Chapter 398: Guests appear at the finale, three joint ventures target Amazon
The debut of the 10,000-yuan model, the advanced design of the folding screen and dual systems has completely convinced 99.99% of the audience.
If you just spend 10,000 yuan to buy a mobile phone, it may not be worth it, but what if you add a tablet?
Are mobile phones and computers worth 10,000?
The audience has already given the answer.
Facing the tsunami of cheers and shouts at the press conference, Chen Xing continued to "add fuel to the fire" and pressed the remote control and said: "Our Honor Edition and Collector's Edition will also have exclusive purchase gift packages."
The words fell.
Gift package information appeared on the LED screen.
Standard Edition: None.
The Honor Edition’s bonus gifts include: half-year broken screen insurance, one-year warranty for unintentional damage, and three offline store film rights.
The gifts included with the Collector's Edition include: two-year warranty rights, one-time unintentional damage replacement rights, five offline store film rights per year, Beidou Network Portable WiFi × 1, Longxing Sports Bracelet × 1, and a collection certificate signed by Chen Xing ×1.
“Wow——”
The scene was once again in an uproar.
“Hey guys, there are also small gifts for you!”
“Mr. Chen personally signed the certificate? Why do you feel that the brilliant X2 has investment value? If you get the 001 certificate, it will be very valuable! ”
“The price premium of 12,999 yuan for the Collector’s Edition is really not high. It is equivalent to spending 6,500 yuan to buy a mobile phone and a tablet, and the performance is top-notch. I think it’s worth it. ”
"Everyone, please don't buy the Cuican X2. I think there is a big problem with this phone. If you buy it, what will I buy?"
"Damn, you idiot!"
The press conference was completely agitated, and the audience showed good feedback on the price and the acceptance of the mobile phone.
Luo Hao, who was sitting in the front row, looked at the LED screen and looked at the words "Collection Certificate signed by Chen Xing" and couldn't help complaining: "Good guy, you can still look like this with a signed collection certificate" When it comes to marketing, how many cores does Chen Xing’s brain drive? He understands premium research.”
"I guess it's ten cores."
Ren Guofei smiled lightly.
A mobile phone priced at 12,999 yuan is a bold attempt in itself.
He had already guessed that Chen Xing must be uneasy, so he got a collection certificate to increase the brand premium.
Increasing premiums for collection certificates is actually a very common method, and it also takes advantage of the weaknesses and loopholes of human nature.
You must know that the animals and plants on the earth actually have a subconscious sense of competition in their bones.
Animals compete for territory, mates, and food, while plants compete for sunlight and nutrients.
After humans entered modern society, the "competition" engraved in their bones has not disappeared. It is called involution.
How to activate competition?
The boss of the company relies on painting cakes.
Words like "Do a good job this year and I'll give you a promotion next year" may sound silly to many people's ears, but they just work.
If you don’t eat, there will always be someone who does. If others eat the pie, they will work harder. If you are forced to join, the boss’s goal will be achieved.
For another example, when I was in school, junior high school teachers would often say that if I couldn’t get into high school, I would be useless in my life.
But after passing the exam, the high school teacher will say that if you fail to pass the exam, you will be useless in your life.
When you get to college, teachers will persuade you to get a master's degree by saying that competition for social positions is fierce and there are as many undergraduates as dogs.
It is in this "competitive" environment that many students are forced to get a master's degree, a doctorate, or even go abroad to continue their studies.
Chen Xing’s addition of collection certificates is taking advantage of “human competition”. Now users will definitely want to get certificates numbered 1 to 99. This will greatly increase users’ recognition of the premium of the Bright X2 and promote Domestic high-end brand development
Longxing series, Chen Xing can run it without making money, but as a profit-seeking businessman, the brilliant series must make money, and make a lot of money.
He operates the Longxing and Bright series with two different concepts.
When the cheers at the scene subsided slightly, Chen Xing glanced sideways at the LED screen and continued: "As you can see, our Honor version of the Brilliant X2 is equivalent to an increase of 1,000 yuan for you to buy 2 +128G memory, plus full machine insurance, this is still very cost-effective. ”
"In addition, our collector's edition will come with a two-year warranty. Of course, this is limited to non-human damage."
