Chapter 366
As the next weekend arrived, "Return of the King" continued to earn a box office of US$88.956 million in North America because there was no strong competitor, successfully retaining the weekly box office championship.
In terms of overseas markets, there are more than 70 overseas markets where the film will be released this weekend.
It mainly includes Australia and New Zealand, more than a dozen non-EU Central and Eastern European countries, as well as Brazil, Argentina, Chile and other regions with the largest votes in South America.
In Asia, more than a dozen regions including China, Japan, South Korea, and Singapore are also welcoming the release of "The Return of the King" this weekend.
Without exception, "The Return of the King" has left no film behind wherever it went, occupying the top spot in the film market in almost all countries.
The only exception is the island country. It's not that fans of the island country don't like "The Return of the King".
The island market is the largest overseas overseas market for the "Lord of the Rings" series after the United Kingdom.
It's just an unfortunate coincidence that this year, at the same time as "The Return of the King" was released, "The Cat's Repayment" planned by the island country's famous animation master Hayao Miyazaki was released at the same time.
Although the islanders are inferior to Americans, they have a strange sense of pride. They still chose animated films between animated films and Hollywood blockbusters.
Of course, the bigger reason is that animated movies here are indeed more popular than Hollywood blockbusters.
Even so, "The Return of the King" still created a first-weekend box office of 38.296 million US dollars in the island country, which is the market with the highest first-weekend box office in Asia.
What’s even more exaggerated is the peripherals. Fans from the island country collect the peripherals more crazily than fans in North America. The dolls of Legolas and Arwen were sold out of stock, and agents in the island country kept asking for more stock.
In addition, the island country's "Asahi Shimbun" also reported an interesting story. There was a huge poster of Legolas in front of a movie in a bustling neighborhood in Tokyo.
Originally, when the theater closed for the night, the posters were still clean.
As a result, after one night, the staff found several traces of unknown liquid on the poster. In addition, there are love slogans written in English and Japanese on the posters.
It seemed that this was done by a male fanatic, and the staff was surprised. If it was a show of love, shouldn't it be a show of love for Princess Arwen?
But looking at the love slogan written, it was indeed Legolas.
Since the poster was dirty, I just replaced it with another one. However, the next night, the theater staff found similar traces.
Now, the theater had to call the police.
As a result, the Tokyo Metropolitan Police set up an ambush and caught a wretched man messing with a poster of Legolas.
When he was caught, he did not forget to shout out his love and expressed his love to Legolas's poster, which aroused the amazement of the police officers who arrested him.
Later, the crew of "Lord of the Rings" found out about this, and it became a topic for everyone to make fun of Orlando Bloom.
Orlando Bloom is also quite speechless. It doesn't matter if you say he's a female fan, or he doesn't do those obscene actions towards Yawen.
You get excited about my posters, isn't that a little too perverted?
When it comes to star chasing, in Japan and South Korea, where pop idol culture is even crazier than in North America, the perverted behavior of fans is much more perverted than that of North American movie fans.
"The Return of the King" also generated US$22.56 million in South Korea. Koreans are not as "backbone" as the islanders, and Korean movies are not that good at this time.
"The Return of the King" had no rivals in South Korea and easily won the championship.
Needless to say, in China, whether in Taiwan or Hong Kong, it is the undoubted box office champion. The two places grossed a combined US$10.536 million in the first week.
There has also been a movie-watching frenzy here in the mainland, with the film taking in a box office of 36.8 million RMB in the first three days in the mainland, equivalent to more than 4.65 million US dollars.
The box office may not look like much, but for the mainland market, which has not been developed on a larger scale, this box office result is already a record-breaking one.
We must know that the total box office of many mainland movies now does not reach 30 million RMB, let alone achieve this result in three days.
The remaining overseas markets all had gains, with the Australian dollar taking 22.635 million U.S. dollars, New Zealand the most regrettable, 5.637 million U.S. dollars, Brazil 9.642 million U.S. dollars, Argentina and Chile taking in 7.725 million U.S. dollars and 4.233 million U.S. dollars respectively.
Coupled with the box office of US$179 million in North America on the second weekend and the EU's early release, "Return of the King" continued to top the global weekly box office with a box office of US$475 million in its second week.
At this time, the film's North American box office reached 325 million U.S. dollars, and the global box office reached 630 million U.S. dollars.
