association].
Faced with Weigu's fierce momentum, some brands that are already in a semi-dead state in the Chinese market are likely to be completely squeezed out of this market by Weigu, so...
"I heard that some European and American brands have already planned to seek cooperation with Weigu, wanting to join the damn Chinese style culture festival, seek booths and showrooms, and participate in the awards of the cultural festival."
"What?? I heard it right, that's the Chinese National Style Culture Festival. European and American brands seek booths and participate in award evaluations? Are you kidding?"
"I'm not kidding. You really should go to the official website of the National Style Culture Festival. This festival has no requirements for the country of the brand.
The products they only asked to participate in the exhibition were designed based on Chinese elements and reviewed by the organizing committee to confirm that there is no malicious stigmatization.
I think they want to make this Chinese Style Culture Festival a world's largest Chinese element design show, just like Milan Fashion Week and Paris Fashion Week. ”
Don't say it, this person's guess is really right.
The Chinese National Style Culture Festival is about to develop towards this goal.
The previous session has gathered many excellent domestic manufacturers. This session has a larger number of them, and there are a wide range of categories to participate in the exhibition.
Not only domestic, but actually some foreign brands have secretly participated in the "National Style Culture Festival" and brought out their national style design.
Speaking of which, many foreign brands have launched "Chinese style" products in recent years.
But some of the things they launched are simply "malicious design and stereotyped design", which means they want to make money from Chinese people and to slap Chinese people in the face.
Since this is the case, Xu Xiyu believes that instead of letting these people do whatever they want to mess with the overseas people’s perception of “Chinese style”.
It is better to actively invite some well-intentioned foreign brands to participate in the design wave of Chinese elements through the National Style Culture Festival.
If we continue to hold this one by one, we will sooner or later create a Chinese-style design ecosystem.
And this true Chinese style can also be promoted together with these overseas brands and some successful domestic brands.
As the saying goes, a single thread cannot form a thread, and a lonely wood cannot form a forest. If the Chinese element design truly stands on the top of the world and forms a stable ecology, it is impossible for Weigu family to be alone.
Even domestic brands alone are impossible.
Score "Chinese Style Farm" to foreign brands to eat so that they can also enjoy the benefits, so that their respective countries can maintain Chinese style.
Weigu's positioning is the leader.
However, these are all later stories and take time to slowly advance.
For DI, we just can't watch Wei Gu continue like this.
"What should I do? Weigu's pace is too fast and it seems to be a little unstoppable. What can we do?" The green-haired nose ring man asked in a muffled voice.
"..." Its question was not answered, and everyone remained silent.
"Damn it, speak!" The green-haired nose ring man was anxious and stood up and slapped the table, "True is unstoppable, and the poll support rate is getting higher and higher day by day.
At this point in time, we can no longer let people seize the handle. Let Weigu’s success be announcing another failure of our DI to the world! ”
"But, we really can't do anything. Weigu has not opened a direct store overseas at present, and we don't even know how much their products cost." A man spread his hands, his face full of helplessness.
But this sentence reminds people with green haired nose rings.
She sat down slowly and tapped the table thoughtfully with her fingers.
After knocking like this for a long time, she suddenly said, "You mean, Weigu's product has not been announced yet, right?"
"Yes!"
"Okay!" The green-haired nose ring man slapped his face, "If I remember correctly, I remember Han once said that Chinese people have always been cheap in their domestic products.
In other words, they cannot tolerate their domestic products, and they sell as expensive as imported products. Since that's the case, I think we can hype Weigu's price. ”
"The price of hype Weigu?"
"Yes, tell the Chinese netizens that Weigu plans to sell their products more expensive than Givenchy and Chanel!"
"Wait, is this point? She will directly announce the sale price at that time. Wouldn't this rumor be exposed?"
"No, it makes sense. We use LVMH's main products as the standard. If Weigu's product price is higher than them, then we can continue to hype it up, saying that Weigu is harvesting Chinese consumers and doing love marketing.
If Weigu’s products are equal to LVMH, we can hype Weigu’s price reduction due to pressure. At the same time, we will use LV tariffs as a topic to criticize Weigu, why there is no tariffs and still sells the same price. ”
"What if it is lower than LVMH?"