"What do you mean?"
"That's it. While you are using it, if suddenly the internal circuit of the phone burns out or other problems occur, you can send it back to our repair factory, and we will bear the express freight and repair it for free for our users.”
“If it does. What should I do if it really can’t be repaired?”
Chen Xing asked himself, raising his voice and said: “We will replace it with a new one directly”
“Bah bang bang——”
In a flash.
There was constant applause at the press conference.
Generally, damage to mobile phones is caused by human factors. Chen Xing does not have to worry about losing money at all. Even if there are hundreds of units that are not damaged by human factors, the manufacturer can use old phones to dismantle parts and regenerate them. At most, he will not lose money or make a profit.
“We won’t go into details about the film. I believe that after tonight’s press conference, mobile phone films for folding screens will spring up like mushrooms after a rain, and everyone can choose by themselves.”
Chen Xing directly skipped the sticker. In his opinion, this thing was an IQ tax.
In terms of resistance to falling, mobile phone film is actually not very useful. Its biggest function is to prevent scratches on the OLED screen. To put it bluntly, it is anti-scratch.
How to promote businesses that can apply film?
Anti-fall and explosion-proof.
Anyone who has studied energy conservation knows that the energy in nature will not disappear for no reason, and the kinetic energy generated by a dropped mobile phone will not disappear because of the protective film.
For example, when a military body armor resists a bullet, it can only remove most of the kinetic energy of the bullet. The wearer may still have his ribs broken by the impact of the bullet, or his internal organs may be injured. .
You expect a cell phone film to be explosion-proof and fall-proof, and protect the inner screen of your phone, which even military bulletproof vests cannot do?
After skipping the protective film, Chen Xing continued: "Beidou Portable WiFi has built-in unlimited speed IoT cards that we cooperate with China Mobile, China Unicom, and China Telecom, making it more convenient for you to work outside. Every year The usage fee is 400 yuan, and the traffic is 100 G per month. "
"The Longxing sports bracelet is the one in my hand." Chen Xing raised his left wrist and continued: "The last kiss. Sign the collection certificate, and we’ll ask the staff to bring it up and show it.”
After finishing speaking, the staff slowly walked up to the podium with the tray in hand.
Chen Xing picked up the ceremonial collection certificate and showed it to the camera: "It looks like this. The upper left corner is the unique number and identification code of the mobile phone, and in the middle is our numerical ranking. This will be based on each person. The user who placed the order will put my signature in the bottom right corner."
"It's so meaningful!"
"Buy, buy, buy!"
“Bite your teeth and get on the Collector’s Edition!”
The scene was filled with cheers again.
In the Longxing Group live broadcast room on Weibo, millions of viewers also expressed their opinions the moment they saw the certificate.
“I have to say, as soon as the collection certificate came out, I felt that the Bright X2 might be hyped by scalpers, and it might become the best financial product this year!”
“I agree, For Certificate No. 1, I am willing to spend 100,000 to buy it!”
“The Bright X2 is so high-end. The Collector’s Edition not only comes with portable WiFi and a sports bracelet, but also comes with a certificate signed by Mr. Chen. I want to bite my tongue! , I rushed to buy one and go home to play with it.”
“I, Zhang Wei, am willing to use my ten years of life in exchange for buying a number within 100. If it is not enough, I will add my roommate Wang Shaojie. ”
"Hard! Too cruel!"
The barrage in the live broadcast room continued, with almost no sign of stopping.
Chen Xing's "textbook" level marketing made both Pou Ke and Lee Jae-yong widen their eyes and stir up a storm in their hearts.
Get a collection certificate on your mobile phone?
This is unheard of!
When the two of them were so surprised that they could not speak, Chen Xing suddenly looked to one side and solemnly announced: "We are about to enter our Double Eleven Shopping Festival. Last year we did not To catch up, this year’s Double Eleven Shopping Festival, we want to make up for it as much as possible and give back to the majority of users, so here are our special guests tonight..."
