The moment the concept of the Ice Bucket Challenge was proposed, netizens all over the Internet were stunned, and the comment area of ByteDance’s official blog also exploded.
[Feng Xiao Yi Shui Han]: "If you succeed in the challenge, you can get video traffic support, 20 yuan of phone calls, and experience commercial insurance? This is simply a conscientious benefit!"
[Tyrannosaurus Warrior]: "You can help others and get rewards at the same time. Wait, I am ready to challenge now!"
[Society Brother Qiong]: "Good guys, after completing the challenge, I can also name two people. Friends, right? I just want to see my friend in Mohe complete the ice bucket challenge!”
[Little Duck Quack]: “Friends in Mohe? Brother, this is not the ice bucket challenge, is it? I want to challenge him by turning him into a popsicle! But then again, I have to check if I have any friends in the north. The temperature in the south is not cool enough.”
[Strawberry Meow Meow Jam]: "Zhang Ming named Chen Xing and Li Ge. I don't know if the two bosses behind them will accept the invitation. Haha, let's go to the theater!"
There are so many netizens on the Internet who basically come here to have fun. Now that the Ice Bucket Challenge has exploded in popularity, a large number of "bad friends" have begun to compete.
Furthermore, the 20 yuan phone credit reward for completing the challenge is very crucial, as it can quickly attract a large number of users to participate in the early stage.
Don’t think that 20 yuan is too little. Only those who have had sex for free know the feeling of pleasure.
And the people of the Dragon Kingdom have always had the concept of diligence and frugality in their bones. This is also related to the many wars in history and the lack of food. As long as they work hard, the table can have meat, vegetables and wine. It was only a few decades ago.
Of course, the biggest fun of the Ice Bucket Challenge is watching bad friends and celebrity entrepreneurs name each other.
Less than ten minutes after Zhang Ming named Chen Xing and Li Ge, the official accounts of Longxing Group and WuXi Group released videos one after another.
In the video of the two companies, Chen Xing and Li Ge both appeared in person to accept the challenge. Compared with Zhang Ming's extreme cold in the north, Li Ge is closer to the cold in the north, and Chen Xing, who has returned to Shenzhen, is obviously in better condition. Quite a few, the temperature is 14 degrees.
Ice water showered my head, chilling my bones.
Chen Xing slowed down, then faced the camera and said: "The ice bucket challenge was successful. Here I would also like to call on all walks of life to pay more attention to special rare disease groups."
"Because it is rare. The number of disease groups is small, and the cost of developing new drugs is very high. Pharmaceutical companies cannot see market profits and often do not invest in developing specific drugs. Therefore, rare disease groups often face the dilemma of having no cure. "
"Longxing Group, as a local enterprise in Longxing, should also be a large enterprise and assume social responsibilities and obligations. Therefore, I decided to donate 10 million on behalf of Longxing Group for the current ALS treatment fund. Follow-up I will also continue to do charity and protect vulnerable groups.”
When Chen Xing’s video was watched in full, the ALS community and the rare disease mutual aid community were all excited.
None of them expected that top business executives in the industry, such as Chen Xing and Li Ge, would deliberately shoot videos and use their influence to help them raise funds for treatment.
For a while.
A WeChat mutual aid group for a rare disease was blocked.
[Tranquility Zhiyuan]: "Mr. Chen, Mr. Li, and Mr. Zhang are all good people. We are saved and we no longer have to wait to die!"
[Weak Shui Sanqian]: " Judging from the release time of the three groups, they should have communicated in advance, and I heard that Longxing Group and WuXi Group are manufacturers of brain-computer interfaces. Mr. Chen and the others want to make us all able to have surgery. He is a true entrepreneur!”
[Lone Wolf]: “ALS can be cured, and I don’t know when my congenital myasthenic syndrome will be cured. I wish this world would be free from pain. ”
[Bluebell]: “Let’s do it step by step. I believe that with these big companies taking the lead, more and more people will pay attention to rare patients like us. It’s better to have hope than no hope.” . ”
If you can’t hit yourself with a fist, you will never know how much it hurts.
