"Eighteen car companies? Is this the entire car company circle boycotting us?"
Yao Nana was shocked. She had never seen this kind of battle before.
Even in the overt and covert fights in 2014, everyone was tacitly understanding each other and making moves against each other without bringing it to the table.
What now?
Eighteen car companies publicly jointly signed the name!
It is no exaggeration to say that today will be written into the history books, and may even become a key point in the rise of new energy vehicles.
"It doesn't matter if it's neat or tidy, let me see what they farted. Several car companies from Longguo are involved."
Chen Xing didn't panic at all.
His main thing is to do whatever he doesn’t want.
Originally, he didn’t want to release Pilot 001 first. His friends were so clever that he had to set an ultra-low price to cope with what might happen in the future.
"Tesla is taking the lead. President, you can click on their official website to check. By the way, they post on Weibo and Douyin."
Zhang Heting quickly gave directions.
Chen Xing quickly clicked the left button of the mouse to open Tesla's official Weibo account, and the first blog post that came into view was a picture of the "Joint Letter of Complaint" written in black and white.
[To: Relevant industry associations, market regulatory authorities and all sectors of society.
Dear leaders, colleagues and friends from all walks of life:
We, as a group of responsible enterprise representatives in the field of automobile manufacturing and adhering to the principle of fair competition, are deeply aware of the serious recent developments within the industry. Unfair competition has had a huge impact on our normal operations, destroyed the balance of the industry ecology, and harmed the long-term interests of consumers.
Here, we jointly initiate a complaint and implore the relevant departments to intervene in the investigation to maintain the healthy and orderly development of the market.
The target of the accusation is Longxing Heavy Industry Co., Ltd., as well as the investors Longxing Group, Kunpeng Company, and Rice Company.
Behavior Overview: Recently, Longxing Heavy Industry has ignored industry norms and market rules, adopted an extremely low-price strategy, and dumped Linghang 001 Standard Edition and Linghang 001 Exclusive Edition at extremely low prices of 209,000 and 299,000, respectively. .
His behavior is not only far below the production cost, but also below the reasonable price range recognized by the industry, which clearly violates the principle of fair competition in the market economy.
The accused party's move was aimed at quickly occupying market share and squeezing out competitors through unfair means. Its behavior constituted low-price dumping and malicious competition.
According to the impact analysis, low-price behavior will seriously disrupt the market price order, lead to an imbalance in the overall price system of the industry, send wrong price signals to consumers, and affect market transparency and consumers' rational judgment.
Long-term low-price competition has compressed the profit margins of enterprises, weakened their ability to develop and innovate, and hindered the sustainable development of the industry. At the same time, some formal enterprises were forced to withdraw from the market because they could not bear the price pressure, resulting in Waste of resources and market gaps.
At the same time, low prices are often accompanied by low quality. The accused party may subsequently reduce costs by sacrificing product quality, which ultimately harms consumers' legitimate rights and interests and user experience. In the long run, this will affect consumption trust and satisfaction with the industry.
In view of this, we specifically make the following demands to relevant industry associations, market regulatory authorities and all sectors of society:
1. We implore the relevant departments to conduct a comprehensive investigation into the accused party’s low-price dumping behavior. Verify whether there is malicious competition, unfair competition and other behaviors, and take corresponding measures to stop them in accordance with laws and regulations.
2. It is recommended that relevant departments strengthen the monitoring and supervision of market prices, establish and improve industry self-discipline mechanisms, guide enterprises to establish a correct concept of competition, and jointly maintain a fair, just and orderly market.
3. Call on the whole society to pay attention to and resist unfair competition, create a market environment of fair competition, protect the legitimate rights and interests of consumers, and promote the healthy development of the entire industry.
4. For enterprises that have been harmed by unfair competition, we call on relevant departments to provide necessary support and assistance to protect their legitimate rights and interests from infringement.
Joint parties: Tesla, General Motors Group, Ford Group, BMW Group, Mercedes-Benz Group, Audi Group, Volkswagen Group, Chevrolet Group, Honda Group, Toyota Group, Mitsubishi Group, Nissan Motor Group, MG Group , Hyundai Group, SAIC Motor, Guangzhou Automobile Group, Changan Group, China Grand Automobile Group.
