Chapter 376: The peninsula market is fighting against each other, and the chaebol game has entered a fever pitch
“80% subsidy for price war, Lee Jae-yong, you are really anxious.” Chen Xing looked at the content of the email sent back by Li Zhenzhen, and suddenly I can't laugh or cry.
However, he can also understand that without 80% subsidy, there is no way to bring Hanxing mobile phones to the same level as Longxing mobile phones.
For example, the Korean star galaxy 6 recently released, the 32G version costs 4860 yuan, the 64G version costs 5442, and the 128G version is as high as 6313 yuan.
The cheapest 32G version requires an 80% subsidy to bring the price of the phone to a thousand yuan, entering the bottom market to compete with the Longxing A1.
Do you think Lee Jae-yong wants to?
No!
I am forced to have no choice!
Now that the Longxing Group has mastered the 5G network and 5G chips, and the mobile phones it has launched are 5G mobile phones, the Korean Star Group is at a disadvantage.
If we use mid-range machines to fight, the market may not buy it at all.
This is just like when 3G is transitioning to 4G networks, the market is biased towards 4G mobile phones. Who still wants to buy a 3G mobile phone?
Therefore, Lee Jae-yong can only subsidize high-end mobile phones, be one step ahead of Longxing mobile phones, drain the market of potential users, and finally pin his hopes on the R&D department of the United States.
“The chaebols are also united, and they actually resorted to Western banning tactics, not letting the media publicize it, and not allowing it to be put on online shopping platforms. But you have Zhang Liang’s plan, and I have also had a wall.”< br>
Chen Xing muttered to himself.
After thinking briefly, he quickly typed on the keyboard and replied to Li Zhenzhen's email.
The other side.
Peninsula Seoul.
Longxing Group Branch Building.
Faced with the unprecedented unity of the chaebols, Li Zhen really has no idea.
What they are doing now is to interfere with the interests of the peninsula's chaebols. They will definitely not be happy for you, a "foreign group", to show off your power on the peninsula and make money that should be theirs.
Faced with media bans, shopping websites refusing to put products on the shelves, and Korean Star Group subsidizing 80% of the price war, Li Zhenzhen has no choice but to pin her hopes on Chen Xing, wondering if there is any way to complete the promotion of Longxing Mobile Phone .
Because in the Internet era, marketing is a very important part of mobile phone sales. If the publicity is not in place, users will not even know that you have launched a new flagship, which will naturally affect mobile phone sales.
Even the pig sellers in the vegetable market know that using fresh food lamps can illuminate the meat beautifully and attract customers to buy. This is enough to illustrate the importance of marketing and product packaging.
You can’t make money by shouting stupidly and admitting the shortcomings of your product.
“Ding dong——”
The computer beeped.
Li Zhenzhen looked at the reply email and couldn't help but glance at the time in the lower right corner of the desktop. It was already four-thirty in the morning. When converted to Imperial City time, it was three-thirty in the morning.
Chen Xing didn’t sleep at 3:30 in the morning?
Do you want to fight like this?
As expected, people who work hard may not succeed, but people who don’t work hard will definitely not succeed, and the final result will not accompany the acting.
However, what Li Zhenzhen didn't know was that the reason why Chen Xing stayed up so late was mainly because he and his two bosses, Rebus and Zhang Ming, attended the "Building Shenzhen Electric Vehicle Pilot City" dinner, which ended at almost four o'clock.
Fortunately, the negotiation went smoothly. The leadership team in Shenzhen City agreed to Chen Xing’s pilot project and provided support and understanding.
Of course.
It’s still about everyone getting what they want.
What do you need to move up in your career?
Two words, political achievements.
You must make achievements and submit the annual report, so that the big boss sitting on top can appreciate you and help you to make further progress.
If you can move up through qualifications, you will be bureau chiefs everywhere.
This is also why there is a saying "three things for a new official to do when he takes office". Everyone wants to move up, and everyone wants to make some noise to be appreciated by the big boss.
Now Chen Xing wants to use Shenzhen as a pilot city to invest in the infrastructure construction of electric vehicles. How can the leadership team disagree?
If electric vehicles really become a reality, their annual report could include a sentence: "Assist Longxing Group to build Shenzhen electric vehicle pilot project." Why not?
The most important thing is that Tesla has deployed urban pilot projects in Shanghai and received a 40 billion loan, which shows that the leadership team in Shanghai recognizes the development prospects of electric vehicles.
