As Chen Xing announced the global price of the exclusive version of Pilot 001, official websites everywhere began to give out gifts to contestants.
Because the purpose is to stimulate consumption, consumer discount coupons are definitely needed.
For a while.
Longxing Group’s live broadcast room was filled with barrage.
“Holy shit, I won a 2,000 yuan car discount coupon, and I also have 30 yuan for phone calls. This is a real profit!”
“I guessed the price perfectly. I got a 10,000 yuan car purchase discount coupon, and it also came with 3 years of electricity subsidy. It only costs 40 cents to charge 1 kilowatt hour of electricity. Just now, the vehicle management office called and said that as long as I buy a new energy vehicle, the license plate can choose a number for me. It seems that I have to buy it!”
“Free selection? What’s the difference between winning 500,000 yuan? You’ll get rich if you just get the 99,999 Zun license plate!”
"Hahaha, Didu number plate. I want to have a Didu number plate. I also guessed the price. The staff at the Didu Vehicle Management Office also called me. If I place an order, I will send it to Jing A. Brothers, you know Don’t you understand the value of Jing A?”
“The license plate of Jing A has been released? What kind of extraordinary ability does Mr. Chen have? This support is a bit abnormal!”
“Coordinates! Shen Cheng, the same call came from the Vehicle Management Office, saying that as long as you buy any pilot 001 model, you can freely choose the license plate, and the Leopard model is first come, first served! ”
If a vehicle is your face, then your license plate is your clothes.
Even if you drive a Wuling Hongguang, as long as it carries top license plates such as 88888 and 99999, it will be as eye-catching as a sports car, and others will even think you are low-key.
Why is this happening?
Very simple.
This kind of serial number license plate, especially the 99999 95 Supreme, can be easily converted into millions.
Since new energy vehicles have green license plates and use two different management systems than the blue license plates of fuel vehicles, the source of top quality license plates for new energy vehicles' green license plates is very rich. It is no longer a dream to draw leopard license plates and consecutive license plates. .
While the entire audience was opening surprise blind boxes, the leadership teams from all over the country were sweating and watching the live broadcast nervously.
In order to guide people to consume, they can spend a lot of money this time.
Now they hope that people can bite the bullet and get the car first, whether it’s a loan from a bank or the full payment.
After the car is acquired, car-related consumption will also be driven.
Assuming that a large number of people choose to take loans to buy cars, then the money idling in the banking system can truly flow into society, and will not immediately cause inflation risks.
If you choose to distribute money directly, according to the 2015 census statistics, there are 1.38 billion people in Long Country. Even if each person is only given 100 yuan, that is an amount of 138 billion.
This method of direct payment will not only increase the inflation coefficient instantly, but also cause prices to soar. In addition, there are a large number of low-income farmers in Longguo. If prices soar, only the ones who will be injured will be injured. It could be the lower class people.
This is why even if the United States raised interest rates to 10%, European countries collectively responded by raising deposit interest rates above 5% and began to print money and release money. Longguo did not choose to release money and chose to fight deflation. reason.
Once the flood is released, those with stable jobs will be fine. If farmers do not have stable income, they may not even be able to afford pork in an instant.
At this time, many people may think that if prices rise, farmers can also increase the price of food to increase their income.
However, what they don't know is that Longguo has a special "Grain Circulation Management Regulations" to control the price increase. It is illegal to increase prices without permission.
But if you think about it carefully, the price of food cannot be increased arbitrarily. If a bowl of rice costs two or three yuan, the corresponding fast food restaurant will also be a few yuan more expensive. Once the price of food increases, then all walks of life will All industries will follow suit.
It is precisely because of various reasons that the country cannot let go of water. This "Linghang 001 Automobile Conference" is particularly important because it is one of the few events that can stimulate people's consumption and localize the automobile industry. Excellent opportunity.
……
Shenzhen International Racing Circuit.
Lecture podium for press conference.
Chen Xing looked at the time and the performance of the audience in the stands, and said again: "I believe everyone has received our betting benefits, then we will enter the last part of this conference. That is..."
