Chapter 389 Crystal Oriental rises strongly, Chen Xing apologizes in public at press conference
With the appearance of "Longxing X3" promotional poster PPT, not only the online live broadcast room was full of ridicule and disdain, but also offline people came to attend the release The users who met couldn't help but shake their heads. They thought it was a big move that they had been waiting for for half a year, but they didn't expect that it turned out to be a "frivolous meal" in the end. They were so disappointed.
What are users looking forward to tonight?
3 nanometer chip.
Top optical shooting lenses.
Kelongxing is a sub-brand, its positioning and pricing are not suitable for 3 nanometer chips and the world's top shooting lens modules.
The reason is simple, because the Longxing brand has been deeply tied to the sinking market.
From 1599 yuan for Longxing X1 to 1999 yuan for Longxing X2, its pricing is to serve users in the sinking market, and the price is relatively cheap.
What does cheap mean?
Low-end models!
Is it possible for low-end models to use 3nm chips?
The answer is obvious, impossible.
Unless Chen Xing raises the price and breaks through the 1999 yuan mark, bringing the Longxing series of mobile phones to the mid-range range of 2000 yuan, but in this case, what will happen to the Geek series?
You must know the layout of Longxing Group, but there are models in the upper, middle and lower markets, including the bottom market. No matter how the price is raised, it will affect the sales of another brand.
Moreover, it is not appropriate to raise the price now. With the U.S. dollar interest rate hike outside, the unemployment wave inside, and the lack of growth in residents’ wealth, it is unwise to rashly raise the price of mobile phones.
Taking a step back, even if Longxing Group has 3 nanometer chips, where can we get the flagship of Longxing series when there are Geek series as mid-range brand models?
Chen Xing seemed to see the dissatisfaction of the audience, but he did not explain. Instead, he chose the speech with the most comments and continued:
"The Longxing series is the Longxing Group's It is the first brand model to be released. I think its story should not end, so we have fully upgraded it and wasted a few minutes to take a look at its story. "< br>
In the middle of speaking, he silently pressed the remote control in his hand.
Next second.
PPT page switching.
An advertising screen appeared on the LED screen and the video started playing.
At the beginning of the video, Chen Xing stood on the podium at a press conference in mid-2014, announcing the new Longxing X1 flagship and being cheered by the audience, which aroused the response of everyone present.
Lin Xiaolong, who was sitting in the third row, watched the familiar picture flash by. He was stunned for half a second, then looked sideways at his friend from the "camera circle" beside him, and asked in a low voice: "Afa , do you think Mr. Chen will cook cold rice tonight?”
“I think this is an appetizer, there’s no rush.”
Afa responded.
They are all old "star fans". Since Longxing Group's official blog dares to publish three world-class products, and Chen Xing dares to hold a press conference, he must be well prepared.
“I think so too.”
Lin Xiaolong nodded.
While the two were talking quietly and cheering each other up, the video screen on the LED screen switched to Chen Xing's office. On the sofa in the negotiation area, National Taiwan reporter Lu Yuzheng put his legs together and spoke to Chen Xing. Individual interviews.
""A Date with Lu" is honored to invite Chen Xing, the CEO of Longxing Group, to share his story."
After the two people's opening remarks, most of the foreplay speeches were removed from the video. Start playing directly from the Q&A about Lu Yu’s low emotional intelligence.
“I heard that the Longxing series of mobile phones do not make any money, is this true?”
“It makes money, but not much.”
“How much does one cost?”
"100 yuan."
The moment Chen Xing finished answering in the video, Lu Yu couldn't help but gasped and said in disbelief: "Is it only 100 yuan in total?"< br>
“Yes.” Chen Xing nodded and responded in a sincere tone: “At that time, for every Longxing X1 sold, our net profit was 100 yuan. In other words, our net profit was only 100 yuan. 6.3% of the price of the whole machine, far lower than the 20%-40% of its peers.”
“Why set this price?”
Lu Yu asked.
Anyone who is familiar with her interview style knows that this person is famous for getting to the bottom of things and is not afraid of offending people.
Many celebrities interviewed by her, including academicians, have criticized her for having no emotional intelligence.
However, Chen Xing dared to be interviewed, so he was naturally well prepared, and he still answered eloquently: "We wanted to open up the market quickly, because at that time we were still a miscellaneous brand, and we were a veritable copycat machine."