"Ah, President of Alibaba, Jack Ma! ”
“? ? ”
The audience was completely stunned.
Double Eleven Shopping Festival, you actually invited the CEO of Taowu.com?
However, the matter was not over yet. Chen Xing continued: "And the president of Wangdong Platform, Liu Dongzi, welcome them with applause."
The moment the words fell, two figures appeared at the entrance of the backstage passage on the left, one One is tall and one is short, one is fat and one is thin.
When they walked out of the shadows, the scene was completely boiling.
“Holy shit! It’s really Mr. Ma and Brother Dong!”
“Two shopping platform bosses showed up. I feel like they have something to say about this year’s Double Eleven Shopping Festival!”
“You won’t be issued a discount coupon, right?”
“Don’t mention it, it’s really possible!”
Under everyone’s expectant gaze, the suit Liu Dongzi, who was wearing leather shoes, and Jack Ma, who was dressed in ordinary daily clothes, came to the podium.
“Welcome Mr. Ma.”
“Welcome Mr. Liu.”
Chen Xing shook hands and greeted each other in turn.
After the three of them shook hands briefly and politely, Chen Xing offered some advice and asked: "The two bosses have watched our Longxing Group's press conference. Do you have anything to say now?"
Because Both brought their own microphones to the stage. After Jack Ma and Liu Dongzi looked at each other, the former answered first: "I think tonight's press conference was very good. Not only was Mr. Chen's speech sonorous and powerful, his voice was also contagious. The product is competitive. To be honest, if it hadn’t been before midnight, I would have placed an order secretly in the background.”
“It means that we can get the approval of Mr. Ma, the old man, for this launch. We will still achieve some success.”
Chen Xing responded modestly.
“Hahaha!”
The scene suddenly burst into laughter.
No one expected that Jack and Chen Xing would immediately start a mutual business model.
Not to be outdone, Liu Dongzi chatted: "Actually, what Mr. Ma said is right. We had a feast for our eyes at tonight's press conference backstage, especially the folding screen design of the brilliant X2, which can be used across generations." Describe it. "User love is the best." Chen Xing smiled and then continued: "Then I will give the podium to you."
"Okay."
"No problem."
Jack Ma and Liu Dongzi nodded in response.
As soon as he finished speaking, Chen Xing walked to the edge of the podium and gave up the middle area to the two Internet shopping platform CEOs.
After getting the C position, Jack Ma was the first to speak: "Thank you very much, Mr. Chen, for giving me this opportunity to show my face. Now there are only twenty minutes left before the Double Eleven Shopping Festival at midnight, so I simply Just say a few words."
Jie Kema cleared his throat and joked: "I once said on a national TV show that I don't like money and I have no interest in money. Laugh at me and say I'm pretending on the Internet. I want to clarify to everyone here that I'm really not pretending. I'm really not interested in money, but I am still interested in spending money."
Suddenly. , he changed the topic and continued: "So let's study tonight on how to spend money more cost-effectively!"
After the words fell, the LED screen screen switched, and Taowu.com's reduction activities appeared. And how to get coupons.
The moment the relevant event appeared, the barrage in the live broadcast room immediately exploded.
“This incredibly complicated way to participate in activities makes my head spin!”
"In the past, when I held events, I just got a few discounts. Now, when I hold events, I have to invite friends, do event tasks, recruit new people, and get big coupons. To be honest, it's more of a test than me. It’s complicated!”
“That’s right, so I usually don’t participate in events. If you can get a discount, it’s best. If you can’t get a discount, I’ll buy it from the cheapest online shopping platform.”
“Let’s keep it simple. Mr. Ma!”
“I will buy from anyone who offers great discounts and is easy to understand!”
Jack Ma seems to have seen the needs of the live broadcast room audience. Looking at the camera: "In previous Double Eleven Shopping Festival activities, we found that the gameplay was too cumbersome and I couldn't play it, so this time we on Taowu.com learned from the lesson and directly provided users with the simplest, most sincere, and maximum strength Discounts.”
The LED screen switches again, and exclusive discounts for the four new flagship models of Longxing, Geek, Tianyu, and Cuichan appear.