Finally, we firmly believe that with the fair ruling of the relevant departments and the joint efforts of the whole society, the accused party's low-price dumping, malicious competition, and attempted monopoly behavior will surely receive the sanctions they deserve, and the industry will also usher in a healthier and more productive future. sequential development environment. ]
Chen Xing read all the complaints from eighteen car companies word for word.
The moment he withdrew his gaze, he looked at Yao Nana and said: "Make a backup copy of this complaint letter, and collect the parameter information of their best-selling models from these eighteen co-branded car companies. Today Sent to my email within ”
“Oh...Okay.”
Yao Nana responded quickly.
Collecting parameter information in a targeted manner shows that Chen Xing will continue to shuffle the cards.
Zhang Heting swallowed. He knew Chen Xing's character very well. Not only was this man determined to retaliate, but he was also best at settling accounts. He still vividly remembered the points he scored against Ku Ke.
He has already mourned these eighteen car companies in advance, because he knows very well that Longxing Group still has a lot of technical reserves, and it is estimated that this bloody storm will far from stop.
"Okay, you can go out first."
Chen Xing waved his hand.
Yao Nana and Zhang Heting looked at each other and silently chose to leave.
As the office door was closed, Chen Xing stared at the names and red seals of the eighteen car companies in the "Joint Letter of Complaint" and said disdainfully: "There is no use in being anxious. I dare not follow It’s better to just recognize the game.”
After playing hard for so long, he could see at a glance how many pitfalls there were.
In addition to clearly stating that Longxing Group, Kunpeng Company, and Rice Company competed maliciously, this "Joint Letter of Complaint" also attempted to drag the three into the category of market monopoly.
Chen Xing really has a market monopoly?
No!
The pricing of Linghang 001 at RMB 209,000 and RMB 299,000 can at best disrupt the market price, but is far from monopolizing the market.
To achieve monopoly, you must have market uniqueness.
Assuming that Linghang 001 bankrupts all domestic car companies, it may be characterized as a monopoly and have to have tea with my uncle.
But now that Linghang 001 has just been launched, the total market share is less than 1%. No matter how low the price is, it is just a marketing strategy, and it is still far away from the threshold of monopoly.
However, just in case, and to be confident, Chen Xing chose to call Wang Shan and ask.
"Beep beep——"
After several busy signals, the call was connected.
"I'll call you." Wang Shan seemed to have expected it and was not surprised.
“This joint letter is too scary, old chief. I have to make this call to you. If there is really any problem, we will increase the price when we need to, and we will never create a monopoly.”
< br>Chen Xing's accentuated tone in the last five words also expressed his stance to Wang Shan.
Since ancient times, monopoly has been a major crime, and he doesn't want to overturn the boat. Moreover, this is an intentional crime, and Chen Xing doesn't want to bear it.
“I know that the most you can do is break the market balance and dump products at low prices. This does not violate the law.”
Wang Shan’s attitude is also very obvious. He does not violate the law. No one can blindly blame Longxing Group, Kunpeng Company and Rice Company.
After receiving this assurance, Chen Xing finally felt confident, and then asked: "Old chief, how are you talking about the "Three Cities Integration" project?"
"It's done, but there is resistance, and I still need your help."
As soon as Wang Shan finished speaking, Chen Xing perked up and asked quickly: "What kind of resistance is it? It's the old chief. You can't solve the problem even if you take action personally."
"The issues of semiconductor companies such as TSMC, UMC and MediaTek are afraid of being blocked by the United States."
" Well, Baodao has concerns in this regard, so its attitude has been a bit wavering. I also want to talk to you about chip production. "
Whether it is TSMC or UMC, they are chip manufacturers. The factory uses photolithography machines assembled by the Dutch ASML company, which has long been firmly controlled by Baile Group and Linghang Group.
To put it bluntly, once TSMC and UMC become "disobedient", the West is fully capable of remotely locking their lithography machines and blocking TSMC and UMC from the source.
Once something happens to TSMC and UMC, MediaTek will not be able to survive, and Baodao’s foundry business will even face collective paralysis.
“If chips are the only resistance, then it is really necessary to have a good talk. Let’s do this, old chief. You invite the CEOs of Taiwan Semiconductor Manufacturing Co., Ltd., UMC, and MediaTek, these pillar companies, to come out and we can set up a private meeting to chat. ”
After weighing the pros and cons, Chen Xing gave his own answer.
