Chapter 537 Tony Big Shit is activated
In its fourth week of release, "Batman Begins" grossed US$15.634 million at the box office this week, pushing the North American box office to US$184.482 million.
In the second week of its overseas release, it was released in dozens more markets, but these markets are all small markets with limited contribution.
Overseas, it received US$89.395 million this week, pushing the film's global box office to over 400 million US dollars, to a level of US$416.08 million.
By this time, "Batman Begins" had basically made back its money through the box office, and even made a profit.
Of course, what is surprising is the peripherals. The Batmobile, which sells for as little as 100,000 US dollars, has sold more than 157 units, with 83 units sold in North America alone.
The rest are bought by rich people from Europe, the Middle East, and Asia.
The most amazing thing is that because the Batmobile is not sold in mainland China, a local tycoon couldn't help but smuggle one in, but it was seized by customs.
This incident even appeared on TV news and became an interesting topic.
The sales of these 157 Batmobiles alone exceeded $16 million. Although it still has to be divided with Lamborghini, it will definitely make a lot of money.
Revenue sharing from other products such as dolls, mechanical models, Batman uniforms, and co-branded watches, mobile phones, computers, sunglasses, etc., have combined to create a value of US$135 million.
Following the release of the movie, the new "Batman" story published by DC Comics sold more than four million copies in the United States.
This is the commercial effect of a blockbuster commercial movie, and the peripherals of superhero movies are always easy to sell, and their profit scale is very considerable.
The executives of Warner Pictures were all smiles. Not only did the film perform well at the box office, but more importantly, it also performed quite well in the surrounding markets.
There will be copyright income in the future, and a steady stream of peripheral income will make the Batman IP completely come alive.
DC is also very happy. They have already started planning the Justice League of Heroes and intend to develop a movie universe like Marvel next door.
It's just that at this time, no one knows whether the movie universe model can be successful. Everyone is trying to cross the river by feeling the stones, but little Gilbert is convinced.
But he is not sure whether the DC Universe can succeed, because there have been no very successful cases in the past life.
Besides, the version of Batman he shot is not suitable for integration into the Justice Universe because of its overly realistic style.
After all, in the movie, Batman's abilities are greatly weakened. If Superman appears in the second "Dark Knight", it will be a dimensionality reduction blow.
So DC's idea is to restart the Superman movies first, and then shoot solo movies for heroes such as Wonder Woman, The Flash, and Cyborg step by step.
After the "Dark Knight" trilogy is completed, DC will add Batman to the story of the League of Justice Heroes.
From a certain perspective, Gilbert Jr. actually set up DC's Justice Universe plan. Because of the success of his realistic Batman movies, it has been quite difficult for Batman to integrate into the Justice Universe.
But there is no way, saving the Batman IP is important.
You know, before Gilbert Jr. took over the Batman project, both Warner and DC were pessimistic about their superhero movies.
Sometimes things can't have the best of both worlds. If you want this, you have to give up that.
However, Warner Pictures still has confidence, and they plan to wait and see how the Marvel Cinematic Universe begins. Anyway, superhero movies are either DC or Marvel, and there is no other competitor.
After paying a little attention to the follow-up of "Shadow Begins", Gilbert Jr. devoted his energy to the preparation of "The Last of Us" and "Iron Man".
This is the first time that Marvel Studios has made a movie, and it is inevitable that there is some lack of experience, so Gilbert needs to be more careful.
First of all, the first problem is the choice of actors.
Not surprisingly, Robert Downey Jr. made it into the final audition, as did Kate Beckinsale, who was recommended by Sheena Boone.
As for the final audition, little Gilbert needs to be in charge. Before the final auditions began, Marvel Studios held a press conference, attended by Gilbert Jr. and film director Jon Favreau, as well as Kevin Feige, screenwriters Avi Arad and Stan Lee.
First of all, the first question is why choose the hero Iron Man.
Gilbert Jr.’s explanation was simple and realistic: “Without Peter Parker and the X-Men, Tony Stark is undoubtedly the most popular Marvel superhero.
This is based on realistic considerations, which led us to choose to film the story of Iron Man. "
Gilbert Jr. left it up to director Jon Favreau to answer questions about how to create an Iron Man movie.
Jon Favreau said: "Tony Stark is different from mutants or superheroes with divine powers. His abilities come from his genius brain and the super suit he developed.
Frankly, Tony Stark is a flawed superhero. If he hadn't experienced some growth, I'm afraid he would still be a playboy.
So the film focuses on how Tony Stark became Iron Man. "
A reporter asked: "So will the film be the same as "Beginners"? After all, both are about the origin of superheroes."
Little Gilbert replied: "I promise, it will be a completely different style of story. The thing I hate most is repeating previous experiences.
So Tony Stark will not be a heavy hero like Bruce Wayne. I guarantee that the audience will see a superhero who is optimistic enough and has a sharp tongue. "
The press conference can be regarded as building momentum for the movie "Iron Man". The quality of the movies that Gilbert Jr. has served as a producer in recent years has basically been good.
When the audience sees little Gilbert's name hanging on the producer column, they will always trust it inexplicably, and many viewers will choose to go to the cinema to watch it.
For the film, Marvel Studios raised $140 million in funding because Tom Cruise was initially considered.
But after Liangtang said she was not interested, she saved the high salary expenditure.
This investment of US$140 million was calculated a few years ago. If you want to achieve very good special effects, you must invest this much money.
But now that special effects technology is more developed, the corresponding investment money is also reduced.
Marvel Studios adopted Gilbert Jr.'s suggestion and invested funds in stages. The first phase of US$40 million was immediately transferred to the accounts of third-party insurance companies, allowing the film to begin preliminary preparations.
The preparatory work went very smoothly under the guidance of Gilbert Jr. Orange Studio also undertook the special effects production of the film, and the initial US$40 million was enough to spend.
A few days after the press conference, "Iron Man" held its final audition for the male lead.
Robert Downey Jr. made a nervous expression in front of the mirror. He performed well in the preliminary audition and entered the final audition.
He was very excited when he heard that little Gilbert personally named him.
His wife, Susan Downey, accompanied Robert Downey Jr. to his audition and was helping him put on his suit.
Since he didn't have an agent and couldn't even afford an assistant, Robert Downey Jr. basically did it all by himself. Susan Downey knew the importance of today and personally accompanied Robert Downey Jr. to the audition.
"Okay," Susan Downey nodded with satisfaction and said, "Your image is very good. I guarantee that Director Gilbert will be very satisfied after seeing it."
"Really?" Robert Downey Jr. adjusted his tie a little unconfidently.
"Of course it's true. I looked at the audition list. Except for Nicolas Cage, no one else is your competition. Don't worry." Susan Downey said.
"Yeah," with the encouragement of his wife, Robert Downey Jr. mustered up the courage to win the role of Tony Stark.
(End of chapter)