Chapter 153 stirs up the three major shopping platforms on the Internet!
The sudden release notice of Longxing X2 and Chen Xing’s “2000?” blog post made Internet celebrity bloggers unable to hold on any longer.
Beilong Huaqiang didn’t even have time to take advantage of the popularity, but financial blogger Sister Li from Shanghai Circle took the lead in releasing an analysis video.
“Welcome to Sister Li Talks about Finance, I am Xiaoli. The latest news is that Longxing Technology Company is about to launch a quality control upgraded version of Longxing X1 and the new flagship of Longxing X2. I believe most netizens may Most of you have heard of the Longxing series because it adopted a low-price coverage strategy in June 2014 and quickly captured a large market share. It is known as the new generation of national mobile phones."
"Now it is popular online. There are different opinions on the price of new phones, and everyone is guessing the launch price of new phones based on their feelings. Here, Sister Li has to answer my fans’ questions in advance.”
“All my old fans are following me. We know that market pricing and business strategies must be related to brand positioning and the value of the items themselves.”
“Let’s look back at Chen Xing’s strategic layout. First, he used the Longxing series to crack the market and attract a large number of users. , then use the brilliant series to expand the market, and then use the geek series to consolidate the market and form their own brand barriers.” It has to be said that Mr. Chen used his three axes very well, firmly targeting the upper, middle and lower tier markets, which not only avoided the immobilization of the brand image, but also attracted a large number of market users. The launch of the Longxing X2 mobile phone this time will not affect the The value of the brilliant series and the geek series, so I use the brand positioning to infer.”
“The Longxing X2 mobile phone is still low-priced. Its launch price will not exceed 2,000 yuan, otherwise it will be the same as the geek X1. It’s a hit. If you think I’m right, you can like, comment, and retweet with one click. Thank you.” Five hundred, and the number of likes is still rising rapidly.
As she analyzed, the Longxing series is targeting the sinking market.
Is the price more than 2,000 yuan?
Even if we talk about pushing the line, it is priced at 2,099 yuan, which will also touch the market interests of the Geek X1 in the 3,000 yuan range.
Once the prices of the two are close, the idea of buying a better one at a higher price appears.
It’s like buying a mobility scooter. The original budget is only 250,000, and you can’t reach the threshold of BBA. You can only choose Accord or Passat, but the manufacturer said that the price of the new generation will increase by tens of thousands, and the highest configuration will be available. Want 280,000?
What do users think?
They must be thinking that they already have 280,000 yuan. How about gritting their teeth and adding tens of thousands more to buy a BBA to gain more dignity?
This is why there are price barriers in the upper, middle and lower markets. No matter which market, as long as the prices between the two are close, users will have the idea of buying at a higher price.
In the comment area of Sister Li’s video in Shanghai Circle, netizens who eat melons also woke up one after another.
[Brother Chen, an agricultural worker]: "As expected of a woman in finance, she knows so much. Then the price of Longxing X2 should be 1,999 yuan."
[Fengchidianshui]: "The main reason is that the Geek X1 is still on pre-sale. If the Longxing X2 is priced over 2,000 yuan, it will damage the interests of another brand. There is no need to force the price to exceed 2,000 yuan."
[小星] : "Just from the trailer, it can be inferred that the improvement of Longxing X2 is not big, and it will not look so ugly. After all, Longxing X1 was originally priced at 1,599 yuan. Even if the price increased twice, it was only 1,799 yuan. There have been upgrades and improvements. Longxing X1 full blood version. "
[Lin Linzongzong]: "If it's less than 2,000 yuan, then I have to support it. Longxing X1 mobile phone is my favorite."
Although Sister Li from Shanghai Circle does not understand mobile phone configuration, she is still very experienced from the perspective of market economy and brand value.
Her analysis has also been trending on the top of the search, and there is an exclusive hot search entry "Longxing X2 priced at 2,000 yuan", which makes Lin Xiaolong, a blogger with millions of fans in Huaqiangbei, secretly beat his thigh.
This new phone is so popular, why don’t you have time to take advantage of it? ? ?
......
In the president's office at the headquarters of Longxing Technology Company, Chen Xing has been paying attention to the fermentation of public opinion on the Internet.
As Sister Li from Shanghai Circle said, Longxing series mobile phones are not suitable for more than 2,000 yuan. This is a mobile phone that is sinking into the market.
What is the sinking market?
Cheap!
Let’s not talk about whether it is easy to use or not. The cheaper the price, the better.
Users in the lower market are either students, migrant workers at construction sites, or middle-aged and elderly parents of the older generation.
They don’t have that much money. If they want to buy a mobile phone priced at RMB 3,000 or RMB 4,000, most of them will choose the price of RMB 2,000.
If the launch price is low, the profit of the whole machine will be low?
Maybe it was before, but not necessarily now.
Longxing Technology’s insurance business is the most profitable. Every time a mobile phone is sold, a user will consider buying mobile phone insurance.
