Chapter 84 Establishing a sub-brand, a carnival for friends and businessmen on Singles’ Day
“President, the market research questionnaire has been initially completed.”
Yao Nana walked into the office in high heels and put the two The market research report form collected by the Antenna Experience Store was placed on Chen Xing's desk, and then he stood aside.
"So fast?" Chen Xing was a little surprised, picked up the form file and opened it: "Oh! Is this a survey statistics form for 300 people?"
First page of the form It was marked that the number of people participating in the survey questionnaire was 300.
Students: 233 people.
White-collar workers: 24 people.
Blue collar: 20 people.
Teachers: 21 people.
Bloggers: 2 people.
Yao Nana stood aside and explained to Chen Xing: "Yes, in order to more intuitively understand the specific feedback from the market, I divided the survey questionnaire into three, and made offline survey questionnaires, Longxing X1 user survey questionnaires, and published them on Official blog’s online survey questionnaire. ”
“This survey questionnaire statistics table of 300 people is a survey report given by users who have come to our company’s offline experience stores in the past few days and have the need to purchase mobile phones. , I think it has great market reference value, so I sent it to you.”
Her meaning is obvious. These 300 people are all users who have entered the company’s offline experience store and have the need to purchase a machine. , their opinions will be particularly valuable.
As for the large-scale survey questionnaire for Longxing X1 users and Weibo netizens, the data may be inaccurate.
“Well done.”
Chen Xing praised and turned the survey questionnaire report to the second page.
When Yao Nana heard the praise, she felt extremely satisfied. This was an experience she had never had in Kunpeng Company.
Because at Kunpeng Company, the core business is taken over by Ren Wanzhou, she has no platform to display her talents at all.
After hearing Chen Xing’s praise, she responded with joy in her tone: “This is what I should do.”
“By the way, CEO, if our new flagship phone positioning It is a high-end market, so the main buyer group should be white-collar workers. I have compiled the survey feedback of business white-collar workers on page 5. ”
Yao Nana reminded softly.
Chen Xing also turned to the fifth page and expressed his approval with actions.
In the high-end mobile phone market worth more than 5,000 yuan, the main consumer force must be business white-collar workers and working people.
Students will prefer the mid-range market of about 4,000 yuan. The main factor limiting them is their financial budget. Are you telling your parents that you want to spend 5,000 to 6,000 yuan to buy a high-end mobile phone? I guess I'll have to fight a mixed doubles match, or the one that draws out the seven wolves.
Chen Xing looked at the research report. The content was very concise, and the corresponding income divisions were also made.
White-collar workers with a monthly income of 6,000 yuan clearly stated that the reason why the Longxing X1 mobile phone attracted them was that Star Flash fast charging can effectively solve the battery life problem when traveling abroad, and the network and calls are stable.
However, they also have complaints about the poor pixels of the photos and the fast battery consumption, so they bought the Longxing X1 mobile phone just as an office backup machine.
For daily use in private, they will have other mobile phones, such as Blue Green Factory, Kunpeng and Apple phones.
80% of white-collar workers with an income of 6,000 yuan expressed their willingness to spend one month's salary to buy Longxing Technology's new flagship if it could make up for the shortcomings of poor pixels and fast power consumption.
The second level is the white-collar group with an income of 8,000 yuan. They have the same purpose as the white-collar group with an income of 6,000 yuan. They both buy and use the Longxing X1 mobile phone as a backup phone.
Star Flash fast charging and Kaitian baseband chips are what attract them.
As for the M series Korean star screens, they were not too impressed.
The third category is the white-collar group with an income of more than 10,000 yuan. These are basically senior executives of various companies.
They have sufficient budget to buy a phone, and they are also attracted by the Star Flash fast charging and Kaitian baseband chips.
In Yao Nana’s research report, they clearly stated that if Longxing Technology can make up for all the shortcomings of the Longxing X1 mobile phone, they are willing to buy a high-end new flagship, but the premise is that the price cannot exceed 10,000.
"Star flash fast charging, open sky baseband chip..."
Chen Xing muttered to himself.
After reading this research report, he already had the answer in his mind.
At the beginning, Blue Design Talent, Fang Xiao proposed to segment the field of mobile phone use, but now it seems that it is indeed necessary.
Cost-effective mobile phones, high-end business mobile phones, game fever machines, and camera phones all need to be put on the agenda.
The reason is very simple. After reading this report, Chen Xing got an important message, that is, business white-collar workers basically don't look at the processor chips. They care more about quality control.
The cost-effective mobile phones already have the Longxing X1 series. We can continue to pile up materials and launch Longxing X2 or Longxing X3 in the future, but sub-brands must be established to segment mobile phones in other fields.