While prolonging his tone, arousing the curiosity of the entire audience, he solemnly announced: "Witness with me, leading the online order booking volume of two 001 models within one hour. ”
The words fell.
The LED screen behind you switches the screen.
It says that XXX units of the standard version of the Pilot 001 were sold, XXX units of the exclusive version of the Pilot 001 were sold, and XXX units of the Pilot 001 were sold in total.
"XXX" is clearly marked in red font, and there is a horizontal line below it. It is an extremely standard real-time sales statistics page.
“Dear me, the press conference hasn’t ended yet, and it’s going on sale directly?”
“It’s so fast, but here’s the question. Hypothesis, I’m just hypothetical. Hypothesis says no. Wouldn’t Mr. Chen be embarrassed if someone pays the bill?”
"No one pays for it? With this configuration and price, if there is no purchase limit, I will buy five cars at a time, one for me, one for my father, one for my mother, one for my father, and one for my grandma, one for the whole family. People, the main focus is neat!”
“I guess it’s a big deal again!”
“It turns out that Mr. Chen is very confident.”
< br>As the audience said, Chen Xing is not worried about the sales of Pilot 001, because he has maximized the performance and kept the price to the lowest.
If you can't sell it with this configuration and this price, then there is only one situation, and that is the extinction of mankind.
“Ahem.”
Chen Xing pretended to clear his throat, indicating that he still had something to say.
The audience also stopped and looked at the figure in the center of the podium, waiting for his next words.
“As you can see, Linghang 001 adopts a pre-sale model. This is because the production cost of the car is very high. It is impossible for us to say that we will produce millions of units, even if it is hundreds of thousands of units. , these are tens of billions of orders, so we can only order a certain number of cars before our car factory can gradually produce them according to demand.”
“Of course”
Chen Xing suddenly changed the topic. The LED screen that matched the rhythm of his speech switched to the PPT page.
“Our two-seater car production uses integrated die-casting and semi-automated production. On average, a brand-new Pilot 001 will be waiting for delivery in 2 minutes and 17 seconds. You don’t need to worry about the long waiting time.”
Looking at the scene behind him, he continued: "Through the bird's-eye view of the factory behind me, you can intuitively see the whole picture of the Linghang 001 automobile production factory."
"It has a total of There are six major workshops, including the die-casting workshop, which is responsible for the aluminum alloy structure of the vehicle and the integrated die-casting of parts. "
"To the left is the stamping workshop, which is mainly responsible for processing sheet metal materials, including. Punching, blanking, bending, stretching, flanging, bending, etc. ensure that the auto parts meet the requirements of assembly and production. "
"Going inside is the body shop, which as the name implies is for body assembly and production. The workshop, followed by the painting workshop, is responsible for applying base color and primer to the vehicle, as well as the lithium battery assembly and production workshop, and finally the final assembly workshop. Finished vehicles are assembled in the final assembly workshop and then undergo closed testing. ”
After a brief introduction to the factory workshop, Chen Xing thought of something and reminded: “This pre-sale uses pre-order payment. For Bao Hijab, the payment is non-refundable. I hope everyone can Act within your ability.”
Those who often sign contracts will know that there is a difference between reservation and reservation.
Although both can be used to express the same meaning, reservation is locked in advance, and the advance payment is basically non-refundable, while reservation means pre-purchase, and the certainty is not that strong.
Hearing this, Rebus, who was sitting in the stands, looked at Luo Hao and said, "Old Luo, you should learn from it. This is called keeping things watertight, and put an end to the behavior of pretentious returns and refunds from the root."
"You are so thoughtful!"
Luo Hao couldn't help but marvel.
As a boss in the mobile phone industry, who hasn’t encountered several large-scale refunds?
Not to mention the CEOs of mobile phone manufacturers, those who open online stores often encounter users who place orders for a few minutes and then hurriedly refund the money.
We don’t rule out taking wrong shots, taking too many shots, and suddenly not wanting them, but there are indeed some people. It can be said that online male gods specialize in ordering hundreds of thousands of luxury goods, and then take screenshots to refund them, and use the screenshots of the purchases to send to friends. Circle pretense.
