Chapter 403: Ternary chip project establishment, never compete with Chen Xing in marketing
In order to ensure that the information is true, after Gao Zhengqian’s urgent report, Chen Xing also went to the chip laboratory with him to conduct the second chip architecture review.
Half an hour passed.
Gao Zhengqian gave the results again.
“You can’t be wrong, the DSP multi-core architecture was designed by me. No matter how the other party pretends, the circuit logic composition and underlying structure cannot be changed. This is our technology.”
“Then That'll be easy." Chen Xing thought quickly. He really didn't expect Gaotong Company to be so courageous that it would dare to secretly infringe and plagiarize its own technology patents.
But if you think about it carefully, you can understand why they do this.
Currently, Gaotong Company has two main businesses.
1. Chip.
2. Information communication.
Let’s talk about the chip business first. There are currently seven chip design companies in the world, namely Nvidia, AMD, Apple, Aoncom, Korean Star Group, MediaTek Group, and Longxing Group.
Nvidia and AMD focus on the PC side and have not invested much in the research and development of SOC system-level chips for mobile devices.
Therefore, before the Longxing Group’s chips came out, the world’s chip landscape was actually monopolized by four companies: Apple, Gaotong, MediaTek Group, and Korean Star Group.
And since the A-series and Orion chips of Apple and Korean Star Group are not sold to the outside world, it looks like a situation where four parties are competing for hegemony, but in fact, two heroes are competing. In the global Android mobile phone market, both Snapdragon chips and MediaTek chips dominate. Fight for supremacy.
But with the addition of Longxing Group, a tripartite situation was formed, and MediaTek chips gradually withdrew from the market.
Why was it the first to be "defeated"?
Very simple.
Not only is the chip market fierce, the mobile phone market is also bleeding.
From the time the Longxing X1 came out to the debut of the brilliant X1, only Apple, Korean Star Group and Longxing Group were left in the mobile phone market.
MediaTek Group fell into the wrong team, chose to join forces with Gaotong Company, and offended Chen Xing, then it lost the Longxing Group.
The remaining Apple companies and Korean Star Group have their own chips, and they are taking the high-end chip route. How can "low-end products" like MediaTek chips fall into their eyes?
No manufacturer was willing to use it, so naturally, MediaTek Group became the first company to be eliminated.
As for Gaotong, before the 5G high-speed network comes out, it can still rely on its capital from the 4G network to let Korean Star Group's mobile phones use its Snapdragon chips.
But with the advent of 5G high-speed networks, it has not only severely damaged its own information and communication business, but also exhausted the competitiveness accumulated by Snapdragon chips relying on 4G baseband.
The most important thing is that the market share of Korean mobile phones is still decreasing, and it is difficult to protect itself. In addition, it has self-developed the Hanjiang 4G baseband chip, and wants to further get rid of its dependence on Gaotong. .
Looking at the causes and consequences, Gaotong Company’s desperate move is part of their group’s internal self-rescue.
No infringement, slow death.
Infringement can also bring a chance of survival.
However, what Gaotong engineers did not expect was that Gao Zhengqian would carefully analyze the internal structure of the Snapdragon chip after he had some free time.
"Such a high-ranking chief." After Chen Xing cleared his thoughts, he ordered: "You organize the evidence and send it to my email address. I will use it for evidence preservation. After that, you will treat it as if nothing happened and it is time for research. Just study new chips and don’t tell anyone.”
"I understand."
Gao Zhengqian nodded.
He is just a scientific researcher and does not understand the ins and outs of the business field. Since Chen Xing told him that "nothing will happen", he will not talk nonsense.
"That's right."
Suddenly, Gao Zhengqian seemed to remember something and said: "Speaking of new chips, I wonder if the president has ever heard of ternary chips?"< br>
"Ternary chip?"
Chen Xing tried his best to recall. He seemed to have heard of it somewhere, or perhaps seen it, but he couldn't remember it for a while.
“Yes, it’s a ternary chip.”
Gao Zhengqian confirmed again.