Chen Xing read the entire report and breathed a sigh of relief: "What name should we give to the high-end business model?"
"President."
< br>Yao Nana suddenly answered.
Chen Xing then noticed that Yao Nana had not left yet. She had been standing next to him for more than ten minutes.
After being slightly surprised, he looked at Yao Nana and waited for the next step.
“I just heard that the president said that he wanted to establish a sub-brand. Can I mention some names?” Yao Nana said with courage.
She had actually expected that Chen Xing would establish a sub-brand.
Like Kunpeng Company, the high-end market mobile phones include the P series and Mate series, the mid-range market mobile phones include the Changxiang series, and the lower-tier market mobile phones include Honor and Maimang. The division of labor is very clear.
There are also rice companies. Because they have always taken the cost-effective route, the models that are entering the market are their rice series.
But!
There is another market in the sinking market, called the bottoming market!
This type of user only needs four words to buy a mobile phone, as long as it can be used.
The Redmi series is specially designed for this group of users. Currently, the price of new phones is less than a thousand yuan. The profit from selling a mobile phone is no more than fifty yuan, but mosquitoes are still meat no matter how small they are. If you sell 10,000 units, you will make a profit. Just tell me if half a million is money, right?
Chen Xing became a little interested when he saw that Yao Nana had an idea. Listening to employees' opinions is a traditional virtue of the boss.
“Tell me about it.”
After receiving the permission, Yao Nana took a deep breath, organized her language and said:
“We are going to make a high-end business mobile phone. They are business white-collar workers who focus more on their careers, so the name of our sub-brand should also be beneficial to their careers.”
“Not bad”
Chen Xing nodded slightly.
Naming is indeed an art. No matter how handsome a person is, if he chooses a stupid name, other people's impression of him will plummet.
“So!”
Yao Nana paused for a moment, named three brands and said:
“Stars, shining stars, lighting up the direction, shining sun, shining sun Yang, flourishing, bright, dazzling life, dazzling. ”
Xingchen mobile phone, Yaoyang mobile phone, and bright mobile phone, the three names have one thing in common, sparkling, this word can just correspond to the career of white-collar workers. develop.
Chen Xing's eyes lit up. The names of the three sub-brands that Yao Nana had thought of were quite suitable for high-end business phones and would save him a lot of time in thinking.
“Let me think about it.”
“There’s no rush, CEO, take your time and think about it.”
Yao Nana was overjoyed.
Adoption is fun!
If Chen Xing really adopts it, then her efforts during this period will not be in vain.
“Xingchen Mobile has a nice name, but it’s a bit different from Xingshan Quick Charge. Yaoyang Mobile seems to be a masculine brand, and the brilliant mobile phone...”
“Brilliant and eye-catching, Light up life." Chen Xing murmured in his heart.
The phrase "bright and dazzling, illuminating life" can be used as a slogan for the new flagship.
In addition to these three brand names, Chen Xing was also trying to think of them on his own, but in the end he found that they were not as good as Cui Cuan.
He was not an indecisive person, so he immediately decided: "The name of the high-end business sub-brand will be Cuican. When you go back, you can think of some gaming phones for me."
"I've thought about it too."
Yao Nana said with a confident smile.
Hearing that Chen Xing had adopted her brand name, I felt a sense of pride.
Chen Xing was a little surprised. He looked at Yao Nana carefully and asked with a smile: "You are so well prepared. Did you guess that I wanted to establish a sub-brand?"
"Yes!"
Yao Nana nodded and replied with the same smile: "Because of the lessons learned from my friends and business colleagues, I can roughly guess what the president will do next."
"It is indeed not difficult. Guess, tell me, what name should I give to a mobile phone with gaming capabilities?”
Chen Xing showed a look of admiration, Yao Nana’s ability was unexpected, and she is a good prospect that can be cultivated.
Yao Nana did not hesitate and expressed her thoughts again.
“Game performance mobile phones are generally used for playing games. User requirements are not high, but they want to play games quickly and smoothly. This factor needs to be integrated into our mobile phone brand name.”
"What is fast?"
"Kuai means speed. Jisu includes the word "kuai", but if we name it Jisu, it feels like it lacks some connotation."
"By chance, while surfing Weibo, I came across a trailer for the martial arts drama "One Man's Martial Arts", which inspired me. As the saying goes, the only martial arts in the world can only be fast, and martial arts also includes fast speed. "
"When combining the elements of speed, speed, martial arts, and martial arts, I thought of geeks, speed knights! "
Speed knights, geeks!
The moment Chen Xing heard the name of the brand, he did not hesitate at all and said, "Okay! Then these are the two names."
