Chapter 87 Who is lying? The world's big guys are collectively confused
With the help of Rebus's confused question mark, the entry of "Longxing Technology New Product Launch" rushed to the top ten of the hot search list in just the blink of an eye. , crowding out the hot searches for cute little fresh meat and celebrities’ daily lives.
Being on the Weibo hot search list means higher exposure.
Having exposure means that this online marketing is very successful.
At present, the press conference blog post of Longxing Technology official blog has received 2.9 million views, more than 300,000 comments in the comment area, and more than 1.6 million likes!
The number of views continues to rise, and so does the exposure!
Discussions increase popularity, popularity reaches the list, the list brings exposure, exposure brings people, and people will discuss it. This is a virtuous circle!
Huaqiangbei, Shenzhen City, is a holy place for gambling. Every shop owner is half an insider, and their circle of friends is naturally overwhelmed by this online marketing.
Six months ago, Huaqiangbei’s top gaming brother Lin Xiaolong had 700,000 fans on the Internet. Now he has more than 1 million fans on the Internet. The moment he received the news, he didn’t even eat barbecue. , picked up the phone and started recording video.
“Brothers!”
“The hot man is back!”
“It’s still a familiar formula, it’s still a familiar taste, our Mr. Chen Xing Chen didn’t say a word and directly released his own brilliant series of new high-end mobile phones!
“According to the latest news published on the official blog of Longxing Technology and Mr. Chen’s online confirmation, Longxing Technology’s new flagship series of brilliant series will be equipped with a 14nm Qingzhou processor chip. Rebus of Rice Company directly raised a question mark , brothers, do you know what this concept is? "
Lin Xiaolong paused the recording, checked the information and continued recording:
"The smaller the nanometer level of the chip, the higher the performance of the chip. The 20nm chip is better than the 28nm chip. The performance is improved by about 40%, of course, it may be more than 50%. So how much performance improvement will 14nm chips have compared to 20nm chips? ”
“We are not professionals in the chip field and do not understand specific performance improvements, but what is certain is that once the 14nm Qingzhou processor chip is confirmed, it will be sensational and crushing. Liquidation! ”
“Don’t Gaotong like to limit purchases? ”
“My Longxing Technology 14nm Qingzhou processor will compete with your 20nm Snapdragon 810 processor. Now the pressure is on Gaotong Company. This time at the end of the year, it’s really a fight between gods!” "
After the recording was completed, he edited it a little and posted it directly to his million-fan account, which aroused heated discussion among fans.
[Yunhai Yaoyao]: "I knew it would be played at the end of the year. Get up, the annual drama is about to be staged, and now the pressure is on Gaotong Company! ”
[Dongfang Murong]: "It's December 10th, right? I have to go to this press conference. Once it is confirmed that it is a 14nm processor chip, Gaotong Company will probably not be able to sleep!"
[Smart Youth ]: "It's almost on the top of the hot search list now. Longguo employees of Gaotong Company should be reporting the situation. They are probably sweating. 14nm Qingzhou processor chip. What do you get for the 20nm Snapdragon 810 processor? Fight?”
[Abba Aba]: “I suggest Mr. Chen change the name of the processor. Instead of calling it Qingzhou, call it aircraft carrier. If it is a real 14nm 10-core processor, who can beat it? Over you? ? ”
The influence of millions of bloggers brings millions of exposures.
Comments, likes, and reposts, many netizens are consciously posting them in their circle of friends.
Less than half an hour.
Topping the trending list!
The preview blog post released by Longxing Technology has received tens of millions of views!
Now the entire Huaqiangbei Machinery Industry Circle, Zhongguancun Machinery Industry Circle, and Longguo Mobile Phone Industry Circle are all covered by Qingzhou Chip.
It is no exaggeration to say that if the cats and dogs in these places could understand human speech, they would even know that Chen Xing will hold a new product launch conference on the evening of December 10th.
While people in the industry are talking about "Qingzhou", millions of financial bloggers who are well versed in the market are also leaving, hoping to take a sip of the exposure brought by the hot search.
Among them, "Bull Market Sister A", a forty-year-old woman wearing red glasses and shrewd eyes, commented sharply:
"As a financial blogger, tonight's We can’t get into hot searches because it’s a matter in the mobile phone industry.”
“But! Mr. Chen’s business behavior of establishing a sub-brand, I have to analyze it carefully for my fans. Why did Mr. Chen launch the brilliant series instead of the Longxing X2 mobile phone? "
" Let’s get to the point. Anyone who has watched my previous videos knows that I always use Rebus, Mr. Lei’s rice company, as an example. , it is not recommended that they continue to release rice phones for 1999 yuan. Although it can attract a large number of users, the brand image is also fixed.” Damn you!”