“The competitors we have to face, that is, the regular brands include Apple, Korean Star, Kunpeng, Mi Mobile Phones, etc. If we don’t break through the market at a low price, it will be too difficult to leverage the market, so I set the price to 1,599 yuan. ”
When the video played to this point, the business leaders present nodded in approval.
In the current situation of "internal and external troubles", if Chen Xing did not make some big news and set the price of mobile phones low enough, he would not be able to threaten his friends at all.
Now that fast charging technology is developing rapidly, most manufacturers can achieve 120W, which proves that Chen Xing’s original decision was right.
If he dawdles and thinks about developing slowly, he is likely to be suppressed by friends and businessmen. Just like Penguin's business strategy, as long as there is an emerging game company, it will be left to it. Two roads.
1. Let Penguin invest capital and share the profits equally.
2. Do not allow Penguin to inject capital.
If you choose the second option, within three months, the core gameplay of your game will be removed intact and a new game will be created. People can also use Penguin QQ to push the stream, causing your company to suffer devastating suppression. .
If you want to avoid this situation, you must come up with technology that makes your friends "desperate" and a price that is impossible to snipe.
It is precisely because of adhering to this concept and determined to open up the market that behind the two kings of 120W Star Flash fast charging and Kaitian baseband chip, there is also a 1599 yuan four 2, I asked which friend Does Shang dare to imitate Chen Xing's crazy behavior?
Let’s not talk about technology for a moment. The net profit of a 1,599 yuan smartphone only accounts for 6.3% of the total net profit. Most manufacturers will be discouraged. Even Rebus, who officially debuted with 1,999 yuan, would not dare to do this. Play.
"In the future, will the Longxing series still maintain a net profit of 100 yuan?" In the video, Lu Yu's eyes flashed with admiration and continued to ask.
“No.”
Chen Xing shook his head.
Lu Yu: "Why?"
"Our current profit model for mobile phones also includes full machine insurance for users. The net profit is 200-300 yuan, which is my ideal range. "Chen Xing responded sincerely.
“What about other sub-brands?”
Lu Yu asked again.
Chen Xing replied again: "The net profit of the Geek and Bright series can account for more than 20% of the total sales of the whole machine."
"Then why did Longxing set the price so low? ? Have you ever thought about raising prices in the future?”
“No.”
“Why?”
Lu Yu’s classic “why” question is enough to force people to do so. Crazy, but Chen Xing was fully prepared and replied: "Because..."
Before he finished speaking, suddenly, the video being played was directly switched to the screen, and Chen Xing's voice was still heard. .
“Technology should not be superior, but should serve the people. This is the meaning of the existence of Longxing series, and it is also my core concept of running this brand...”
“Wow——”
The guests at the scene and the audience in the live broadcast room all exclaimed.
Because of the "million-dollar transition" in the video, Chen Xing, who was promoting Longxing A1 at the Longxing Annual Meeting, answered Lu Yu's question.
One stone stirred up a thousand waves, there was warm applause at the scene, and the audience barrages kept popping up, filling the entire live broadcast room.
“Technology should not be superior, but should serve the people. Who can understand this sentence? Mr. Chen really did it!”
“Hamburger and fried chicken, which is called junk food , but it is a delicacy that children in poor mountainous areas have never tasted. The world is uneven. Even if the autumn conference only has Longxing mobile phones, I give Mr. Chen a thumbs up because he really let me use a smartphone."
“That’s right, it has 120W Star Flash fast charging, supports three networks, and gives you a 14nm chip. I can’t find anything bad about this Longxing phone.”
"Don't talk about 1,999 yuan, even 2,999 yuan is not too much. Shut up the keyboard warrior who said that Mr. Chen is trying to make things worse. Not everyone can spend five or six thousand to buy a high-end mobile phone."
The trend of the Internet The transformation has caused the "anti-fans" who originally had the upper hand to be sprayed all over. Some people did not believe in evil and typed: "Isn't this just selling mobile phones based on emotion, why don't you talk about it?"
This The moment the barrage was posted, the anti-fan's Weibo homepage immediately received hundreds of "C language" private messages.
……
The conference site.
The applause continued.
The users and business leaders who came to the scene all applauded.
One unit only earns 6.3% of the net profit. Chen Xing has already taught them a lesson about this kind of strategic vision and layout courage.