Having learned from the past, Shencheng’s leadership team is even less likely to refuse.
“Pa-ta——”
Li Zhenzhen clicked the mouse and opened the email.
After carefully checking the content of the email, she couldn't help but raise the corners of her mouth, her eyes showed admiration: "Chen Xingqian still has an idea."
...
Time flies. .
Two days later.
Hundreds of vans with slogans on the Longxing X2 and Longxing A1 mobile phones departed from the parking lot of the Longxing Group branch building, divided into N roads, and drove to various streets in Seoul.
"5G network, 5G mobile phone, Longxing mobile phone will give you a different pleasure!"
"Ten minutes of charging, ten hours of playtime, mobile phone, I only buy Longxing mobile phone!"
"Once a 5G mobile phone was placed in front of me and I didn't cherish it. I regretted it until it was sold out. The most painful thing in the world is this. If God can give me another chance, I will buy a Longxing mobile phone!"
“Get online anytime, anywhere, with Longxing Mobile Phone, it’s as fast as you can get!”
The brainwashing loudspeaker slogans spread across the roads, attracting many Seoul people to stop and watch and whisper.
"Longxing Mobile Phone? What's it from?"
"Is it a new brand?"
"Smecta looks so awesome, but with this kind of promotion, Isn’t it a bit too cost-effective?”
“Which chaebol does the Longxing mobile phone belong to?”
The peninsula chaebol is the king. When new things appear, people think it is. Something created by local plutocrats.
They also don't think about whether Longxing Group is a multinational enterprise.
The peninsula has a total area of 103,290 square kilometers. It is located in the southern part of the East Asian Peninsula, bounded by the Yellow Sea to the west, the North Peninsula Strait to the southeast, and the Island Sea to the east.
What is the concept of 103,290 square kilometers?
The area of Longguo's eastern Guangdong Province is 179,700 square kilometers, which is almost twice its size.
This means that these promotional van vehicles can circle the entire peninsula in less than a day.
Online promotion?
Media promotion?
Is disabling these useful?
The place is small, so it is possible to use Longguo County’s unique propaganda method. The most important thing is that it is brainwashing and eye-catching. It is a type of forced viewing of advertisements.
Hundreds of Yongheung promotional vans shuttled through the streets of Seoul and headed south, passing through Suwon, Pyeongtaek, Cheonan and other cities.
In less than half a day, these hundreds of promotional vans entered Gangneung, Chungju, Busan, Gunsan, Gwangju...
It is no exaggeration to say that the promotional vans only took half a day to give The people of the Peninsula have been brainwashed by advertising.
On the Peninsula Internet, thousands of netizens also shared their videos, making this special vehicle top three on the hot search list and arousing widespread discussion.
[Lee Ji-hyun]: "Who came up with this propaganda method? I want to take a nap. Longxing mobile phone, Longxing mobile phone, Longxing mobile phone have been echoing in my mind. This is too disturbing. Come on, please stop the chaebols!”
[Song Yunya]: “These advertising cars are so brainwashing, I feel like I was raped and an advertisement was inserted into me.”
[Shen Enqing]: "In less than a month, we have opened up the bear market and the island country market. Now we have come to our peninsula to do this. Is Longxing Group taking too big a step and running out of money?"
[Shin Ae-ra]: "It's very possible."
On the Peninsula Internet, most netizens do not know Longxing Group. Only a few people are exposed to the transnational market and know something about it through special channels. .
The main reason why they cannot "open their eyes to see the world" is that the peninsula is too deeply involved in internal affairs and they have no time to see the world.
Jobs are controlled by chaebols. If ordinary people want to avoid losing their jobs, they can only enter the company system of the chaebol headquarters.
There are few jobs and fierce competition, which will intensify involution and make young people too tired, which will lead to a decline in the fertility rate.
No one wants their child to be born and become a cow or horse with him in the future.
This is also the reason why the fertility rate in the peninsula is the lowest in the world, because the upward channel is basically locked.
……
At the same time.
The other side.
Korean Star Group Headquarters Building.
The marketing manager looked panicked and took the elevator to the president's office on the top floor. He quickly knocked on the door frame twice, waited for two seconds, and then pushed the door open and walked in.
"President, what's new in Longxing Group..." Before the marketing manager could finish his words, he was stunned on the spot as he looked at the empty office.