"It's better to do it if it's lower than it is. Take lipstick as an example. Whether it's LVMH or the mainstream brand lipstick under Kering Group, the prices are almost the same.
As a luxury brand, if Weigu’s price was lower than them at the beginning, isn’t he already declaring that he is inferior to others, but a second-rate brand?
By then, we will create another chain of contempt and the brand Weigu will be completely finished. "As the green haired nose ring man said, his eyes became brighter and brighter.
It felt that it had found a perfect solution.
To implement this plan, it naturally requires the cooperation of the Han Xizhu team in China.
Isn’t this a coincidence?
Han Xizhu has already surrendered to the enemy under the persuasion of the man with round faces and glasses!
So...
An hour later, Shan Xinbao told Xu Xiyu about the news.
At this time, Xu Xiyu was testing Weigu's products with Yu Yuyu in a company in Hangzhou.
After hearing the news, Xu Xiyu thought for a while and said, "You go and make a call and tell Ning Wei the matter."
"Boss, are you not having any opinions on handling this?"
"I don't think DI and those luxury goods colleagues have realized that we Weigu are not the same path as them. Since we are not the same path, there is no good comparison in price.
We don’t need to deal with it for the time being, let them sing. After the price is raised, it may be a good thing for us. ”
Xu Xiyu shook his head, with no sign of worries about this matter in his expression.
And Shan Xinbao also thinks that's true.
For example, lipsticks such as Dior, Givenchy, and Saint Laurent are now priced at around 400 yuan.
If DI describes Weigu's lipstick as a price of 500 or even 600, it will definitely cause controversy, and there will definitely be a bunch of people scolding Weigu for thinking about money and thinking about money.
But no matter how much you scold, everyone's psychological price for Weigu will continue to increase in the midst of scolding.
At that time, if the price of Weigu is the same as these brands, consumers will be more acceptable. If it is lower than them, consumers will think it is really cost-effective.
As for the rhythms of DI's "reduce prices under pressure", "why is there a price without tariffs", "reduce prices to lower themselves into second-rate brands", "engage contempt chains" and so on...
"Boss, what do you think about DI people? They have dealt with us so many times and lost every time. Why do you still think about leading our rhythm from public opinion?" Shan Xinbao did not sarcasm when he spoke, only doubts.
She really couldn't figure out where did DI's inexplicable confidence come from?
Isn’t it completely inaccessible to compare yourself with your own boss?
When Xu Xiyu heard this, he happily said, "You can't say that. If you change to an ordinary brand, this set of them is still useful. Unfortunately, our Weigu is not an ordinary brand. Okay, you can tell Ning Wei first."
After saying that, he raised his legs and walked quickly into the office area. After seeing Yu Yuyu, he said, "Let's continue."
"Hey." Yu Yuyu nodded.
Speaking of which, the reason why Xu Xiyu tested Weigu's products with Yu Yuyu was, on the one hand, because Hu Ningwei was still working as her deliveryman and had no time to come;
On the second side, it is because Yu Yuyu is a small shareholder of this company called [Zhouren Asset Management], and the Tianxing Fund he holds has business cooperation with the company.
At the same time, according to her, as early as two years ago, Xu Xiyu, Ke Xinying, Lu Qinyao, Yang Xueqing and others all became customers of the company.
"Zhoufeng" is taken from "Zhoufeng Arithmetic" and is a work of ancient mathematics, just like "Nine Chapters of Arithmetic".
Being able to call this name also indirectly proves the company's business type and has something to do with mathematics. It mainly engages in quantitative private equity.
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Of course, the main purpose of the two people coming today is not.
Mainly, when preparing for Weigu, Xu Xiyu and Hu Ningwei have always adhered to the concept of "not limited to single brands" and "revolutionary improvement in service".
Therefore, they will lay out the "optional function" online; offline, constantly emphasize the "service personnel's attitude".
And these are just a basis.
The real big move is to build Weigu’s private image management AI assistant [Xiaowei].
That's right, Wei Gu is practicing traditional elements.
