Chapter 72 Prelude to entering the high-end market
Futian District, Shencheng.
Headquarters of Longxing Technology Company.
In the president's office, Chen Xing is concentrating on sorting out documents and summarizing the configuration of the new flagship.
In June, he said that a new flagship would be released by the end of the year that could make up for all the shortcomings of the Longxing X1.
The original Longxing X1 mobile phone was relatively cheap in terms of battery technology, screen assembly, and shooting lens, but this did not prevent it from being deeply loved by users in the sinking market.
Now that we have decided to enter the high-end market, we naturally cannot be so hasty.
In order to plan for the new machine at the end of the year, he visited the company headquarters of more than 20 suppliers, large and small, all over the world.
The screen assembly uses Korean Star Group’s M series screen.
Memory chips, because Han Xing Group was unwilling to wade into troubled waters, Chen Xing turned to Micron and Hynix.
The quotations of these two companies are similar. 32G, 64G, and 128G memory chips correspond to three price ranges of 120 yuan, 200 yuan, and 350 yuan respectively.
In terms of mobile phone lenses, Chen Xing gave up Sony of the island country and chose Carl Zeiss of Germany.
Many people may not have heard of Carl Zeiss, but those who have been certified by Zeiss and have worn glasses may have heard of it.
The achievements of this company in the field of optics can be summarized in one sentence. In 1969, when humans first landed on the moon, astronauts took photos of the earth on the moon, using lenses produced by Carl Zeiss.
Because of the high quality of the product, Chen Xing spent a week negotiating the price to 1,200 yuan per set. Each set of cameras includes a 15-megapixel rear camera, an 8-megapixel front camera, and CMOS imaging. Using the latest optical anti-shake technology, the slight shaking of human hands when taking pictures will not affect the final film.
After Chen Xing personally tested it, he found that the Zeiss lens has no false pixels at all, and the effect of the 15-megapixel rear camera completely beats the 20-megapixel claimed by other brand-name lens manufacturers. It is really worth every penny. Distribute goods.
The total value of the mobile phone lens, storage chip, and M series screen assembly alone has exceeded 1,500 yuan, not to mention hundreds of component parts and control chips. The final parts cost is estimated It costs 3,000 yuan.
Of course.
This is only Chen Xing’s preliminary estimate.
Because he was making a high-end mobile phone, he didn’t think about saving money.
In addition to the cost of parts, you also have to pay patent fees, such as operating system, Bluetooth, audio and video decoding, etc. It is expected to cost about 500 yuan.
3000+500, the visible cost alone exceeds 3500 yuan. Chen Xing also has his own 200W star flash fast charging and open sky baseband chip. 500 yuan for both is not too much, right?
After a series of rough calculations, the cost price of the new high-end flagship mobile phone has reached 4,000 yuan, not counting labor costs, publicity expenses, etc.
Assuming that it costs 4,500 yuan to produce one unit, based on the initial investment of 100,000 units, that means a cost of 450 million yuan is needed. You can imagine how difficult it is to make a high-end mobile phone.
Small business?
Don’t dare touch the high-end market!
Fortunately, with the supply of Longxing X1 mobile phone, Longxing Technology Company’s working capital can just meet the production costs.
......
After sorting out the approximate cost, Chen Xing felt a little uneasy.
With a cost price of about 4,500 yuan, if Longxing Technology still wants to make a profit, the actual selling price must be more than 5,000 yuan.
He couldn't help but ask, are domestic mobile phones sold at this price?
At present, there are basically no mobile phones that dare to sell for more than 5,000 yuan and compete with Apple in the high-end market. Even if they do exist, they are IQ testing machines with a serious premium.
Since Chen Xing was unsure of the direction of the wind, he naturally needed to do some research.
He quickly pressed a series of numbers on the landline and turned on the hands-free key.
“Dudu——”
Three seconds later, Yao Nana’s soft voice came out.
"President, what are your orders?"
"Come to my office."
"I'll be there soon."
Hang up the phone. Yao Nana didn't dare to delay at all, and immediately stepped on her commuting high heels and took the elevator to the president's office.
"President." She greeted.
Seeing that she was so quick, Chen Xing went straight to the point and delegated the task:
"Nana, I now need a domestic user review of a domestic high-end flagship with a price of more than 5,000 yuan. The results of the mobile phone attitude survey will be sent to my email within fifteen days. "
"In addition, your marketing department will also make corresponding marketing plans, such as promotional copy and hot search slogans. Wait."
"Are you clear?"
Yao Nana pushed up her black-rimmed glasses, a flash of fighting spirit burning in her eyes, and she nodded quickly and responded: "I'm clear."
As soon as she finished speaking, she added: "Our new flagship is positioned at 5,000. Does it have any outstanding features that have been determined?"
"15 million + 8 million Carl Zeiss lenses, 200W Star Flash fast charging, you can think about these two points first.”
Chen Xing revealed some news.
Yao Nana silently wrote it down, and immediately thought of the plan: "For the survey questionnaire, I suggest that Longxing I only look at the final result, understand?"
Chen Xing reminded in a deep voice.
Yao Nana obviously doesn’t understand her authority, or in other words, she doesn’t have a platform to exert herself alone in Kunpeng Company.
If you have an idea, ask your leader first. She is being disciplined too strictly.
Chen Xing's sternness made her stunned for half a second, then she reacted and quickly bowed: "I'm sorry, CEO, I know what to do, I'll do it now."
" Go."
Chen Xing softened his tone.
After Yao Nana left, he did not become sullen. He actually had the intention of cultivating the second princess Kunpeng.
Because as the company grows, each department will gradually become more detailed, and he needs a group of trustworthy talents to manage it.
Of course.
System talents will also be arranged to manage.
But again, Chinese executives should try to avoid it, but junior managers can use it to avoid unnecessary scrutiny.
After arranging the marketing department, Chen Xing also notified the heads of various departments in the company, especially those responsible for the software side, asking them to fully cooperate with the marketing department's research.
"Buzzing——"
When Chen Xing just stopped what he was doing, his phone on the table vibrated twice.
He picked up the phone, his calm and deep eyes were filled with waves, and his breathing became rapid.
[Gao Zhengqian - Chip Team]: "Report to the president, the simulation verification of the Qingzhou project is completed, and we need to find a foundry for trial production immediately. Please come to the chip laboratory to make a decision!"
The Qingzhou project, It’s a Qingzhou processor chip!
When the 14-nanometer chip project was approved, Qu Cheng proposed to replace it with a new name.
Chen Xing named the project Qingzhou, which is taken from the first two words of the sentence "The light boat has passed the Ten Thousand Mountains", which means that Longxing Technology has overcome the chip sanctions and officially completed the overtake.
What is the concept of 14nm chip?
The current mainstream chips are 28nm, such as MediaTek and Orion processors.
The most advanced commercial chip is 20 nanometers, which is the Snapdragon 810 processor recently released by Gaotong Company.
If the 14nm Qingzhou processor chip is successfully mass-produced, then the entire mobile phone market will usher in a unilateral crush!
Chen Xing turned off the screen of his mobile phone, stood up and looked at the scorching sun outside the window, murmuring: "Is it finally here? Qingzhou!"
(End of this chapter)