Forget it in other industries, the automobile industry cannot do this. Frequent refunds will only disrupt the production rhythm of the factory. Therefore, the car reservation payment will not be refunded unless the responsibility lies with the manufacturer or 4S store.
"Yeah." Ren Guofei nodded slightly and commented: "The main production factory of Pilot 001 is production on demand. For an order of 1,000 vehicles, it will be produced as 1,000 vehicles. If it costs several million If the number of orders in Taiwan is exceeded and refunds are issued one after another, it will be troublesome."
"Mr. Ren, Mr. Lei, tell me the truth, are there any other models that have not been announced?" Duan Yongping asked suddenly.
After saying this, Wang Fu, the CEO of BYD, moved his ears slightly, almost eavesdropping. CEOs of other domestic car companies also fell silent, wanting to know the answer.
Ren Guofei and Rebus did not rush to answer, but looked at each other and exchanged glances. Then the latter asked with a smile: "You mean SUV?"
"It can be an SUV."
Duan Yongping nodded.
"There is no SUV, but not to mention a super sports car. It is under development. I believe it won't be long before you can see it." Rebus broke the shocking news.
"Super sports car?"
"You want to build a sports car?"
Wang Fu can't stand it anymore. Is this progress too fast?
Before the results of the coupe are known, the car factory has already begun to study the supercar. Is this to recreate the original high-low market competition?
“I won’t give you a way to survive!” Chen Hong clenched her fists, but there was nothing she could do.
After seeing this point in the press conference, he had a deep understanding of what the gap was, and he also regretted why he did not master his patented technology.
Since foreign car companies want to enter the Dragon Country market, they must find joint ventures with local Dragon Country car companies. Many domestic car companies are accustomed to the model of making money on their own and do not seek changes.
This is a bit like the allusion to the transportation of sardines. In the absence of foreign enemies, sardines would basically die when transported over long distances, and the texture and taste of the meat would be greatly reduced.
But as long as a catfish is added to the transport box, the sardines will keep swimming to avoid attacks from natural enemies. The tense nerves and survival instinct will make the mortality rate of sardines nearly 90% during long-distance transportation. The overall survival rate is over 95%.
Domestic car companies have been used to living a good life in the past, and now it is time to make corrections.
"You will know soon, Chen Xing should say it at the end." Rebus responded to Wang Fu with a smile, his words were full of confidence.
Wang Fu was silent.
He looked back at the podium.
There is no one word difference between coupe and supercar, but the price of the latter is often several times, or even ten times, that of the former!
Similarly, supercars require higher manufacturing processes than coupes. Not only must the body be as light as possible, but also whether the wind pressure can absorb the car, otherwise it will easily float out at high speeds.
......
"It's almost five o'clock in the afternoon. We will start sales at five o'clock. This sale is limited to the Dragon Kingdom area."
Chen Xing looked at the time and told the final release time.
“You can now open Weibo or Douyin, find any official account of Longxing Group, Kunpeng Company and Rice Company and wait, we will send the reservation web link.”
Voice fall.
In a flash.
Countless spectators flocked to the event.
As time goes by, the operations of Longxing Group, Kunpeng Company, and Rice Company all published articles at the same time.
[Lead the trend and set sail immediately. Each of us can be the leader of the times. The price of the standard version of Linghang 001 is 209,000, and the price of the exclusive version of Linghang 001 is 299,000. We meet here, and we remember Today, if you pay a deposit for a limited time, you can enjoy special privileges. You can click on the link below to learn more...]
The blog post is equipped with a link, allowing countless netizens to click in and view it.
The reservation page is very simple. After selecting the car model you want to purchase, you will automatically jump to the personal information filling field. There is a dim yellow Pay Now button at the bottom, and the words 20,000 yuan can be vaguely seen.
"The deposit is 20,000, which is acceptable. Please fill in your personal information first, so as not to be late later." Lin Xiaolong, who was sitting at the press conference, murmured to himself.
Say it. He started filling it out according to the procedure.
After entering his name, mobile phone number, ID number, and permanent address, Lin Xiaolong checked all the terms he already knew and agreed, and the originally dim Pay Now button lit up.
“Can you pay?”
Lin Xiaolong tentatively clicked.
