Chapter 84 84. Cost and selling price
After Martina and the others finished explaining, they immediately looked at Du Chuan, waiting for his decision.
Du Chuan did not rush to answer them, but looked at Li Yuan and asked: "How do you feel?"
Li Yuan smiled bitterly and shook his head: "Don't ask me, I don't know, but It feels okay. ”
Nowadays, there are basically no styles of domestic clothing. They are generally relatively single, which is obviously different from these.
So for Li Yuan, he really can't judge anything.
Seeing this, Du Chuan stopped asking any more questions and said to Martina and the others: "Okay, I am very satisfied with this design."
Martina and the others were all excited when they heard this. Relaxed, it seemed that this mission was successfully concluded.
In total, it took them almost twenty days to earn a considerable amount of income.
So they are quite happy at this time.
"If you stay here for a few days, should you go back directly?" Du Chuan asked.
Martina wanted to go back, but before he could speak, Williams said directly: "We want to stay and play for a few days, and it just so happens that Su and the others can be our tour guides."
< br>If you want to say who among the six Martina adapts the fastest, it is Williams.
This guy not only has a good relationship with Su Ming and the other six, but also has a very good relationship with the two Taoist priests.
If someone hadn't stopped him, this guy might have become a disciple. In the end, he begged two Taoist priests to draw some blessing charms for him.
So Williams is extremely interested in China.
Martina thought for a while but didn't say anything. Let's just stay for a few more days. There's no rush now anyway.
Du Chuan nodded when he heard this. There is no need for Du Chuan to worry about their arrangements. Li Yuan and the others will take care of it.
"Su Ming and the others will work in your unit from now on, so they can use what they have learned during this period." Li Yuan said as he walked.
Du Chuan said casually: "No problem, I have no objection."
They came all the way to the Department of Commerce and entered a small office, which was temporarily used by Du Chuan.
“By the way, I’ll do you one more favor.” Du Chuan remembered something.
"What's the matter?" Li Yuan asked.
"I'm looking for someone to help me design a trademark. Just design it according to this blessing charm. I'm going to apply for a trademark in the United States to avoid being impersonated." Du Chuan said.
Li Yuan was stunned, is Du Chuan so confident?
This is obviously to prepare for the clothing to sell well in the future. If the sales are poor, no one will fake it.
However, this matter was not difficult for him, so he nodded and agreed.
Then Li Yuan asked expectantly: "Then when will we start production? When will Wal-Mart come to purchase?"
Du Chuan thought for a while and said: "These days How much does a piece of clothing cost?"
Li Yuan knew this very well, so he said: "The cost of a T-shirt is about eleven yuan, and it is made of good fabrics. ”
"The cost of the coat is about forty-two yuan..." Li Yuan explained the cost, including labor, raw materials, and some losses.
Such a cost is considered normal. Now the price of a finished good-quality garment on the market is around 12 or 3 yuan. This is the selling price.
The raw materials of the clothes in Du Chuan's hands are better, so the cost is relatively higher.
Du Chuan thought about it carefully. He had already asked Wade about the current prices of some clothes in the United States.
For example, T-shirts generally cost about ten dollars, and jackets cost between more than thirty to one hundred dollars.
Of course, these are the prices of ordinary brands. For some big brands, the prices are naturally much higher.
However, the customer group Du Chuan is targeting is not those who buy big brands.
“How much can the cost be reduced if mass production is carried out?” Du Chuan asked.
Li Yuan said: "I have also asked about this. If 10,000 pieces are produced, the cost of T-shirts can be reduced by about one yuan, and for jackets, it can be reduced by about three yuan."
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Du Chuan heard this and said: "In this way, the fabric does not need to be so good. Instead of competing for the high-end market, we should reduce the cost of raw materials and strive to reduce the cost of T-shirts to between five and six yuan."
"As for the other styles, they are the same. Let's lower the cost and price. We are taking the low-end consumer route."
Li Yuan said hesitantly: "If the cost is so low, what about the quality? There may be no way to guarantee it.”
Du Chuan signaled that he didn’t need to worry, “People who buy at this price don’t care about the quality. I plan to sell the T-shirts at between eight and nine dollars. Then the price of the T-shirts we wholesale to Wal-Mart supermarkets is about five to six dollars.”
In fact, in the final analysis, some domestic equipment and technology are still lacking, otherwise the cost can continue to be reduced. .
But these can be taken slowly in the future. The current price is one or two dollars lower than the average price of T-shirts in the American market. It can be said that it has a certain price advantage.
Of course, Du Chuan no longer intends to rely entirely on price advantages for promotion. What he wants now is a marketing campaign.
If his marketing plan is effective and he has a little price advantage, then he might really succeed.
However, Li Yuan was full of worries about Du Chuan's plan, "Is this really okay? In fact, it doesn't have to be like this. Even if we wholesale it at a cost price of eleven yuan, five or six dollars, it can be done ”
“As long as we can open up sales in the United States and continue to earn foreign exchange, I agree with this.”
What Li Yuan did not say is that although on the surface, the wholesale price of US$56 is indeed lower than the cost price, they are losing money because the current exchange rate of the US dollar to RMB is about 1:1.5, but this is the official exchange rate. If the exchange rate is private, you will actually still make money.
Of course, that’s not how the account was calculated, so Li Yuan didn’t say anything. He just wanted to express a similar meaning, and the above allowed him to do so.
Du Chuan knows Li Yuan’s worries, and also knows that the current situation is actually like this. He would rather lose a little bit, but also earn more foreign exchange. This is something that can’t be helped. Who can make the current industrial base of the country It is too weak, there is too little foreign exchange, and too much foreign exchange is needed to buy what the country needs.
What Li Yuan is talking about is the method used by most units now. As long as it can earn foreign exchange, other things can be completely ignored.
Of course Du Chuan can understand Li Yuan's thoughts, but he contracted this unit and bought 70% of the property rights. Naturally, he did not do it for the purpose of making a loss.
It is impossible for him to exchange all the US dollars he earns through the black market.
What's more, he has unique conditions. If he were an ordinary person, he would definitely agree, but Du Chuan would not do that.
If you still do business at a loss even if you have the conditions like him, then you really should stop doing business.
PS: Thanks to ‘book friend 160129173521900’ and ‘book friend 20220507112505399’ for the reward!
(End of this chapter)