Later, he explained: "During the last "5G Network International Conference," President, didn't you say that we need to extend artificial intelligence, and ternary chips may be able to help you."< br>
"What are its advantages?"
Chen Xing asked.
Since Longxing Group has been laying out semiconductor chips, he also has a certain understanding of binary chips under his influence.
The current semiconductor chip, whether it is a Snapdragon chip, an Orion chip, an Apple A-series chip or a Huaxia chip, its calculation method is binary.
What is binary?
It is a base 2 number system that contains only two numbers, either 0 or 1.
Don’t underestimate 0 and 1. With these two numbers alone, you can perform the basic operations of addition, subtraction, multiplication and division.
For example, addition, it can follow the principle of "every two goes into one".
For example, 0+0=0
0+1=1+0=1
1+1=10 (carry is 1, base is 0).
The rule of subtraction follows the principle of "borrowing one makes two".
1-1=0
1-0=1
0-0=0
0-1 needs to borrow from the previous bit, if The previous digit is 1, that is, 10-1=1. At this time, the previous digit changes from 1 to 0.
In addition to addition and subtraction, multiplication and division can also be calculated using 0 and 1, and it can also be used for logical operations.
In addition to semiconductor chips, there are also modern computers, which also use binary, which also means that binary chips have mature technology and extensive ecosystem support.
Ternary chip.
This is rarely mentioned.
Gao Zhengqian also knew that the ternary chip was a novelty. After briefly sorting it out in his mind, he explained:
“The ternary chip is as the name suggests, it uses the ternary system and is no longer The computational expression of 0 and 1 also has a logical expression of -1, which can more naturally express logical states such as "yes", "no" and "unknown", which is closer to the way of thinking of the human brain."
Just after finishing speaking, he gave an example in vernacular: "It's like attending a dinner party and the leader stands up to toast. If you follow the thinking of a binary chip, it can only drink or not drink. Even after optimization and training, it still cannot express The high emotional intelligence of the human brain declines. "
"The ternary chip, in the same scene, the same drinking or not drinking, chooses the middle choice, or uses human thinking to avoid this glass of wine, For example, I took a cephalosporin tonight, so I’ll write down the drink and wait for the answer.”
“Is that a lie?”
Chen Xing’s breathing stopped.
For the question of "to drink or not to drink", choose the "or" option. This is infinitely close to the expression of the human brain, right?
If a person with low EQ proposes a toast to his boss and doesn’t want to drink, he may just say that he doesn’t know how to drink.
As soon as the words "don't know how to drink" come out, people will not consider it from your perspective, even if you really don't know how to drink, they will just think that you are not giving him face and are pretending to be aloof.
This is the case with binary chips. The mental expression of 0 and 1, even if special symbols are added to express negative numbers and a "pseudo" ternary system is implemented, it still cannot be truly intelligent.
"Lying?"
Gao Zhengqian thought for a while and said with a smile: "It can also be understood in this way. In short, it is closer to the logical thinking and expression of the human brain."
"There are other advantages. "?" Chen Xing continued to ask for advice humbly.
As the decision-maker of Longxing Group, he needs to understand the advantages of ternary chips as much as possible, and then consider how to apply them in business and lead technological innovation.
For a technology company, innovation means being based on the fundamentals, being complacent and guarding one-third of an acre of land. One day, it will be abandoned by the times.
“In addition to being closer to human brain thinking, ternary chips can also achieve more efficient coding efficiency. With the same number of digits, ternary can express greater information than binary. For example, the number 10 is in Binary requires four digits, while ternary only requires three digits.”
“There is also ternary that can better express negative numbers without the need to add extra sign bits like binary. to represent negative numbers, which makes calculations easier."
"Finally, the logic circuit. The ternary logic circuit has faster operation speed and higher reliability than the binary logic circuit."< br>
It is not difficult to see from Gao Zhengqian’s expression that the ternary system completely crushes the binary system, but Chen Xing is not a child. He only looks at the surface and asked: "What about the shortcomings of the ternary system?"
