Silence is Cambridge tonight.
No one expected that Chen Xing would be so imaginative that he would even think of implanting a brain computer so that people with disabilities and color blindness could control cars.
You must know that people with special amputations, such as double amputations, broken hands, etc., need to obtain a special C5 driver's license if they want to drive.
As for arm amputation, you cannot apply for a C5 driver's license.
"Using your mind to control a vehicle? This is a bit too perverted." Rebus was not calm anymore. He had never thought about this.
“I think it can be realized, but has the market potential been investigated?”
Li Zhenzhen immediately expressed her position. As an excellent entrepreneur, she knows very well about the concept of “profitability”. The importance of four words.
If you simply want to contribute to society, you might as well set up a poverty fund.
“The market potential is there. According to the public information I found, there are 47 million disabled people in our country alone. Even if only 5 million are severely disabled, divided by the purchase rate of 10, there are still 50 The market potential of 10,000 units."
After Chen Xing finished speaking, he added: "I plan to maintain capital on this project. Its real function is to enter the Western circle."
"Are you trying to play tricks on vulnerable groups?" Li Zhenzhen suddenly realized.
Western society prides itself on being a gentleman's society and has almost perverted protection for disabled people and some vulnerable groups with cognitive disabilities.
You can discriminate against gender, you can discriminate against homosexuals, and you can also call black people "Brother Ni". At most, you will get a fat beating, or if you are unlucky, you will be rewarded with two peanuts.
But if you bully people with disabilities and the local protection organization finds out, then you will definitely have to eat peanuts.
“If we want to bring cars into the Western market, we need more memorable gimmicks than super high performance, right?”
Chen Xing directly acquiesced.
In this era, the fragrance of wine is also afraid of the depth of the alley. How to quickly build a brand is the top priority of Longxing Group.
Compared to household car brands such as BMW, Mercedes-Benz, Audi, General Motors, Ford, Honda and Toyota, Longxing Group gives the impression to the outside world that it is more of a mobile phone company.
How to get rid of stereotypes and make Longxing Group a full-category company is something Chen Xing needs to rack his brains to think about.
Fortunately, the brain-computer interface has come out.
Since brain-computer interfaces have huge development value, Chen Xing immediately asked relevant teams to develop programs for car operations.
Of course.
The program does not need to be too complicated.
Because the current Linghang 001 car has achieved L3 level autonomous driving, this is already a relatively mature autonomous driving technology.
Even if you encounter complex road sections, you can call for remote takeover.
So driving a vehicle with a brain-computer interface does not mean controlling the vehicle with thoughts, but allows the vehicle to enter an autonomous driving state. In the event of an unexpected accident, an emergency call can be made to remotely take over.
“It’s true that we need gimmicks, but why are we allowed to do this? You must know that this may change the content of the C5 driver’s license test.” Ren Guofei expressed his thoughts.
"I have already said hello, and the Shencheng leadership team is very supportive of this idea."
Chen Xing responded with a smile.
Due to the dual impact of US dollar interest rate hikes and the withdrawal of foreign capital, Dragon Country is now in a state of high unemployment and economic deflation. As long as you can create jobs and drive economic growth, you will be a well-deserved pillar company of Dragon Country.
"Then that's no problem."
"Indeed, under the current situation, companies that can create jobs are basically given the green light."
"Speaking of jobs." Incumbent Guofei and Rebus When he opened his mouth, Lan Junyi, general manager of Southern Automobile Factory, said: "Should our factory recruit a group of workers in advance? I think there are quite a lot of layoffs at the GAC joint venture factory."
"I have talked to you over there. At this time, Zhang Heting quickly answered: "Because the New Year is coming soon, I didn't ask anyone to come over, and I thought I would make plans after the New Year."
After listening to the two people's stories, Chen Xing thought about it carefully for a while and responded: "You should try your best to arrange the recruitment, and connect with the factory, and make the production positions as detailed as possible. Do you understand what I mean?"
"Understood."
"Understood."
Lan Junyi and Zhang Heting nodded in response.
Refined positions, which simply means segmented positions, can effectively avoid possible mistakes in the production process.
