"Mr. Chen, I have admired you for a long time."
"Although this is the first time I have met, your reputation, Mr. Chen, is like thunder in my ears. When I meet you today, you are truly a hero from a young age!"
< br>"Hello, Mr. Chen. My name is Jian Chunhe. I am the new director of Changan Automobile Group. Please forgive me if I have acted in a bad way in the past." Such achievements are truly unprecedented for such a young person and are unprecedented!”
Longxing Top Floor Conference Room.
The CEO of a friendly car company smiled and greeted Chen Xing warmly. When shaking hands, he bowed slightly to show respect.
Chen Xing also responded one by one without putting on any airs.
"You're too polite. Let's let the past go with the wind. We need to look forward. Bosses, please take a seat. I hope this meeting can bring us a win-win situation."
"Thank you Mr. Chen for disregarding past grudges."
"Mr. Chen is so magnanimous. I deeply admire you and feel ashamed."
"Mr. Chen is indeed extraordinary!"
Many car company CEOs clasped their fists and sat down one after another. On the surface they seemed grateful, but in their hearts they were already thinking about how to deal with Chen Xing.
As the saying goes, don’t hit the smiling person, Chen Xing didn’t bring up the old things again.
Besides, when Jian Chunhe entered the conference room, he had already quietly stated that he was the newly appointed director, and the previous decisions made by Changan Automobile Group had nothing to do with him.
Discussing business is not about scolding a shrew, there is no need to hold on to it.
As the car company bosses sat down one after another, Chen Xing also winked at Yao Nana at the door, indicating that the meeting was about to begin.
Yao Nana understood instantly and quickly closed the conference room door.
"Ahem."
Seeing the door of the conference room closed, Chen Xing cleared his throat and said: "Since everyone is here, I won't talk nonsense and talk to you directly. The boss made it clear.”
As he finished speaking, the bosses of the friends and businessmen were very focused and did not dare to miss any details.
This is because business negotiation is not like attending lectures in school. If you attend lectures, you will not learn the details if you miss them. You can make up for them afterwards and learn them again slowly.
However, business negotiations do not include the option of doing it again, especially if you are asking for something from others. They may give you just this opportunity. If you fail to seize it, you can only blame yourself for not seizing the opportunity. .
“Both of our two car factories at Linghang Auto are operating at full capacity, but the gap in production capacity continues to expand. I have called everyone here today to ask you to lend me some production capacity. I will not ask for Linghang Auto’s patents in vain. We can talk about technology.”
Production capacity?
The prerequisite for negotiation is production capacity?
All the bosses looked at each other. No one expected that Chen Xing would be so direct. This was clearly saying that he could only continue the discussion if he had the production capacity to be loaned out. This made the bosses of the new car company give up and could only stare at the small ones. Eyes, no one can tell.
“Let me ask you boldly, Mr. Chen, do you want a production line, or do you want us to do OEM work?” BYD CEO Wang Fu asked.
There is a huge difference between production line and OEM.
If Chen Xing wants the production line, it means that other car manufacturers will have to cede some equipment and ship it to the Longxing Group's car factory. However, if it is only OEM, the equipment is still under their control.
"An old fox is an old fox, he grasped the key points so quickly." Chen Xing looked at Wang Fu and murmured to himself.
As a model of starting from scratch and breaking through the walls of the family, Wang Fu can be ranked high in the circle of entrepreneurs in the Dragon Kingdom, but this kind of people are often the most scheming and the most difficult to deal with.
Chen Xing did not dare to underestimate Wang Fu, and responded to him: "It is naturally the production line. If it is OEM, transportation back and forth will be too troublesome, and the quality cannot be guaranteed."
Although BYD is in Shenzhen, and Guangzhou Automobile Group is also in Guangfu, close to Longxing Group's Southern Automobile Factory, but the automobile production plants of other car groups are not in eastern Guangdong Province.
For example, the automobile factory of SAIC Group is in Magic City, and the automobile factory of BAIC Group is in Imperial City. The automobile parts produced in these places have to be transported to the Longxing Group automobile factory. Not only is the distance long, but the cost expenditure has also changed. If it's a big deal, even if it's a complete vehicle OEM, it will involve quality control issues.
