Chapter 225 Acting as a peacemaker and distributing the interest chain of the e-commerce platform
After issuing a document to deal with the matter of Kunpeng Company, Chen Xing also began to think carefully about the "cat-dog war".
Taowu.com and Wangdong Platform have been fighting for so many years, burning more than tens of billions of money, but there is still no winner.
Even in his previous life, Chen Xing never saw them compete.
This is because although the two are online shopping platforms, their core attributes are different. For example, Taowu.com, before Pinxixi came out, the first thing that people thought of when they wanted to buy clothes was not Wangdong platform, but Taowu.com.
As for the Wangdong platform, when buying electrical appliances or high-end digital products, everyone will think of it immediately because the after-sales service is guaranteed and Wangdong Express can deliver it the next day. This slogan is also deeply rooted in the audience. Loved by users.
“It’s better to subsidize so much money and give it to me. I have to find a way to bring them together.” Chen Xing looked at the content on WeChat and thought for a while.
After making up his mind, he immediately created a group chat, selected the WeChat IDs of Jack Ma and Liu Dongzi and pressed OK.
[Chen Xing invites Jack Ma to join the group chat]
Liu Dongzi, who was still waiting for Chen Xing's reply, was confused. What is going on? He invited the group to make their own bids in real time, right?
So insidious!
How vicious!
As expected of you Chen Xing...
Jack Ma on the other side looked at the sentence "Chen Xing invites Liu Dongzi to join the group chat" and was also silent. He and Liu Dongzi had the same idea. Think Chen Xing wants them to make their own bid.
Two competitors bid face to face, which is a means of bidding.
Anyone who has participated in an auction knows that when you really want to win a competing item, it is easy to get the upper hand once someone else bids, especially when the price is not high.
For example, if you bid 850 and someone else offers 860, your budget is only 855. When you think about the difference of 5 yuan, you grit your teeth and continue shooting.
If others still bid, as long as the budget does not exceed 20%, many times the bidder will continue to pursue it, which is a bit like a gambler's mentality of betting on red eyes and must get back his money.
Now that Chen Xing has brought the two of them in, he must be trying to play the bidding game.
Before Jack Ma and Liu Dongzi could talk in the group, a video invitation popped up, inviting them directly.
"Shooting face to face, that's how you play, right?" Jack frowned secretly, his eyes flashed with displeasure, but after he clicked to answer, the displeasure disappeared instantly, replaced by a harmless smile.
"Congratulations to Mr. Chen on the complete success of the annual meeting. I watched it from beginning to end. I have to say that the concept of building the Longxing A1 is great."
"Ahem!"< br>
Liu Dongzi coughed dryly. As soon as he clicked in, he heard Jack Ma flattering him and quickly interrupted the rhythm of their conversation.
After dry coughing, he looked at Chen Xing and said: "I have also seen it from beginning to end. I think a mobile phone like Longxing A1, which is shipped in large quantities, should need a shopping platform with more complete functions."
A shopping platform with more complete functions, this is clearly a mockery of Taowu.com’s imperfect functions.
However, it is true that because Taowu.com started the earliest, various functions of the platform have not been optimized yet, and in addition, micro-businesses have switched to Taowu.com, so it can be said that fakes are rampant.
This is why Taowu.com will separate Tmall and let it focus on genuine products to retain users who pursue "quality".
As the CEO of an Internet company, Jack Ma could not fail to hear that Liu Dongzi was trying to pull him down, and immediately hit back:
“The functions can be gradually improved, and I think shopping websites should pay more attention to the website’s heritage. , only if the foundation is strong enough can we achieve double guarantee of sales volume and after-sales service.”
"I don't know, Mr. Ma, are your double guarantees for digital products? As far as I know, Taowu.com is notorious for not being able to find customer service." After hearing this, Liu Dongzi put pressure on him again.
Jack Ma smiled calmly and responded: "The high-quality mobile phones are naturally placed on the selected page. Our Tmall customer service is still easy to find. Mr. Liu can go and experience it."
"Well, no wonder we have to separate from the general environment. It turns out that we are doing selection."
Liu Dongzi suddenly realized.
The two of them seemed to be chatting normally, but in fact they were secretly competing.
Chen Xing could also tell that Liu Dongzi had a lot of fake products on Inner Taobao and couldn't control them, so he had no choice but to separate Tmall and focus on selected products.
Jack Ma expressed that Taowu.com has more users than the Wangdong platform, and Longxing A1 can also be put on the Tmall selection page.
Seeing the two people arguing and being incompatible with each other, Chen Xing also acted as a peacemaker and said: "Two bosses, please listen to what I have to say."
" You tell me.”
“Mr. Chen, tell me.”
