Chapter 233: Ten million sales in one hour, this is such a domestic product!
On a dark and windy night, the alarm clock rings.
There is still half an hour before the Lantern Festival on the fifteenth day of the first lunar month, and alarm clocks are ringing all over the Dragon Kingdom, reminding users who want to rush to buy that it is almost midnight.
Some people burn incense and worship Buddha.
Some people are gearing up.
Some people are into high technology.
It is no exaggeration to say that tens of millions of people were waiting in the last half hour.
For this "high-end machine" that has hit the bottom of the market, the user interface directly covers students, workers, white-collar workers and other classes.
With a price of 999 yuan and a SOC God chip, there is no need for a bicycle. This is a real national magic machine.
In order to prepare for "battle", the CEOs of Taowu.com and Wangdong Platform unanimously added 50,000 servers to their platforms overnight to prevent a crash.
Shencheng Futian.
Headquarters of Longxing Technology Company.
Chen Xing has come to the marketing department and is waiting with the employees for the final sales volume, which is related to Longxing A1 going abroad.
Why is Longxing A1 sold first in China?
Very simple!
Just two words, find out!
Don’t think that Longguo is developing at a rapid pace, but in fact there are many people with a monthly salary of less than 3,000, and they are the main force in purchasing machines.
Chen Xing needs to test it in the Longguo market. Only if it is foolproof can he have the confidence to open up the mobile phone market in other countries.
Once Longxing A1 has any defects, it will be troublesome to recall it.
So it was launched first in Longguo and adopted an unlimited purchase strategy. To a large extent, Chen Xing wanted to see the final reputation of Longxing A1.
For example, when the Apple 4 mobile phone knocked on the door of the Longguo mobile phone market, only the ultimate reputation can usher in the popularity. Just fighting a price war is useless, because the reputation has not been established.
This is like buying souvenirs. Even if they are separated by a province or even a city, the souvenirs between them may not be circulated, or very few people know about it, not to mention this time it is between a country and a city. For domestic trade, if you don’t improve the quality first and just think about price reduction marketing, people may think it is a fake and shoddy product.
Yao Nana squeezed the time, and in the last fifteen minutes, she looked at the ponytail girl sitting at the work station and said: "Xiaomei, send out the last Weibo, do the final warm-up before the sale, and then rush The number of people rushed.”
“Okay, Sister Na.”
After the girl named Xiaomei responded, she immediately copied the completed manuscript to the official blog account.
At the same time.
Yao Nana herself is also in the WeChat group, and Aite has contacted marketing accounts to take action.
When Aite finished selling the account, it looked at the young man at another station and said: "Amao, are the sales posters ready for later?"
"It's all ready, that's it. Waiting for data.”
“The data has been connected to the online shopping platform and is waiting for the data report.”
The marketing department responded and asked questions constantly. They were like soldiers about to embark on the battlefield, waiting for the moment to draw their swords.
For a mobile phone, or a commodity, good marketing is enough to multiply its value several times.
Take Cordyceps Sinensis, for example. Most people in the Dragon Kingdom have heard the TV slogan "Winter is a worm, summer is a grass". It is also labeled with many miraculous effects, and the price has soared to more than 200,000. One kilogram.
What is the concept of more than two hundred thousand?
Without this marketing, time would go back twenty years, and Cordyceps sinensis at that time would cost only dozens or hundreds of yuan per kilogram.
The price of a very common Chinese herbal medicine has increased tens of thousands of times just because of marketing. Coupled with the inherent concept of "expensive, miraculous effects", this marketing of Cordyceps sinensis has It never stopped.
Even if the classic ancient prescriptions do not use Cordyceps sinensis as medicine, even if Cordyceps sinensis contains arsenic that exceeds the national standard, when the price of the commodity rises and it can continue to make profits, no one wants it to fall from the altar. This is the terrible thing about marketing. .
……
Weibo information platform.
Official Weibo of Longxing Technology.
[There are only 15 minutes left before the release date of Longxing A1. The release date is also the Lantern Festival, a traditional festival in my country. In order to celebrate the Lantern Festival, we have also prepared surprise benefits for users. The first 100 users who place an order can receive free orders. , the first 100,000 users who placed orders can ask the customer service lady for lantern riddles with their purchase number. If they answer correctly, they will receive a beautiful gift. Finally, I wish everyone a happy Lantern Festival. ]
The moment the tweet was sent out, users who were still waiting anxiously returned to Weibo to take a look at the content.
In just one breath, tens of millions of users waiting to buy poured in, making the Weibo platform extremely laggy.
The CEO of Weibo never imagined that the first one to be tested was not Taowu.com and Wangdong platform, but his Weibo platform.
However, as a long-established information exchange platform, Weibo has been stuck for a while, but it has not collapsed yet. It is still trying to hold on, like an old man on crutches trying to walk.