If it were most of them, they would never confuse the market like this, and would only slowly "seduce" users.
However, Rebus, who also came from a grassroots background, understood that Chen Xing could only do this. Only by completely confusing the market could Longxing Technology come back to life and gain enough market share to talk to them. .
If you have no capital and chips, who is willing to prey on you?
This is just like ordinary people who have never seen the county magistrate or district magistrate for half their life. You have no value in attracting their attention, so you can only see their photos and videos on TV or the news and want to confront them. Talk?
Very simple.
Just have a big enough chip.
For example, if you have a listed company and you want to move back to your hometown county, they will immediately treat you as a guest.
The grassroots have nothing at all, and the chips are quite limited. How to quickly accumulate chips is the top priority. Preserving strength is something that can be planned later.
Why do grassroots entrepreneurs fail so easily?
It means that the thinking is fixed.
To put it bluntly, practice is different from what is written in the book. According to the thinking of those business tycoons, there is no way to complete asset accumulation. You don’t even know how they completed the first accumulation of wealth, let alone Know how strong their family or their girlfriend’s family background is.
If you blindly copy other people’s entrepreneurial thinking, you will eventually fail and leave.
When the applause subsided slightly, Chen Xing pressed his palms to signal for silence.
In just a moment, the applause at the press conference died out. Everyone was waiting for the release of Longxing’s latest series.
Chen Xing did not sell out and continued: "As mentioned in this interview program "Lu Yu You Ren", our Longxing Group will persevere and unswervingly develop the Longxing series. Keep going, let’s take a look at the changes in Longxing’s new flagship X3.”
The words fell.
The PPT page switches accordingly.
"Wow——"
The words "full blood" SOC God chip and the picture of the chip below made the press conference scream again.
“Full-blooded God chip???”
“This is still a low-end mobile phone. I feel that the performance is about to explode. Those are two 14-nanometer chips. Now The top chip ranked second by Antutu and Master Lu!"
"Geek X1: Then let me go"
"Mr. Chen is awesome!"
The cheers continued, but this revealed an important signal.
That is, the Longxing series all use the "full blood" version of the SOC God chip. If there is a new flagship phone later, what will it use?
Treat everyone equally?
Is it possible?
From a manufacturer's perspective, it's absolutely impossible.
It is common knowledge in the industry that low-end mobile phones can only use inferior chips or chips that have been eliminated from mainstream mobile phones.
If the subsequent new flagships, like the Longxing X3, all use the full-blooded version of the SOC God chip, then why should users buy new flagships from other sub-brands?
There are two possibilities now. 1. There really is a chip with stronger performance.
2. There will be no new flagships to be released in the future.
Put Ke and Molenkov are very entangled now and are already a bit contradictory.
They don’t believe that Chen Xing can take out a 3-nanometer chip, but they also don’t believe that Chen Xing has been preparing for half a year just to sell his feelings. This is completely inconsistent with the character of the man they know.
“Really?”
Rebus looked at Ren Guofei.
He didn't mention the 3-nanometer chip, but everyone knew what he was asking.
In an instant, the CEO of Domestic Alliance, BYD CEO Wang Fu, and Penguin CEO Xiao Ma all focused on Ren Guofei.
"I said yes, but you may not believe it. You will know later."
Ren Guofei responded calmly.
He learned some inside information.
The last time he visited the Longxing base, he had heard about the scientific research project of "Chinese Chip", but that was limited to what he knew. As for how many nanometers and what performance, he really didn't know anything about it.
"Based on my understanding of Chen Xing, there is a good chance that he has a trump card." Xiao Ma suddenly said something. After dealing with him for so long, he had already figured out Chen Xing's style of doing things.
"I agree."
"It is indeed possible."
"It is not possible, but very likely."
The other bosses nodded.
Because it was a process chip that had already been announced, Pocket, Mollenkopf, and Lee Jae-yong did not go on stage to crack down on counterfeiting.
As the cheers at the scene subsided, Chen Xing pressed the remote control again and continued to explain: "We have also upgraded the OLED screen and used Jingfang X series OLED screen, which not only has more vivid colors , it can benchmark the M series OLED screen of a certain star group, and it also uses new anti-fall materials. As for how hard it is, please ask my assistant to put our new Longxing X3 flagship mobile phone on the stage for testing.”
