Chapter 53 Longxing X1 returns, the market is boiling
August 20th, the autumn moon is approaching.
Korean Star Group or Li Zhenzhen acted very efficiently. In less than ten days, they transferred 400,000 Orion 5420 processors and 300,000 M series screen assemblies.
Chen Xing was not idle either. While waiting for the Orion processor, he also completed the centralized procurement of all other mobile phone parts.
The newly replaced parts supplier is also willing to sign a stable supply contract. In the event of breach of contract, the compensation will be unimaginably high, but the premise is that you need to pay 20% more of the unit price of the parts, which is equivalent to spending 120% of the cost. The total price of parts, to buy the stability of the supply chain.
After experiencing a sudden breach of contract and cut off supply, Chen Xing was willing to pay the 20%. The increase in parts costs and the upgrade of processor chips also made him make a decision.
The Longxing X1 equipped with the Orion 5420 processor was renamed the Longxing X1 full-blooded version. The launch price was increased to 1,699 yuan, and the profit of each mobile phone remained at 100 yuan.
At the same time.
Chen Xinghao spent 20 million not only to shoot brand promotion ads, but also bribed a group of marketing accounts to prepare for publicity.
If Longxing X1 is a stepping stone to the market, then the full health version of Longxing X1 is a catapult. Every unit sold will be a heavy blow to the enemy.
……
Longxing Technology Factory.
Fully loaded trucks are driving in, and workers are unloading urgently.
Twenty newly laid production lines and the original single production line were ready to go. More than 700 workers were all called downstairs to the dormitory by the factory management.
Yang Minshuo, who is in charge of the Guancheng factory and is also the apparent factory director, took a loudspeaker and shouted to the workers:
“The supply of parts has been cut off for almost 20 days, and our factory has also stopped working. Production has been suspended for almost twenty days. I know everyone is worried about whether our factory will go bankrupt and whether we will default on your wages. I am here to announce that we will not go bankrupt and we will not be owed wages. Parts have been gradually delivered to the factory. Work and production are about to resume!"
The words just finished.
In an instant, the audience burst into applause.
The workers were finally relieved. If the factory closed down and ran away, they really wouldn’t know who to ask for money from.
Like Huang He who ran away with his sister-in-law, his whereabouts have not been found yet.
If they are moving equipment, they have no way to sell it. At most, they can sell it as scrap metal, which is not worth much money at all.
Now that Yang Minshuo can guarantee it, the workers are relieved.
After a few brief words, he began to introduce: "The person next to me is Chen Xing, the president of Longxing Technology Company, who is also your big boss. He will talk to everyone next. Say a few words and welcome with applause.”
“Bah bang bang bang—”
The workers also showed their dignity and gave warm applause, and some of the newly recruited factory girls were also stealing. Whispers, amazed that the big boss behind the factory is so young.
Chen Xing welcomed the applause, took over the loudspeaker and shouted: "What I want to say is very simple, resume work, resume production, and enjoy a good year!"
Why did you enter the factory?
Make money!
The workers don’t have so many ideas, they just want to make money and go home.
Chen Xing’s words also made the applause thunder again, and the workers clapped even harder.
When the applause subsided slightly, he continued to shout: "Starting from today, the factory has officially entered overload production. Those who are willing to work overtime at night can register with their supervisor and receive a subsidy of 20 yuan per hour. There are still ten days left in this month. Those who work overtime for more than 20 hours , there is a 500 yuan subsidy, which will be paid together with the salary.”
“Wow!”
The workers on site were shocked.
Even if there is overtime pay, if overtime work exceeds 20 hours, will there be a 500 yuan subsidy?
Twenty hours is neither too much nor too little. It is equivalent to two more hours of overtime every day in these ten days. For a factory veteran, this little time is nothing.
If we calculate based on 10 days and work two hours of overtime every day, we can earn 40 more per day, which is 400 yuan for ten days. With the subsidy, it is 900 yuan. This benefit is extremely high among the factories in Guancheng Park. level.
“Resume work, resume production, and celebrate the good year!”
“Restart work, resume production, and celebrate the good year!”
Having not worked for half a month, the workers also Volunteer to start shouting.
Chen Xing looked at the enthusiastic and passionate workers, and he understood that the best way to motivate them was not bullshit, but to let them see money.
...
As the factory resumed work, the marketing accounts responsible for publicity also began to take action and began to build momentum for Longxing X1 on the Internet.
