Chapter 132: Praising and Killing Longxing Technology
At the moment when Puke announced that Apple’s A9s chip is a “tri-core bionic processor”, Gaotong CEO Molenkov was stunned on the spot.
Tri-core Bionic processor?
Neural Engine Network?
Okay, okay!
Well, well, well, well!
You are secretly innovating behind my back, right?
Now Mollenkopf looked like he had eaten a fly, and his face was a little ugly. He did not expect that Apple actually had this trump card.
This is like the end of the university semester, when six roommates agreed not to study. But when you return to the dormitory after a day of drinking and dancing, you find five roommates burning the midnight oil to study.
Betrayal!
What a naked betrayal!
I thought there was not much difference between Snapdragon chips and Apple's A-series chips. Unexpectedly, it turned out that Apple was still holding back on a big move.
While Mollenkopf was angry, he also suddenly realized that even though his friends and business colleagues were smiling on the surface, they were actually troubled behind their backs.
If Gaotong Company does not roll up, it may be eliminated!
……
At the same time.
The other side.
Headquarters of Longxing Technology Company.
The moment Chen Xing witnessed the announcement of the "bionic chip", he finally felt a heavy pressure in the field of chip design.
Whether it is a baseband chip, a CPU chip, or a SOC system-level chip, he has absolute confidence in his own products.
It is no exaggeration to say that Longxing Technology’s chips have never lost.
But in the face of the "Neural Engine Bionic Chip" suddenly announced by Puke, I have to say that this result is indeed a bit unexpected.
As Chen Xing's pressure doubled, he closed his eyes and searched for memories from his past life. However, his memory clearly reminded him that Apple A9s was not a so-called bionic chip!
Could someone intervene?
Don’t say it yet!
It’s really possible!
Now Longxing Technology Company is gaining momentum, and the brilliant X1 mobile phone has launched a 14-nanometer Qingzhou chip. If Apple wants to regain Longguo’s market share, it must complete its research on Qingzhou chips in the chip field. overtake.
But how to overtake 14nm?
Currently, mainstream commercial chips are at the 20nm level. Even if Apple mentions 14nm, the performance is at most the same as that of the Qingzhou chip, and cannot be said to be overtaking it.
Unless the chip can reach 12 nanometers, we will have to find another way. Perhaps this is the reason why bionic-level chips were announced.
Yao Nana looked at Chen Xing, who had closed his eyes, and did not choose to interrupt. Apple's move really surprised everyone.
Whether the SOC God chip can beat Apple's A9s chip, it's hard to judge if she doesn't understand chip technology.
However, on the Longguo Internet, the Weibo platform has already been noisy.
[Gun the wall to steal the light]: "It's over, it's over! Apple is just going to make a big move, can Longxing Technology catch it?"
[E-Sports Chair and War Horse]: "Two models They are all SOC system-level chips. It is now known that Apple A9s is at the 14nm level. Can the God chip also reach the 14nm level? "
[Qingshan Jushi]: "I can only say that it is difficult! There is a lack of awareness of SOC system-level chips. Let’s put it this way, it is equivalent to a large family that integrates Kaitian baseband chips, Qingzhou chips and various chip functions. The difficulty of design and manufacturing has skyrocketed!”
[ Demons and monsters]: "Hey! If you put it this way, let alone 14 nanometers, God's chip is already invincible with 20 nanometers."
[General Lingling]: "@龙兴科技陈星, Mr. Chen, why don’t we change the date of the press conference? Apple can’t afford it!”
I can’t beat it, I really can’t beat it!
Now various voices have appeared on the Internet, and they have begun to persuade Chen Xing to change the date of the press conference to avoid the embarrassing situation of being unable to win.
Even though netizens don’t understand chip technology, they all know very well that their local companies’ chips started late, and it would be great to be far ahead in a single field. SOC system-level chips are really not required.
However, some netizens believe that it is useless to change the date of the press conference now, and it is better to stand at attention and be beaten.
The performance parameters of Apple A9s made even Ren Guofei and Rebus despair after seeing it. The latter even sent a comforting WeChat message to Chen Xing, saying that the purpose of attracting Western attention has been achieved.
You produce a SOC chip, and others produce a neural engine bionic chip. How can we fight this?
Can’t fight!
I really can’t fight!
None of the bosses of the "Domestic Alliance" think that SOC God Chip can compete with them, but they all know the details of Longxing Technology.
"Buzzing——"
The pocket phone vibrated twice, which made Chen Xing, who had closed his eyes and thought, opened his eyes and took out his phone to check WeChat messages.
Three seconds later.