After much thought, Chen Xing chose to borrow production equipment to support the machine. Once the batch of 10,000-ton die-casting machines from Germany arrived and there was a surplus of production capacity, Chen Xing would slowly return the equipment to friendly car companies.
“I can understand Mr. Chen’s concerns.”
Wang Fu nodded slightly.
He also knew why Chen Xing wanted equipment instead of OEM. Only by producing things himself could the quality be guaranteed.
This is similar to ordering takeout. If you order takeout, you need to bear the risk of the store’s dirty and messy kitchen, the ingredients may be expired, and the various bacterial flora will exceed the standard.
But if you cook by yourself, even if you eat your hair, it doesn’t hurt. After all, you are cooking by yourself, and the quality can be seen.
"I heard that Linghang Automobile is integrated die-casting, but I don't have a die-casting machine here at all. Mr. Chen, what do you think we should do about this?" Zeng Hong, CEO of GAC Group, said helplessly.
At this stage, the only car companies that use integrated die-casting seem to be Tesla, BYD, Changan Automobile, FAW Group, BAIC Group, and Longxing Heavy Industry Group, which leads the car industry.
“We don’t have a die-casting machine. We can use other equipment instead. I hope you can give up some of your production capacity to help me.”
Chen Xing smiled.
Although Chen Xing spoke softly, the car company CEOs present felt that it was extremely important because they could not see a trace of concession.
"Mr. Chen, our new car company does not have a die-casting machine or a car factory. Does this mean that we are not qualified to continue the negotiation?" Li Xiang said what he was thinking.
As a new car company, wherever he has money to build a car factory, he always gives orders to established car companies for OEM, and the car company he is looking for is the domestic enterprise Jianghuai Automobile Group.
“The new car company will have other conditions, we will discuss them later.”
Chen Xingping said.
Wang Fu, Jian Chunhe, and Zeng Hong all heard something intriguing. New car companies have new conditions. This is definitely not as simple as a die-casting machine. It is most likely to require equity.
As it turns out, they were right.
New car companies cannot provide equipment production capacity. If you want to keep up with the trend of new energy vehicles, you must pay something. Otherwise, why would others help you make money?
This is just like a female secretary who wants to continue to climb up, she must first be able to do arithmetic, or a female salesperson who sells houses and cars, if she wants to achieve particularly good results, then you have to do something extra, otherwise others will Why place an order?
Li Xiang is not stupid either. The other new car company CEOs agree that he is not a fool. They all thought about what Chen Xingtu was up to.
He has also heard that Chen Xing likes to invest, and every investment is accurate. Now it seems that it is not that every investment is accurate, but because of his investment, these enterprises can take off.
“Let’s return to the topic. Now there is an obvious production capacity gap in Pilot Automobile. I would like to borrow some production capacity from you. If possible, you can express your position now. As for new car companies that do not have their own car factories, we will discuss it privately later. Chat."
Chen Xing glanced at the audience, and every word was sonorous and powerful.
He is now playing a straight game. It depends on whether the boss of the friend's business can accept it. Failure to accept it means that the negotiation will collapse.
“I have two die-casting machines here, but they are not up to the 10,000-ton level, only 6,000 tons. Mr. Chen, if you need it, take it. It can contribute to the development of Longguo Automobile, and It's my honor." Wang Fu said suddenly.
He not only expressed his attitude, but also mentioned "contributing to the development of Longguo Automobile". In a few words, he brought Longxing Group and BYD Group into the same camp.
With the leader taking a stand, other bosses also spoke up.
“I also have a die-casting machine here, which is 10,000 tons. I originally wanted to try integrated die-casting. Since Mr. Chen needs to make up for the production capacity gap, let’s take it.”
"As the pioneer of our Longguo new energy vehicles, Pilot Automotive will provide support from all directions if there are difficulties. Although I do not have a die-casting machine, I do have other production equipment, and they are imported from Germany. They are brand new and unopened."< br>
“FAW Group is willing to provide two 7,000-ton die-casting machines, and it is hoped that Pilot Automobile can make up for the production capacity gap and reach a higher level.”
“I can also provide two units here...”
Integrated die-casting machines are not uncommon because they are used in a wide range of applications, such as aircraft in aerospace engineering, satellites, rockets in the aerospace field, and warships at sea, all of which have integrated die-cast parts. .
