"Holy shit, 170,000?"
"Any Tesla model abroad starts at 40,000 US dollars, which is equivalent to 240,000 dragon national currency. It seems that Masik is really pushed by Mr. Chen. Yes, this won’t be a loss, right?”
“The gods are fighting, the mortals are popular, and the collective price reduction of cars is the benefit for ordinary people like us.”
“Thank you, Mr. Chen, for letting us realize the purchase. Car freedom, I didn’t dare to visit BBA’s 4S store before, but now I dare to look at Porsche cars and flirt with the female Porsche salesperson!”
With the price of Tesla Model S in the Longguo market! After the announcement, almost the entire audience on the Internet became excited, and there were even more screams at the press conference.
For manufacturers, price wars can be nerve-wracking.
But for ordinary people, this is a "big price reduction promotion", allowing people with a little bit of financial strength to buy their favorite products in advance.
Just when the audience thought that 170,000 and 199,000 were the guide prices of Tesla Model S, Masik pressed the remote control again.
"Boom——"
The sound of a heavy hammer falling was heard.
The five bright red characters "all-inclusive landing price" appeared on the LED screen, making the scene scream again.
“Holy shit!!!”
“That’s crazy!!!”
“170,000 and 199,000 are all-inclusive prices?”
"It's too cruel, it's too cruel. Masik is determined to start a price war. I wonder if Pilot Auto will follow suit and lower its price!"
"Let's fight, let's fight!"
The screams, shouts, cheers and applause at the scene were intertwined and impacted everyone's eardrums.
Since studying the marketing models of Longguo entrepreneurs such as Chen Xing and Rebus, Masik has also gained a deeper understanding of marketing.
Do you think 170,000 and 199,000 are guide prices?
No!
In fact, it is an all-inclusive package!
Anyone who has ever bought a car knows that the guide price is the factory price of the vehicle, and this will basically not change.
As for dealers, that is, 4S stores, they can give customers corresponding discounts based on the manufacturer's guide price, usually starting at 10%. If there is a date for clearing inventory, they can even give 15%. , there is no upper limit.
Excluding insurance, decoration, purchase tax and other necessary on-road expenses, the actual price of Tesla Model S has reached 150,000.
Chen Xing, who was far away in the deep city, saw this scene and frowned. Masik really did not waste his time during this period, but came prepared.
The automobile market, like the mobile phone market, is also divided into bottom market, sinking market, mid-range market and high-end market.
The actual price of 150,000 corresponds to the ceiling of the sinking market.
The Honda Civic, which is highly sought after by young people, corresponds to the ceiling of the sinking market. A car priced at around 140,000 yuan can provide performance of 180,000 yuan, and it also takes into account its appearance.
The price of Linghang 001 is two guide prices of 209,000 and 299,000, plus insurance, decoration, purchase tax and other miscellaneous road expenses, the actual landing price should be 229,000 and 325,000, the prices correspond is the mid-range market.
As we all know, every classified market has a specific group of people.
For example, a person with a monthly income of 10,000 yuan would not be able to bite the bullet and buy a car worth 20,000 to 30,000 yuan. He would usually choose a car worth around 150,000 yuan.
Because the cost of maintaining a car is very high. The more expensive the car, the higher the repair and maintenance costs.
Although Linghang 001 does not need to add engine oil, nor does it need to replace spark plugs, oil grids and other fuel vehicle maintenance items, it also requires regular maintenance and inspection of circuit wires, which costs several hundred yuan at a time.
Masik deliberately stayed in this range. It was obvious that he had studied the market and deliberately avoided the edge of Pilot 001.
"With a guide price of around 150,000, what is the cost price of Tesla Model S? Is the net profit 10,000?"
Chen Xing thought about this question.
He originally thought that Tesla’s cost would be around 170,000, so the manufacturer’s guide price could not be lower than 180,000.
If the guide price of Tesla Model S is 180,000 RMB, then the difference between it and the Linghang 001, which is 209,000 RMB, is only 30,000 RMB. The two are still competing in the same market category.