I knew that the box office of "Return of the King" would be terrible, but I didn't expect it to be so terrible. The box office in North America reached 325 million US dollars in ten days, making it the fastest movie in North America to exceed 300 million US dollars.
What's even more terrifying is the global box office, which was US$630 million.
When has there ever been a movie in Hollywood that grossed over $600 million at the global box office within ten days of its release in North America? It seems like it never happened.
"The Return of the King" has indeed done it, and it is conceivable that it has shocked all filmmakers around the world. It is very terrifying and very oppressive.
"Titanic" had a high box office, but its impact was not as strong as "The Return of the King".
It can be said that this year, with the exception of a few markets such as island countries, "Return of the King" has swept the global market without any rivals.
If "The Return of the King" itself could sing, there would probably be a song called "How Lonely Is Invincible!"
Little Gilbert was not dazzled by the victory when he attended a joint high-level meeting between Warner and Disney regarding "The Return of the King."
He was very calm when faced with the enthusiastic eyes of the executives as if they were looking at gods: "I think this is normal. The first two parts of "The Lord of the Rings" have gained a good reputation, and it is natural for them to be popular.
At the same time, we should also note that with the development of overseas markets in recent years, the global theater chain and audience base are constantly increasing.
Only with enough screens and audience base can we get a high enough box office. "
What Gilbert Jr. said was indeed reasonable, and the executives did not deny it.
But would The Lord of the Rings have been such a huge success without little Guibert? Executives were skeptical.
Doug Walter said: "Little Gilbert, don't be humble, you have created a great movie series, and you have made all of us your believers."
Doug Walter had a smile on his face and it was hard not to smile.
The box office is one thing. It was reported at the high-level meeting just now that the current sales volume of peripheral products in North America has reached 321.3 million US dollars.
It is difficult to count overseas peripheral products, but the sum total of multiple markets with data also generated US$225.65 million in sales of peripheral products.
You know, as the movie continues to be screened, the proportion of peripherals will become larger and larger.
Generally speaking, the box office of a commercial movie will account for 30% of the overall revenue. If "Return of the King" takes in a box office of US$8.8 billion, then the peripheral products will generate at least US$4.2 billion in profits. And don't forget, these are just general statistics. For the "Lord of the Rings" series of movies, the box office will account for less than 20% of the overall revenue.
To date, the first two "Lord of the Rings" films have generated $7 billion in peripheral revenue.
If "The Return of the King" is included, the short-term peripheral revenue of the "Lord of the Rings" series will be more than 12 billion US dollars.
This is still short-term. If it is a long-term benefit, the benefits obtained are immeasurable and conservatively estimated to be more than 20 billion US dollars.
This is just the income from peripherals and box office. You must know that while "Return of the King" continues to set records, the stock prices of Disney and Warner Cinemas, as well as Time Warner, the parent company of Warner Pictures, continue to rise.
This is the power of a blockbuster movie. If you think about heaven or hell, the profit the movie company can get from the stock price is much higher than the box office.
Of course, this does not mean that box office is not important. This is a direct relationship.
Why did MGM go bankrupt because "Windtalker" was a hit? In fact, it was just a movie with an investment of 70 million US dollars. It is not considered a big production in today's Hollywood, where hundreds of millions of dollars are often invested.
MGM can definitely afford to lose the $70 million, but it will only cause a lot of damage.
But the real fatal thing is the stock price. Because the movie box office is a hit, the chain reaction is that the stock price plummets, and then an avalanche effect is formed.
But then again, when a studio's fate is left to one movie to decide, that company's days in Hollywood are over.
Why giants are giants is because they have the ability to resist risks.
It’s not a big problem for the giants to mess up a movie with an investment of hundreds of millions, because it’s not just this movie, there are many other movies in a year.
A famous film producer once said publicly that if only two or three of the dozen films invested in a year make money and all others are lost, the film company will make a huge profit.
This is also the reason why Disney and Warner attach great importance to little Gilbert. In the eyes of the top executives of the two companies, little Gilbert is their guarantee in the stock market.
As long as there's a Little Gilbert project every summer, Disney and Warner Bros. will always be in an invincible position.
If Doug Walter and Robert Iger knew the later Internet slang, what they should say at this time is: "Little Gilbert, YYDS..."
The new week is here. After a hot first two weeks in North America, the film's box office dropped to US$10.236 million on Monday.
On Tuesday, Wednesday and Thursday, we cut $15.36 million, $11.218 million, and $12.604 million respectively. Plus Monday, we cut another $49.418 million on the third and fourth working days.