However, in the automotive field, integrated die-casting is still a niche track.
Seeing that the bosses have expressed their opinions one after another, Chen Xing also struck a chord while the iron was hot: "Now that the problem of the die-casting machine has been solved, the supporting equipment such as welding equipment, spraying equipment, and inspection equipment..."
Chen Xing didn't finish his words, but he already expressed what he meant.
"Of course there is. When I put out two die-casting machines, they will be equipped with corresponding production equipment. Please rest assured, Mr. Chen." Wang Fu expressed his position again.
Thor's all-solid-state lithium battery is so important, it is related to whether BYD can survive in this new energy vehicle competition.
Don't ask for equipment, he is willing to give even if he wants people or money.
“They are all matching, don’t worry, Mr. Chen.”
“That’s right, Mr. Wang and Mr. Jian are right. Since there is a die-casting machine, there must be other supporting equipment. Equipment, otherwise how can it be called a production line, right? "
"They are all equipped. Mr. Chen will give you the address and I will ship it to you tomorrow."
As long as it is in any field. Once you become the leader, if others want to drink the soup, they have to fawn over you. Chen Xing is not surprised by this.
The main reason why he held this meeting was to achieve a win-win situation.
Because Longxing Group, Kunpeng Company and Rice Company have always aimed their guns at the West, Ren Guofei, Rebus and Chen Xing have never thought about killing all domestic car companies. At most, they will just take some food. Share, redistribute benefits.
“Since you are so happy, I can’t say anything about it. Let’s do this. For the car factories of the northern car companies, you will transport the equipment to Fengtian, and the southern car companies will transport it to our Shencheng. This It’s the detailed address. You can take a photo and go back to arrange it.”
As soon as Chen Xing finished speaking, Yao Nana silently turned on the screen projection, and two addresses appeared on the curtain opposite Chen Xing.
Wang Fu, Zeng Hong, Jian Chunhe and others looked sideways and followed Chen Xing's wishes, picking up their mobile phones to take pictures and record them. After everyone took pictures, Chen Xing continued: "Let's get back to the point. I know your purpose here very well. This is the quotation of Thor's all-solid-state batteries and polymer semi-solid-state batteries. You can take pictures of the prices with your mobile phone."
The projection page switches, and the quotation also appears on the white curtain.
Polymer semi-solid battery: 90,000 yuan.
Thor all-solid-state battery: 160,000 yuan.
"90,000, 160,000, only accounts for half of the total price of the pilot car. Chen Xing's offer is indeed very sincere."
Wang Fu thought carefully in his mind.
The most important parts of new energy vehicles are definitely lithium batteries, motors and electronic controls. They account for about 70% of the total cost of auto parts, and the remaining 30%. It is a component of automobile architecture, in-car equipment, power transmission system, etc.
"The Book of Songs·Daya·Yu" once recorded that you give me a peach and repay you a plum. I am not afraid to tell the truth. The cost of these two lithium batteries is 80,000 and 150,000. I only The 10,000 yuan you earn is considered wages for the workers. If you are willing to lend me equipment to increase production capacity, I have no intention of making money from you. "
Chen Xing calmly said.
At this stage, he really doesn't want to make money from car manufacturers, but wants to increase production capacity as soon as possible so that Longguo's heavy industry can develop rapidly.
As for Thor Battery 2.0, Longxing Group has already successfully developed it, and he is not worried about his dominant position.
“Thank you, Mr. Chen!”
“Thank you, Mr. Chen!”
The bosses in the conference room gave thumbs up. They really did not expect that Chen Xing would provide batteries at a low price. to them.
Zeng Hong, who had always been hostile to Chen Xing and tried every means to prevent Longxing Group from entering the automotive field, put aside his grudges and gave Chen Xing a thumbs up and said: "No wonder Longxing Group can achieve what it does today. Chen At last I am convinced by you.”
He had always been unable to figure out why Rebus, Duan Yongping, and Ren Guofei were so interested in the fact that the Longxing Group was so turbulent in the mobile phone field. The damaged boss still had such a good relationship with Chen Xing, but now he understands that there are hidden interests tied to them.
Chen Xing shuffled the list of fuel vehicles, but he did not shuffle the Longguo car companies. Instead, he secretly opened a small stove to let them regain market competitiveness.