[I admire]: "Fortunately I didn't go to bed early. I knew that Longxing Technology, the sixth one, would organize activities to give back to the fans!"
[Shine Star]: "As Longxing Technology I am an old fan and a loyal fan of Mr. Chen. Isn’t it too much to give me tens of thousands of dollars?”
[Gaga Bao Zhixing]: “Isn’t that too stingy? The first 100 people who place orders are free of charge.” , the first 100,000 people who guess the lantern riddles will get a small prize, do you think I can get it with my hand speed?”
As the comments in the comment area continued to appear, the number of likes also increased rapidly, and in the blink of an eye it was already one million. Like.
Marketers such as Yao Nana did not respond to comments about being stingy.
Only they know that the first 100,000 yuan is just a cover. Anyone who calls customer service will receive the corresponding lantern puzzle.
Of course.
The rewards for lantern riddles are all the same.
As long as the user answers the question correctly, he or she can receive a beautiful sticker. Even if the user does not answer the question, it will actually be given as a gift.
This is the routine of live streaming to bring goods. No matter whether you collect the store or not, follow it or be registered by the anchor, the benefits will not be less. The reason why I say this is to stimulate the enthusiasm for purchasing.
At the same time.
The other side.
Huaqiangbei’s top spy, Lin Xiaolong, also started the live broadcast early.
In the picture, he is wearing pajamas, sitting in front of the computer and saying: "Brothers, rush to buy the Longxing A1 mobile phone in real time. I will test for everyone how difficult it is to grab the mobile phone tonight."
Testing for everyone?
The audience in the live broadcast room didn't buy it at all.
"Brother Long, you have it all, don't grab it, leave two channels for the brothers."
"Damn anchor, go get some sleep quickly, don't grab it with us Let’s buy the Longxing A1!”
“Let go! Let go! Brother Long, you’re only hurting yourself!” >
“You have a mobile phone but you still rob it from us, I will go to Huaqiangbei to fuck you right now!”
Barrage barrages passed by in the live broadcast room. Lin Xiaolong looked at the content of the barrage and touched it with guilt. He touched his nose and said, "Don't be like this, brothers. Anchors also need to buy mobile phones to use as materials."
Ever since he discovered that the Longxing A1 can be magically modified, this mobile phone has been used as a consumable by him.
The most important thing is that he also discovered the business opportunity of magically modifying mobile phones for others.
Want a more powerful Longxing A1?
Yes, you have to pay more!
If you bring your own chip, the labor fee will be 100 yuan. If you don't bring your own chip, Lin Xiaolong can still eat the price difference.
In just a few days, there are hundreds of thousands of people behind him who want him to make magic changes at that time. Each person can earn two hundred yuan, and can he easily get millions?
While Lin Xiaolong was chatting with the audience, the time was getting closer and closer to midnight.
When the one-minute countdown begins, everyone can hear their own heartbeat, which is like a drum.
“It’s coming! Last ten seconds!”
Lin Xiaolong shouted.
He concentrated on the checkout button in his shopping cart and clicked the mouse as soon as it was zero.
"Five!"
"Four!"
"Three!" Lin Xiaolong is counting down, and the barrage in the live broadcast room has been reduced a lot, because the audience also ran to wait Snapped up.
"Two!"
"One!"
At the moment when "One" was shouted, the hour, minute, and second hands of the hanging clock in Lin Xiaolong's shop overlapped, and the originally bleak settlement The button lights up.
“Click——”
A crisp mouse sound sounded.
Lin Xiaolong did not dare to hesitate. After clicking the settlement button, he did not need any additional things. He clicked directly to pay, and then quickly entered his bank card password.
The whole rush to buy was just flowing smoothly without any pause, and Taowu.com also popped up a prompt indicating that the purchase was successful.
[Congratulations on successfully purchasing the top version of Longxing A1. Thank you for your support of domestic mobile phones. Your unique number is 101. ]
"What? 101? Who is the first hundred to buy? I have been single for thirty years and my hand speed has not surpassed that of your group?"
Lin Xiaolong couldn't help but complain when he saw the purchase number that popped up.
101!
Isn’t this a state of mind?
The audience in the live broadcast room was even more happy.
"Hahaha, grab it! Let you grab it with us. I am the 92nd person to pay. I was just reminded that I am free of charge and the money has been received."
"Seeing the Dragon If I don’t grab the first hundred, I’ll be relieved.”
“To be honest, it’s more uncomfortable to see him making money than me losing money.”
Lin Xiaolong watched the barrage float. However, I just feel extremely heartbroken, these little cuties really don’t want to see him!
“Alas!”
He sighed. Since there is no free bill, let’s go and guess lantern riddles.
He used his number to find customer service and successfully got the lantern riddle.