He shook his head and turned off the phone.
Rebus, Ren Guofei, and Duan Yongping all sent messages of greetings, asking Chen Xing not to be stressed during the new product launch tonight. They really know how to comfort people.
Can’t the SOC God chip be used?
Is Apple’s A9s chip really invincible?
Not necessarily!
You have the neural engine, and I also have the Ai smart module and connection module. I really can’t tell who will win today.
……
The other side.
Times Square on the other side of the ocean.
After announcing the performance parameters of the Apple A9s chip, Pou Ke quietly listened to the cheers and shouts of the surrounding audience.
Two minutes passed. While he pressed his hand to signal for silence, he said calmly: "Let us see the global sales price of this iPhone 7 equipped with the world's first neural engine bionic chip..."< br>
“Ta——”
Another loud snap of fingers.
All the LED screens in Times Square have undergone price switching, and the launch price of the new Apple 7 has surrounded everyone here.
Regular version, 4+32G, $810.
High-end version, 4+64G, $875.
High-end version, 6+128G, $999.
The appearance of the price once again aroused cheers from the surrounding audience.
"Fake! $810?"
"The regular version is $100 more expensive than the Apple 6puls. This damn phone actually costs me a week's salary!"
< br>
"Okay, I'm going to be in trouble next week."
"With such an expensive price, it seems necessary to go to an offline store for a while. Is there anyone who can help me?"
“This is a damn price, but I really need it. I hope my parents can support me. I really can’t live without it.”
810 US dollars converted into Jackie Chan national currency, Based on today’s exchange rate of 6.2, the launch price is equivalent to 5,022 yuan. However, due to tariffs, the launch price of Longguo has not yet been determined.
However, based on the calculation of 5,022 yuan in the United States, the sale price in the Longguo market will most likely not exceed 6,000 yuan. After the release price of Apple 7 was announced, capital power began to operate, buying traffic and marketing accounts to build momentum, promoting the growth of popularity, and gradually began to dominate the mainstream media hot search lists in various countries around the world.
On Longguo’s Weibo platform, Apple Longguo CEO Wang Feng also contacted Weibo operations and purchased 30 million views.
As soon as the price was announced, hot searches already appeared.
The exposure brought by hot searches has attracted a large number of comments from netizens.
[Cen Le Ge Cen]: "810 US dollars is equivalent to more than 5,000 yuan. Apple mobile phones are still expensive. I really can't afford it."
[Chusheng Yaoyang]: "No, buddy, you can't afford it for 5,000 yuan? I would say that instead of buying a domestic mobile phone that will break after two years, it is better to bite the bullet and buy a good mobile phone that will last for five or six years."
[Bai Le Ga Ga Ga Ga]: "One thing to say is that we really don't worship foreigners. How many domestic mobile phones can last for three years? People's iPhones can really last three years. My iPhone 4 is still running smoothly. I really don’t want to change it if the screen is too small.”
[Yamabumi-kun]: “If it weren’t for the two guys in front, don’t we have the brilliant X1 phone in China? We shouldn’t belittle domestic products like this just to buy an Apple phone. ?”
[大 Hippo]: “It’s not that we are disparaging domestic products, but that domestic mobile phones are rubbish. Don’t look at the smoothness of the new ones in the past few months, but you will know how laggy they are after using them for half a year.”
[Try the quilt]: "Quality is not the most important thing. The key thing is why the brilliant X1 mobile phone is so expensive for a domestic product? With this money, wouldn't it be good for me to buy an Apple mobile phone?"
< br>As the launch price of the Apple 7 mobile phone was revealed, netizens were discussing not whether it was affordable, but whether the domestic product was worth it.
In the current Longguo mobile phone market, Kunpeng Company has withdrawn from the high-end market and switched to operating in the mid-range market. In other words, the only product that can compete with Apple mobile phones is the Cuican X1.
Domestic mobile phones sell for 6,999 yuan. Even with money-burning subsidies from shopping platforms, they are still more than a thousand dollars more expensive than Apple phones. This has made Chen Xing and Longxing Technology have been criticized.
Why are domestic mobile phones so expensive? 》
“I treat you as a domestic product, but you treat me as a colonel? 》
"If you have this money, you might as well buy an apple!" 》
Comments such as this have been surrounding the brilliant X1 mobile phone during this period, and are also filled with Chen Xing’s private messages.
The idea that domestic products are equal to cheaper, and domestic products cannot be sold more expensive than imported products, has long been ingrained.
However, Chen Xing does not blame them. Changing the image of domestic brands does not happen overnight. It requires the joint efforts of domestic brands.