《The latest inside news, the president of Longxing Technology has taken the advice that the full-blooded version of Longxing X1 may be equipped with a high-performance processor! 》
《Still struggling to buy a new mobile phone? It’s a flagship under 2,000 yuan, so you’re right to buy it! "Longxing X1 is about to launch a full-blooded version. Return your inferior assembly machine, you deserve a better one! 》
《Shocked! As a novice in gaming, I have actually stepped on so many pitfalls. Please click here and I will share my pitfall experience with you! 》
Hundreds of marketing accounts are flooding the Weibo platform.
Netizens were confused.
Longxing X1 full health version?
When they followed the clues to the official blog of Longxing Technology Company, they were attracted by the content of the first blog post.
[Dear user friends, Hello, our president Chen Xing is deeply sorry for the fact that the MediaTek MT6592 processor is a fake eight-core processor. We have learned from the pain in the past half month and decided to replace the processor chip with the Orion 5420 processor to replace the MediaTek MT6592 processor. As the processor chip of the Longxing X1 mobile phone, the new phone is priced at 1,699 yuan. ]
With just one plain text announcement, the direction of public opinion that originally criticized hunger marketing has changed again.
In five minutes, the number of likes on the blog post has exceeded 100,000, and the number of comments has exceeded 1,000, and it is rising rapidly.
[Love eating chocolates]: "Holy shit, full health version of Longxing X1 mobile phone, Chen Xing! You are my god!!!"
[Meichuan underwear]: "I'm just telling you! I, Chen, are always a kind person, how can I be hungry for marketing? It turns out that we are going to talk about a new processor. The full health version of Longxing X1 is worth buying!"
[Bed Layman]: " It’s worthy of Longxing Technology to make money and listen to users’ opinions, which has surpassed many companies. It’s 1,699 yuan. I’m going to pay tribute to you brother!”
[Shocking Jiuzhou]: “Me too!”
[Ye Ao Nai Me He]: "Me too!"
When netizens commented enthusiastically and praised Longxing Technology, "A two thousand yuan mobile phone, you deserve to use a better one" "'s" entry became a hot search topic and topped the list.
Click on this hot search entry. It is a video posted by an Internet celebrity blogger teaching how to return and refund on an online shopping platform. Although the refunded product is coded, the product she is holding is From the outside, the phone box looks like what comes with the Pineapple phone.
In the past, there was a full-blooded version of Longxing X1, and in the latter, there was a refund from an internet celebrity blogger.
Business war is so unpretentious!
The number of returns and refunds on the three major online shopping platforms has exceeded imagination, and Pineapple Company is in chaos.
“It’s not good, it’s not good, boss, Pineapple 3S mobile phones are being returned in large numbers, and there have been more than 10,000 refund applications!”
“What??”
< br>Xu Jinshui couldn’t sit still.
He quickly asked: "What happened? Why did users return goods in large quantities?"
The marketing manager stuttered a little and responded tremblingly: "Chen, Chen Xing brought Longxing X1 is back, it’s still equipped with the full-blooded version of Orion 5420! "
"What!"
Xu Jinshui can’t believe it, it’s equipped with Orion processor chip! , Korean Star Group actually stabbed Gaotong Company in the back?
While he was stunned on the spot, the dealer also called.
When the call was connected, the offline dealer shouted angrily: "Mr. Xu, what have you done? Your mobile phone has been refunded in large quantities for seven days without any reason!"
Xu Jinshui did not answer, he Hang up the phone and check the Weibo platform.
The overwhelming publicity and the fate of hundreds of marketing accounts were his usual methods, and now Chen Xing has learned them.
It is specifically targeting him again, the Pineapple Company is going to be finished...
The other side.
Rice Company Headquarters.
Rebus held an emergency meeting to discuss the return of Longxing X1. He knew very well that the sinking market would definitely be controlled by Chen Xing again.
“Chen Xing is back, and Longxing Technology has once again returned to the sinking market. This time they used the Orion 5420 processor. The full-blooded version of Longxing X1 has no way to compete.”
"I announce that I will immediately launch a project to develop mid-range mobile phones. From now on, I will give up the sinking market and focus on the mid-to-high-end market!"
at the same time.
Kunpeng Company Headquarters.
Ren Guofei's expression suddenly changed and he murmured to himself: "Han Xing Group, Orion Chip, I didn't expect Longxing Technology to be able to ride on this big ship. Chen Xing, you are not simple."
< br>The CEOs of Iron Hammer, Lianxiang, Blue and Green Factory, Coolpad and other manufacturers were all amazed. They did not expect Chen Xing to return to the summer vacation so quickly.
In just half a day, the full-blooded version of Longxing X1 has stirred up the entire Longguo mobile phone market before it was officially released.
In addition to being amazed, Luo Hao, the CEO of Iron Hammer Company, even posted on his personal Weibo: During the summer vacation, your emperor is back!
(End of this chapter)