Longxing X3, discount of 200 yuan.
Geek X2, discount of 300 yuan.
Tianyu X1, discount of 400 yuan.
Brilliant X2, discount of 500 yuan.
"Holy crap, is Mr. Ma serious?"
"The Longxing X3 is actually discounted by 200 yuan. Doesn't that mean that you can take it home directly for only 1,799?"
>"Mr. Ma, we wrongly blamed you before. You really don't love money!"
"Awesome! Exclusive discount!"
"Hahaha, save another amount of money !”
The audience was cheering, and no one expected that Jack Ma would act as a “coin messenger” as soon as he appeared on the stage.
However, the matter is far from over. Jackma looked at the excited faces in the audience and continued: "In addition to exclusive subsidies, we also have platform subsidies, and the price continues to drop!"
LED screen Switch again, and the purchase example of Longxing X3 appears.
The price of a Longxing X3 standard version is 1999 yuan. After deducting the 200 yuan exclusive subsidy, it is 1799 yuan. In addition to the platform's 50% off for purchases over 300 yuan, there is another 250 yuan discount for 1799, that is 1549 yuan.
The moment the final price appeared, the cheers could no longer be suppressed.
"Holy shit, shit, shit, shit! Mr. Ma!!!"
"I believe it, I really believe that Mr. Ma is not interested in money anymore. He has a very good way of spending money. I would like to call it Dad Ma!”
“Haha! Buy, buy, buy!”
“I’m really going to buy it this time!”
After Jack Ma finished speaking, Liu Dongzi followed. Continuing: “What Taowu.com can give you, our Wangdong platform can do the same, and we also have exclusive express delivery that can deliver the mobile phone to every user within 24 hours of delivery. "
"You have Wangdong Express, and we also have Shunfeng Express, which can also deliver mobile phones to users within 24 hours of delivery."
Jie Kema said with a smile. .
The two seem to be competing, but in fact they have already reached a consensus.
Don’t think that they will lose money with subsidies. Wool comes from sheep. Shopping platforms want to make money back. They only need users to order a few more items besides buying mobile phones, and they can get it back without even realizing it. cost.
Perhaps many people don’t know why businessmen have been able to make money since ancient times.
The essence of a businessman is to act as a trading platform.
Fruits in western Guangxi are cheap, while fruits in Jiangsu and Zhejiang are expensive, so they can use cold chain transportation, charge low and sell at high prices, and earn the price difference, while the fruit farmers who produce the products can only earn a little.
It is precisely because the trading platform makes money that the two of them can unscrupulously "spread money" and compete for Longxing Group's users.
In the view of Jack Ma and Liu Dongzi, as long as users get used to their shopping software, the money saved now will one day be spit out with all the profits.
As the two shopping platform CEOs sang together and talked about the discounts, Chen Xing also returned to the middle of the podium.
“Thank you very much, Mr. Ma and Mr. Liu, for giving us the exclusive discounts for potential purchasers of Longxing Group. This Double Eleven Shopping Festival, let us start spending!”
“ Just go to Taowu.com.”
“Wangdong platform, quality assurance!”
As soon as Chen Xing finished speaking, Jack Ma and Liu Dongzi both said their slogans, There was another burst of cheers at the press conference.
Ren Guofei, who was sitting in the audience, looked at the price displayed on the LED screen and said with confusion: "What kind of agreement did Chen Xing reach with Jack Ma and Liu Dongzi? Even the Longxing series subsidizes 450 yuan. , this is a huge sum of money.”
In his opinion, the discount of 200 yuan for the Longxing series is very good, and the discount of 450 yuan is completely a discount to sell it!
Forget about paying money, the key point is that Jack Ma and Liu Dongzi are not unhappy at all. He feels that there must be something going on inside.
"Indeed."
Rebus nodded and analyzed: "The intensity this time is too great, not like Jack Ma and Liu Dongzi's style."
< br>"If I hadn't known Jack Ma, I would have really thought that he was not interested in money." Duan Yongping spoke with disdain.
Not interested in money?
No one is not interested in money.