[It is currently non-trading hours! ]
He was not surprised when a prompt window suddenly popped up on the web page. It was less than four minutes before 5pm, so it was impossible for you to pay in advance.
Lin Xiaolong glanced at the audience next to him, and most of them were filling in information.
With this kind of battle, as well as the attitudes and expressions of the surrounding audience, he had a premonition that today would create a milestone in automobile history.
“There are still 3 minutes left. Prospective car owners who have not filled in the information should speed up their actions. After the pre-sale is opened and successful payment is made, your exclusive Pilot 001 number will be unlocked. Let’s see who is the accurate 001 number. Car owner.”
"There are still 2 minutes."
"Hurry up."
Chen Xing shouted on the stage.
Yao Nana, who was responsible for supervising the backend data, and the marketing department employees looked at the jumping numbers, and their jaws dropped.
"Sister Na, I read that right. There are actually millions of netizens staying on the pre-sale page, and every time Mr. Chen shouts, the number of people will increase, and it will exceed 10 million!"
"My dear, if 10 million people pay a deposit of 20,000 yuan, that's 200 billion. This total is completely unimaginable!"
"What are you thinking, 10 million people have to pay a deposit , if there are 1 million people, you will be successful. Those who can afford 200,000 car owners are successful people, right?”
“That’s it”
Don’t look at it. On the Internet, it seems that everyone has a BBA, but in the real world, most people drive mobility scooters worth hundreds of thousands.
How do you say that sentence?
If your family is not wealthy enough and your family members don’t have the money to support you, those who can drive a car worth more than 200,000 yuan are already very rare among people.
"Stop chatting." At this time, Yao Nana reminded her and said in a deep voice: "It's the last minute. We have to ensure that the page data is presented and cannot disrupt the rhythm of the press conference."
" Understood!"
"Sister Na, you can complete the mission!"
"With the reinforcements from the technical department, there will definitely be no problem."
"59!
“58!”
Chen Xing’s countdown sound reached the ears of everyone in the marketing department through the live broadcast. Yao Nana also immediately asked the Weibo operation to prepare for the popularity, and the amount must be reserved within one hour. The moment it came out, it went directly to the top of the hot search list.
“38!”
“37!”
"36!"
When Chen Xing counted down, the audience also followed suit, but all of them had their heads lowered, clutching their phones and waiting.
The presidents of foreign car companies such as BMW Group CEO Nagel, Mercedes-Benz Group CEO Olaf Leiter, Audi Group CEO Dusmaier, and Honda Group CEO Ohtaki Kazuki looked around as if they had seen something terrifying. .
Looking around the press conference, most of the passers-by and the audience were holding their mobile phones, indicating that they were all waiting for payment.
What is this concept?
There were about a thousand people at the press conference.
Assuming there are 1,000 passers-by viewers, if they all place their orders, then 1,000 cars will be sold directly, not counting the online viewers.
As for the BMW Group, in the Longguo market, the total monthly sales of imported and joint-venture BMWs are about 70,000 units. If this trend continues, Pilot 001 will definitely crush it.
“You’re not going to break the record, are you?” Toyota Group CEO Takahiro Saikawa muttered to himself.
The current single-day sales record for cars is created by Mercedes-Benz.
On the anniversary of the founder of Mercedes-Benz, Mercedes-Benz was sold at a 10% discount, triggering a buying wave around the world. The number of reservations in a single day in the United States alone was as high as 120,000.
Let’s just say 120,000 vehicles in a single day. Some car companies may not be able to have 120,000 vehicles in a month, or even a fraction of it.
“The last 10 seconds!”
Chen Xing raised his volume.
This moment.
Countless people hold their breath and listen to their heartbeat.
“The last 5 seconds!”
“4!”
“3!”
“2!”
"1!"
The moment "1" was said, countless prospective car owners simultaneously clicked the payment button, and the webpage immediately jumped to the page and requested permission to use the camera.
【Please align your face with the box. 】
【Please blink. 】
【Please open your mouth. 】
【Please shake your head. 】
【Verification successful. 】
As a large number of netizens successfully verified, the web page jumped directly to the options page, which showed the available payment methods.