The word "rare" in the "rare patient group" means that they are destined to not get much attention, because the number is too small, and human nature is selfish and not caring people. Who has such a How much energy should you pay to areas that are beyond your reach?
However, with the demise of big companies, these rare patient groups will eventually receive attention.
......
With the three CEOs Zhang Ming, Chen Xing, and Li Ge taking the lead, and each of them is willing to contribute an additional 10 million, Douyin’s rare disease fund page has accumulated the amount It is currently 30,003,000 yuan, and this number has not been refreshed yet.
Because after completing the Ice Bucket Challenge and releasing the video, official reviewers still need to carefully review it and finally issue the rewards, which will take a certain amount of time.
One hour later.
The accumulated amount finally moved.
The 3,000 yuan after 30 million began to jump, becoming 4,000 yuan, 5,000 yuan, 7,000 yuan, and then directly exceeded 10,000 yuan, and the amount also reached 30.01 million.
Obviously.
10 videos passed the review.
These videos were supported by Douyin’s traffic and appeared on the recommended homepage, and their accounts received a lot of exposure.
Seeing the strong official support, many MCN organizations saw business opportunities and began to let their own bloggers participate in this challenge to gain traffic and attention.
For MCN organizations and Internet celebrity bloggers, traffic is equal to money. A 20 yuan phone bill may be useless, but once the traffic improves, you can earn 200,000 or even 2 million yuan in phone bills. This is no exaggeration.
Douyin has become popular in the streets and alleys across the country. Almost everyone plays it, and brand merchants have begun to spend money to promote it, allowing bloggers, platforms, and merchants to form an ecosystem of interests.
The most important thing is that the second article of the Douyin update announcement also states that as long as you have 1,000 fans, you can apply for live broadcast permission and start live broadcast on Douyin.
Now in the live broadcast industry, it is completely popular among ordinary people.
Some people dance on the sidelines. Soft pornographic content has made millions on Huya and Douyu. There are also a large number of anchors in the gaming industry who have made more than millions. It is not an exaggeration to say that live broadcasting is A shortcut to changing your destiny, but only if you have a sense of camera.
What is lens sense?
Ordinary people are often too nervous to speak when facing the camera.
People who have camera sense and acting talent can not only do whatever they want in front of the camera, but they can also create program effects and take their careers to the next level.
Whether it is purely driven by public welfare or driven by profit, Douyin has given its support. Now what Zhang Ming, Chen Xing and Li Ge want is exposure, severe exposure to ALS, and As for the rare disease group, they don’t deliberately care about what people who complete the ice bucket challenge are after.
Two hours passed.
More and more user videos have passed review, and the accumulated amount of the ALS Fund has reached 70 million.
The increment of 40 million is calculated as 1,000 yuan per person, which means that 40,000 people have posted the ice bucket challenge video and passed the review.
As time goes by, more and more users complete the challenge.
As evening approached, the accumulated amount of the fund reached 140 million, and this number was being refreshed every moment.
After the ice bucket challenge became completely popular, celebrities also learned the news, or their agencies also learned the news.
Like the blogger's MCN agency, the agency began to ask celebrities to step down and participate in this charity activity.
Celebrities like to do charity. They may not really like it, but they will not refuse the traffic brought by doing charity.
For example, for celebrities’ charity gala, hundreds of thousands can buy exposure, which is a sure profit for them.
Celebrities, like bloggers, are not afraid of losing money, but they are afraid that no one will pay attention to them. Because if no one pays attention to them, they will become famous. Stars get as much exposure as possible.
This is why even a celebrity’s fart can be trending in the search results. Behind this is the capital cost invested by the brokerage company in operation.
It’s almost dinner time.
The first celebrity’s ice bucket challenge video is released.