The new film released in North America this week is "Dread" released by Paramount Pictures. This film simply cannot compete with "Return of the King".
Paramount didn't pay much attention to it, hastily arranging the release, and didn't want to hide it for too long.
As a result, "Dear Killer" achieved a first-week box office of US$31.05 million, losing to the US$50.165 million second-weekend box office of "Return of the King", allowing "Return of the King" to achieve its third consecutive North American box office crown.
At the end of the third week in North America, the North American box office of "Return of the King" has reached 424 million US dollars, temporarily ranking first in the North American box office list this year.
The overseas market performance continues to be strong, and more than a dozen more markets have been added. Although they are not large, the combined box office figures are quite impressive.
This week, the overseas market grossed a total of 193 million U.S. dollars. Adding in the previous overseas box office and North American box office, the film's global box office has reached 922 million.
It is certain that in the fourth week after the film is released in North America, the global box office will exceed one billion U.S. dollars, setting an amazing record and becoming the fastest movie to exceed one billion U.S. dollars.
But next week's "Return of the King" will not be so easy, because next week George Lucas's latest work, "Star Wars Episode II: Attack of the Clones" will be released.
Although each "Star Wars" movie is worse than the last, who said this is "Star Wars"? As long as a "Star Wars" movie is released, there will always be enthusiastic Star Wars fans to support it.
George Lucas also invited Gilbert Jr. to attend the premiere of "Star Wars Episode II", but Gilbert declined because he was really unavailable.
Although he did not participate in the weekly promotions in North America and Central and South America, the crew was split into two, and when they went to Europe and Asia for promotions, little Gilbert went with them.
The global theater tour of "The Return of the King" continues, but little Gilbert followed the crew to London. After promoting it in Georgia Square, he walked into Buckingham Palace.
At this time, the media reporters at Buckingham Palace had already set up their guns and cannons, and there were also celebrities from the British upper class coming and going, and anyone who came out had a knighthood.
Everyone is waiting here because Queen Elizabeth of England will award little Gilbert a knighthood next.
Under the setting sun in the evening, Buckingham Palace looked magnificent and opulent. Little Gilbert visited Buckingham Palace under the enthusiastic guidance of Prince Charles as a tour guide.
Prince Charles pointed to a few porcelain and scrolls, and said proudly to little Gilbert: "These are cultural relics from China. We brought them from the Old Summer Palace. How about them? They are very beautiful, aren't they?"
Prince Charles knew that little Gilbert was obsessed with Chinese culture, so he specially introduced these things to him to arouse little Gilbert's interest.
Little Gilbert was quite speechless after reading this. If hitting Prince Charles hadn't easily caused a diplomatic incident, little Gilbert would have punched Prince Charles in the face.
You are still proud of being a robber. Why are there so many shameless thieves in this world?
To be honest, people don't think that they are robbers or criminals, but rather they feel complacent about it. If you want to blame, you can only blame the Qing Dynasty for its uselessness and failure to protect these cultural treasures.
Prince Charles also said: "You see which one you like, I can make the decision and give you one."
Little Gilbert looked at the magnificent treasure room and instantly noticed the bronze heads of the twelve zodiac signs. The whereabouts of the chicken, sheep and snake heads from previous lives remain unknown, and it is also difficult to tell whether the dog heads are genuine or fake.
Unexpectedly, the chicken and sheep heads were actually in the treasure room of the British royal family, and were indeed treasured as treasures.
Little Gilbert thought for a while and decided that he would not give two Prince Charles, so he said: "I want a sheep's head, but I don't know if His Highness can part with it."
Prince Charles was stunned: "I thought you would want calligraphy, painting, or porcelain, but I didn't expect you would want a copper head."
Prince Charles pondered for a while and said: "Since I promised to let you choose a gift, I can't break my promise. Well, you can take the sheep's head."
Little Gilbert pushed even further: "Can I also take away the chicken head? I've taken one away, but the other one is quite lonely."
Prince Charles didn't say anything, but he probably meant that it wasn't possible, so little Gilbert didn't mention it again.
After taking the sheep's head, little Gilbert officially attended the investiture ceremony. Queen Elizabeth will personally confer the knighthood to little Gilbert.
Good guy, I’m exhausted today. After working hard for the past two days, the updates should be back to normal. I’ll update again later when I have time. I’ll keep my attendance intact today.
(End of this chapter)