Don’t underestimate these details. Many times it is just small mistakes in production that can easily cause immeasurable losses.
"Are there any questions you want to ask?"
Chen Xing glanced at everyone.
"I have a question here." Jackma suddenly spoke, and then asked: "Intelligent driving needs to store and understand the user's road, driving, habits and other data, which means that it is necessary to establish a storage of user data Center, when it comes to data centers, the issue of heat dissipation cannot be avoided. Mr. Chen, look at the cost of heat dissipation..."
Although Jiuzhou Intelligent Ai Technology Company has shares in Chen Xing, public affairs belong to the public and private affairs belong to private entities. , the two cannot be confused.
It is obviously unrealistic to ask Jiuzhou Intelligent Ai Technology Company to bear the cooling costs of the data center, because the joint venture partners Penguin, Alibaba, Baidu, and Qihoo are not included in the list of car-making shareholders of Linghang 001.
This means that the construction of the data center and subsequent cooling costs have to be borne by Longxing Group, Kunpeng Company, and Rice Company.
Hearing this, Chen Xing said without hesitation: "At that time, Mr. Lei and Mr. Ren, I and I will set up a special docking group. You don't have to worry about the cost of cooling."
"Well, I just mentioned it casually."
Jack Ma smiled.
It seems like a casual mention, but in fact the purpose has been achieved. If he didn't say it in advance, who knows whether there will be disputes in the future?
Brothers should also settle accounts clearly, that's the truth.
“Do you have any other questions?”
Chen Xing asked again.
No one spoke this time, and everyone in the conference room looked at each other.
Seeing that no one had any questions, Chen Xing looked at Yao Nana and said: "Since there are no questions, the meeting will end here. Nana, you are ready to announce the car to the outside world. You need to use marketing methods. Use them all, this time our opponents are all car companies.”
He is not alarmist, the opponents of Pilot Auto are all car companies around the world.
Anyone who has been in the business circle knows that if you are a layman and want to get a share of the pie, then the "old seniors" will be your opponents. Only by defeating them can you gain a foothold in this circle.
For example, if the rice company wanted to force its way into the industry, it had to do something that would cause a sensation across the country, or even the whole world.
Rebus has also done it. The 1,999 yuan Mi 1 mobile phone has directly knocked smartphones off the altar. Many brands have to follow suit and cut prices, and some even have their prices cut in half.
Assuming that Rebus had set the price of rice at 2,999 yuan, the rice company might be overwhelmed by the times.
The reason is also very simple, because the new company has no brand heritage, and the price and configuration are not outstanding. Who will buy your "no-brand machine"?
This is just like buying a car. You have the same configuration and quality as a Mercedes-Benz and BMW. If you price it at 300,000, why don’t others add 30,000 to 40,000 and just buy a Mercedes-Benz and BMW?
But if you price it below 200,000, there will be no shortage of car owners to buy it.
Enter the circle and break the circle, making the predecessors uncomfortable. This is what new enterprises should do.
......
Less than ten minutes after the meeting ended, Yao Nana hurried back to the marketing department, clapped her hands and said: "Stop the work at hand, the pilot 001 car is scheduled to be launched on 1 The Longxing Shopping Festival will hold a brand launch event on March 25th. We still have 11 days to prepare for the launch. "
"Is the car launch coming? "
"It's finally here!"
"I have written more than a dozen promotional manuscripts. Sister Na, look at my plan, it will definitely hit the Internet."
"Sister Na Do you have any inside information on how much the Linghang 001 car costs? If it’s cheap, I’d like to build one too.”
"Wow, Brother Zhang has become rich, and he actually wants to buy a car!"
"If a man doesn't have a car, it's like a woman not having black stockings. Buying a car can show your face."
>The employees in the marketing department were all talking and discussing with great interest, and some wanted to find out the price insider information.
"I don't know the price either." Yao Nana did not hide it. Chen Xing has not yet told her the final selling price of the vehicle.
"But."
She thought for a while and guessed: "Maybe around 300,000."
"300,000? Comparing with BBA?"< br>
"Then I have to continue saving money. My budget is only 200,000 yuan."
"I can't afford a car of 300,000 yuan."