“Mr. Chen Xing is very smart about this. He first released the Longxing X1 mobile phone and promoted the Star Flash fast charging and Kaitian baseband chip. Before the brand image was fixed, Establish a high-end sub-brand immediately!”
“If this conference is successfully held and a complete success, then Longxing and Cuichan will be equivalent to two independent sub-brands. You are cost-effective and I am high-end business. , we don’t interfere with each other, but we come from the same family and work together to provide blood for Longxing Technology Company. I have to say that Mr. Chen is indeed an outstanding young entrepreneur!”
The end of the millionaire financial blogger! , completely put Chen Xing out of the circle.
The business practice of establishing sub-brands and cutting off the mobile phone brand image has been unanimously recognized by netizens.
Rebus and Chen Xing were also compared by fans of financial bloggers.
[Loves drinking chrysanthemum tea]: "Chen Xing can tell at a glance that he has learned Rebus's lesson. He is determined not to follow the old path of the rice company. He listens to others' advice and can really eat enough!"
[Coco Cola]: "I majored in market analysis in college. From Rice 1 to Rice 5, Rebus set the price to 1,999 yuan. It was okay once or twice. He set the price five times. This has laid hidden dangers for the future, because the rice brand is completely tied to 1,999 yuan, and it is difficult for Rebus to raise prices. He can only say that he will succeed or fail! ”
[ Yixiao Fengchen]: "Yes, I guess Mr. Chen analyzed the situation encountered by his friends and merchants, so he quickly launched the brilliant series to prevent his own brand image from being fixed!"
This trip out of the circle The discussion is no longer limited to the mobile phone circle and the financial circle, the appearance circle has also begun to go crazy.
Some little girls directly create topics about Chen Xing, spontaneously list, and compete with celebrities for ranking.
It really proves that sentence, the person who kills you may not be your peers, but may cross the border...
Two hours.
The hot search list on Weibo has been fully occupied.
First place: Longxing Technology New Product Conference
Second place: 14nm Qingzhou processor
Third place: Chen Xing’s debut
Fourth place: Bright Mobile phone
Fifth place: Rebus’ question mark
……
Ninth place: The significance of establishing a sub-brand
Hot search list turned to In the tenth place, I finally met the actor and star from the past. This Internet marketing has been declared a success.
As the largest information platform, Weibo should not underestimate its influence.
Whether it is a celebrity or a brand, it is the best publicity channel. With hundreds of millions of netizens gathered here, the publicity is certainly wide enough.
With the blessing of Internet marketing, this night is destined to be uneventful.
……
Shenzhen Futian.
Han Xing Group Branch.
Li Zhiyu looked panicked, his pupils shrank, and his fingers kept sliding on the screen of his mobile phone to check the Weibo platform.
"Asiba!"
"14nm Qingzhou processor, Xiba!"
He was originally wondering why Chen Xing only wanted M series screens, but Not ordering their latest Orion processor.
It stands to reason that based on the current situation of Longxing Technology Company, they should order in large quantities!
Gaotong Company restricts purchases, the quality of MediaTek processors is not good, and Apple's A series processors are not sold to the outside world. Can you, Chen Xing, only choose Orion processors?
But...
Chen Xing's attitude is very ambiguous!
He didn't say not to order, but he didn't say he would order either. This made Li Zhiyu and Li Zhenzhen not know what Chen Xing was thinking. But tonight, the truth comes out!
The reason why people don’t place orders for Orion processors is because they have already created a 14nm level boat processor chip!
Isn’t the 14nm chip delicious?
Is there a better one to use instead of a bad one?
Li Zhiyu keeps venting his emotions on "Asiba".
It took half an hour for him to calm down, and then he couldn't help but wonder, who produced this 14-nanometer Qingzhou processor chip?
TSMC?
Why didn't he receive any news?
You must know that the Korean Star Group has trained informants all over the world, and there are more than a dozen "own people" monitoring the production situation at TSMC. If the processor chips are produced at TSMC, it is impossible for him not to receive the least bit of information.
There are two situations now.
1. Chen Xing is bragging!
Longxing Technology does not have a 14nm Qingzhou processor chip at all. This is all a marketing strategy they came up with.
But if it really wasn’t the case...
Wouldn’t it be the same on the day of the press conference?
2. Find other OEM factories!
This involves another problem. Currently, TSMC is the only foundry that has EUV lithography machines in the world.
How can you make a 14nm chip without EUV lithography machine?
Hand rub?
You can’t even peel the skin off by rubbing it!
Like Li Zhiyu, Wang Feng, the president of Apple's Longguo District, is sweating profusely. He is a little numb and his thoughts are extremely confused.
