Chapter 402 Movies are Advertising
As a sequel movie, "Harry Potter and the Chamber of Secrets" has soared at the box office, becoming the last movie to hit the box office at the end of 2002.
As of January 26, 2003, the film had earned US$257 million in North America. Since it is still in theaters, it is not a big problem for the film to exceed US$300 million in North American box office.
The overseas performance is also good, and it is currently being released in many countries. The overseas box office has reached 481 million US dollars, and the global box office has reached 738 million US dollars, which is quite a good performance.
But the most important thing is the peripherals of the film "Harry Potter and the Chamber of Secrets".
Sales of wizard hats, magic wands, and other trinkets are quite good. In the first week of the film's release, the peripheral sales generated US$33 million in North America.
So far, North American peripheral sales have exceeded US$150 million, and global sales have exceeded US$250 million.
As time goes by, the proportion of peripherals will become higher and higher, eventually surpassing the profit of the movie box office.
With the popularity of the "Harry Potter and the Chamber of Secrets" movie, the Magic Parks expanded by Disneyland and Warner World in several amusement parks around the world have also officially opened.
The film's popularity led to overcrowding at the park's opening, and there was even a stampede at Disneyland's Magic Town in Orlando.
The fundamental reason is that the movie drives word-of-mouth and increases the play value of Magic Town.
The magic town usually brings some added value. After all, it is not just about spending money on entertainment projects. Food and accommodation all cost money.
In addition, tourists always want to buy some souvenirs after visiting, especially families with children. Souvenirs are also the focus of profit for the park project.
As we all know, prices in a famous scenic spot or scenic area are usually very high, and Magic Town is no exception.
And the cost price of these things is very cheap, so it can be said to be a very profitable industry.
It is foreseeable that when "Pirates of the Caribbean" is released, it will also drive the popularity of Disney's Pirates of the Caribbean game project and continue to make huge profits.
Several scenic spots in China, such as Zhangjiajie, Jiuzhaigou, Jade Dragon Snow Mountain and the Hobbit Town at the foot, Xilingol Prairie and Minas Tirith in Gazi Mountain have become world-famous scenic spots.
These attractions alone attract hundreds of thousands of foreign tourists every year and bring a lot of revenue to the local area.
Relevant departments have also negotiated visa exemption agreements with more than a dozen countries. For those countries that do not have visa exemptions, there is also a 144-hour stay visa, which is very convenient.
Although there are some small negative impacts due to the large number of foreign tourists, they are all within control.
Compared with the huge revenue generated by tourism, these small negative impacts are negligible. After all, economic development is the most important thing right now.
So when someone goes to the Hobbit Town at the foot of Jade Dragon Snow Mountain, or to Minas Tirith in Gazi Mountain, don’t be surprised to hear the locals talking to you fluently in English.
Everyone is smart, it’s not that they can’t learn, they just don’t have the driving force.
As long as the driving force is enough, English will not be a problem for anyone.
This is the value that movies bring. Many times a movie is not only a movie, but also an advertising film. Because more and more people are benefiting from movies, the scale of the movie industry is also getting bigger and bigger.
Let’s look at the Oscar nominations again. “The Lord of the Rings: The Return of the King” won a resounding victory, winning 13 nominations. It is also the most popular film at this Oscar.
In the previous awards season, "The Return of the King" swept the MTV Popcorn Awards and Saturn Awards. Little Gilbert himself also won the Directors Guild's 2002 Best Director Award.
Charles Rowan and Kane Waxman team up to take home the Producers Alliance Award for Best Producer.
In addition, it won four awards at the Golden Globe Awards in January 2003: Best Motion Picture Drama, Best Director, Best Original Song, and Best Film Score.
"The Lord of the Rings: The Return of the King" won almost all the awards during the awards season. This seems to mean that the film will also win big at the Oscars.
On the day of the Golden Globe Awards ceremony, little Gilbert rushed back from the set of "Pirates of the Caribbean" to attend the Golden Globe Awards ceremony and then won the Best Director trophy.
However, he did not come back specifically for the Golden Globe Awards. It was mainly because it was the Oscar public relations season and he needed to discuss Oscar public relations matters with Sheena Boone and public relations experts.
Although "The Lord of the Rings: The Return of the King" is undoubtedly a favorite to win awards, this does not mean that the film does not need public relations.
In the history of the Oscars, there are many cases where the most popular winners ended up with nothing.
What's more, little Gilbert heard that Miramax's Weinstein brothers were running "Gangs of New York" and planned to help Martin Scorsese win the Oscar for Best Director.
Although little Gilbert himself respects the old director Martin, he will never allow the best director he won to just run away. The Academy will never award the award like a cake.
Back in Los Angeles, little Gilbert attended the founding ceremony of the Melon Film Foundation.
As you can tell by the name, this is a foundation launched by Gilbert Jr. to help young and talented directors realize their dreams.
In recent years, the Academy has been committed to promoting the rejuvenation of talents in the film industry. Although they themselves are old men, if they really want to be younger, they should retire and make way for others.
But the old men in the academy rely on this prestige to dictate the film industry. Once they retire, who will care about them?
So old men will not retire unless they have to.
This does not prevent the old men in the college from shouting slogans and proposing rejuvenation.
Therefore, the Little Gilbert Film Foundation caters to the old heads of the academy and ensures its chances of winning an Oscar.
Of course, the role of the Melon Film Foundation is not just that. When encountering some potential projects, the Melon Film Foundation will still invest and play a role.
But investment is not charity. No matter how much money you invest, you must occupy corresponding shares.
There is a saying in anti-corruption that tigers must be caught and flies must be swatted. Little Gilbert wanted to eat a lot of food, even the mosquito legs.
In addition to the Melon Film Foundation, public relations are also fully engaged. On the eve of the Oscars, it is the most active period for public relations.
The word public relations sounds simple, but the actual operation is quite complicated. But you must master a certain degree, otherwise it may be counterproductive.
Sheena Boone and public relations expert Marco Wald were Gilbert's right-hand men in his bid to win the Oscar. By this time, the two began to take phone books and began to call the voting and influential judges one by one.
"Hello, Mr. Mark, this is Sheena..." I don't know how many times Sheena Boone called, but Sheena Boone's smile still persists, and her voice is naturally friendly.
"I wonder if you are satisfied with the new CD player I sent you a few days ago?"
Hearing the other party's satisfactory answer, Sheena Boone's smile became even wider, and she continued: "The Academy has always been committed to technological innovation and talent development in the film industry, and Director Gilbert Jr. has also made many contributions in this regard.
He teamed up with top talents in the industry to develop many new technologies, innovating Hollywood's photography, special effects, model production and other aspects since the 21st century.
At the same time, he also pays attention to the cultivation of industry talents.
Have you read the news the past few days? Director Gilbert Jr. established the Film Foundation to help young directors and cultivate talents..."
Sheena Boon talked a lot, and after getting the other party's reply, she hung up the phone with satisfaction.
(End of chapter)