Chapter 351 Hanfu Trend
On Scarlett’s birthday, little Gilbert also invited his own reporter, Sarah, to help take photos.
So photos of Sijia wearing ancient Chinese jewelry and Hanfu began to circulate on the Internet. They looked exotic and uniquely beautiful.
"Wow, Scarlett is so beautiful. No wonder little Gilbert likes her."
"Did little Gilbert know that Scarlett was a beauty when she was a child?"
"Man, you seem to have discovered a great secret."
"Where was this suit made? I want it too."
"It seems to come from ancient China. It looks really good. I also want to buy a set for my girlfriend."
If the discussion on the Internet is limited to ordinary netizens, then many Hollywood actresses followed suit and completely detonated the fashion world when they showed off wearing Hanfu.
When Nicole Kidman attended a commercial event, she wore a white Hanfu and stunned the audience, overwhelming the limelight of Julian Moore who came with her.
After Verona Ryder became normal, she was also photographed by the media in street photos wearing Hanfu. Her unique style was intoxicating.
The most stunning ones were the hostesses of the Melon Manor. When they attended the event, their exquisite clothes and jewelry attracted everyone's attention.
Jennifer Connelly said in an interview: "Little Gilbert found a master from China to tailor these clothes for us, and the jewelry was also specially made."
It is not easy to export soft culture such as books and movies, but items such as jewelry and clothing are the most visually intuitive and easier for people to accept.
Coupled with the sales of many Hollywood actresses, ancient Chinese clothing became popular in North America in an instant.
In fact, this was little Gilbert's whim. He just gave Scarlett such a gift and then manipulated the media to add fuel to the fire.
Invite a few more actresses to wear them and bring them the goods, and the popularity will rise.
Nowadays, due to the popularity of ancient styles, Hanfu cheongsam and Chinese antique jewelry are very popular in North America. There are not many stores like this in Chinatown, and now there are so many orders that we can’t keep them.
More importantly, with the overt and covert touting in the media and on the Internet, being from China has become a very important element.
In the upper class society of North America, this trend has also become popular. Hanfu and jewelry must come from China, which are the most advanced ones, and nothing else will work.
Many clothing agents in North America saw the profits and immediately flew to China to find cooperation with Chinese clothing companies or clothing stores that produce such clothing.
Lao Tian was very happy. This was an extra income, and he was highly praised by his superiors.
He also told Little Gilbert: "Our things are of high quality and low price, ensuring that the American people can afford them."
His strategy of small profits but quick turnover was stopped by Little Gilbert: "Don't, you have to understand the thoughts of North American rich people and Hollywood stars, they won't buy anything cheap.
Only if it is expensive can it show that it is well-made and is a high-quality product, so the price should be higher. "
Tian Chongming hesitated: "If this happens, the price will be too expensive and many people may not be able to afford it."
"That's not what you should care about," little Gilbert said with a smile: "You don't understand the luxury market. What you and I jointly create is to make Hanfu into a luxury product, not a cheap product.
Jewelry and Hanfu must be made by a master, and they must be handmade, and the embroidery must be the best and most exquisite.
The best price range for a set is from a few thousand dollars to tens of thousands of dollars, which gives people the same feeling as the luxurious clothes worn by ancient Chinese nobles. "
Clothes are easily accepted by people. Although there are some differences in aesthetics, the basic aesthetics of human beings are shared by the East and the West.
Little Gilbert just thought of promoting Hanfu on a whim.
In his opinion, promoting Hanfu is much more useful than promoting Confucius Institutes. This is indeed true. There are not many Confucius Institutes in North America, but during this wave of Hanfu craze, there were seven or eight Hanfu shops in New York, and there was an endless stream of customers.
The people who come are all New York socialites, the kind who spend money without blinking an eye.
Little Gilbert also suggested that Lao Tian could talk to the people in China who are doing this. In the future, when the time is right, he could hold his own Hanfu catwalk show and broadcast it live on TV, just like the Victoria's Secret Angels.
Of course, this is just the beginning.
The sudden addition of new players in the field of high-end clothing and luxury goods will definitely cause dissatisfaction among existing players. Now those players have not reacted. Once they react, it will be another battle.
Little Gilbert doesn't know much about this field, and he doesn't have many connections in the fashion industry.
Once it affects their own interests, those fashion industry giants will not listen to little Gilbert's deception. Therefore, if Hanfu wants to become a luxury product and survive in the Western market, it still needs a lot of efforts.
Fortunately, little Gilbert had made it clear to Lao Tian about these difficulties in advance, so that they could be mentally prepared, and they would have to face whatever difficulties they encountered next.
Little Gilbert is not a nanny, so he cannot protect her all the time.
Scarlett liked the gift given to her by Little Gilbert very much. After wearing it on her birthday, she locked it in her dressing room and would not wear it out easily.
Once, Sijia's younger brother naughtily entered Sijia's changing room and touched the Hanfu. Sijia discovered it.
Then Sijia's brother stood in the living room, having been scolded by Sijia for a long time, and did not dare to talk back. He didn't dare to take action. Although he could beat him, his sister naturally suppressed him.
Although Hanfu has set off a wave of discussion on fashion topics, the most talked about at the end of the year is actually the release of the DVD of "The Lord of the Rings: The Two Towers".
Especially the deluxe version of the DVD caused a frantic rush to buy it.
The reason is simple, because the deluxe edition DVD contains the trailer for "The Lord of the Rings: The Return of the King."
In the first week of the DVD's release, the $19.9 regular version sold 6.3 million units in North America, and the $39.9 deluxe version also sold 1.5 million units.
First-week DVD sales easily reached $185 million, breaking the first-week DVD sales record of "The Lord of the Rings: The Fellowship of the Ring."
Generally speaking, when the DVD of a movie has been released, the theater chain must be in the final stage, and the release is not far away.
The reason why I am still holding on is purely for the Oscar nomination.
But what little Gilbert didn't expect was that "The Lord of the Rings: The Two Towers" was screened until after the Oscars and still maintained good popularity.
In fact, it is easy to understand. After many movie fans bought the DVD and took it home, they found that watching it on a small screen and watching it in a cinema were completely different.
As a result, many movie fans chose to go to the cinema again to relive this movie that is destined to leave a mark in film history.
It is also because of this that the screening scale of "The Lord of the Rings: The Two Towers" suddenly expanded from 150 theaters to 600 theaters.
Seven months after its release, it once again ranked tenth in the North American weekly box office rankings, which shocked everyone.
Even film critics who are biased against Little Gilbert, the "Lord of the Rings" series, or others have to admit that the "Lord of the Rings" series is a great movie series.
Judging from this situation, it is hard to imagine how terrifying the momentum of "The Return of the King" will be next year.
Therefore, the trailer of "The Return of the King" on the DVD becomes an opportunity to peek at the final chapter of the series. Judging from the trailer, "The Return of the King" is destined not to disappoint.
Taking stock today, Children’s Day tomorrow, busy!
(End of this chapter)