The top priority now is to first dismantle the hegemony of the US dollar and dismantle the foundation of its opponents. As for lithography machines, Longxing Group can completely imitate the Dutch ASML company in providing lithography equipment, but the "switch" is in its own hands.
"Did you agree?"
Wang Shan didn't expect Chen Xing to be so forthcoming.
However, Chen Xing was not polite and said with a smile: "They just want to ensure that the chip production capacity is normal. Besides, I am not providing technical assistance for free, but taking a commission."
"It's no problem to take a commission. I'll help you when I get back in a while. I'm still in Singapore now and may not be able to return to Shencheng for a while."
"That's right." As soon as Wang Shan finished speaking, he thought again What, he quickly asked: "TSMC and UMC are easy to deal with, but chip design companies like MediaTek are a bit difficult, right?"
"There is still a key machine market, just ask them to delve into Africa ”
Chen Xing disagreed.
As for smart phone chips, MediaTek can no longer keep up with the times and can only continue to dig deeper into the chips for button machines.
Don’t think that there is no market for push-button machines. The most used ones in Africa are push-button machines because they are cheap.
"Africa, Africa is not impossible." Wang Shan thought for a while and felt that it made sense.
It is obviously unrealistic to want Longxing Group to squeeze out its market share to MediaTek. At most, it can provide some technical assistance and let it go to Africa on its own.
"The business was slowly negotiated, and the Chinese New Year is about to come. Old chief, if you have time, you can set up a bureau. I will attend the appointment at any time."
"No problem."
"Then I won't bother you."
"Let's talk next time."
"Let's talk next time."
As the phone hung up, Chen Xing I also have my own confidence.
Looking at the "Joint Letter of Complaint" on the screen, he casually clicked a cross, and then opened the comment area to check the public opinion.
[Zunan Big Gamer]: "I drafted a blessing for my grandma, and I also signed a joint statement saying that others are destroying the market. I think you car companies are the ones who are really destroying the market. You sell your own cars at high premiums, and you still Don’t let them sell it at the normal price. If I meet your mother, I will hang it on the tree for you.”
[Listen to the strong wind]: "I would like to ask the owner of the entry-level BBA car, if the standard is deducted, can its configuration parameters be worth 340,000? It is not worth 240,000, your grandma's, high premium They have been cutting us off for so many years, but they still don’t let people sell cars at normal prices!”
[Xiao Jingjing]: “Longxing Group, Kunpeng Company, and Rice Company will be accused of destroying the market if they don’t join in with these car companies! , they have the intention of creating a monopoly, whether they are a monopoly or not, how can we consumers not know?”
[Shocking Jiuzhou]: “The public’s eyes are sharp, if Mr. Chen and others really want to do it?” Monopoly, then why haven’t the prices of mobile phones skyrocketed? To put it bluntly, some companies can’t make money, so they can only throw dirty water online.”
The trend of the Internet is almost one-sided, with 200,000 dragons. National currency can buy the performance of million-dollar luxury cars in the past. The masses can naturally tell who is the enemy and who is the friend. However, many people support joint car companies and believe that a price increase of at least 200,000 yuan for Pilot 001 is a reasonable range.
The people who support joint car companies are not ordinary netizens, but second-hand car dealers across the country.
The price of Linghang 001 is so low, it will not only reshuffle the brands of other car companies, but also affect the second-hand car industry.
Just imagine, do you want to spend more than 200,000 to buy a second-hand BMW 3 Series, Mercedes-Benz C-Class, or a brand new Pilot 001?
Don’t think about it, who likes to drive someone else’s car when you can drive a new car?
Therefore, only those who have suffered losses are denouncing Longxing Group, Kunpeng Company and Rice Company online, demanding a price increase for Linghang 001. However, ordinary users like the beneficiaries, they are eager to have Linghang 001 with free shipping for 9 yuan and 9 yuan. Well, it doesn’t matter whether you disrupt the market or monopolize the market.
"It seems that the public's eyes are sharp, so there is no need to work hard on public relations. Cold treatment is the best way to deal with it."
Chen Xing murmured to himself.