But now, Chen Xing seems to have miscalculated.
Tesla is targeting the sinking market, while its own pilot car is in the mid-range market, and its target customer groups are fundamentally different.
"What exactly went wrong? Logically speaking, the cost price of Tesla Model S cannot be so low."
Chen Xing was a little confused.
The reason why the cost price of the pilot car can be reduced to 170,000 is because a large number of patented technologies are in the hands of Longxing Group, Kunpeng Company and DaMi Company. For the three joint venture cars, the patent fees will naturally be No need.
But Tesla is different. Its chips are from Broadcom, its tires are from Michelin, and its in-car system was developed with the help of Microsoft. The patent fees involved are astronomical.
However, what Chen Xing does not know is that as the Longxing Group presses harder and harder, the Angsa Consortium, which represents the American manufacturing industry, has joined the camp of Jewish capital. Western countries, such as Germany, Italy, France... …
The capital consortia of these countries have all been united by the Rothschild family.
To put it simply, the interests touched by the pilot car are too great, which made the capital consortiums who were originally incompatible with each other sit down, and Tesla, as the leading company of new energy vehicles in the West, , these consortiums are also willing to provide various conveniences.
With the fate of the world consortium, the original cost price of Tesla Model S of 190,000 has been continuously reduced, and finally reached 140,000, which also gave Masik greater operational possibilities.
“Dong Dong——”
While Chen Xing was thinking about the problem, there was a knock on the office door.
"Come in."
Next second.
Yao Nana pushed open the door and entered.
“President, Tesla’s latest selling prices have been announced, they are only 170,000 and 199,000 yuan, and they are all-inclusive prices, and the feedback online is excellent. Do we need strategic marketing?”
< br>The so-called strategic marketing is actually hiring trolls to guide users.
For example, the lithium battery life of Tesla Model S is not as good as that of Praetor 001. The trolls can use this to make a fuss and publish related comparisons on Weibo to guide the public.
Some well-known bloggers and marketing accounts with millions of fans have made a lot of money by relying on guiding articles.
“No need, just wait.” Chen Xing was not in a hurry to make a move. He wanted to see how many Tesla Model S units could be ordered.
“Okay.” Yao Nana responded and did not leave. The two of them waited silently for the Tesla press conference to proceed.
Masik didn’t let the two of them wait too long. After announcing the price, he couldn’t wait to announce: “When I heard your cheers, I knew the price was right.”
< br>
"The time is now 21:55, and it will be 22:00 in 5 minutes. Friends who want to order and pick up the car as soon as possible can open the official Tesla account on Weibo and Douyin and enter through the pinned link You can also search for Tesla Dragon Kingdom through Baidu, Sohu and other browser engines, and you can enter the official website to select a car and place an order.”
“I’ll show you a demonstration.” While Masik was speaking, he took out his mobile phone and projected it onto the LED screen to demonstrate how to find Tesla's official website.
In just 2 minutes, millions of people poured into Tesla’s official website. While authorizing location, they filled in their personal information and selected the basic parameters of the vehicle, such as appearance, color, configuration, and interior. Decorative colors, etc.
The LED screen at the Tesla Model S launch conference also switched to the page for the number of people placing orders, with the Arabic numeral zero in the middle.
With the arrival of 22 o'clock, the Arabic numeral zero begins to change.
1 unit.
17 units.
42 units.
77 units.
The number of orders submitted was soaring, and Masik couldn't help but exclaimed: "In just the blink of an eye, 77 users have already placed orders. Let's wait and see how many units will be placed in half an hour!"
The order volume continues to increase, and Masik can finally relax a little.
Pilot Car...
No!
It should be said that Chen Xing put more pressure on him than when he built a recyclable rocket. If Tesla cannot survive in the Dragon Kingdom market, the "Gamble Agreement" with Magic City will be enough to make him Go bankrupt.
……
At the same time.
The other side.
The United States on the other side of the ocean.