Jay Chou himself appeared on the scene, using his distinctive voice and accent to promote this charity event: "A lot of people liked me today, so I went to check it out, the Ice Bucket Challenge, it looked pretty good. ”
The camera turned and Jay Chou came to the indoor bathroom. There was a red bucket next to his left leg, which contained a mixture of ice and water.
“Let’s not talk nonsense, come on!”
I saw him lifting the ice bucket and pouring water from his head. The cold made him shiver, but it was nothing. Big deal.
Wiping away the water droplets hanging on his face, he called on fans: "This ice bucket challenge can accumulate treatment funds for patients with ALS. I also have friends with ALS around me. Here I hope everyone You can lend a helping hand to help them and let them recover as soon as possible.”
“Finally, I would like to name Junjie and Shuhao to participate in my ice bucket challenge. This charity activity is really good!”
The fate of Jay Chou, a big star in the music industry, has once again raised the profile, and more and more fans have begun to participate voluntarily.
In addition to singers, celebrities in the entertainment industry have also begun to leave one after another, such as Liu Tianxian, Da Mi Mi, Zhao Xiaodao, etc. Even Hong Kong celebrities were alarmed and specially registered Douyin accounts. I even made an ice bucket challenge video.
It is no exaggeration to say that ALS and related rare diseases have come into public view, and some pharmaceutical companies and insurance companies have also seen business opportunities.
However, because China Minsheng Life Insurance took the lead and completed cooperation with ByteDance, other insurance companies could only eat soup.
Just one day after the Ice Bucket Challenge was launched, 890 million in donations were raised, and Douyin officials also opened a donation application channel.
Applying for donations requires a certificate of diagnosis and treatment of ALS, as well as a stamp from the attending doctor and hospital. Obtaining these documents is not complicated or difficult.
On the afternoon of the next day, an ALS patient named "Lai Weijie" passed the review and received a 75% reimbursement rate.
If you have medical insurance, you can also enjoy reimbursement from medical insurance first and then 75% reimbursement from the ALS fund. The actual expense is only 120,000.
Of course.
There are families who can’t afford even 120,000 yuan.
At this time, there is still a way to solve the money problem, and that is the poverty household certificate. As long as the poor household and the patient and family's income certificate are presented, the reimbursement rate can be increased, up to 100% reimbursement.
To put it bluntly, if you are capable, you need to bear the cost of 120,000.
For poor families who are really incapable and whose annual income is less than 30,000 yuan, the ALS Fund can fully cover the treatment costs.
On the third day of the Ice Bucket Challenge, the cumulative amount of the ALS Fund has reached 1.4 billion Chinese currency, and the number is still increasing.
Although ByteDance, Longxing Group, and WuXi Group are all investors, in fact, none of the three companies suffered losses.
ByteDance gained traffic, attracted more advertisers, and allowed a large number of bloggers to activate live broadcast permissions, and began to collect Wuwu’s live broadcast revenue. Only yesterday’s profit revenue, ByteDance It earned 140 million yuan, not counting the rebates from the civil life insurance.
According to Minsheng Life Insurance statistics, the number of people who have insured themselves and their parents for serious illness medical treatment through the ALS public welfare page in the past two days has reached 600,000, and the insured share has exceeded one million. According to 500 yuan each If you do the math, Minsheng Life Insurance made a profit of RMB 500 million.
Longxing Group and WuXi Group are providers of brain-computer equipment and technology. Each time a brain-computer interface is implanted, they can make a profit of 200,000 yuan. Even if they are divided equally, the profit will be 100,000 yuan. Assuming there are 100,000 ALS patients, that is a profit of tens of billions.
In this charity event, patients have money for treatment, companies make profits, celebrities gain popularity, bloggers increase their fans, and challengers also receive phone bill rewards. It can be said that no party loses. .
On the night of the fourth day of the Ice Bucket Challenge, Lai Weijie, the first person to apply for relief funds, also arrived at Ruijin Hospital in Shanghai and successfully completed the brain-computer interface implantation surgery.
