Chapter 129 Movie Classification
The company’s listing was just an interlude and did not interfere with Little Gilbert’s post-production process.
Hans Zimmer quickly submitted his compositions to Gilbert Jr., including the classic "Rock House Jai."
In the previous life, this song was used badly by major variety shows in China, but it was used badly because it was so good and classic.
Not to mention it now, except for little Gilbert, everyone else was full of praise when they heard this piece of music.
After getting the soundtrack, Gilbert Jr. and editor Mehdi began adding the soundtrack to the feature film.
At the same time, the annual Super Bowl promotion is coming. This stage has become the most important promotional position for Hollywood's summer movies. Most of the movies interested in summer movies will choose to release trailers here.
There is no doubt about the importance of the Super Bowl. It is a super holiday that is not an official holiday. It is popular across the United States and is the most watched game in the United States.
Of course, if you encounter something like the Simpson murder case, you won't be number one in the United States.
But the Simpson murders don't happen every year, and the Super Bowl is an annual super holiday.
Likewise, Super Bowl ratings are weird, with the halftime show often getting higher ratings than the game itself. It is a program that has done it in a real sense, and the advertisement is more beautiful than the game itself.
Yes, the show.
Although it is a competition, the Super Bowl is essentially a highly commercialized program.
This year's Super Bowl, little Gilbert did not go to the scene, but watched the live broadcast at home.
When the first half of the game is over, the most exciting and most anticipated halftime show will come. The advertisements during the halftime show are also exciting.
This year's Super Bowl has been slightly changed and fans have not been looking forward to it for too long.
Seemingly knowing what the most attractive advertising link is in the past two years, the Super Bowl broadcasters directly moved the time of the Hollywood trailer to the front.
After graduating from UCLA, Lewis got his wish and worked for the National Geographic Channel. He became a photographer and was also known as an explorer.
Salati Merton stayed in Los Angeles and worked for a good company.
Although they are all busy with work, they, the earliest Little Gilbert fan group, still watch the Super Bowl together in the bar on the day of the Super Bowl.
"Salaty, what do you think the first advertisement is?" Lewis asked.
"I think it's Tiffany, or Dior..." Sarati guessed.
Every year, the Super Bowl advertising show always opens with luxury brands. In the past two years, Hollywood movie trailers have been added, and then ended with trailers.
But this year was different. Just as they were guessing, there was a sound of tires rubbing against the ground on the TV, and then they saw a Hummer running rampant on the road.
Then came Little Gilbert’s classic tire view, and the earth-shattering sound of an explosion.
"This is?"
"Is this Little Gilbert's new movie?"
"That's right..."
"Alas……"
Everyone couldn't help but drink a drink, waiting for such a long time just to watch the trailer of this movie.
"Little Gilbert is finally back to the action movies he's good at."
"Yeah, man, his action movie is what I'm looking forward to the most."
Although Gilbert Jr. started his career by making horror thrillers, "Speed" left a very deep impression on movie fans, so fans are looking forward to Gilbert Jr.'s new action movie.
Then a series of shots flashed, sharp and fast editing, fierce gun battle scenes, and finally, as the F-18 dropped bombs, Alcatraz Island burst into flames, and then the release date was announced.
"May 5th? Remember this day, guys, we will gather at the cinema then."
“I’ve marked it on my calendar and won’t miss this movie.”
This UCLA movie fan group makes it a team-building and activity to go see the new Little Gilbert movie every summer.
This has become a habit and will probably continue for many years to come.
They are about the same age as little Gilbert, and they are also his most loyal fan group.
Similar to this group of movie fans, there are other fans in major cities across the United States.
Over the past few years, the name Little Gilbert has become a symbol and a brand with very strong appeal.
For this reason, little Gilbert's name is the largest on the poster of "The Island".
The purpose is to tell movie fans that this movie was directed by him.
After the Super Bowl, the film will have to follow the normal promotion and distribution rhythm. As of now, Gilbert Jr.'s film no longer needs special promotion methods.
It's good to be eccentric, but only by adopting normal publicity methods can you be on the safe side.
Of course, sometimes strange tricks can yield good results.
At the CAA office in Century City, Martin Bob was discussing the next work with his cronies.
"Have you seen the trailer for the Super Bowl?" "Yes," the confidant said: "There are not many movies scheduled for the summer. Warner's "Batman: Undefeated" is packaged by Eno Martin and Universal of "Apollo 13."
And "Waterworld" will be released in June and July. "
"Where's Little Gilbert's new movie?"
"His "The Island" will be released on May 5th. Are we going to do anything?"
"What action?" Martin Bob glanced at his cronies and said: "Originally, it was difficult for us to deal with the combination of Warner and Disney, and now Twentieth Century Fox has been added to the mix.