Something is wrong!
The front desk said that Lee Jae-yong didn’t leave!
When the marketing manager was about to take out his mobile phone and wanted to find someone to ask if Lee Jae-yong had left the company, the door to the office suddenly opened and a figure walked out.
“What’s the matter?”
Lee Jae-yong suppressed his voice.
As soon as the door opened, the marketing manager smelled the smell of hormones and a light scent of perfume floating in the air.
Based on Lee Jae-yong’s demeanor and the messiness of his clothes, the marketing manager concluded that there was a woman inside.
But he didn’t gossip, didn’t even read more, and quickly told the story: “This is the president, Longxing Group rented hundreds of vans, put promotional slogans on the cars, and Equipped with a loudspeaker, now they are repeatedly promoting their offline stores around the peninsula.”
When the marketing manager spoke, his head was lowered and his eyes did not dare to look around, for fear of seeing something inappropriate. Something to look at.
Because he knows very well that beauty is a resource in high-level circles.
Love?
A domineering CEO falls in love with a poor girl?
That's all false.
Really powerful people do not need to deliberately pursue beauty at all, people will come to them inadvertently.
Lee Jae-yong came to the desk, took out two tissues from the tissue box, wiped his left and right fingers, threw the paper ball into the trash can, and said in a deep voice:
"Follow me It's childish to play this trick. You should immediately report Longxing's promotional vehicles to the road administration and traffic control departments for disturbing people and suspected of endangering public transportation, and ask all employees of our company and their families to jointly submit a report letter."
"Everyone. Employee?”
The marketing manager was stunned.
You must know that Korean Star Group has an extremely broad industrial layout, with as many as 290,000 formal employees, and the number of informal employees is immeasurable, and they are also a family unit.
Assuming that the number of employees is doubled, there are a total of 580,000 employees, and the family is calculated as a minimum of three people, there are still 1.74 million people.
Nearly 1.8 million people have signed a complaint. Who can withstand this?
"I won't repeat it a second time."
Lee Jae-yong said coldly.
Now is the market competition between Hanxing Mobile Phone and Longxing Mobile Phone. Any mercy may lead to heavy losses for oneself.
He is not an indecisive person, his style is to eradicate the root cause and kill with one blow.
“Understood.”
The marketing manager nodded.
He did not stay and left the president's office with his head lowered.
The marketing manager had just left and closed the door of the office when a young woman wearing a sexy hollow-out uniform with a voluptuous figure walked out.
“Oppa~”
The young woman shouted and walked towards Lee Jae-yong’s desk.
Perhaps because he hadn't solved the problem just now, when Lee Jae-yong saw the young woman approaching with kitten steps, the unknown fire in his heart burned again. Regardless of whether the office door was locked or not, he pressed her directly against the desk.
... As the marketing manager issued the notice, all employees of Han Xing Group, including their families, became pawns in this game.
Report letters against Longxing Group’s promotional vehicles were like falling snow, all over the peninsula’s road administration and traffic control departments.
Coupled with the relationship between the chaebol and the political figures, the two parties almost hit it off. They all just want a reputation.
If someone reports it, it should be dealt with immediately. This is very reasonable, right?
At night, in central cities such as Seoul, Busan, and Incheon, special operations were launched against Yongxing's promotional vehicles.
Traffic department vehicles and trailers go directly to the streets to find targets.
Many drivers who have just found a restaurant to eat after driving for a day and don’t know what is about to happen are still talking about how much they earn.
Next second.
"Tug away, drag away."
A shout came from the door of the store.
I saw uniformed personnel skillfully installing a towing rope on the vehicle with the slogan of Longxing mobile phone, intending to drag it directly into the vehicle. This scared the restaurant drivers and ran out quickly.
“Let’s go right now.”
“Let’s eat something and leave right away.”
The driver thought it was caused by illegal parking and was about to take out his cigarette. scattered.
However, no one cared about him. After the traction rope was fixed, the trailer's force-retracting device began to exert force and tow the vehicle onto the vehicle.
Seeing this, the driver quickly took out the banknotes from his pocket, pulled aside the tow truck operator in front of him, put the money directly into his pocket and said: "On the first day, give me a chance."
< br>Seemingly taking advantage, the tow truck crew looked around and said in a low voice: "The car must be impounded tonight because we have given task indicators from above. We will drive it away after the early morning." ”
“That’s right.”