The fifth day. He is out of danger observation period.
Official staff from Shanghai Daily, Toutiao, ByteDance, and reporters from China Radio and Television came to Ruijin Hospital for personal interviews.
Reporter: “Are you feeling uncomfortable?”
"No, I feel great. I have regained control of my body. My hands used to be unable to grasp things and were very numb. Now you see how flexible they are."
Lai Weijie showed excitedly.
For a patient who has been sick all year round, what they look forward to most is not how much money they make, but a good health.
Now with the advent of brain-computer interface, they have found a way to cure.
“Click, click, click, click——”
The shutter sound kept coming.
“Then what is your reimbursement ratio?”
A reporter asked again.
At this time, Lai Weijie's father stood up and said with red eyes: "We are a rural county family. In order to slow down the speed of our son's disease, we have spent all our savings. After submitting the information to the platform, we got the 75% of the reimbursement amount. Although I owed a lot of foreign debt, fortunately my son’s life was saved. Thanks to the Douyin platform, Longxing Group, WuXi Group, and every martyr who participated in the Ice Bucket Challenge. Very grateful. Thank you.”
As he spoke, the elderly father knelt down to thank you.
Douyin officials and reporters quickly stepped forward to help.
“Don’t be like this, don’t be like this, men have gold at their knees. This is a public welfare treatment activity. It is in the nature of helping each other. The original intention is to keep everyone away from illness.” Douyin’s follow-up staff said quickly.
"Thank you."
"Thank you very much."
Lai Weijie and Lai Weijie's parents thanked him repeatedly and shed tears.
For ordinary families, a serious illness may lead to debts of tens of thousands or even hundreds of thousands. Therefore, smart people will choose commercial insurance to avoid future risks with the least amount of money.
If you wait until you are really sick to think about buying commercial insurance, it will be too late.
……
Night time.
Media from all walks of life began to rush to report on it.
[Today, the "Ice Bucket Challenge", a public welfare activity spearheaded by ByteDance, Longxing Group, and WuXi Group, successfully cured the first ALS patient to receive reimbursement from the fund. ]
With similar copywriting, there is a touching scene in the ward during the day.
Due to a large number of media reports and the certification of Taiwan, the Ice Bucket Challenge has ushered in the most authoritative platform, and more and more people are participating to accumulate quota for the fund.
The entry for "Ice Bucket Challenge" has been hanging on Weibo's hot search list for several days, but it still has no intention of coming down.
At the headquarters buildings of Longxing Group, WuXi Group and ByteDance, people kept sending banners in person.
For the people at the bottom, no matter what the purpose of a company's public welfare activities, they only need to know that this public welfare activity can save lives.
Longxing Group’s mobile phones, WuXi Group’s drugs, and ByteDance’s live broadcast revenue are all rising, and their commercial value is full.
……
At the same time.
Europe and America on the other side of the ocean.
TikTok, like Douyin, is an Ice Bucket Challenge charity event launched on the same day, but it is worth mentioning that not only do the two companies not share data, but the amounts of charity activities are also not shared.
To put it bluntly, Douyin’s charity fund is only used for the people of Dragon Kingdom, while TikTok is for people all over the world.
When TikTok was promoted on the first day, some people couldn’t believe it. However, with the active participation of people in the Dragon Kingdom on Douyin, TikTok’s popular recommendations also pushed a large number of ice bucket challenge videos, making European and American people gradually choose believe.
In just a few days, the total amount of TikTok’s public welfare fund was 1.6 billion Chinese currency, abandoning the dollar unit.
One after another, patients with ALS have successfully applied for reimbursement, which is basically around 70%. TikTok also pops up a window prompting that they need to go to top hospitals such as Longguo Xiehe, Huaxi, Xiangtan, or Ruijin. Have implant surgery.
With the first foreign patient cured and the total cost being NT$360,000, TikTok’s ice bucket challenge finally became popular.
2 billion.
3 billion.
4 billion.
TikTok is for global regions, and the amount accumulates very quickly.
