Chapter 251 Only Ai Kun will win [Part 2]
LeTV Self-Media General Manager Office.
Xu Kun and Jia Yueting were listening to Gan Min dance and describe what they saw on CCTV during this period.
During this period, Gan Min has been cooperating with CCTV to coordinate the broadcast of "Seeing Words Like Faces", and also made some changes to the opening and ending of each episode according to CCTV's opinions.
As of yesterday, the CCTV version of "Seeing Words Like Faces" was finally officially aired, and it caused a huge sensation as soon as it was aired.
Although it previously caused quite a stir when it was broadcast on LeTV, online media these days are completely incomparable to CCTV, and CCTV’s audience is more adaptable to such patriotic education.
So now it is completely popular.
Gan Min is naturally the biggest beneficiary, followed by Xu Kun, the chief planner and director.
Although Xu Kun originally said that he would just be the chief planner, Jia Yueting did not agree, so the director still listed Xu Kun's name, and Gan Min was the executive director and host.
As for the producer, he is named after the son of a certain boss - Lao Jia alone is not qualified to attract the boss's attention, but "Seeing Words Like Faces" is so positive that it can be given to his son There is no harm in having a name.
In this wave of public opinion, even those old academics who criticized Xu Kun for not doing his job had to admit that Xu Kun's planning was thoughtful and high-level.
After Gan Min's excitement subsided, Xu Kun chatted with Lao Jia about movie promotion.
This is also the real purpose of his coming to LeTV.
"It seems that the situation is pretty good so far. The strategy of linking those fans who have withdrawn from the circle with 'money diggers' has had a pretty good effect - and there is also the 'positive energy' you proposed. Aikun people accept this new term Very quickly, the majority of the fan base now prides itself on spreading positive energy.”
Xu Kun didn't find anything strange about this.
Today's young people like to be unconventional and like unique labels, so he moved out "Positive Energy" in advance. As long as Ai Kun accepts the label of "Positive Energy", it will have a certain disciplinary effect in the future. Avoid causing too much trouble again.
Xu Kun also specifically warned: "The photos and short videos that Brother Chen took previously must be accompanied by appropriate accounts. Don't let anyone catch you."
"Don't worry, they are all the best shooters from LeTV's self-media. The characters have been created since "The Boss" was first aired. Some of them are even famous in forums and posts, and there are often people in the group. Spontaneously repost their articles.”
"You'll become a little internet celebrity."
"Internet celebrity?"
Seeing that Jia Yueting didn't react for a while, Xu Kun realized belatedly that the word had not been invented yet, so he explained a little more: "It is people who have become popular on the Internet, such as "Steamed Buns" "The creator of "Hu Ge" can be called a big internet celebrity."
"Oh~"
Jia Yueting suddenly realized, and then said thoughtfully: "Then can we imitate Super Girl this year and have an online talent show called "Internet Celebrity Contest" or something?"
"Okay, okay, but didn't you say you shouldn't rush to launch more plans before the Series A financing?"
"Hey~"
Speaking of this, Jia Yueting smiled bitterly and said: "There is no need to think about financing. We can only increase capital before going public."
"Increase capital?"
Xu Kun wondered: "What kind of method is this?"
Jia Yueting raised his finger and pointed at the ceiling, and said helplessly: "The person above is very satisfied that "Seeing Words Like Faces" can be broadcast on CCTV. Some people think that it is better for LeTV to be fully controlled by their own people, and they also urge us to continue to work hard and create greater glory. ”
"this……"
Xu Kun was a little speechless. Those people really thought about it, completely ignoring the logic of business operations.
LeTV was originally stuck on its "copyright" and could not grow as wildly as other websites. Now there is a restriction on capital increase and no financing. It is difficult to make the cake bigger and stronger.
So how did Mr. Jia make LeTV bigger in history?
Isn’t it because of my butterfly wings that I will blow away the idea of ‘returning to China next week’? Uh~
This doesn't seem to be a bad thing.
Xu Kun was thinking wildly for a while, and suddenly thought of a very practical question: "Will "How to Make a Badass" still be filmed?"
The big boss above just praised you for your positive energy, and you changed hands to make a "Bad Guy". Isn't this a slap in the boss's face?
“We definitely won’t be able to shoot for the time being.”
Jia Yueting spread his hands and said, "Let's let it go for a while. We'll see what happens in two years."
Sure enough, the plan couldn't keep up with the changes.
No, it should be said that the changes failed to keep up with the plan.
The two were discussing LeTV's future strategy when suddenly a "boss leader" came over to report that an emergency had occurred in a LeTV self-built group. If it was handled well, it would likely become a publicity hit.
Xu Kun and Jia Yueting immediately rushed to the office area outside to investigate.
As a result, I saw that in the "Only Ai Kun Will Win" group, several female white-collar workers and wealthy second-generation people were discussing how to raise funds for "Chasing Happiness and Running" to go to school.
After Xu Kun hesitated for a moment, he asked the group leader who was posing as a bitch actress to send out the message: Don't get excited yet, let's do this, I'll try to see if I can contact Brother Kun...
Jia Yueting asked with great interest: "How are you planning to hype this time?"
"After half an hour, let the group leader contact the little girl publicly, ask her to send her address and name privately, and then tell her that I will find someone to verify it. If the verification is correct, I will be willing to bear her school expenses."
After Xu Kun finished speaking, he added: "At the same time, an announcement was made in the group. There must be many similar situations. I can't help alone. So I am going to donate 1 million to the National Student Fund and promise to donate 1 million yuan to the National Student Aid Fund every year. No donation will be less than this amount.
If I encounter a similar situation again, I will report it to the student aid foundation in the name of the donor and urge the foundation to verify and implement the grant of student aid as soon as possible. "
It is not difficult for Xu Kun to support a high school student now, but there are many middle school students in need in the world. If they all come to him, even if Xu Kun has gold and silver, it will not be enough.
So we still have to use state institutions as a shield.
But Xu Kun at least intended to donate real money, not just to get a good reputation in vain.
"This is a good idea!"
Jia Yueting smiled and said, "If it wasn't to promote your movie, I would have done it in the name of LeTV."
"There may be a chance in the future."
Xu Kun thought for a while and then said to the little fat group leader: "When the time comes, you can count the people who want to raise funds and donate money. I will send them some signed photos and signed posters later, and treat them as... Praise them for their 'positive energy'."
The little fat man nodded repeatedly. Seeing that Mr. Xu and Mr. Jia were about to leave, he hurriedly asked: "Mr. Xu, how will we promote it in the future?"
"No need for publicity."
Xu Kun said flatly: "Just wait for this matter to ferment naturally. We don't have to do anything during this period... Well, it's best to make another announcement saying that I don't want everyone to over-publicize this matter to avoid being maliciously distorted by some people." , saying that I am inviting people’s hearts.”
Hearing this, Jia Yueting asked quietly: "If someone is really hyping this up, should we use the 'external forces' trick?"
"Don't rush now. We'll see how it goes after it's released."
The so-called 'external forces' were a countermeasure that Xu Kun discussed with Lao Jia after he saw that the media controlled by Wanwan Capital had collectively jumped out to blackmail him.
When the movie comes out, if Wanwan or people from Hong Kong still dare to jump in, they will reveal what Xu Kun said about Hong Kong people and Zhou Yumin's lesson before, and hype up the overt and covert struggles between the entertainment circles of the three places across the Taiwan Strait.
And then in turn, they hinted that the media who were slandering Xu Kun and the movie were working for the tiger, recognizing thieves as their fathers, and taking money from outside to help suppress their own people.
Of course, I also learned this trick from journalism.
(End of chapter)