The ternary system has not been fully promoted, and there must be corresponding shortcomings.
If everything was better than binary, Silicon Valley giants such as Gaotong, Apple, and NVIDIA would probably have laid out their plans long ago.
"In terms of shortcomings." Gao Zhengqian thought for a while and gave a rough answer: "That is that it does not belong to the current stage of chips."
"What do you mean?" Chen Xing was stunned. , and guessed: "Future chips?"
"It can be said to be future chips." Gao Zhengqian nodded and said: "Because ternary chips need to be matched with ternary computers, and the latter is in the design and During the manufacturing process, more complex electronic devices are needed to implement it. ”
“Also, it lacks standard support and compatibility.”
“Because in the current integrated circuit process, Ternary cannot be implemented with standard cell libraries and requires special customized circuits, which means that it is difficult to design large-scale digital circuits and is difficult to be compatible with existing binary systems."
"Plus digital. Most circuit EDA tools, compilers, software algorithms, etc. are based on binary design and are basically not suitable for ternary. This requires us to redesign a set of ternary EDA tools, compilers, and software algorithms for ternary chips. Design and development."
Gao Zhengqian took a breath and continued: "The last thing is the imperfection of market acceptance and ecosystem. Since ternary computers are not as widely adopted as binary computers, they are difficult to find. Reliable hardware and software support limits the application and development of ternary chips in the market."
Chen Xing finally heard that Gao Zhengqian wanted him to carry out a technological revolution and transition from binary to ternary. base.
What is this concept?
This means that the EDA chip design software, compiler, software algorithm, underlying architecture, and logic instructions must be redesigned.
This kind of project volume, at the national level, absolutely no one would refute it.
Because this is equivalent to starting from scratch and changing all binary things into ternary, thus moving towards a new era.
Destruction, reconstruction, rebirth, Chen Xing finally understood this sentence.
For such a huge project, if it were an ordinary 100-billion-dollar or even trillion-level company, it would not dare to invest in research and development easily.
However, Longxing Group is different!
Chen Xing is not short of people, and now he is not short of money. He can invest in research and development on a trial basis.
This is just like when the car first came out and the speed was only 12km/h, a group of short-sighted people laughed and said: What is the use of developing this, it is not as fast as the 16km/h of a horse-drawn carriage?
But in less than two hundred years, the top speed of a car has reached 1678km/h. It was created by a supersonic car called Bloodhound SSC. Its power system uses the European "Typhoon" fighter jet engine, and Made of a hybrid rocket engine, people two hundred years ago would have dared to imagine this speed? Not to mention 1678km/h, they can't even imagine a speed of 100km/h.
Because the carriage is not a horse, the speed of 20 kilometers per hour is enough to make the people in the carriage jolt to the point where they cannot sit still and are swaying left and right.
Chen Xing is not a rigid person. Since Gao Zhengqian strongly recommends the ternary system, he will sacrifice his life to accompany the gentleman and tear down and rebuild the madness.
He firmly believes that the ternary chip that cannot be understood in 2015 or even 2070 will be evaluated completely differently in 100 years, or 200 years later.
Of course, if the ternary ecology can be drawn a hundred years in advance, then human beings may really be able to realize the interstellar era.
“What manpower is needed?”
Chen Xing asked.
"The president decided to invest in this project?"
Gao Zhengqian was surprised.
Ternary chips, ternary computers, and ternary EDA tools, compilers, software algorithms...
This is equivalent to tearing down and rebuilding, and it requires great courage.
"Yes." Chen Xing nodded and said calmly: "I don't know how big the improvement of the ternary system will be, but what I am sure of is that with the ternary system, intelligent AI comparable to human beings may be achieved. , the direction of human evolution may be controllable silicon-based life. "
The saying "physical pain, mechanical ascension" has been circulating on the Internet.
Human beings have been unable to explore the universe. The fundamental reason is that the physical body cannot support long-term interstellar travel.
For example, one light year, which is the distance that light needs to travel in one year, is approximately 9.64 trillion kilometers.