The two no longer focused on each other, because they both knew that killing each other would not happen overnight.
If you want to bring down a company, unless the other party has a shocking scandal or serious mistakes in decision-making, then you have the opportunity to annihilate it in one fell swoop and then absorb and strengthen it.
But both of them are the best among men, how could they not know how to walk on thin ice?
As the old saying goes, never underestimate self-made bosses. Their personal abilities are far beyond those of the rich second generation.
Chen Xing did not hesitate and expressed his thoughts: "Both bosses, you also know very well that no matter who gets the exclusive agency rights of Longxing A1, they cannot kill the other party. At most, they will cause the other party to lose points. Turnover."
"Since we can't kill each other, let's save the money and try another method."
Jack Ma can't wait. ask.
Liu Dongzi also expressed interest and echoed: "Mr. Chen, tell me, what is the best way to get the best of both worlds?"
"It's very simple, the international market." Chen Xing revealed the secret directly, look Xiang Jackma said: "I also talked with Teacher Ma some time ago about putting the products on the Lazada shopping platform."
"Are you really going to Southeast Asia?"
Liu Dongzi's eyes flashed with surprise.
Because they are all colleagues in e-commerce platforms, he must know that Lazada, one of the three largest online shopping platforms in Southeast Asia, is a shopping platform invested by Alibaba overseas.
He also has plans to let Wangdong Platform go abroad and move towards the world.
The thing that stuck Liu Dongzi was that there were too many shopping platforms abroad, and foreigners didn’t like what he had in China, or it was too difficult to implement.
Want to expand into Southeast Asia?
How to achieve high price selection in the sinking market?
Ninety percent of the national income is at the subsistence level. Are you telling me to go for a high-priced boutique route? Sorry, cheap items are still suitable.
If you change the direction and go to the Western market, other shopping platforms have already become a red ocean. When outsiders like Amazon and Wal-Mart see you, they will definitely be the first to attack you.
Therefore, Liu Dongzi can neither advance nor retreat. He can only find ways to run the domestic e-commerce market well.
"It is certain to go abroad." Chen Xing's words did not give a clear direction, but they also confirmed the steps to be taken next.
Jack Ma: "So what is the gameplay?"
"You should also have received the news, that is, I have integrated sixteen copycat phone companies, and the production capacity has been greatly increased."< br>
Chen Xing did not give in and continued: "Now that my production capacity has increased, the gameplay is very simple. There is no need for us to fight to the death in the country. We need to take a long-term view. It is better to earn more money from foreigners. "
When this sentence was said, Liu Dongzi's eyes lit up and he quickly asked: "Are you saying that the current production capacity of Longxing Technology is enough to meet domestic and even foreign demand?"
"Absolutely? Right."
Chen Xing nodded.
With more than 300 production lines, if the firepower is fully activated, it is not a dream to produce 600,000 to 700,000 mobile phones in a single day. He is afraid that the production capacity of parts suppliers cannot keep up with his own production rhythm.
Now the meaning expressed by Chen Xing is also very obvious, that is, the production capacity of Longxing A1 is sufficient to meet domestic demand. You two should stop fighting and dump it into the international market together.
“What about cross-border e-commerce fees?”
Jackma asked the most concerning question. If it were in China, he could help Chen Xing sell mobile phones for free, earn some traffic, and pay for peripheral accessories.
But if you were abroad, you would have to pay taxes to others, so it was impossible for him to pay Chen Xing for every mobile phone.
Liu Dongzi did not speak, but his eyes also showed urgency. He also wanted to know how Chen Xing distributed the benefits.
They are all big guys in the business world, and all three of them know the importance of bundling interests.
Seeing the two men casting urgent glances, Chen Xing did not want to take advantage of them, and said what he was thinking:
“The two versions of Longxing A1, the net profit is 144 and 144 respectively. 211 yuan, I don’t earn much myself, but in order to promote cooperation, I can pay your platform listing fee of 30 yuan per unit, what do you think?”
30 yuan?
The two pondered again.
Thirty yuan per unit. Considering the original shipment volume of Longxing X1, there will definitely be a lot more Longxing A1s, and it will also expand internationally, so there will definitely be more buyers.
"Then I definitely support the rise of domestic products." Jackma said with a profiteer smile.
But Liu Dongzi was confused and said puzzledly: "But I have no overseas layout, and I have not invested in a cross-border e-commerce platform."
"You are at home, Mr. Ma is abroad, etc. As the income of people in neighboring countries increases, you can continue to play the selected game," Chen Xing suggested.
It is too difficult for the Wangdong platform to expand overseas business now, unless it reaches out to the peninsula or neon island countries, but everyone has their own e-commerce platform, and it is true that you, an outside platform, want to grab share I don’t know how high the sky is and how high it is.