Marketing department employees expressed their opinions one after another, For ordinary migrant workers, it is too difficult to own a car worth around 300,000 yuan.
According to data provided by many car-related institutions, if you own a car worth RMB 300,000, you will spend at least RMB 20,000 every year if it is not used frequently, not counting depreciation.
The cost of using a car of 20,000 yuan is equivalent to more than 1,000 yuan every month. If you don’t have a monthly salary of 20,000 yuan, you wouldn’t dare to consider it.
“Okay, stop talking about buying a car, and all of you have completed your tasks. This campaign must be huge and thunderous, so that all friends and business colleagues know that our Longxing Group is going to hold a conference. The car launch is here!”
Yao Nana sounded excited. The concept of new energy vehicles has been warmed up for half a year, and it’s time to detonate it.
“For performance!”
“For year-end bonus!”
“To make money and marry a wife!”
“Start work!!!”< br>
Marketing department employees are very excited. Because there are incentive plans and department performance awards, plus Chen Xing personally received cash at the annual meeting last year, they are looking forward to this year. In fact, the workers don’t hate drawing cakes, but they hate their bosses for drawing cakes that are unrealistic and unachievable.
While the employees in the marketing department of Longxing Group are excited and working collectively, the car companies jointly with Japanese companies are still cleaning up factory employees and thinking about spending and saving costs.
Guangfu City.
GAC Group Headquarters Building.
After several days of layoffs and dismissal of employees to comfort them, Zeng Hong finally breathed a sigh of relief and said: "We laid off 1,400 employees at once. Fortunately, nothing went wrong."
Because of GAC The group has always relied on Honda and Toyota's joint venture vehicles for blood transfusion. He actually knows very well that after these two companies leave, GAC's own factories may have technical problems.
Until technical problems are resolved, layoffs are the best way to save costs.
You must know that for 1,400 employees, based on a salary of 4,000 yuan, the annual cost is 67.2 million yuan.
The current Guangzhou Automobile Group can only save money when it can. As for fighting with new energy vehicle companies, it has been directly eliminated.
Not only Guangzhou Automobile Group, Changan Automobile Group and FAW Group, these two companies also quietly withdrew from the "New Energy Vehicle Enterprise Competition".
Zeng Hong breathed a sigh of relief. After calming down his fearful mood for the past few days, he suddenly thought of something. He took out his mobile phone and looked through his address book and said:
"We have to talk to people from Honda and Toyota. The factory can be evacuated. If the technical engineers don't leave, maybe we can still have some fun."
Longxing Group, BYD, SAIC, and Great Wall Group are all making new arrangements. Energy vehicles, as well as the foreign-funded enterprise Tesla, are eyeing it. As the boss of Guangzhou Automobile Group, Zeng Hong’s vision is not low. He knows very well that new energy vehicles have the potential to reshape the automobile industry.
His most urgent task now is to reach new cooperation with Honda and Toyota and continue to explore new energy vehicles in depth.
Thinking of this, Zeng Hong resolutely called Honda's General Manager Long Guo to see if there was any possibility of cooperation.
……
At night, the cold wind rages.
At eight o'clock in the evening, light rain suddenly began to fall in the sky in Shenzhen City, which caused the body temperature to drop by several degrees.
Anyone who has stayed in eastern Guangdong Province knows that the low temperature in winter is not terrible. What is terrible is the rain and the breeze.
Especially the breeze, which can be called a demon wind. It penetrates directly into the neck of the collar. In many cases, it is not that the clothes are not worn enough, but that the gap between the clothes and the body is too big.
It’s so cold in the south, not to mention the north. People basically stay at home watching TV dramas, playing games, or checking Weibo.
Just when everyone thought that the night would be filled with gossip about celebrity actors and news about laid-off workers' rights protection, Longxing Group suddenly issued a high-profile announcement.
[Dear future drivers, in this era full of infinite possibilities, with our infinite vision for intelligent driving and green travel, we are about to unveil for you a new type of vehicle that subverts traditional fuel vehicles and is unique to the new era. The mystery of smart cars of the era! ]
Below the short Weibo article is a 3-minute promotional video.