< br>"Pa bang bang——"
The scene burst into applause again.
In the area to the left of the podium, a female staff member wearing a cheongsam and holding a tray quickly handed Chen Xing a mobile phone.
On top of the tray, there were not only mobile phones, but also a hammer and a bowl of glass fragments. There was even a small electric drill placed on it.
The moment the camera locked onto the tray, the scene erupted in exclamation again, and barrages were also posted in the live broadcast room.
“No! An electric drill?”
“Don’t tell me that this OLED screen can’t even be drilled with an electric drill. That would be a bit too scary!”
"It can't even be drilled with an electric drill. It's impossible! Absolutely impossible!"
"Mr. Chen, please restrain yourself. Which press conference uses an electric drill to test the hardness of OLED screens? Do you want to drive your friends crazy?" ”
Just as the audience in the live broadcast room said, the current big bosses of mobile phone manufacturers such as Jiu Ke and Li Zaiyong, including Ren Guofei and Rebus, can’t help but twitch the corners of their eyes.
Testing an electric drill on an OLED screen?
Why are you making such a fuss?
This is a tool that can penetrate walls!
Seemingly aware of the surprise of the guests present, Chen Xing also joked to himself: "Who put the electric drill on the pallet? It should be an accident, but we can try them one by one to see if we can resist it. Live a violent test.”
“Hahaha.”
The audience couldn’t help but chuckle.
Is it an accident?
Or was it intentional?
No one can say for sure.
While the audience at the press conference laughed heartily, Chen Xing picked up the first mobile phone placed on the tray, which was the newly released iPhone 8 mobile phone by Apple.
Due to a comprehensive comparison between the two, in order to avoid commercial disputes, its brand LOGO has been cleared.
“This is a mobile phone from a friend. It uses an OLED screen specially supplied by Korean Star Group. The supply cost is about 200 yuan. Let’s test its scratch resistance first.”
After finishing speaking, Chen Xing first turned the front of the iPhone 8 to the camera, and then showed the back to verify that it was intact.
Immediately afterwards, he put the mobile phone into a container containing glass fragments, then picked up the container and shook it slowly: "With thousands of pieces of glass fragments cut, let's take a look at our friends. Can the mobile phone withstand it?”
One second.
Five seconds.
Ten seconds.
Pan Ke's heart rose to his throat.
Can it withstand the glass cutting test?
He was unsure.
The Korean-star customized screen used in Apple mobile phones is only slightly better than the E series, but not as good as the M series at all.
Lee Jae-yong suddenly felt bad. He could feel Chen Xing's confidence.
“Is it possible that the local OLED screen suppliers in Longguo can really compete with the Korean Star Group’s M series OLED screens?”
He couldn’t imagine it.
This is the moat of the Korean Star Group.
Not to mention the M series screen, even the lowest-end E series screen, once Longguo mobile phone manufacturers obtained it, they could promote it as a selling point.
Lee Jae-yong, like Pou Ke, subconsciously held his breath.
Comparing the iPhone 8 mobile phone, it is not only a slap in the face of Apple, but also a slap in the face of Korean Star Group, because they provide OLED screens.
“Okay.”
After fifteen seconds of shaking, Chen Xing put the container back on the tray, then put on anti-cut gloves to take out the Apple 8, and showed it to the camera again cell phone.
The OLED screen has left many scratches due to the cutting of thousands of pieces of glass, but if you don’t look carefully, you can’t see it.
“The Apple screen is so fragile?”
“I don’t think even the OLED screen can handle such a sharp object.”
“Not necessarily, Mr. Chen dares to do it This test must have his intentions, otherwise it would be a slap in the face.”
“Indeed, domestic OLED screens may really be on the rise.”
When the audience whispered, Chen Xing raised his hand. The "worn" Apple 8 smiled lightly and said: "As you can see, the OLED screen of our friend's mobile phone still cannot withstand it."
"Then let's test the next one .”
Chen Xing picked up another mobile phone from a friend, which was the Galaxy S6 newly released by Korean Star Group. It was equipped with the M9 screen newly developed by Korean Star Group. It was advertised to be able to withstand vertical drops from a height of five meters.
Same technique.
Absolutely the same strength.
Another fifteen seconds passed, and Chen Xing once again took out the mobile phone in the glass fragment container and showed the test results to the camera.