He didn’t want to show the eighteen car companies. After all, there was no point in scolding them online. Those who run companies naturally have to use their products to speak for themselves.
……
At the same time.
The other side.
After receiving the "Joint Letter of Complaint", the Shenzhen City Market Supervision Bureau and the Industrial and Commercial Administration Bureau quickly held a joint discussion meeting.
"Tesla, General Motors Group, Ford Group, BMW Group, Mercedes-Benz Group, Audi Group, Volkswagen Group, Chevrolet Group, Honda Group, Toyota Group, Mitsubishi Group, Nissan Motor Group, MG Group, Hyundai Groups, including our domestic SAIC Group, GAC Group, Changan Group, and China Grand Automobile Group, have all participated in the joint complaint. Director Wang, how do you plan to handle this matter? "
Xu Zhijun, director of the Supervision Bureau, held the document. , looking at Wang Yixing, the director of the Industrial and Commercial Bureau, wanting to hear his thoughts.
Just after he finished speaking, Xu Zhijun added: "Now the General Administration requires a thorough investigation, which is very difficult for me to handle."
"Longxing Group and Kunpeng Company are the pillar companies of science and technology in Shenzhen. To say that they are monopolizing is going too far. At most, it is a crime of disrupting the market. They will be fined a little."
Wang Yixing plans to fine him three drinks. Done.
It’s not that he is shielding enterprises in this city, but that Longxing Group and Kunpeng Company really have no evidence that they want to establish a monopoly.
Is low price a monopoly?
Isn’t the subsidy war between Meituan and Ele.me an open one?
"In my opinion, let alone fines, just deal with it coldly. Saying that others are destroying the market without even providing evidence is sabotaging development!"
Another person chose to express his position. He is a business administrator. Qian Xugang, deputy director of the bureau.
“That’s right, it’s slander without evidence. I even want to suggest Longxing Group to sue them.”
“I have experienced the Linghang 001 car. Whether it is quality or workmanship, it is also outstanding. In other words, the performance is top-notch in the industry, and there is no premium at all. It is too late to praise such a conscientious company, and the fine is too much."
"I agree with what Director Zhang said."
"Me too."
"Me too."
As the leadership team who have witnessed the rise of Longxing Group, they must be more protective of the enterprises in this city, and they have no When someone commits a crime, he feels that he cannot be beaten to death with a stick.
The members of the Market Supervision Bureau headed by Xu Zhijun looked at each other in confusion. Their "eldest brother" did not express his position, so they did not dare to talk nonsense.
“This matter can be big or small, let’s do this. Let’s ask Longxing Group, Kunpeng Company and Rice Company to provide the cost documents of the vehicles. If there is really a profit margin, it is not maliciously disrupting the market. , what do you think?"
Xu Zhijun expressed his position.
This time Wang Yixing, Qian Xugang and others were silent, not daring to answer immediately because they were not sure how much net profit Linghang 001 made and whether they were selling it with any money.
To be honest, they all felt from the bottom of their hearts that the price of Pilot 001 would start at 300,000 yuan.
"I still say the same thing, whoever questions and whoever provides evidence cannot let people be at ease, and diligent and innocent companies can testify themselves."
As soon as Wang Yixing finished speaking, Xu Zhijun simply said No matter what, he waved his hand and said: "Then let them go to the court to resolve it. Whoever disrupts the market or engages in monopoly will be handed over to the court for judgment."
"Dong dong——"
At this time, there was a knock on the conference room door.
The discussion stopped suddenly, and everyone looked towards the door. They vaguely sensed that something was wrong.
Xu Zhijun’s eyes indicated.
The man sitting near the door immediately met and hurried to open the door.
Next second.
A young man pushed the door in pantingly.
"The director is in an emergency, the Imperial Capital is calling!"
......
At the same time.
Changan Automobile Group Headquarters.
Chairman's Office.
Tang Ruiyang, who is in his 50s and has a Mediterranean hairstyle, is pale and looks much younger.
Why is this happening?
Very simple.
Because he was scared into a grandson.
"I...I know, I don't know who did this. You...don't worry, I will investigate this matter thoroughly and ensure that the impact is minimized." Tang Ruiyang not only stuttered, but his whole body They were all trembling, obviously extremely nervous.