Davich, Wei Yan, Renato Marotta, and Creighton are all paying attention to this live broadcast. The success of Tesla is directly related to the future of the automotive field.
Assuming that Linghang 001 still beats Tesla steadily, then the right to speak in the field of new energy vehicles will be completely controlled by Longguo.
Do you want to retreat and resist?
In the 21st century, customs are all interconnected.
No matter how fierce the fight is and how fierce the game is, no country dares to say that it will ban a certain normal commodity. The most it can do is raise tariffs and make overseas products lose their competitiveness.
To put it another way, if you block the customs, wouldn’t there be still smuggling?
"Das Kapital" also writes that if there is a 20% profit, capital will be ready to move; if there is a 50% profit, capital will take risks; if there is a 100% profit, capital will dare to risk death. The danger is that if there is a 300% profit, capital will dare to trample all laws in the world.
At this moment, the mobile phone "porters" of the Longxing Group on the US-Mexico border earn at least 20% profit for every mobile phone they transport. Even if Chen Xing does not enter the US market, someone will help him Enter the US market.
The automotive field is so important that Germany has chosen to settle its feud with the United States and not care about the Nord Stream pipeline.
It is no exaggeration to say that it is not Tesla that is leading the car confrontation, but the "Alliance of Automobile Powers" headed by Tesla!
Jewish Capital, Angsa Capital commented that during the live broadcast, a meeting had been quietly held in Berlin, Germany.
"We cannot allow Pilot Auto to develop. The changes it will bring will overturn our domestic economic system!"
"The impact of Pilot Auto is ten thousand times more terrifying than a U.S. dollar interest rate hike!"
“I propose to issue an order immediately to allow domestic car companies to invest in new energy vehicles. The cost-effectiveness of electric energy drive is too high!”
The theme of the meeting is around the German domestic automobile economy, and participants in the meeting The staff are basically big guys in various fields, including Arnie Watson, the president of the Automobile Association, and the consortium behind the Mercedes-Benz, BMW, and Audi groups. Arnie Watson was very emotional. He looked at the man at the head of the table and said: "The Pilot Car must not be allowed to enter the German market. It will destroy our economy and cause our workers to lose their jobs. We must boycott it!"
“Yes! We must boycott!”
“Boycott! Boycott!”
“Boycott! Boycott!”
The meeting was very A unanimous opinion was quickly reached, and almost everyone felt that Pilot Auto must be boycotted.
They don't care about Longxing Group's mobile phones because they don't touch German interests, but this pilot car is really a real deal and seriously damages German interests.
As a country with an industrial economy, Germany's impact on other people's automobile industry is equivalent to destroying their economic system. This is really more terrifying than raising interest rates on the US dollar.
The man at the chair looked at the excited and blushing participants and said in a deep voice: "We have already negotiated and seized a batch of Longxing Group equipment, but I am ugly Having said that, new energy vehicles are the general trend, and it is best for everyone to adapt as soon as possible. "
In the past, they thought that electric vehicles could not replace fuel vehicles because they did not have an engine and that exciting roar.
But now?
They have simulated sound waves!
The sound of your fuel vehicle can be simulated for you.
If fuel vehicles have any advantages over electric vehicles, then only internal combustion engines can still drive normally in extreme weather.
Lithium batteries are prone to strike at sub-zero temperatures.
It is very simple to verify. Just put your phone in the refrigerator for a while, and you will be surprised to find that it cannot be turned on. This is because the electrolyte of the lithium battery is frozen, and the lithium ions cannot be used. Continue to release normally.
The last advantage of flammable fuel vehicles has also been completely broken by Thor solid-state batteries.
All-solid-state lithium batteries can discharge normally even at minus 50 degrees Celsius, not to mention minus ten degrees Celsius.
Everyone in the conference room looked at each other, and finally chose to nod.
Not only Germany, France, island countries, peninsulas, Italy and other major car-making countries have all been holding crazy meetings in the past few days and licensed all the technology patents at the bottom of the box to Tesla for free. I hope Ma Xi Can reach the torrent of pilot cars, and now it seems that they made the right bet.