“Intact!”
When the word “intact” was spoken, the audience couldn’t help but exclaimed.
They have long heard that Korean OLED screens are very powerful, and the M series is only supplied to the group's internal mobile phones. They did not expect that it could be so powerful.
Listening to the praise from the surrounding audience and the surprised look from the boss sitting next to him, Lee Jae-yong unconsciously puffed up his chest and raised his head a little. This is the confidence brought by strength.
“Now, let’s test Crystal Oriental’s X series screens.”
Chen Xing picked up the Longxing X3 and followed the same steps, but the force was greater and the glass shook less. The corresponding increase is to avoid insider testing.
In the same fifteen seconds, Chen Xing took out the Longxing X3 mobile phone, faced the OLED screen towards the camera, and solemnly announced: "There are no scratches."
"Pop-pap--"
Scene Thunderous applause.
Such an intuitive test not only won applause for Chen Xing, but also allowed the audience in the live broadcast room to see clearly what the rise of domestic products means.
Do you think only Longxing Group has risen?
No!
It also drives the entire supply chain!
Before the applause stopped, Chen Xing suddenly raised the phone above his head with the screen facing down, and then let go of his hand.
“Pop——”
The OLED screen fell directly to the ground.
"This must be more than two meters tall, right?"
"Mr. Chen must be 1.8 meters tall. With the height of his shoes, 1.83 is no problem. His arm span is above his head, which is probably just adding the palm of his hand. The distance from the elbow joint is about 45cm, and the height is almost two meters and three meters. "Two meters and three meters face down, the general OLED screen is really broken."
That's it. While the audience was talking a lot, Chen Xing took out the Longxing X3 mobile phone on the ground and pointed it in the direction of the camera again.
"Intact."
Chen Xing announced with a smile.
He has done in-depth testing on Jingdongfang’s X series screens, and this test is basically a minor problem.
The applause continued again, and some people couldn’t help shouting that they were awesome.
Afterwards, it was subjected to violent tests with hammers and electric drills. Although it failed to withstand the test in the end, the M series screens of Korean Star Group also failed to withstand it. The two showed the same effect in terms of resistance to falling. .
Lee Jae-yong gritted his teeth in the audience. He couldn’t imagine that his first moat would be broken like this. If the camera lens module was also surpassed, wouldn’t it mean that Korean star mobile phones would no longer be available? No advantage anymore?
Although Chen Xing did not have the ability to read minds, he was keenly aware that something was wrong with Lee Jae-yong's expression, which seemed a little solemn.
Not only Lee Jae-yong, but also Gu Ke’s face was a little livid.
Due to the OLED screen test, the Apple mobile phone was not even able to withstand drops from high altitudes. It shattered into eight pieces at a height of more than two meters.
If you repair it according to the official price, you will have to pay at least thousands of dollars.
Which OLED screen has good quality? It is clear and clear at a glance. Chen Xing put the broken mobile phone back on the tray, signaled the staff to step down, and continued:
"As everyone said, As you can see, this is not only a parts upgrade for Longxing mobile phones, but also a major breakthrough for domestic parts supply chain manufacturers. In the future, we will carry out more in-depth strategic partnership cooperation with Crystal Oriental Enterprises.”
When the words fell, the press conference continued with applause. Wang Sheng, the CEO of Crystal Oriental, who was sitting in the second row, also stood up quickly, bowed to thank the corporate CEOs around him, and finally bowed to Chen Xing on the stage to thank him.
The rise of Jingfang X-series OLED screens has also been seen by the whole world. The rise of Longxing Group is not only its rise, but also Longguo’s parts suppliers.
While everyone was praising the excellent work of Jingfang OLED screen, Chen Xing on the stage suddenly interrupted the celebration with great anxiety:
“Next, I need to tell everyone. Sorry, because I deceived everyone. In fact, we did not develop the Tianxuan operating system for the Longxing A1 launch in the first half of the year. ”
"I'm very sorry."
Chen Xing bent down and bowed.
Everyone present was stunned. What was going on?
Fake yourself?
However, the moment this sentence fell into Ren Guofei's ears, his eyes suddenly brightened, and he said with excitement in his voice: "Is it possible to fight against fakes... Tianxuan Operating System is going to be officially announced?"< br>
(End of this chapter)