The moment you click on the video, the "boom" sound effect of the big release immediately appears, and the words "New masterpiece, about to start" appear in the middle of the video.
Gradually, the eight words dimmed and were replaced by a clip of the pilot 001 car being tested on National Road 318.
Blue sky and white clouds.
Desolation and freedom.
The sporty and young Pilot 001, with blue color scheme, is driving at a high speed, and the magnetic narration of the video appears.
“After countless days and nights of meticulous research and development and polishing, the Linghang 001 car is about to be launched. It not only represents a leap in lithium battery technology, but also a profound interpretation of future travel methods.”
“From appearance design to internal performance, every detail of Linghang 001 embodies our ultimate pursuit of quality.”
"It has a brand-new power system, which can easily handle whether it is urban commuting or long-distance travel, making every trip full of confidence and peace of mind."
"It has a far-leading intelligent driving system. Driving assistance, intelligent interconnection functions and personalized customized services will create unprecedented driving pleasure and convenience for you, making every trip become an intimate dialogue with the future."
"Now! Let us count down together to welcome the grand debut of this new energy vehicle on January 25th. For more exciting details, please pay attention to our official channels. I believe that in the near future, it will open a new era with you in an extraordinary manner. A new journey!”
“Boom——”
At the end of the video, the Pilot 001 car made a roar of an engine. As the car speed suddenly accelerated, the video camera was also left behind. Until the tail lights are no longer visible.
The moment the preview blog post was released, tens of millions of fans who were paying attention popped up a blog post update reminder, which immediately shocked several circles.
About five minutes passed, and netizens who watched the video went crazy.
The number of likes, reposts, and collections are all increasing rapidly, and the messages in the comment area are shooting out like a Gatling gun.
[Wang's Man]: "No! Pilot 001 Automobile is not joking? Mr. Chen, you don't really want to reshuffle the car industry, do you?"
[Invincible Meow Meow Meow]: "I have to say that the Linghang 001 car has a good-looking appearance, is fashionable yet calm, and is calm yet sporty. Is there any kind person who can give me one?"
[Lingnan Everlasting City]: "I thought Longxing Group would wait until Tesla was released before releasing it, but I didn't expect to flip the table right away?"
[Sweater Killer]: "How much does this thing cost? It doesn't look good. It’s cheap. I don’t know if I can get it for 300,000 yuan. If it’s 400,000 yuan, I’ll have to ask my dad to get gold coins.”
Comments kept coming, and the popularity of the blog continued to rise. In the blink of an eye, The entry machine for "January 25th, Pilot 001 Car Conference" topped the hot search list.
After entering the hot search list, massive traffic began to pour in, which also caused a large number of traditional fuel vehicle owners to click on the entry and began to express their opinions on new energy vehicles.
[Crisis Yaoyang]: "Isn't it a new energy vehicle? Doesn't it not require an engine? Why is the roar of an internal combustion engine added to the video at the end? For this reason alone, it is impossible for new energy vehicles to replace it Fuel car!”
[Luo Shui’s Oath]: “The appearance of this Pilot 001 is a pure copycat, with the Audi front face, BMW muscle lines, Mercedes-Benz interior, and a little bit of Porsche. Add a scissor door, and I would like to call it an invincible hybrid!"
[Yeyu Zhibei]: "I said half a year ago that when I go out and drive a Mercedes-Benz, BMW, and Audi, I don't need to speak, it will do it! Speak for me, if I drive a pilot car, I have to explain to it, I only bought this car when I bought it!”
[Brother Fufenglei]: “A new energy car with lithium battery, it was successfully repaired. Fuel vehicles have very few natural advantages. From now on, everyone should be careful when encountering Pilot 001 cars on the road, so as not to damage their batteries!”
When new things appear, that’s often when the opposition is loudest.
This is like the spinning jenny of the first industrial revolution. At that time, a large number of spinning workers were afraid of losing their jobs and spontaneously resisted its popularity.
However, it was the emergence of the spinning jenny that allowed humans to gradually use machinery to replace manpower, allowing humans in agricultural societies to enter the industrial age, and productivity was greatly improved.
Not just the Spinning Jenny, but when the internal combustion engine, electricity, computers, and the Internet appeared, there would be people who couldn't wait to jump out to oppose the boycott, because it harmed their inherent interests.