"It's good if you know. Let me remind you again that the superiors are willing to purchase domestic brands of vehicles as service vehicles. If you continue to make trouble like this, I can't even imagine the consequences."
The person on the other end of the phone spoke solemnly, almost making his words clear.
Tang Ruiyang regained his energy, and regretted a little why he had to wade through this muddy water, and now he was no longer human inside and outside.
"Then..."
Before Tang Ruiyang finished speaking, the person on the other end of the phone continued: "I know your starting point is to repay Changan Group, but in any case, you have no evidence to prove that others are engaging in monopoly. Let’s deal with it this way.”
“Beep, beep——”
The phone was hung up directly.
Listening to the busy signal on his cell phone, Tang Ruiyang also planned to cut off his tail to survive, and quickly dialed the number of Vice President Jian Chunhe.
Ten minutes later.
Jian Chunhe came to the chairman's office.
As soon as he sat down on the sofa, Tang Ruiyang not only poured him a cup of tea himself, but also handed it to him with both hands and said: "Jianzi, you and I have known each other for 20 years, how do you treat me?"< br>
“…”
Jian Chunhe fell silent.
The moment he said these words, he knew what Tang Ruiyang wanted to do.
The "Joint Letter of Complaint" has an official seal. Not many people have access to the official seal of Chang'an Group, and Jian Chunhe is one of the few.
“It’s true that we are brothers, but Brother Tang, the comments on the Internet are all centered on my mother and the relatives are the radius. If I go out, my eighty-year-old mother will She may not be able to bear it."
Jian Chunhe took the tea and put it back in front of Tang Ruiyang.
Taking the blame?
How could he carry it!
Besides, he also received news that photos from the dinner party were leaked. Once Tang Ruiyang was taken away for investigation, he could officially take over and control Changan Automobile Group.
"You can sit here, really don't miss the old relationship?" Tang Ruiyang picked up the cup of tea again and handed it to Jian Chunhe.
Jian Chunhe did not hesitate at all, pushed away with his right palm and said: "Brother Tang, please don't force me. You have helped me a lot, but this is what I do day in and day out. "In exchange for horses"
"Ungrateful!"
Tang Ruiyang poured out the tea.
Jian Chunhe did not avoid it at all and let the tea splash on his face, but he simply wiped the water stains on his face and said:
"Ungrateful, ha, I am ungrateful, my daughter goes to school , from kindergarten to elementary school, I never gave it away once. As for your daughter, I will wait at the gate of your community at six o'clock in the morning. I give you gifts during the holidays. Even if the water pipe in your mother's sewer is blocked, I will clear it. Yes, you still want me to go out and take the blame and dream!"
Jian Chunhe left without waiting for Tang Ruiyang to speak further.
Not only Changan Group, but also the CEOs of the co-branded Longguo car companies have been held accountable to varying degrees. Chen Hong of SAIC Group was even taken to the Office of the State-owned Assets Supervision and Administration Commission of the Magic City to accept repeated questioning from the leaders.
"Mr. Chen, you'd better come up with evidence as soon as possible that Longxing Group, Kunpeng Company and Rice Company are disrupting the market and monopolizing the market, otherwise this seat will be replaced by someone else."
" I'm asking you, evidence!"
"Evidence...evidence..." Chen Hong hesitated, looking around. This time he understood that he had hit a real iron plate.
You must know that although he is the chairman of SAIC, he is only responsible for business operations and general direction judgment. The real "behind-the-scenes board of directors" is actually the Shanghai Municipal State-owned Assets Supervision and Administration Commission.
The CEOs of the four domestic car companies who signed the joint venture have all had their fill of tea.
As the organizer of the game, Masik was caught by the wind and shuddered. He never expected that things would develop like this.
However, he has no regrets. He is not familiar with Chen Hong and Zeng Hong. In addition, he has sued Longxing Group, Kunpeng Company and Rice Company in the name of eighteen car companies. The reason is Due to unfair market competition, these bosses have no use value.
When the court formally accepts the case, the two parties will need to go to court. If Linghang 001 has no profit, it will prove that Longxing Group, Kunpeng Company and Rice Company have really disrupted the market and acted maliciously.
If he wins the lawsuit, Masik can definitely use it to make a fuss. (End of this chapter)