In just half a day, TikTok’s charity fund accumulated a quota of 5 billion. More than 100 people successfully applied for the quota and went to Longguo Hospital for treatment.
Zhang Ming at ByteDance headquarters is already very busy at the moment.
Due to the popularity of the Ice Bucket Challenge at home and abroad, advertisers from around the world are constantly coming to us, hoping to place ads.
Everyone who has worked in the advertising industry knows that the sponsors are really not short of money.
An advertisement costs 5 million karami. Luxury brands such as Chanel, Balenciaga and Hermès, due to high premiums, their annual advertising expenses are as high as billions of dollars, or even tens of billions of dollars.
Why are you so willing to invest?
Very simple.
The profit is high enough.
Take Chanel bags as an example. The cost price is at most 500 yuan, but it can be sold for 200,000 yuan.
Yes!
500 cost, selling for 200,000, a full 400 times profit!
In other words, as long as the advertising it invests attracts 1,000 people and 100 people buy its bags, it can double the cost of a single advertisement.
Don’t think it’s hard to sell. The people at the bottom of the rich class like to buy luxury goods to show off their status. There are also many women from middle-class and well-off families who are determined to buy them. This is Brand effect.
In addition to advertisements breaking through the door, the number of TikTok users worldwide is also soaring, returning to the number when they were tagged, and the number is still soaring.
On the streets of New York at this time, there are no longer demonstrations by human rights organizations, but demonstrations by rare disease protection organizations.
They hold high the banner of TikTok and demand that restrictions be lifted to allow ByteDance to build its data center headquarters.
“Protect the legitimate rights and interests of TikTok and let more people pay attention to rare diseases!”
“We need TikTok, it helps our rare disease community, and whoever blocks it is our enemy. !"
"Introducing TikTok!"
"Introducing TikTok!"
The parade of thousands of people continued, and many spectators also joined in.
On university campuses in the United States, following TikTok’s two textbook public relations campaigns, students once again launched school-wide publicity. Those students who originally received money to discredit TikTok have now become more honest.
……
The streets of Paris.
In a coffee shop.
The initiator of the discrimination incident, Bhaskar looked at the parade outside through the window. His originally black face looked darker and his eyes became gloomy.
He did not expect ByteDance to be so despicable that it would use "magic bombardment" to completely whitewash TikTok.
What is Magic Combat?
Anyone who has been in Europe and the United States knows that they have three enduring hot topics, namely discrimination, pedophilia and vegetarianism.
Discrimination includes racial discrimination, gender discrimination and regional discrimination.
Suppose, how serious would it be if you were discovered by European and American people to engage in discrimination?
Let's put it this way, it's best to sleep with a gun at night, and the house should have a basement, otherwise extremist organizations may come one day to set fire to the house or kidnap you.
Even if no extremist organization comes to your door, your company or your children's school will dissuade you from your job after learning about it.
Because the consequences are so serious, no one dares to openly admit discrimination against a certain group of people or homosexuals, for fear of retaliation.
As for pedophilia, it’s even more serious. They basically end up receiving box lunches.
Vegetarianism is relatively lightly punished, because it is natural to eat meat. This topic in Europe and the United States is mainly to gain traffic.
Now TikTok is launching a global charity event that can cure ALS patients with only a small amount of money. Who dares to stop the parade from promoting it?
Even if Baskar dares to pay, no one will dare to take on this task, because if you stop it, you will be discriminating against rare patients, and the entire society will criticize you!
ByteDance’s European headquarters, which was originally smashed, has been repaired one after another on its own initiative, and employees dare to come back to work.
In the Rothschild family far away in Britain, Clayton, known as the shadow patriarch, couldn't bear it anymore after seeing the news report. He slapped the table and said:
"Longxing Group, Longxing Group again, you, Longxing Group, are here every time. Chen Xing, you must not fall into my hands, otherwise, Satan will tell you what cruelty is!" (End of Chapter) )