As we all know, humans have breathing needs, food needs, drinking water needs, clothing needs, sleep needs, and sexual needs, which are all classified as the first basic physiological needs.
As long as you have enough money, you can solve all these needs.
Not interested in money?
This sentence is contrary to physiology.
If someone is stubborn and says that he is really not interested in money, the simplest and most crude way is to starve him twice and he will be honest.
While the CEOs of domestic enterprises were whispering and discussing what kind of ecstasy soup Chen Xing had poured into Jack Ma and Liu Dongzi, Chen Xing on the podium glanced at the two people beside him, and then continued:
< br>“Since Longxing Group has grown from a small company to a multinational giant today, we have also prepared exclusive machine purchase discounts for global users.”
“What is it?”
“What could it be?”
Liu Dongzi and Jack Ma followed the words and agreed.
Chen Xing did not hesitate for a moment, quickly pressed the LED screen remote control in the palm of his hand, and announced: "Shop on Discount, a global shopping website jointly launched by Longxing Group, Alibaba, and Wangdong Platform. , you can enjoy the same discount as Longguo users.
"???"
The moment the words fell, not only the audience in the live broadcast room were full of question marks, but also the CEOs of domestic enterprises were full of question marks. Even Jiu Ke and Lee Jae-yong were full of question marks. They felt incredible.
Global shopping website?
Amazon?
"Chen Xing, that boy stretched his hands too far!" Ren Guofei's tone was a little excited.
In the fields of mobile phones and automobiles, you are now working on a transnational shopping platform with Jack Ma and Liu Dongzi. What do you want to do?
“So that’s it!” Rebus realized it later and reacted: “No wonder Jack Ma and Liu Dongzi have made so much profit and can be so harmonious on the same stage. It turns out that Chen Xing is the peacemaker. , to neutralize them. "
Businessmen pursue profit as a matter of course.
They all know that the relationship between Jack Ma and Liu Dongzi is very tense, and if they can sit down, they will indeed have huge interests tied up.
If the discount global shopping platform is launched, it will not be a trillion-dollar market. It will be possible to add the word US dollars after trillions.
"It has to be Chen Xing who can use his strength." Brother Ma couldn't help but comment.
In fact, they all know that shopping platforms in European and American markets are controlled by Wall Street capital, that is, Jewish consortiums.
Korean Star Group and Apple are both money-making machines for the Jewish consortium. They certainly do not want the Longxing Group to successfully open up the European and American markets.
In order to restrict the development of Longxing Group, almost no European and American shopping platforms are willing to accept mobile phones produced by Longxing Group, which has also led to tepid sales.
But no one expected that Chen Xing not only was not convinced by the predicament of Europe and the United States, but also recruited two "comrades" to build a discount global shopping platform. Coupled with the comeback of four flagship models, this was bound to be broken. bureau.
Far across the ocean, in the United States, is the Capitol Hill in Washington.
Renato Marotta clenched his fists, looked at the live broadcast screen, and said with suppressed anger: "Chen Xing, you are really haunted, and you have to muddy the water in the European and American markets to be happy!"< br>
An autumn conference drew three main fronts.
The four flagships, Longxing X3, Geek X2, Tianyu X1, and Cuican X2, compete with Apple 8 and Korean star Galaxy S6.
Tianxuan operating system, the mobile version is Google's Android system, and the PC version is Microsoft's Windows system.
However, this is not over yet. The discount global shopping platform jointly developed and operated by Alibaba and Wangdong is targeting Amazon!
As for chips, communications, lithium batteries, fast charging technology, artificial intelligence, and electric vehicles, let alone it. Now Longxing Group has made it clear that it is fighting to the end with Silicon Valley companies, or the Jewish and Angsa consortiums. , see who laughs last.
Amazon CEO David Moskalde didn’t know what happened until someone in the industry called him to report it.
I saw him quickly open the international channel, access the Longguo Internet, find the Longxing Group press conference live broadcast room and watch it for a while.
Immediately afterwards, David Moskald showed a bitter look on his face and complained to Chen Xing and the other two people on the screen: "No! I didn't offend you either. Why did this fire spread to the online shopping field?" ? ?”
(End of this chapter)