But at the same time, we must embrace the most cutting-edge technology.
In the conception of Xu Xiyu and Hu Ningwei, future Weigu members can use [parallel heavy color] to scan face models and motion capture equipment to build an accurate body model and face model.
Then, through the AI model that is constantly trained by "makeup data", we can tailor your own customized content such as makeup, clothing matching, and maintenance plans.
Of course, the supply chain of Yiweigu's single brand is definitely not able to meet the diverse needs of customers.
But don’t forget that there is also a large group of sub-brands in the National Style Culture Festival that can be used for supply.
As long as you continue to move forward steadily, the possibility of this thing being successful is quite high.
Moreover, as the number of customers increases, various costs can also be reduced.
To take a step back, even if some customers are concerned about this and don’t want to scan it, that doesn’t matter.
AI can still provide all customers with relatively accurate and professional makeup and maintenance suggestions after continuous iteration and training.
Anyway, it is definitely more professional than ordinary people. In this kind of thing, AI has its own unique advantages.
This allows you to move to the next step.
After AI gives suggestions, can we directly recommend appropriate products among the suggestions?
Can you place an order and purchase it directly after clicking on this product?
As long as the suggestions are given well enough, consumers can truly improve their image.
Naweigu's AI private image assistant can change the shopping logic of beauty, skin care, clothing, luggage and bags. Even the hairstyle can be customized, and Tony is required to cut according to his own customization.
To sum up, this is why Xu Xiyu said that Weigu and those luxury goods colleagues are not the same way, but it is really not the same way.
Weigu’s goal has never been to be them.
However, the problem arises. To achieve this goal, a suitable AI model is naturally needed.
Coincidentally, just when Xu Xiyu and Hu Ningwei were planning to look for it, Yu Yuyu said that in order to better carry out business, Zhou Ren Asset Management developed an AI model.
It is said that it can be used for free and open source for Weigu, so that Weigu and Dixing can train themselves.
Ke Weigu and Dixing will train a lot. A cosmetics company, but it’s not known that it will be the year of the Monkey and Horse Month to form a team from scratch.
This is ready, can you run away?
So, Xu Xiyu changed his mind and pulled Hu Ningwei and Yu Yuyu. After much persuasion, he finally invested a sum of money to Zhou Ren and established a subsidiary with them for AI training.
The name of the subsidiary was originally called "Deep Search", and they thought the name was quite connotational.
Xu Xiyu has no objection to this. Anyway, what is the name? The AI model made of makeup is called [Xiaowei] when it comes to Weigu.
As for the general AI model, it doesn’t matter what it is called elsewhere.
Xu Xiyu really doesn't understand this technology, so he respects the ideas of the technical team very much.
Of course, if he could travel a little later, his thoughts might not be as irrelevant as they are now.
Because of in-depth exploration, English writing [Deepseek].
It's Yu Yuyu again.
It is the first company to invest in this girl.
If Xu Xiyu travels through time later, he will definitely doubt whether Yu Yuyu has a system.
Why did she get the first to catch up with any good things about him?
Even herself, as a "time traveler", is one of her good things.
Still saying there is no system? !
Of course, Yu Yuyu definitely has no system.
Because she was actually not satisfied with the name [Deep Search], she felt that there was a better choice.
Driven by this mentality, the two of them pulled Zhou Ren's employees to Shanghai Xiaomos and watched "The Wandering Blue Star" internally.
Then, the company's name became [MOSS] under unanimous vote.
Since they are all called this name, the first model trained was just a surprise to be given to Xu Xiyu as [550A].
He wants to see how much it looks like Moss when it reaches [550W].
Of course, he also wanted to see what the reaction of his competitors when Hu Ningwei took out this AI assistant at the press conference of "Weigu".
Not only that, Hu Ningwei also prepared a more romantic big move.
An unprecedented thing that no colleague has ever done.
In other words, under Xu Xiyu's expectations, discussions on the price of Weigu products gradually emerged on the Internet.
Seeing these discussions, DI and his friends all smiled with relief.
They feel that this time, Weigu will definitely suffer a loss and let Weigu know who is the leader in the industry.
(This chapter ends)