Just after he finished speaking, he added: "The advertisement on the car body must be torn off, otherwise... hum."
He gave a look, and the driver understood instantly. It turned out that it was not because of illegal parking, but because of the car body. advertising.
The driver is also a member of the Li family, but his ancestor is a retainer, and he is a person who works for the direct and collateral members of the Li family.
This time Li Zhenzhen returned, their disciples all chose to hang out with Li Zhenzhen, thinking of improving their status by changing jobs.
Although he has never eaten pork, he has seen pigs running and dared to seize Li Zhenzhen's car, which shows that the other party is also a chaebol.
Which chaebol has a conflict with Li Zhenzhen now?
Without a doubt.
Lee Jae-yong!
When gods fight, mortals suffer. The driver did not stop him. Instead, he called his superior to inform him of the situation and the news he had learned.
Li Zhenzhen, who was still browsing the Internet and checking user feedback, didn’t know what was going on. He still sipped coffee unhurriedly and praised Chen Xing’s strategy:
"This trick works surprisingly well. Now at least three to four million people know about the Longxing mobile phone. In about a week, the publicity task will be over and the sale will be officially launched."
While Li Zhenzhen was enjoying it, When the peninsula market was about to go through customs like the Mao Xiong and the island market, there was a quick knock on the office door.
“Dong dong dong——”
The knock on the door was a little anxious and the frequency was slightly faster.
Li Zhenzhen could naturally hear these small details. She frowned secretly, put down her coffee cup and looked in the direction of the door.
After a while, the marketing manager of Longxing Group walked in.
"Something happened, Mr. Lee. Our vehicles were impounded on a large scale. Now the transportation department will tow them away when they see them without giving any face at all. Maybe Lee Jae-yong used his connections."
"What?"
Li Zhenzhen couldn't help but stand up.
The group’s promotional vehicle was forcibly towed away?
Where does the right come from?
As if aware of Li Zhenzhen's doubts, the marketing manager told all the information he had found out.
After learning that millions of people reported that Longxing Group’s promotional vehicles were disturbing residents, Li Zhenzhen calmed down and began to reflect on the issue.
If someone reports it, the relevant departments will take action. This is very reasonable.
But this puts Li Zhenzhen in a difficult position. If they cannot use vehicles for publicity, wouldn't it also block their publicity channels?
“What should we do now?”
The marketing manager asked.
Li Zhenzhen pondered for a few seconds, suddenly thought of something, and issued an order: "Since vehicles are not allowed to be used for publicity, then we will use human flesh to publicize it, publish recruitment information, print flyers, and within three days, we must The streets of major cities are full of our publicity staff.”
“Understood.”
The marketing manager nodded.
Li Zhenzhen waved his hand and said slightly tiredly: "Let's go out."
"Okay."
The marketing manager exited the office.
The moment he closed the door, his smile immediately faded, he took out the mobile phone in his pocket and walked towards the elevator.
……
Three days later.
The streets of Seoul.
Unlike the usual streets, there were a large number of staff wearing red vests and red hats with the logo of Longxing Group on the streets of Seoul today. They were holding stacks of flyers and handing them to passers-by.
"Hello, would you like to know about the mobile phone produced by Longxing Group that supports 5G network?"
"Hello, are you willing to change your phone in the near future? Now it only costs 183,000 won. Buy a brand new mobile phone ”
"Hello, sister, you may not be interested in mobile phones, but can you help me take a few flyers away? Thank you, sister."
The people on the street handing out flyers had just gone to work less than half an hour ago, and suddenly the streets were filled with traffic. The vehicle parked next to them, and the staff who came down pushed the people onto the vehicle without any explanation.
The sudden scene made some part-time workers run away for fear of being caught back.
The arrested employee was still confused and refused to obey in the car: "Why are you arresting me, why are you arresting me?"
"You disrupt the order of the city and scatter leaflets on the streets at will. , It has already caused a bad impact," the man in the passenger seat said without looking back.
“We don’t have one.”
Just when the arrested employee was about to argue, the staff member sitting next to him took out his mobile phone, opened the photo album and said, “You still said no?”
The arrested employee looked sideways. The picture in the album showed the busiest street in Seoul. But as he looked around, he saw that they were all leaflets for Longxing Mobile, almost all over the street.
The most outrageous thing is that some store windows were glued with flyers from Longxing Mobile, which made the store owners curse.