[Playing Go in secret]
"Playing Go in secret, how many blind moves can you play?" Lin Xiaolong sent his answer to the riddle, and the customer service girl at Longxing Technology Company fell silent.
A few tricks!
Whose answer is this?
Although I really wanted to complain about Lin Xiaolong, the customer service lady still replied gently: "Oh, dear, our answers are all idioms, please continue to think about it."
"Substantiating the situation. ?”
“Dear, that’s not right.”
“Can’t find Bei?”
“Dear, that’s not right.”
The way Lin Xiaolong answers lantern riddles is also a true portrayal of many people.
Riddles are being answered all over the Dragon Kingdom at this moment, some of which are very simple, such as "The blind man touches the elephant - not knowing the general picture", "Super good toothbrush - not plucking out a hair", etc.
But there are also some difficult ones, such as "Love to travel - overjoyed" and "Mute gestures - self-evident". Many users directly seek help from relatives and friends, or even go to Baidu to search.
With the support of the "guessing answers" during the Lantern Festival, the popularity of Longxing A1 mobile phone continues to rise, directly occupying the first, second and third place in the hot search list.
First place: Longxing A1 is on sale.
Second place: Longxing Lantern Riddle Activity.
Third place: Longxing A1 really has no purchase limit!
It is not difficult to see from the hot search list that the list in the early hours of tonight has been completely taken over by Longxing Technology. Even the fourth and fifth places are vaguely related to Longxing A1, which is ranked sixth and seventh. The meaning of banned by hot search.
The third hot search "Longxing A1 is really not limited to purchase" also shot to the top of the hot list ten minutes later.
Because users discovered that Longxing A1 seems to have no purchase limit this time.
The sales volume of Taowu.com shows that 2.45 million units have been sold, and the Wangdong platform has also sold 3.62 million units!
If the two companies had not committed fraud, Longxing A1 mobile phone would have sold more than 6 million units in just ten minutes!
What does it mean to sell 6 million units?
Even if one unit earns 100 yuan, the net profit will be as high as 600 million yuan!
Besides, the profit of Longxing A1 is far more than 100, and it also has an extended insurance business, which is also the bulk of the profit.
While netizens were amazed, the official blog of Longxing Technology released a sales report.
[Big bonus in benefits! Congratulations to Longxing A1 for selling a total of 6 million units in 10 minutes on Taowu.com and Wangdong platforms. Users who have purchased it can receive lantern riddles from the customer service lady, and there will be prizes for correct answers! ]
In an instant.
The blog comment section went crazy.
[Small World]: "Holy shit! Six million units sold in ten minutes?"
[Likes to drink War Horse]: "Six million units in ten minutes, not tens of millions or even 20 million units in one hour?"
[Likes Shaoluohuang]: "The 2015 National Magic Machine has been booked ! I personally bought three, mainly because my parents and I had to replace our mobile phones. The total cost is three thousand yuan, which is not expensive."
[Brother Huaqiangbei Long]: "Has anyone told me? , what’s the answer to playing Go in secret? Waiting online, it’s very urgent.”
[Shocking Jiuzhou]: “How many tricks are you playing blindly?”
While commenting in the comment area. , Longxing Technology Company headquarters has opened champagne, and the marketing department is cheering.
“6 million units!”
“6.5 million! Still soaring, the number of our mobile phones sold is still soaring!”
“7 million!”
“8 million!”
“9 million!!!”
When the time came to one o'clock in the morning, everyone in the marketing department held their breath, waiting for the final number to tick.
“10 million units!”
“10 million units in one hour!”
“Bah, bang, bang—”
Screams and cheers Intertwined and embellished with applause, every employee was shocked by the numbers.
Ten million units were sold in one hour. Who dared to imagine that there were so many users in the bottom market? Tonight they made history!
Chen Xing looked at the number of units sold in one hour and couldn't help but applaud "Longxing A1".
He doesn’t care about the total sales amount now, let alone how much money he made. But this phone has been recognized by users and has been recognized by the market. He is happy for Longxing A1.
After letting the bullets fly for a while, if the praise rate is higher than 90%, then it can be officially shipped overseas and go abroad.
Yao Nana first glanced at Chen Xing. When she saw her boss smiling with satisfaction, she immediately made a decisive decision and commanded: "Publish the poster of the number of Longxing A1 units sold in one hour."
"Okay Sister Na!"
The artist quickly modified it with PS.
Since the rough poster was already done, she only needed to add the numbers.
In less than three minutes, the sales poster has been modified, and the Weibo operation also posted it.
When the "10 million units sold in one hour" poster was released, Lin Xiaolong, who was far away in his own store in Huaqiangbei, was in awe when he saw it, stood up and shouted: "10 million units sold in one hour, what the hell is that? The light of China!”
(End of this chapter)