……
Dragon Kingdom Deep City.
Chen Xing and Yao Nana stared at the computer screen, looking at the jumping Arabic numerals on the screen in the live broadcast room. Yao Nana looked at Chen Xing from time to time, wanting to know the man's reaction.
However, she was disappointed.
Chen Xing’s face remained calm.
However, behind the calm, Chen Xing's heart was already in turmoil. He had no idea that Tesla could reach 170,000, which was beyond his expectation.
(I want to climb up step by step)
(Waiting for the sun to look at its face quietly)
(A small sky has big dreams)
The mobile phone placed on the table rang, Chen Xing looked sideways, it was Lei Bu Si made a call. Obviously, he was also paying attention to the Tesla Model S launch conference.
Picking up the phone, Chen Xing clicked to answer. Before he could say anything, Rebus took the lead and said: "Did you watch the Tesla Model S launch conference? 170,000 yuan all-inclusive, Marsick. How did you lower the cost price?”
He couldn’t figure it out, he really couldn’t figure it out.
Leader Auto’s patented technology and automobile factories are all funded by three companies. The cost of each link has been reduced to the lowest, and its cost price has still reached 170,000.
If it were to build a car with the same configuration as Tesla Model S, Rebus estimated that the cost would be around 150,000.
Now he really can't figure out why the cost price of Tesla Model S is so low, and it actually landed at 170,000 all-inclusive, which means that the guide price is around 155,000.
“I can tell from Michelin tires that what we are facing now is not Tesla, but Western cars and even the encirclement and suppression of automobile interest groups around the world.”
Chen Xingchen vocal channel.
"Car interest group?"
Rebus was stunned.
He honestly didn’t expect that Chen Xing could be so detailed. He could infer his opponent just by looking at Michelin tires.
However, Chen Xing is the kind of person who would do nothing if he doesn’t build a car. If he wants to build a car, he must have a top-notch personality.
He keeps the entire range of Michelin tires in mind.
The Michelin tires used by Tesla Model S are also self-repairing and are track-level. Normally, one tire costs 12,000 RMB. For four tires, the expenditure is 48,000 RMB. This is enough. It can be seen that behind Tesla, there are Western interest groups.
Just imagine, is it realistic for a car costing RMB 170,000 to be equipped with tires costing RMB 48,000?
Obviously.
Definitely unrealistic!
The ability to be equipped with such expensive tires shows that the purchase price of this Michelin tire from Tesla may be extremely low.
"Then shall we lower the price?"
Rebus asked.
He already knows that Pilot Auto still has a profit margin of 30,000 yuan, so he can reduce the price by 20,000 yuan and come back to compete with Tesla.
But this involves another problem, that is, the new car has just been selling well for a few days, and suddenly it is announced that the price will be reduced. Who knows how the market will react?
“If we are afraid of criticism from car owners who have already purchased the car, we can give them back 20,000 yuan, otherwise Tesla will be revitalized.” Rebus came up with an idea.
Frequent shoppers know that electronic products and expensive products have a quotation period, which may be 30 days or 45 days. During this period, the price cannot be reduced. If you want to reduce the price, you need to give it within 30 or 45 days. Purchasers will be refunded the price difference.
“There is no need to go to such trouble, just let the domestic new energy car companies take action. Since we have set the price of the pilot car, there is no need to change it because of Tesla. If it will lose its value, we should prepare a super sports car. How about the competition? "
Chen Xing asked.
“The Pilot It’s full.”
Rebus added with a smile: “Have you chosen a racing driver?”
"There is a candidate. I have already contacted Zhou Yu. He is very interested and is willing to participate in the competition without any appearance fees."
"Zhou Yu? The F1 one?"
"Yes. , that’s him.”
“If it’s him, then he doesn’t have to worry about his driving skills, and his club is considered professional, so we don’t need to worry about it.”
“The same goes for me. I think so."