This is not a curse, but a blessing!
Originally, Longguo Auto was synonymous with being inferior, but now with Pilot Auto, who dares to say that Longguo Auto is not good?
"As the saying goes, everyone is for one and I am for everyone. Only by helping each other can the company go further and let the world see the competitiveness of our Longguo brand."
Chen Xing smiled calmly.
For the current Longxing Group, its vision has long been lost on the market.
The far lead in the mobile phone field has already made it out of the category of ordinary enterprises. To put it bluntly, there is no shortage of money.
Now Chen Xing just wants to completely destroy the US dollar hegemony system, let more and more excellent companies come out of Longguo, and make Longguo currency completely become the world's universal currency.
Chen Xing had a hunch that he was getting closer and closer to this goal.
“Mr. Chen is righteous!”
“No wonder it’s called Longxing Group. Mr. Chen is a well-deserved entrepreneur. We are really in a small position. I’m ashamed, I’m ashamed!”
< br>“This is the pattern, this is the down-to-earth entrepreneur!”
“Thank you, Mr. Chen. If there is anything I can do to help in the future, you can contact me directly. This is mine. Personal business card.”
The conference room was full of praises, and Chen Xing did not lose himself. Instead, he replied with a smile: "Boss, please stop flattering me. If the price is acceptable, then we will draw up a contract and sign it. What do you think?"
“No problem.”
“Of course.”
“Then I’ll call the lawyer to come up.”
……
When Chen Xing was negotiating with a group of car company CEOs and preparing to sign a contract, the BMW Group's official website quietly updated an announcement and synchronized it to major online platforms.
[Dear customers, partners and media friends:
In order to repay the love and support of consumers and further enhance market competitiveness, the BMW Group has decided to start from now on. The prices of some models sold in the Longguo mainland market have been adjusted to allow more consumers to enjoy the excellent quality and driving pleasure of the BMW brand at more affordable prices.
Price reduction models and extent:
BMW 8 Series: As the flagship model of the BMW family, the BMW 8 Series has won widespread praise from the market for its elegant and dynamic exterior design and excellent performance.
During this price reduction event, many BMW 8 Series models will enjoy high discounts, with the maximum discount amount reaching 441,000 yuan.
Other popular models, such as BMW X3, BMW 3 Series, BMW Differences, please consult your local BMW authorized dealer for details. Thank you for your support. ]
The moment the announcement was made, the Weibo platform exploded. Countless prospective car owners who were waiting to buy a car went completely crazy, and they all made detailed calculations in the comments.
[Superman Can’t Fly]: "The maximum discount on the BMW 3 Series is 300,000? Isn’t the full price of the BMW 3 Series only 360,000? Is it possible that 60,000 can be used to purchase a BMW?"
[小鬼] : "Crazy, crazy, the price war between car companies has completely started!"
[Shocking Jiuzhou]: "Although it is impossible to directly discount the 3 Series by 300,000, I think it is a discount of 100,000. It's possible, I can only say that the party will never lose, brothers, come on!"
[Guangfu Dad]: "I just ordered the Linghang 001 car, but if BMW really offers a big discount, If so, I don’t mind buying another gas-powered car for fun.”
While netizens were still marveling at the fact that the BMW Group took the first shot at price cuts, the Mercedes-Benz Group, the Audi Group, the General Motors Group, and the Volvo Group. , almost all foreign-invested cars have issued price reduction announcements, and the subsidies are the same as those of the BMW Group, which is unprecedentedly large.
Take the Audi A6 as an example. In the past, to measure the well-off and middle-class vehicles, the landing price needed to be close to 470,000.
A family that can spend 470,000 yuan to buy a car is definitely not considered well-off. However, if you are well-off, you can still afford it, but most of them are middle-class families selling Audi A6. This is why we say that we measure well-off and mid-range vehicles.
However, with the announcement of the Audi Group, it was clearly stated that the price of this popular model, the Audi A6, would be reduced by at least 30%, equivalent to 330,000 yuan, which can be purchased all-inclusive. This has made countless car owners excited. It is undeniable that many people buy cars, but they are not actually buying cars. , buy a business card instead.
You drive a car worth 1 million to the hotel, and the doorman rushes to park the car for you.