The bright mobile phone will illuminate your life.
Geeky mobile phone makes you one step ahead of others.
The name of the sub-brand perfectly matches the mobile phone segment. If it were not used, Chen Xing might not be able to come up with a better one.
"General...President, you mean, both names have been adopted?"
Yao Nana was a little excited.
She actually didn’t have high hopes because she wasn’t taken seriously in Kunpeng Company and she didn’t think Chen Xing would approve of it.
At least before...
Ren Guofei never approved her plan.
Chen Xing looked at Yao Nana, who was shaking with excitement and her eyes were filled with tears, and smiled lightly, and joked to herself: "Of course, I can't think of such a nice name."
"Thank you. The president approves.”
Yao Nana pursed her lips, almost crying with excitement.
Sure enough, her choice was right. Longxing Technology Company is indeed a technology company that can be trusted for life.
At least when communicating with Chen Xing, there is no generation gap between the two.
Chen Xing saw the tears welling up in her eyes, picked up the tissue box and moved it in front of her and said, "Wipe it, oh, by the way, how much is your salary?"
"Five...five thousand."
Yao Nana took out two tissues and said while wiping her tears.
"So low?"
Chen Xing was stunned.
Looking back on when he first joined the company, he seemed to have not arranged a salary for others. Five thousand yuan might be the minimum salary in the management department.
The second princess of Kunpeng Company works for him with a salary of 5,000 yuan. If Ren Guofei knew that, he would not kill him, right?
“Ahem!”
Chen Xing coughed twice and decided to give her a salary increase: “Well, I’ll give you a fourfold salary increase and you’ll work overtime during this period. Think about the Double Twelve marketing plan."
"Good president,"
Yao Nana said with a slight cry.
She was about to turn around and leave, but Chen Xing stopped her and said, "Wait a minute. Sit here for a while. If you go out crying like this, it will have a bad impact if others see you."< br>
I walked into your office, walked out crying, and still said nothing happened?
Chen Xing didn't want rumors to spread and be rumored to be a scandal or something.
If it reaches Ren Guofei's ears, even if Chen Xing is innocent and has done nothing, he will not be able to explain it clearly.
"Got it."
Yao Nana sniffed and sat on the sofa in the negotiation area to relax her mood. She didn't want Chen Xing to be misunderstood.
Ten minutes later.
She stood up and said, "Then I'll go back."
Chen Xing looked up and down, and after confirming that she had adjusted her mood, she nodded and said, "Well, then you can go back to your post and continue working. ”
……
After confirming the name of the sub-brand, Chen Xing also rushed to register.
Lucky for Geek, the registration was successfully completed, but the brand name Cuican was registered by a copycat mobile phone company.
As the leader of a copycat mobile phone company, Chen Xing’s method of obtaining the brand name is very crude. He just uses money to acquire it and that’s it.
After all, the copycat companies in Longguo are now in a state of loss and bankruptcy. Even the former No. 1 Brother Tianyu Company is already struggling to survive and cannot keep up with the pace of the times.
Chen Xing was willing to pay 30 million for the acquisition, and the owner of Cuican Mobile naturally wanted to get out of the business, so he integrated the business with half-sale and half-free.
When he registered the sub-brand company, the warm-up of the Double Eleven Singles Shopping Festival had already made merchants on the e-commerce platform gearing up and waiting for this day to arrive.
Double Eleven day.
Taowu.com servers are still crowded!
With the popularity of 4G networks and smartphones, more and more people are falling in love with online shopping.
In one day, the transaction volume of Taowu.com alone reached 140 billion!
What is the concept?
It is equivalent to buying a Kunpeng Company and a Hammer Company.
The transaction volume of Wangdong platform is also 120 billion. It can be seen that with the rise of the Internet and the popularity of smart phones, how big the development potential of the online shopping market is!
In this money carnival, mobile phone manufacturers are naturally not absent.
Kunpeng mobile phones, rice mobile phones, Apple mobile phones, Korean mobile phones, and blue and green factory mobile phones have all launched their own discounts, such as 200 off for purchases over 1,000, discounts on old phones for new ones, etc., all without exception. All sold out.
For Double Eleven, Rebus also launched Redmi’s new flagship mobile phone, successfully grabbing a wave of bottom-end market users.
Every company is doing crazy marketing and launching their own new flagship mobile phones, but Longxing Technology Co., Ltd. is still eating away at the capital of Longxing X1.
I originally thought that after the "survey questionnaire", Chen Xing's Longxing Technology would make big moves. However, the entire Double Eleven Singles Day actually gnawed on its laurels. Netizens also expressed disappointment and felt that Chen Xing might be a cheat. .
(End of this chapter)