The volume of mobile phone shipments in the sinking market is large, which means that insurance profits will be very considerable.
High-end mobile phones may not necessarily be able to sell one million units in the first quarter, but it is absolutely possible for mobile phones in the price range of 2,000 yuan.
While Chen Xing was surfing the Internet intensively, there was a knock on the office door. Yao Nana, a tall figure in a dark gray trench coat with black silk boots, walked in. She held a report document in her hand and said:
"President, according to your instructions, I have notified Taowu.com and Wangdong Platform that Longxing Let’s talk.”
“Su Nian Tesco?”
Chen Xing thought about this platform carefully.
In his memory of his previous life, this online shopping platform was not lenient in spending money on subsidies, burning billions at every turn, but for some reason it remained tepid.
Are they seeking cooperation?
Chen Xing has roughly guessed the idea.
“Just push his WeChat to me. In addition, our mobile phone insurance business must be promoted well and as many users as possible can buy insurance. This is one of the main ways for Longxing X2 to make money.”
The Longxing X2 mobile phone has been in preparation for a long time. Before the brilliant X1 mobile phone was released, he had talked with Li Zhenzhen about the exchange of the Orion 5433 processor chip.
The reason why it has not been released is that it does not want to release two mobile phones in the sinking market in succession, resulting in a fixed brand image.
It is different now. With the backing of the Brilliant X1 and Geek X1, the release of Longxing X2 will not make users think that Longxing Technology is a company that only makes low-end mobile phones.
The price is 1999 yuan, and the profit is 300 yuan per unit. If you add in the three-year full-machine insurance of 100 yuan, it is equivalent to Chen Xing making a profit of 400 yuan for every Longxing X2 mobile phone sold. This is a huge sum. Substantial and lasting benefits.
Yao Nana nodded slightly and quickly replied: "The video to promote mobile phone insurance has been prepared and will be sent out tonight, but President, do we really not need to warm up for the launch of Longxing X2? ?"
"No need."
Chen Xing shook his head and said lightly: "The overall innovation of Longxing X2 is not high, and a promotional video will be enough."
Compared with Longxing X1, Longxing X2 has improved processor chip, battery capacity, camera lens, and added Super Bluetooth and NFC short-distance information communication.
Revolutionary innovation?
Basically not, it is equivalent to upgrading the configuration of the mobile phone.
If a press conference is forcibly held, it will probably take less than five minutes for Chen Xing to finish everything he can say.
The most important thing is that he released the Longxing X2 mobile phone not just for profit, but to complete the "chip self-certification" for the West.
Don’t you need to prove yourself?
Is the Longxing series with the largest shipments enough to complete self-certification?
In addition to self-certification, he actually also wanted to cover the smooth production of Geek X1. The SOC God chip still needs time. This is equivalent to the prelude before a full-scale counterattack. He first proves the production of Kaitian baseband chip. capabilities, and then prove the production capabilities of SOC God chips.
As long as these two chips are self-certified, then Loongson International can produce Qingzhou chips for Chen Xing without any worries.
"Then I understand."
Yao Nana did not ask any further questions. Since Chen Xing, the big boss of the company, said so, she could only do it.
Chen Xing: "Well, go and do your work."
After the two briefly communicated, Yao Nana also exited the office. In less than two minutes, a WeChat friend's message popped up on the notification bar of Chen Xing's mobile phone. The address book note was Wang Lianxiao, the marketing manager of Sudan.com.
“So quickly.”
Chen Xing pressed the agree button.
The moment the friend passed by, Wang Lianxiao, the marketing manager of Sudan.com, immediately sent a greeting message:
“Thank you very much, Mr. Chen, for being a friend through WeChat. I have long admired this famous name. Let me introduce myself. I am the marketing manager of Suzhou Tesco. My name is Wang Lianxiao. I would like to talk about our brand cooperation this time.”
“Mr. Wang, please speak”
Chen Xing quickly typed a response.
As soon as the news was sent out, Wang Lianxiao sent a series of text replies:
"That's it, Mr. Chen, because our platform is very optimistic about your Longxing X2 sales and future potential, so we The platform wants to sign an exclusive agreement with your company, Longxing Technology, to sell Longxing X2 mobile phones only on Sudong.com. The discount given to you here is that there will be no listing fees. What do you think? "
Looking at the super long reply bubble, Chen Xing understood that he must have been waiting for a long time and typed up this reply in advance.
After reading it word for word, he also initially understood that the discount offered by Sutan.com is that there is no platform listing fee. To put it bluntly, there is no middleman to make the difference.
Currently, the listing fee on Taowu.com and Wangdong platforms is 200 yuan. If you agree to Sulu.com, it will be equivalent to an increase in profit of 200 yuan, which is a considerable profit.
Their platform needs user traffic, and Chen Xing needs profits. Each of them gets what they need.