But if you drive a car worth RMB 150,000 to a high-end hotel, people will think you are disturbing the appearance of the store. Not to mention parking in the parking space in front of the hotel, they will not even bother you. This is the business card of the vehicle.
Rather than buying a car, it is better to say that what they bought was a business card.
Many car companies have announced price reductions, which has also led to the appearance of related terms on the Weibo hot search list. The hot search term "Car Company Price War" tops the list, and the popularity has exceeded 100 million!
Let’s not talk about whether the price cuts by foreign car companies this time pose a threat to Pilot Auto, but what is certain is that second-hand car dealers are crying for their parents at this moment.
“I’ll take your mother’s money and cut the price by 30%. Buying a new car is cheaper than my second-hand car. I’ve lost millions!”
“It’s unreasonable. This is A group of car companies are fighting, why are we the ones getting hurt?”
“Is there any humanity left? Is there any law? It’s really unreasonable. How do we feel about who we provoke? Are they all targeting us second-hand car dealers?”
While the second-hand car dealers were crying for their parents and lamenting the uncertainty of the world, the BMW, Mercedes-Benz, and Audi 4S stores in Shenzhen were full of people, all coming to inquire about prices. of.
In terms of vehicle configuration, Linghang 001 may completely crush BBA, but in terms of brand influence, it is still far behind.
This is a bit like luxury goods. 30 snakeskin bags can be wholesaled for only about ten yuan, but when put on a luxury catwalk, snakeskin bags can be sold for thousands of yuan. Sky-high price.
Yes!
Snake skin bags cost thousands of dollars!
Not only snakeskin bags, but also steel stud earrings and steel ball bracelets. Only you can’t think of it. There is no product that cannot be made by luxury goods.
It’s always weird, but someone actually pays for it.
You say they are stupid, they have money to buy it, but you say they are not stupid, they can spend thousands of dollars to buy a snakeskin bag.
However, their psychology is also very simple, they just chase big brands without any brain, which is the income brought by brands.
Although BBA's configuration is not as good as that of Pilot Car, their brand influence is there. Girls get hot easily when they see Mercedes-Benz, BMW and Audi, which is one of the reasons for buying them.
When a large number of prospective car owners went to inquire about the lowest price and thought about buying the lowest price, Masik finally couldn't hold it anymore.
Tesla's Longguo official website also updated a press conference announcement and synchronized it to the Weibo platform, Douyin short video platform, and various large and small online platforms.
[Silicon Valley innovation pioneer and global electric vehicle leader, Tesla Group will officially hold a Model S launch conference on February 18, 2016. This model not only incorporates more futuristic elements into its design, It has also achieved a qualitative leap in performance, battery life and intelligence, aiming to bring an unprecedented, technologically innovative driving experience to Longguo consumers.
Faced with increasingly fierce market competition, Tesla CEO Masik will reveal its latest strategic layout and expansion plan for the global market at the press conference, which will include increasing production capacity and optimizing sales channels. As well as customized strategies for different countries and regions to meet the diverse needs of global consumers.
We sincerely invite global media, partners, investors and consumers to pay attention to and participate in this new product launch.
Tesla, together with you, will open a new era of future travel! ]
The large amount of information in Tesla’s announcement has already made netizens keenly smell the smell of gunpowder.
Because the announcement clearly mentioned market competition and stated that Masik will reveal the latest strategic layout and expansion plan for the global market at the press conference, it is self-evident for whom this is aimed.
Netizens who were watching the excitement did not think it was a big deal and rushed to Chen Xing’s personal Weibo to leave messages.
[Second Senior Brother from the Streets]: "Mercedes-Benz, BMW, and Audi have cut their prices, and Tesla is also holding a press conference. Mr. Chen is really in trouble this time, and the war has been reignited again and again!"
[Society Ni Tiao Ge]: "The fight has started, and the car industry has completely started fighting. I feel that buying a BMW for 60,000 yuan may no longer be a dream!"
[Yueying Xiaoli]: "I have to say, Mr. Chen is really a troublemaker. Whichever industry he goes to, he will be turned upside down. I just don't know when to enter real estate. I want to buy a 300-square-meter villa for 100,000 yuan." . ”
[Are you happy, Xiaotang?]: “What a bastard, you are insulting Mr. Chen, our Mr. Chen is obviously the light of righteousness!”
(End of this chapter)