According to the rocket's speed of 4.5 kilometers per second, it will take about 67,000 years to arrive.
The Earth is about 24,000 light-years away from the edge of the Milky Way detected. It is conceivable that what impedes human interstellar travel is not only energy and high-speed aircraft, but also lifespan.
However, Chen Xing is not saying that he will create an interstellar era. He just thinks that the prospects of ternary system will be wider than binary system, at least in terms of artificial intelligence, it can be far ahead.
After learning that Chen Xing was going to invest in this project, Gao Zhengqian also mentioned the necessary team: "A ternary computer programming team and a software and hardware development team must be formed."
< br>"Okay."
Chen Xing silently noted it down, and then authorized: "In our R&D building, you can pick anyone you want. If there is a shortage of people, just let me know."
"No problem."
Gao Zhengqian nodded.
After the words fell, he asked again: "What is the name of our project?"
Project name...
Chen Xing thought for a while.
Nowadays, the binary system is generally used. If the ternary system is fully ecologically available, the technological innovation it will bring will be revolutionary.
After pondering for a moment, he thought of Da Liu's "dimensionality reduction attack". He didn't know whether ternary chips could have a dimensionality reduction blow on binary chips, but what was certain was that ternary chips would be better than binary chips. Chip, that's undeniable.
"The name of the project is called dimensionality reduction." Chen Xing said what he was thinking.
“Dimensionality reduction?”
Gao Zhengqian didn’t know why.
But what Chen Xing said was equivalent to making a decision, and he could only nod his head and said: "I understand, the ternary project is called the weft reduction project, because the project involved this time is too huge and may take a long time. "
"It's okay." Chen Xing smiled and responded: "We can wait."
It's time to cut wood, Gao Zhengqian studied the ternary chip, Chen Xing said. Xing can also arrange other talents to study binary chip stacking technology without wasting time at all.
Ten thousand steps back, the Huaxia chip's 3 trillion operations per second can at least guarantee that it will never encounter an opponent within one to three years. Longxing Group can be said to have peace of mind.
One step is fast, step by step, only by taking a long-term view can we see the development clearly.
......
When Chen Xing and Gao Zhengqian founded the "Dimensionality Reduction" project, they were far away at the Longge Electronic Equipment Repair Center in Huaqiangbei, Futian.
Lin Xiaolong played Honor of Kings for a full three hours, and the battery finally bottomed out. He couldn't help complaining: "57% battery, playing the game for a full three hours, 10,000 milliseconds An Dabao, Mr. Chen really didn’t brag.”
The words just finished.
The barrages in the live broadcast room began to surge.
"The brilliant X2 is really long-lasting. The Apple phone I use to play games can run out of battery in two hours."
"57% of the battery can play games for three hours. If it is fully charged , doesn’t that mean you can play for about six hours?”
“What Mr. Chen said is that it can last for seven days when only making calls. This is really not bragging.”
“I can play games and get six hours of super long battery life, which is much better than my four or five-minute useless boyfriend.”
Lin Xiaolong glanced at the content of the barrage, He was also a little surprised and said: "I really didn't expect it. Mr. Chen didn't lie. It should be 10,000 mA, which is 10,000 mA. Now it has 1% power. Let's see when the screen goes black."
Although he was waiting for the phone screen to go black, he did not close the game. Instead, he stayed in the lobby interface and raised the brightness to the highest level.
About ten minutes later, the phone finally showed a shutdown animation.
“Finally the battery is out!”
Lin Xiaolong was overjoyed immediately, as were the viewers in the live broadcast room.
“It’s too exaggerated. 1% can still maintain ten minutes of standby life.”
"As I said, 1% of the battery lasts longer than my boyfriend."
"Jimei in front of you, why don't you change your boyfriend? I'm not talented, and it can reach an ultra-high battery life of 11 minutes. , the key is that black people have low self-esteem when they see it.”
“Don’t believe him. Generally speaking, black people say that they have low self-esteem when they see it. They say little toothpicks praise him. If you want a boyfriend, you should find someone like me who works out. , the lower arm circumference is 42, if you don’t accept it, come and fight!”