But when it comes to business negotiations, you can't make an immediate decision. You need to shop around to get the maximum benefit.
If you, Sudan.com, can meet this requirement, can the other two platforms do the same?
If so, why should I choose you?
But if the other two companies cannot come out, then you can choose the tepid Sulu Tesco for high profits, because Longxing Technology Company has no shortage of traffic and users.
"I'll give you a reply in two days." Chen Xing typed the reply quickly.
The moment the news came out, marketing manager Wang Lianxiao hurriedly ran to find his boss at the Sutan.com headquarters in Jinling City.
The boss of Su Nian Tesco is Zhang Jinxi, a native of Jinling. He is just fifty years old this year. Like Jack Ma, he is also a graduate of a normal university.
"Boss! Boss!"
Wang Lianxiao broke into the office and quickly reported the situation:
"I just talked with Chen Xing, the boss of Longxing Technology Company. He seems to be willing to hand over Longxing X2 to our agency, but he said he would reply in two days. I guess he may have negotiated terms with the other two platforms.”
I understand very well that you have to strike while the iron is hot.
Just as he guessed, after finishing the chat, Chen Xing made an internal call and asked Yao Nana to negotiate with the marketing managers of Taowu.com and Wangdong Platform to see if they could also waive the platform listing fees. .
If possible, why would he ignore two platforms with large user traffic and choose your tepid Sulu.com?
When Zhang Jinxi heard that he was just willing, he quickly frowned and said: "I still hesitate to waive the listing fee. Chen Xing is really greedy. He is using our conditions as a bargaining chip."
< br>"Now?"
Wang Lianxiao waited for instructions.
He knows very well that since the release of the Longxing X1 mobile phone, the market has gradually recognized the brand and accumulated a large number of die-hard fans.
If nothing else goes wrong, this time Longxing X2 will also be a hit series, and it will last no less than three months. This is the best time to attract traffic.
If an exclusive agreement is signed, Sudan.com may not be able to be revitalized.
However, Zhang Jinxi has a problem, that is, he does not like to suffer losses, and he does not have the momentum to fight to the death.
Why is Sulu Tesco tepid?
Very simple.
Brand positioning is vague.
Taowu.com started early. It initially relied on clothing wholesale to make its fortune. Buying clothes on Taowu. This is a deep-rooted basic base of users.
The reason why Wang Dong can get up is because Liu Dongzi understands that clothing cannot beat Taowu.com, so he will focus on digital products and home appliances, compete on a different track, and also develop a self-operated series. It makes up for the problem that users are afraid of buying "fake goods" on Taowu.com.
After hesitating for a long time, Zhang Jinxi looked at Wang Lianxiao and said with some uncertainty: "The other two companies should not do this if they waive the platform listing fee. They are not short of traffic either. Shall we wait?”
“Boss!”
Wang Lianxiao became anxious upon hearing this and quickly advised: “This really cannot be delayed. The Longxing series can withstand the test of the market. , instead of spending more than 2 billion in subsidies every year, it is better to sign an exclusive contract to absorb the user traffic of Longxing Technology Company.”
“I’ll think about it again”
Zhang Jinxi did not make a decision immediately. .
Wang Lianxiao originally wanted to say something, but was interrupted by Zhang Jinxi: "You go out to work first, and I will inquire about some inside information privately."
"Oh!"
With a sigh, Wang Lianxiao left angrily.
Sure enough, it is true to what Rebus said. When standing in the wind, even a pig can take off. It is really unreliable for a kid from a rich family to start a business.
In his opinion, he should strike while the iron is hot and make a direct decision to give Longxing Technology Company a preferential treatment, because he could clearly detect that Chen Xing was already tempted, and he just missed it.
While Zhang Jinxi was still thinking about maximizing profits, Liu Dongzi, the boss of Wangdong Platform, had already made his decision and directly booked a flight to Shenzhen.
The last time he was intercepted by Jack Ma, his platform could not get the share of the brilliant X1 mobile phone, which led to a decline in Double 12 sales. This time he must seize the opportunity of Longxing X2 to fight back.
At the same time.
Jack Ma also received news that Liu Dongzi was going to Shencheng.
As an "old acquaintance" of Chen Xing, he almost didn't hesitate for a moment. He also booked a flight and sent a message of intention to Chen Xing.
Perhaps no one expected that just the release of the Longxing X2 mobile phone would cause undercurrents in the three major online shopping platforms of Longguo Internet, and the bosses would travel thousands of miles to meet.
While the two online shopping bosses were on their way, Chen Xing silently sent an email to Penguin Company, hoping to cooperate with "Legend of Heroes" and invest in this game.
Others don't know, but he knows very well that this "Heroes" is the closed beta version of the future national-level mobile game "Honor of Kings", with unlimited potential.
Geek X1 is a gaming phone that is perfect to cooperate with.
It makes money, who would complain about having too much money?
(End of this chapter)