14nm chip!
Where did this 14nm chip come from?
Just now he called TSMC, and the person in charge there made it clear that no chip design company has ever approached them to manufacture chips using the 14nm process.
Since TSMC does not produce it, where does the 14nm Qingzhou processor chip claimed by Chen Xing come from?
Korean Star Group?
Loongson International?
UMC?
"Ahhh! Impossible!!!"
Wang Feng scratched his scalp frantically and couldn't think of any foundry other than TSMC that could manufacture 14nm chips.
How to make 14nm chips without EUV lithography machine?
Either Chen Xing is bragging, or Long Guo has achieved overtaking in a corner and completed a technological breakthrough in a certain corner.
Wang Feng didn't hesitate. When he couldn't make up his mind, he had to immediately notify Apple's CEO, Jack, to make a decision.
“Crackling——”
After a while of typing on the keyboard, the email was sent.
……
Far across the ocean, it was still early morning in the United States, the sky was hazy, and most people were still asleep.
Apple CEO Pong Ke has the habit of running in the morning. Before dawn, he put on his sneakers, pants and vest, opened the door, took a deep breath and said:
"Hello, nice day!"
After taking a long breath, he began to run along the road in the morning.
Because he lives in a wealthy area, his morning jog route also revolves around the community.
Some neighbors who also have the habit of morning jogging also greeted him, said hello to him and invited him to have breakfast together.
Pou Ke refused one by one. After half an hour of morning jogging, he returned home to take a shower and prepare bread and milk for himself.
After breakfast, he opened his laptop slowly and found the email from an hour ago.
When he clicked on the email, he was stunned.
The originally happy expression gradually developed into solemnity, then confusion, and then disbelief.
Three minutes passed.
Puke finally couldn't help it and said in a deep voice: "14nm chip? Why didn't TSMC tell me the foundry news?"
He couldn't sit still at all!
He took out his mobile phone in a panic and called Zhang Miu, the boss of TSMC, to confirm the news.
Still sleeping with his wife in his arms, Zhang Miao, who was very sleepy, was woken up by the phone call. He couldn't help but cursed angrily:
"Who comes like a ghost in the middle of the night? The phone call is really annoying!”
“Let’s take a look, maybe it’s urgent.”
Mrs. Zhang turned over and asked her to finish it and go to bed.
“Pa—”
Zhang Miao turned on the light, put on his glasses, picked up the mobile phone on the bedside table, and looked at the screen of the mobile phone.
"Yes! Puke?"
He was stunned for a moment, and suddenly felt that something was not good, and quickly answered: "Hey, Mr. Poke, what do you want to see me for so late?"
"Has TSMC manufactured 14nm chips for Longxing Technology?"
"How many nanometers?"
"14nm chips."
"Our commercial chip orders The highest is 20nm and 14nm chips, that’s nonsense!”
“You don’t have OEM?”
“No, absolutely no OEM!”
Zhang Miao's affirmation made Pou Ke doubt his life. Who is lying now?
Is Chen Xing lying?
Longxing Technology Company doesn’t have 14nm chips at all?
Is Zhang Miao lying?
Is TSMC secretly manufacturing for them?
If neither of them lied, where did the 14nm processor chip come from?
Falling from the sky?
Digged out of the ground?
Or did you catch it by fishing?
Pu Ke was completely silent. Now he was no less than playing a game of Werewolf. He couldn't tell who was a werewolf, who was a civilian, who was a good guy, and who was a bad guy.
Now he is also thinking, if Chen Xing and Zhang Miao did not lie, would the Dutch ASML company lie?
They secretly sold a 13.5-nanometer wavelength EUV lithography machine to a Longguo OEM company behind the back of the United States?
Because in the inherent knowledge, without EUV lithography machine, you cannot create chips below 20 nanometers. If you want to create 14 nanometer chips, you must have EUV lithography machine!
Someone in these three companies, Longxing Technology, TSMC, and Dutch ASML, must have lied!
As for who?
On the day of the press conference on December 10th, Pou Ke will have the answer!
In addition to Puke, Gaotong CEO Molenkov and Korean Star Group’s mobile phone business president Li Zhenzhen have all received the news, and they are all thinking about one thing.
Is the 14nm chip real or fake?
If it is true, besides TSMC, who else can do OEM production?
Thanks to Mr. Jiang Shuofan for the 1688 reward, and thank you to Mr. Xingkong and Mr. No Way Desolate for the 100 reward. It’s been spent, it’s been spent, 4,000 for three chapters, 10,000 is completed today, check in A wave! Thank you all readers for your follow-up reading, monthly votes, and recommendation votes. Thank you!
(End of this chapter)