Because there were so many complaints, they had to come out and arrest them.
It’s not just Seoul’s city department that arrests people, relevant departments in Busan and Incheon are also jointly enforcing the law.
The bad publicity incident of Longxing Mobile Phone even caused the peninsula’s senior officials to hold an emergency meeting to discuss strategies to deal with it.
In the conference room, some people wanted to completely ban Longxing Group and withdraw from the peninsula market. Some people felt that there was something fishy about the matter and needed to wait and see. Some people wanted to put up with it for the sake of Longguo's face. It's past.
The opinions of all parties were inconsistent. No matter how much discussion there was, it was useless. The meeting ended in nothing, and the decision was left to the market.
In the Korean Star Group headquarters building, Chairman Lee Jae-yong was radiant, standing in front of the floor-to-ceiling windows, looking down at Seoul like all living beings.
"Fight with me?"
"You are still too young."
He may not be as good as Li Zhenzhen in terms of business acumen, but he is worse than Li Zhenzhen in playing tricks and people's hearts. several times.
The night before her return, he secretly arranged for his subordinates who had already instigated rebellion, knowing that Li Zhenzhen needed help to reorganize his power. To this end, he even went to perform a play.
As expected.
Li Zhenzhen accepted them all.
Nowadays, almost all the senior executives of Longxing Group’s Peninsula Branch are from Lee Jae-yong, so he can make countermeasures immediately.
In both encounters, he, Lee Jae-yong, won. As long as he survives this period of time and consumes the potential users of Longxing mobile phones, he can limit the development of Longxing Group in the peninsula.
“Dong Dong——”
The office door was knocked.
Lee Jae-yong turned around and looked towards the door of the office.
"President."
"President."
Five or six people came in one after another. Lee Jae-yong looked at the familiar faces, nodded slightly and said, "Thank you for your hard work." ”
“Working for Han Xing Group, that’s right.”
"Yes, it's all for the group."
"It's a pity that I couldn't continue to lurk. Li Zhenzhen is quite smart. He immediately thought that there was an insider within the group and found us all."
These people are senior employees placed by Lee Jae-yong at Longxing Group, and they are also veteran employees with the blood of the Lee family.
Lee Jae-yong waved his hand and said with a smile: "You have done a very good job, allowing me to win this game twice. Okay, let's all go back to our respective posts. ."
"Okay President."
"Okay."
These "ghosts" left the office one after another.
And on the other side.
Longxing Group Peninsula Branch Building.
Li Zhenzhen was sitting at his workstation, holding a phone in his hand, with no trace of panic on his face: "As you expected, Lee Jae-yong did plant a lot of moles on our side. Now there are many insiders in the group. The cleanup is almost complete, and among the moles removed, there are also spies installed by me.”
"Well done, please contact LG Group. If they don't agree to cooperate, you can disclose the synthesis formulas of methacrylate and acrylate and let them weigh it themselves."
Chen Xing is magnetic and has a youthful tone. The voice came out.
He had long expected that Lee Jae-yong would plant a spy. Only by clearing out the bugs within the group could the Peninsula branch develop normally.
As for LG Group, on the surface it is a company mainly engaged in chemical industry, but in fact, behind the scenes, it also has investment industries.
The AUCTION online shopping platform is owned by the CEO of LG Group.
The chaebols, like the royal families in ancient times, would adopt the method of "marriage" in order to maintain their own power.
Learning from each other's strengths and developing together, this is the benefit of marriage.
If you want to enter the peninsula market, you must first pass the chaebol level. Only by integrating in can you make money in this market.
"If LG Group does not agree to cooperate, will it really disclose the synthesis formulas of methacrylate and acrylate?" Li Zhenzhen confirmed again.
"Open." Chen Xing did not hesitate and explained calmly: "Opening means that the talks have collapsed. If we take a step back, at most we will lose the peninsula's mobile phone market, and LG Group will lose their business." Collect pillar business ”
"Unless the CEO of LG Group is Lee Jae-yong's son, he will never harm his own interests for the benefit of others."
"That's the truth."
Li Zhenzhen said Agree.
Human nature is selfish, and alliances can only be made when things are in line with one's own interests. If one is thinking of sacrificing himself for others, then it can only be said that he is not suitable for doing business, but is suitable for serving as a soldier to protect his family and country.
Only when you know how to figure out human nature and people's hearts can your career reach a higher level.
(End of this chapter)