“Don’t believe him. People who work out don’t like to train their legs. It’s easy to do that. Plus, the fruits of physical fitness are small and nutritious. They have all been absorbed by the branches and leaves, so you understand everything.”
Lin Xiaolong glanced at the barrage again, and when he saw the sudden change in the style of the barrage, he quickly stopped him: “Hey, hey, don’t mess around. Ah, don’t block my live broadcast room. This is a green live broadcast room, a professional one.”
After briefly stopping him, he picked up the power adapter that came with him and plugged it into the socket to power on. Afterwards, he took another mobile phone and clicked on the timing function page.
“Okay, get ready to time the clock.”
The moment Lin Xiaolong picked up the charging cable and quickly inserted it into the charging port of the brilliant X2, he immediately clicked it to start the timer.
"The error is about 1 second, we can ignore it. After all, we are not doing scientific research, so we don't need to be so rigorous."
He put layers of armor on himself.
Soon, three minutes passed. Lin Xiaolong pressed the power button, and the brilliant X2 with a black screen immediately gave feedback of a bright screen.
The charging animation in the shutdown state shows that the current battery level of the mobile phone is 45%, which also confused many viewers.
“45%? So fast!”
“Didn’t it take about 10 minutes to fully charge? It looks like 7 minutes is enough!”
“Too fast It’s faster than my girlfriend!”
“Why is it so fast? Please tell me more.”
When Lin Xiaolong saw the barrage problem, he also explained: “It’s fast charging. In this way, the charging power is 300W at the front, and the charging power is slowly reduced to protect the battery. ”
“I understand.” br>“You have to be a blogger who knows a lot!”
When the audience barrage came out, Lin Xiaolong decided not to wait any longer. He picked up the collection box on the side and said, "Let's take a look at Mr. Chen's signature certificate first. It should be under the box."
As expected, under the box He took away the layered compartment, and a plastic-sealed collection certificate appeared underneath.
[Sincerely thank you for your support to Longxing Group and becoming the owner of the Brilliant X2 Collector’s Edition. The Collector’s Edition is far more than a number. Behind it is exploration and love, creating new possibilities side by side with you. , I look forward to embarking on the road of dreams with you in the future! ]
[Chief President of Longxing Group. ]
[Chen Xing. ]
“Holy shit!” Lin Xiaolong couldn’t help but admire the quintessence of Chinese culture: “The number 074, coupled with this passage and Mr. Chen’s signature, I feel its meaning far outweighs its value.”
After watching it, the audience in the live broadcast room couldn’t help but post comments in admiration.
“It’s worth it! It’s so worth it. Celebrity autographs can be sold for hundreds or even thousands. Mr. Chen’s autograph is given for free, which proves that it’s full of gold.”
“More than 10,000 yuan to buy a mobile phone and I think the tablet is very cost-effective. Adding a certificate, I think it has too much emotional value!”
“Who knows how to create new possibilities side by side with you? I look forward to working with you in the future! "Starting on the road to our dreams, I feel like Mr. Chen really treats us like family!"
"I'm going to chop my hands off!"
Both men and women, they will pay for the emotional value.
If anchors provide emotional value, they may receive gifts. If celebrities provide emotional value, fans will buy their peripherals.
Playing with emotional value is equivalent to playing with marketing.
On the other side of the Shencheng Star Hotel, after learning that someone had received the goods, Li Zaiyong had been paying attention to Lin Xiaolong's live broadcast, wanting to see if Chen Xing was bragging.
Because he is an industry insider and knows about the existence of AB machines.
But after watching it for so long, he discovered a problem, that is, never compete with Chen Xing in marketing. You have no idea how he will manipulate users' emotions.
Not only Lee Jae-yong, but also Pou Ke fell into a brief silence at this time. He did not expect that the user would actually follow this trick.
After the silence, he took out his mobile phone, opened the note, and silently wrote down this marketing method.
(End of this chapter)