Of course.
This is not to blame for their short-sightedness.
Because you won’t feel pain if you can’t hit yourself with a fist. These new reforms will hit them with their fists and cause them to lose their current jobs. They must resist.
Why are fuel vehicle owners reluctant to accept new energy vehicles?
The reason is similar, that is, they are afraid that the value preservation rate of fuel vehicles will decline under the ruthless impact of new energy vehicles.
If you harm your own interests, you must speak up for yourself.
......
Just when owners of fuel vehicles are not optimistic about new energy vehicles and are arguing with those who support new energy vehicles, friendly car companies are beaten by this sudden official announcement. caught off guard.
"Do you want to take a preemptive strike? Chen Xing." Wang Fu, the boss of BYD headquarters in Shenzhen City, muttered to himself while watching the trailer video.
He originally thought that Chen Xing would wait for Tesla to release it first and see the gap between established car companies and new car companies before making adjustments. Unexpectedly, Chen Xing couldn't hold it anymore and wanted to preemptively strike.
Not only Wang Fu, but also Chen Hong, the CEO of SAIC Group, immediately opened Weibo to view the preview video as soon as he learned the news, and said with relief: "You finally can't hold it in any longer!"
< br>Since Chen Xing proposed the concept of new energy vehicles in a live broadcast six months ago and announced his entry into the automotive field, he has not had a good night's sleep.
Now that she knew the specific date of the press conference, Chen Hong not only did not feel nervous, but instead seemed to have untied the stone shackles on her body. She felt relieved and her body felt a little lighter.
Seeing that he did not hesitate, he immediately called the senior management of the group to convene an emergency meeting to discuss response strategies.
In addition to BYD and SAIC, Tesla's Masik also breathed a sigh of relief when he learned the news.
Since he signed a "Gambling Agreement" with the Magic City, he will have to pay taxes of 2 billion dragon national currency to the Magic City in 2016 alone.
If Chen Xing still plays with holding his breath, Tesla will really have to hold a press conference first, because there is not much time left for him.
"Longxing Group, Kunpeng Company, and Rice Company, let me see what tricks you have done." Masik looked at the video clips with a look of war in his eyes.
As long as he knows the configuration of Linghang 001, he will have the confidence to modify the vehicle accordingly and achieve an absolute improvement in configuration.
But Masik is most worried about solid-state batteries. He is not sure whether Chen Xing is bragging, but if there are solid-state batteries, Tesla can only surpass them in other fields.
Perhaps Chen Xing would not have thought that just a simple preview video would make the car companies in Longguo on pins and needles.
At the same time.
The Longguo District Manager of foreign-funded enterprises such as Mercedes-Benz, BMW, Audi, Wuling, Honda, and Toyota immediately sent an email to notify the headquarters as soon as they learned the news.
In less than half an hour, the Honda Group in the neighboring island country received the news. The owner of the group, Otaki Kazuki, stood up and asked: "Are you sure? Are you sure that the Longxing Group will be in January?" Is there a car launch conference on the 25th?”
“An announcement has been made.”
The assistant nodded quickly to confirm.
"Where is the original text? I want to check it myself." Otaki Kazuki couldn't believe it, and he suddenly thought of something.
He was not sure that Longguo allowed them to withdraw from the Longguo market without doing anything to retain them because of the so-called new energy vehicles.
"Here."
The assistant opened the original text and handed the phone to Otaki Kazuki.
After repeated confirmation, Otaki Kazuki regretted following the instructions of the island country’s FSA Financial Services Agency and withdrawing from the Dragon Kingdom market.
But the deal was done, so he didn’t dwell too much on it. Now he can only find other Japanese car companies to discuss solutions.
At the same time, BMW Group, Mercedes-Benz Group, Audi Group, as well as world-famous car company CEOs such as Ford Motor and General Motors, they all knew about the pilot 001 car of Longxing Group, Kunpeng Company, and Rice Company. A press conference will be held soon.
It is no exaggeration to say that the Pilot 001 car has not yet been officially announced, but the earthquake in the car circle has come first.
(End of this chapter)