There is Alipay, WeChat payment, and bank card payment.
Everyone was racing against time. After about 25 seconds, real-time data appeared on the LED screen behind Chen Xing.
[1 unit of Linghang 001 standard version sold. ]
[XXX units of the Pilot 001 Exclusive Edition were sold. ]
[A total of 1 unit of Linghang 001 was sold. ]
In the blink of an eye, the 1 unit sold began to turn into 2, 3, 5, 10, and 100 units. More and more prospective car owners successfully paid and received exclusive vehicle numbers. .
"Hahaha, 001 is with me, I am the Chosen One!"
"Little exclusive edition, take it!"
"007 is Oh my, it’s so cool, you can’t miss it on Pilot 001!”
“Successful payment, cool!”
The numbers on the LED screen are beating wildly, and it only takes 1 minute to accumulate reservations! As many as 7,000 vehicles were sold.
Masik, who was on the second floor of the stands, looked at the rapidly rising numbers. He also understood that he was going to lose, and he would lose in a mess.
7,000 vehicles per minute, and a conservative estimate of 100,000 vehicles per hour!
How do you play with others?
Not only Masik, but also BMW Group CEO Nagel, Mercedes-Benz Group CEO Olaf Leiter, and Audi Group CEO Dusmai are unwilling to believe this is true.
Every time the numbers on the LED screen beat, it was like a sledgehammer hitting their hearts hard, causing bursts of pain.
Compared to the CEOs of car companies in the West, the CEOs of car companies in Neon Island countries are like eating dead rats, with collective gloomy faces.
7,000 vehicles per minute, this is beyond their knowledge.
Even if all the Toyota Group's cars were put together and held a press conference on the same day, it would be impossible to say 7,000 cars per minute. Reaching this sales volume means that the market recognition of Pilot 001 is very high.
10 minutes.
50,000 vehicles.
30 minutes.
110,000 vehicles.
When it came to 60 minutes, Chen Xing held his watch and announced: "Everyone has been waiting for a long time. The sales volume in one hour has been released. The standard and exclusive editions total 180,000 units. Thank you very much for your support. Support, Linghang 001 Automobile Factory will deliver your car to the direct store where you placed the order as soon as possible. Thank you again.”
Chen Xing bowed to thank you.
The audience immediately screamed, and the place became excited.
"As the old saying goes, if you put the masses at ease, the masses will lift you up. I really have to buy them at prices of 209,000 and 299,000. The price/performance ratio is so awesome!"
"Support domestic production, far ahead!"
"I have placed an order for two units, one for me and one for my wife. Although my driving skills are poor in both, with L3 driverless autonomous driving, this is not the case That’s it!”
“What else should we be grateful for for this price? We should be grateful to you, Mr. Chen!”
“That’s right, with this price and configuration, Longxing Group is worthy of it. Domestic gods have really brought down the price!”
The cheers and comments from the audience fell on Chen Xing’s ears, which made him feel happy, but when they fell on Masik’s ears, he felt I just felt that it was noisy and out of tune with these people.
180,000 vehicles per hour, he has completely put on the mask of pain.
At the beginning of the press conference, Chen Xing really didn’t brag. Linghang 001 is really the leader of new energy vehicles, and this car is truly far ahead.
“Far ahead!”
“Far ahead!”
“Far ahead!”
As time went by, the chaotic cheers and discussions gradually became louder and louder. It turned into a uniform and distant lead, like a large-scale military training scene.
Chen Xing waited quietly for a moment, pressed his hands to indicate silence, and raised his voice and said:
"There is no such thing as a banquet in the world, and today's "Pilot 001 Press Conference" should also come to an end. Well, at the end of the press conference, I want to say one more thing.”
“Longguo Auto was once synonymous with technological backwardness, because our industrial revolution was a hundred years behind the West, and barriers to patented technology had already been erected. Get up.”
“However, Longguo’s exploration of cars will not stop, and our pilot cars will continue to catch up until they can’t see our taillights. I believe it won’t be long before we are all over the world. The most top and most valuable event will see the leading car, everyone, please stay tuned! ”
(End of this chapter)