Unless we join forces with other companies, who would dare to be rude to the Big Three? "
A close confidant suggested: “You don’t have to resort to manipulation in other places. In normal business competition, the other party will probably have nothing to say.
Moreover, I heard that "The Island" is seeking a PG-13 rating. We can contact other companies to set "The Island" an R rating. "
"Yes," Martin Bob's eyes lit up: "What you said makes sense. I'll call them right now."
North American film classification is handled by the Motion Picture Association of America. This classification system is not mandatory, but all films to be released in theaters will submit a tacit understanding of the film classification.
A very simple truth is that behind the North American Motion Picture Association MPAA are the seven giants of Hollywood, and they set the rules of the game.
If a newly established film company does not play by this default rule, it will definitely be boycotted.
In Hollywood, those who offend a giant usually do not fare well and can only withdraw sadly.
So the grading system is not mandatory, but it has become a default unspoken rule. If you want to be released in North American theaters, you must submit a film rating.
Film ratings are reviewed by the Classification Board, a group of parents who have nothing to do with the film industry.
Based on the movie's theme, language, level of violence, degree of body wrapping, sex scenes, drug use scenes, etc., it represents the opinions and ratings that most parents may give to the movie.
Of course, this is to help movie fans, especially parents, select suitable movies, and it has nothing to do with whether the movie itself is good or not.
Because it was supported by the Seven Giants of Hollywood, and the main funds also came from the Seven Giants, the Seven Giants have considerable influence on the MPAA.
After some public relations, the MPAA can make certain changes in the classification of some films.
For example, the movie "Jurassic Park" even has a bloody scene of a dinosaur eating a lawyer alive, and there are many scary scenes, but this movie is rated PG-13.
It was also because of this classification that "Jurassic Park" won the North American box office championship that year.
Needless to say, the advantages of classification. Last year, Gilbert Jr.'s "Iron Steel" successfully defeated James Cameron's "True Lies" because of its advantage in the classification system, and finally became the third runner-up at the North American box office with US$184 million. .
Truck Driver is a little aggrieved. "True Lies" is slightly better than "Iron Fist" in terms of fan reputation and media evaluation, but it is an R-rated film.
The disadvantage of classification makes this movie not very optimistic at the box office. Fortunately, it can still make money through the copyright peripheral market.
It is because of the difference brought by the rating that Gilbert Jr. urged the publisher to strive for a PG-13 rating.
Of course, the three major investors of "The Island", which are also the three major film giants, understand this, so after "The Island" was submitted for film classification, they went all out in public relations.
As for Martin Bob, he contacted Universal Pictures and Sony Columbia Pictures. Paramount Pictures and MGM also secretly participated in the public relations.
But it is a pity that Martin Bob is not united. Paramount Pictures and MGM prevented "The Island" from obtaining a PG-13 rating, but they did not dare to use their full strength.
The three major investors of "Bravely Entering the Deadly Island" have very clear goals, they are focused on one goal, and their public relations are very effective.
Before the Oscars were held, "The Island" actually received a PG-13 rating, which made Martin Bob so angry that he dropped his coffee cup.
After being graded, little Gilbert couldn't help but applaud.
If he remembered correctly, the movie in his previous life was rated R.
Although "The Island" is a classic action movie, poor classification resulted in the film only taking in $134 million in North America.
It's actually pretty good, but it could be higher.
Little Gilbert made a lot of changes to the film during the filming process. Although the film content was increased, there were not many bloody scenes.
Moreover, he also changed the sex scene between Gusby and his fiancée. After all, Naomi Watts starred in it. Little Gilbert changed the script manually.
Anyway, no one would know that the original film still had such a plot.
After being classified, Martin Bob knew that he was powerless to change. He was afraid that Sean Connery would do irrational things after drinking and taking drugs, which would completely offend little Gilbert, so he went to Sean Connery in person · Comforting Sean Connery at Connery's home.
As he expected, after seeing the cool and elegant appearance and performance of John Mason played by Roger Moore in the Super Bowl trailer, Sean Connery was furious.
He felt that his anger could not be suppressed, and he wanted to contact the media and attack Little Gilbert and "The Island" through himself.
No rational, normal person would choose to take action against a summer commercial blockbuster jointly invested and produced by the three giants, unless it is of the same magnitude.
But all this is based on being rational and thinking calmly. Sean Connery is no longer a normal person in terms of physical and mental state.
He is impulsive, irritable, and has a bad temper. Coupled with alcoholism and drug abuse, he becomes a powder keg when something happens.
If it weren't for CAA's cover-up, and Sean Connery really didn't offend the big shots, the old man would have been unable to survive in Hollywood.
(End of chapter)