Chen Xing nodded slightly.
Perhaps many people don’t know who Zhou Yu is. Let’s put it this way. The F1 race has been held for more than 60 years, but only one person from Longguo has participated in the race, and this person is Zhou Yu. He started playing with cars at the age of 8, signed a contract with Ferrari at the age of 13, and won the F2 Bear Championship at the age of 21. He was also the only Long Guo native to win the championship.
Compared with the F1 competition, the FIAGT Grand Prix is less difficult. He represents the Longguo Racing Team and there is no need to question his skills. As long as the performance of the car is sufficient, winning the championship is a sure thing.
Mercedes-Benz, BMW, Audi, Porsche, Maserati and Ferrari, these brands are now playing with brand economy and trying to overpower the leading car. Then Chen Xing will let them see how the waves in the back beat the waves in front on the beach.
……
As Chen Xing and Rebus talked, time passed by minute by second, far away at the Tesla launch conference in the Magic City of Dragon Kingdom.
Masik enjoyed the process of everyone cheering for him, but he did not indulge in it, but quietly waited for the results for an hour.
At that time, the hand was pointing to 23 o'clock. Masik looked at the Arabic numerals on the screen, his face turned red, and he shouted louder: "200,000 vehicles, the booking volume in one hour is 200,000 vehicles."
"Hiss! Even more awesome than Longxing Group, with 20,000 more cars!"
"Oh my god, new energy car companies are going crazy!"
"Really There's no way, I'm just a stinky wage earner. I really don't have the resources to buy a 200,000 yuan Pilot car, but I can still afford the 170,000 yuan all-inclusive Tesla Model S."
"170,000 yuan all-inclusive. After calculating the guide price of 150,000, why should I buy a Civic? It’s so weak!”
“I’ve placed an order too!”
As we all know, the user group in the market is sinking. It is much larger than the mid-range market and high-end market, so it is normal to place large orders.
Chen Xing, who was on the phone with Rebus, was not surprised. He also saw that Masik wanted to increase volume and quickly occupy the sinking market.
Looking at the figure of 200,000, Masik was excited. Although he was just a pawn for the capital of various countries to be pushed out, he felt that it didn't matter, as long as the money was in his pocket.
I saw him pressing the remote control again, looking at the audience and saying: "It seems that Tesla Model S has surprised everyone. 200,000 units an hour, we have created a sales miracle!"
< br>"Pa bang bang——"
The applause at the scene was continuous and continuous.
Masik paused for a moment and continued: “Let’s take this opportunity to talk about increasing production capacity and optimizing sales channels, which are related to delivery time and quality assurance.”
“Let’s talk about production capacity improvement first. Tesla has invested tens of billions in Shanghai and has built a highly automated production workshop that can produce an average of 14,000 Tesla Model Ss every day. This is already a very high production capacity.”
< br>“But in view of the order volume tonight, I plan to continue to invest money to continue to increase production capacity and shorten the delivery time as much as possible.”
“As for channel sales optimization, we have adopted corporate-controlled dealers. In other words, the 4S store that sold you the car is not a dealer, but an official Tesla store.”
“Bah bang bang—”
The applause rang out again.
Those who have never bought a car may not know that car manufacturers and 4S stores are actually separate. The latter is a bit like a regional agent.
Because it is contracted out, many management details cannot be fulfilled.
It is precisely because of this thought that Chen Xing opened stores across the country, just to avoid the occurrence of "a mouse droppings ruining a pot of porridge". Apparently, this was also learned by Ma Siike.
Listening to the overwhelming applause, Masik pressed his hands to indicate silence and continued: "We will continue to invest money in Longguo to develop SUV models, off-road pickup models, and super sports cars. , used to meet the diversified needs of Longguo users.”
“Okay, it’s getting late, so tonight’s Tesla Model S launch conference has come to an end. Thank you everyone for your support for Tesla. With your support, let us go hand in hand, use technology to light up the future, and create our own miracles”
(End of this chapter)