The main reason for the low price of domestic products is largely due to the short development time of Longguo. Foreign goods have always been regarded as high-quality goods and are highly sought after by the people.
Want to change the brand image of domestic products?
You can only speak with your strength!
As for the global launch price of the Apple 7 mobile phone, Chen Xing didn’t have too much trouble in his heart and silently asked Yao Nana to record the data.
As for online speech?
He cannot see it and does not want to understand it.
The market will give feedback on whose mobile phone you buy and whose mobile phone is easy to use, rather than competing with others online.
But Chen Xing also has to admit that the launch price of Apple 7 is really low, which is also related to their supply chain.
Long-term supply, the price will be low.
When Longxing Technology went to get the goods, no one knew how long this Longguo enterprise could last, and the prices were calculated at normal prices.
One trades off the other, and naturally Chen Xing’s side seems less cost-effective.
……
New York, Times Square.
The chip performance parameters have been highlighted, and the launch price has been announced. According to the usual progress, the Apple 7 press conference is almost over.
But!
Pants are going to cause trouble tonight too!
Of course, it's not that he wants to cause trouble, but the consortium behind him wants him to cause trouble, trying to force Chen Xing's Longxing Technology to see if it has the strength.
The Western Consortium thinks that you, Chen Xing, are not very confident. Didn’t you choose the same day as their new product launch conference?
Okay!
I'll give you a chance to publicize!
They want to see if the so-called SOC God chip can compete with Apple's A9s bionic chip!
“Ta——”
Pou Ke snapped his fingers, and the LED screen in Times Square returned to its original state, playing the opening Apple 7 promotional video in a loop.
It was at this time that he smiled, followed the consortium's instructions, and began to declare war on Longxing Technology: "Innovation can always bring different surprises. The above are the configuration parameters of the Apple 7 mobile phone. , at the end of the press conference, I want to say something interesting.”
Interesting thing?
This silenced the Times Square audience.
From the beginning of the press conference to the end, it only took ten minutes, which can be said to be very fast.
When they heard that something else was announced, the surrounding audience looked at each other, wondering what the Apple phone was going to do.
Just when they were confused, Pou Ke looked at the camera and said calmly: "Apple has always encouraged friends to compete with us. As our biggest competitor in the Longguo market, Longxing Technology, I hope you will The SOC God chip can bring us different surprises.”
There are no harsh words, only flattery.
It may seem like praise throughout the article, but in fact, Longxing Technology has been promoted to a high position, and the risk factor has been directly raised to the extreme.
"Longxing Technology? What kind of company is this?"
"It can actually compete with Apple's mobile phone for market share. I bought it by chance, but I have never heard of the name of this company!"
>
"SOC God chip? How dare they take this name? The Lord will punish you, Amen!"
"Please forgive me, I always thought that the Dragon Kingdom was still under cultivation era, I didn’t expect that they had already entered the industrial age.”
“I thought they were still farming, but I didn’t expect that they already had computers and developed chips. This refreshed my world view. I want to pay more attention to it. They send a sincere apology!”
Tens of thousands of people gathered in Times Square were confused. Many of them didn't actually know about the Dragon Kingdom. Even if some people knew about it in history books, they were misled by the textbooks.
Under the propaganda of the Western world, the Dragon Kingdom has always been a small farming country. The development of science and technology is extremely slow, and few people can even win the Nobel Prize.
But as Puke mentioned it, these people were all amazed, how could Long Country develop so rapidly, and enter the industrial information age in just a few decades?
In response to this praise, Western media also relaxed restrictions on sensitive words, placing the Longxing Technology Conference and SOC God Chip on the hot search list on Western social platforms.
The emergence of God chips has also aroused the anger of many Western people.
They were abusive.
They slander.
They attack indiscriminately!
However, some people believe that this chip must have something special if it dares to have this name, and they are looking forward to it.
The feedback from Western social platforms also made the consortium behind Apple chuckle. This is the result they most want to see.
While praising Longxing Technology, it also ruined the popularity of passers-by.
The moment Pou Ke's words were transmitted back to the Dragon Kingdom through Apple's global live broadcast room, Chen Xing's eyes finally showed a bit of excitement. This was naked praise.
Although he seems to be promoting Longxing Technology Company and treating it as a sympathetic competitor, in fact, once the SOC God chip cannot compare with Apple's A9s chip, it will fall hard no matter how high it is promoted.
Chen Xing also noticed that Pou Ke did not think that, or the consortium behind him did not think that the SOC God chip could compete with Apple's A9s chip, so he brought Bo at the end of the new product launch conference. Big rhythm.
(End of this chapter)