Liu Dongzi thought about it carefully and found that Chen Xing’s proposal was also in his interest.
The Wangdong platform was able to rise in the first place because it was based on Taowu.com. Overtly and covertly, they said that Taowu.com had many fakes, while its own platform was a selected platform with guaranteed quality.
If the small Southeast Asian country is given a few more years to develop, it shouldn’t be a problem to replicate the entrepreneurial path in Dragon Country.
“Then it’s agreed?”
Jack Ma was already happy in his heart.
Although he appears to be harmless to humans and animals, in his heart he has already begun to figure out how to capture the "overseas selection" market.
Want to replicate the rise of Dragon Kingdom Market?
There is no door!
Liu Dongzi also understands that when the income of people in small Southeast Asian countries increases, Jackma will definitely use its first-mover advantage to seize the high-quality market.
But!
He also has a backup plan!
Although it appears that he entered two years late, he can completely secretly plan and transition bit by bit. Coupled with the popularity created by Dragon Kingdom, it is really not certain who will win.
The two Internet tycoons each had their own hidden agendas, but with the help of Chen Xing, an "upstart in the technology industry," they were all smiles and became popular in the market as if they were friends for many years.
"Then we have agreed to stop the funds for buying popularity together, and keep the money to promote Mr. Chen's new domestically produced phone."
"Sure, support domestic production. "
After receiving Jackma's confirmation, Liu Dongzi also looked at the time and said: "It's almost early in the morning, so I won't disturb you two from resting. I'll hang up the phone first. Mr. Chen. Time to meet again.”
"Okay, let's meet again when we have time."
Chen Xing nodded, and Liu Dongzi also hung up the video call.
Seeing that Liu Dongzi was gone, Jack Ma said again: "For the international market, we, Libaba, have natural advantages. If possible, Mr. Chen, I would like to have deeper cooperation with you. I hope You can consider it.”
Deeper cooperation, to put it bluntly, I want to kick Liu Dongzi out.
But is it possible?
This is impossible!
Chen Xing is very aware of the dangers of monopoly. Once Liu Dongzi is no longer restrained, Jack Ma may not know how much the price will increase.
This is the mutual check and balance between Wei, Shu and Wu during the Three Kingdoms period. Only by maintaining a balanced relationship among the three can we maintain stable development.
Chen Xing could naturally understand Jack Ma's overtones and responded: "I will consider this proposal carefully."
He emphasized the word "caution" in a serious tone. , Jack Ma also understood what Chen Xing meant.
The emphasis is on careful consideration, which means that you will not agree. In the world of business bosses, as long as you do not commit immediately, the hope of final success is very slim.
Of course.
It is not ruled out that the chips are not in place.
Jack Ma actually knew Chen Xing’s concerns and did not continue the conversation. Instead, he said goodbye: "Then I will inform the Lazada business end first and hang up the phone, Mr. Chen."
"Let's meet again, Mr. Ma, when we have time."
"No problem, when I go to Shencheng, I will definitely sit down and chat with you."
"Welcome, welcome."
After a few polite words, the two also hung up the video call.
......
With the help of Chen Xing, the "peacemaker", the two platforms that had been buying popularity also stopped investing and instead invested in Longxing A1's popularity. Search and purchase popularity.
In just the blink of an eye, the hot search terms "Longxing A1" returned to the top of the list, and it took the lead by a huge margin.
Because Chen Xing publicly apologized, Ren Guofei, who was still paying attention to the Weibo platform, saw an abnormality in the hot search list and immediately guessed the reason.
“It seems that we have reached an agreement with Chen Xing. The two shopping platforms are no longer secretly fighting for financial resources, but are focusing their resources to increase the popularity of Longxing A1.”
Ren Guofei murmured to himself.
He was a little confused about what Chen Xing had done to actually allow the two Internet tycoons to reach a strategic reconciliation.
Although he didn't know what the three people talked about specifically, he knew very well that the benefits must have been distributed.
In the eyes of business bosses, there are no so-called enemies. As long as you don’t touch my interests, then everyone is a friend.
But if they come into contact, even blood relatives will have to fight.
The strangeness in the hot search list on Weibo was also noticed by other CEOs. CEO Su Nian of Tesco even issued a soul torture.
“What did Chen Xing do?”
"Why don't Taowu.com and Wangdong Platform continue to spend money?"
"Is this a settlement?"
As the third largest online shopping platform in Longguo, Su Nianyi Gouzhen hopes that both Taowu.com and Wangdong Platform will suffer a loss, but it will benefit from it.
But unfortunately...
The cats and dogs reconciled...
(End of this chapter)