With the successive moves of car companies and the demise of capital consortiums, cars have become a new gaming field.
This multi-party game involves the development of global heavy industry.
But what foreign car companies such as Mercedes-Benz Group, Ford Group, and BMW Group did not expect was that the consumption stimulated by their price reduction strategies only lasted three days.
Yes!
Only three days!
There was the Pilot 001 before, and the Tesla Model S later. The competition between the two new energy vehicle companies put the fuel vehicle companies in trouble, and also shattered the brand value that they had been operating for many years.
Starting from the fourth day, the number of user inquiries at the BMW 4S store in Longguo plummeted. Taking the largest BMW 4S store in Shenzhen as an example, less than 10 people came to the store for consultation a day.
What are 10 customers enough for?
Even if they all bought cars, they would not be able to support more than a dozen salespeople, as well as front desk and other store staff.
Cannot sell even at reduced prices. This is the current dilemma faced by traditional car brands.
Although the price reduction has stimulated a wave of excitement, it is just like taking Viagra. You can only be hard for a while, but not forever. Users are not fools, and not everyone cares about the brand.
Foreign-funded groups such as Mercedes-Benz, BMW, and Audi did not sit still and wait for death. Faced with the pursuit of Praetor 001 and Tesla Model S, they chose to continue to cut prices and do their best to sell their inventory vehicles.
To put it bluntly, they want to sell it regardless of the cost. They don’t want the car, they just want the money.
Cars are very similar to electronic products. Your 15 models may not be eliminated by 2016, but what if it comes to 2017 or 2018?
Of course, you can drive it in 2017 or 2018. The car is not that bad at retaining its value. However, even if it is a new car, the price will be discounted by 30%, or even more, because there are higher-performance vehicles to replace it. Older vehicles.
Nowadays, the concept of new energy vehicles has swept the world. The inventory of fuel vehicles is a hot potato in your hands. No one knows whether the market will pay for fuel vehicles, so it is best for users to bear the risk.
The BMW 320Li, which had already received a profit of 250,000 yuan, quietly lowered its price again, to 240,000 yuan, but the effect was not significant, and it was not as intense as the reaction stimulated by the first price reduction.
Although price reductions are good and can stimulate the market, frequent price reductions will only make users hesitate and wonder whether the price will be lower if they "wait a moment", giving rise to the "wait and hold party" type of people.
Whether it is buying a house, a car, a graphics card, or a mobile phone, as long as you can afford it, the price will drop one day.
The party will eventually win. This sentence has been practiced as truth.
At a time when fuel vehicle brands are offering price cuts and promotions, competition among new energy vehicles has become more intense. Many domestic car companies have made high-profile announcements that they will use "Thor batteries" to design new energy vehicles, including BYD, Changan Automobile Group, and SAIC Motor.
As new car-making forces, Li Auto, Xpeng Motors and NIO Group publicly challenged Tesla on Weibo.
The official account of Li Auto even directly announced the vehicle type and price, which made people all over the Internet call it awesome.
[In this era of rapid technological development, new energy vehicles dominated by lithium batteries are leading the green revolution in travel methods. As an emerging car company, Li Auto’s core concept is family travel, and Li Auto is Home.
At this moment, we will officially announce to all walks of life that within three months, Li Auto Group will launch the first family car equipped with Thor batteries, with a guide price of only 149,000. What you want, We have it all. ]
[Ideal·Set sail immediately! ]
Thor Battery’s family car has a guide price of only 149,000. This announcement is no less than dropping a nuclear bomb on the car industry.
The keywords of vehicle information such as 149,000, Thor Battery, and Family Car have already made netizens excited.
[Cockroach screams]: "The guide price is 149,000, Thor battery, and it is a family car. This is obviously a Tesla!"
[Car Master]: "Let me translate it for you. The guide price is 149,000, and the all-inclusive package will not exceed 170,000. It belongs to the sinking market. It is benchmarked against Tesla and Thor Batteries. The super battery life of 200 kilowatt hours should also be adapted to Star Flash. Longxing Group’s fast charging, family car, which shows that the vehicle has a lot of space in the back.”
[Super Xiaojie]: "The moment I saw the Thor battery, I knew who was behind it, right, BYD!"
[I am Silly Piggy]: "The Tesla press conference has just Within two days of the convening, all domestically produced cars were like chicken-blooded ones. They all used PPT to build cars. It is nonsense to say that there is no behind-the-scenes driving force. We first exclude Longxing Group because it does not build cars. Longguo Automobile Enterprises So many, if anyone’s interests are harmed by Tesla, it must be SAIC Group, which is also a company in Shanghai!”
[I am an honest person]: “Longxing Group: the leader of Longxing Heavy Industry Co., Ltd. Cars, what does Longxing Group have to do with me?”
This multi-party capital game not only set off a wave of public opinion, but also caused the entire car circle to become involved, and also turned users into "Waiting Party".
Why are the “Waiting Party” increasing?
It’s very simple. Your car company is engaged in involution and car prices change every day. Who would be stupid enough to buy a car now?
You just need to wait, maybe you can save tens of thousands, why not?
With the addition of Longguo new energy car companies, the sales of Tesla Model S and even the sales of Navigation 001 have shrunk. Everyone is waiting on the sidelines to see when this convolution will end.
When BMW, Mercedes-Benz, Audi, Cadillac, Volvo and other car brands saw that they could not sell their inventory cars, they quickly cut prices in an attempt to stimulate the market again.
However, little success was achieved.
The slow sales of vehicles in the Longguo market have made car companies around the world feel anxious.
If you are familiar with finance, you will know that the world's first economy is the United States, which is a major consumer country, while the second economy is the Dragon Country, which is not only a major consumer but also a major producer.
With a consumption volume of 1.3 billion people, no one wants to lose a market of this level, or in other words, cannot lose it.
If it is lost, the most obvious thing is the inventory of cars. There will be no way to recover the cost, which is equivalent to losing the goods.
This is also the reason why foreign car companies will cut prices crazily.
They cannot afford to gamble. At present, the wave of new energy vehicles will not end easily. They can only collect cash as much as possible to avoid the embarrassing situation of having goods in hand but not being able to sell them.
But the one who is most anxious now is definitely Tesla’s Masik.
Far away at the Tesla factory in the magical capital, he had veins popping up in his arms at this moment, and he wanted to smash the computer in front of him to pieces.
Li Auto, priced at 149,000 yuan, Xpeng Motors, priced at 159,000 yuan, and NIO, priced at 145,000 yuan, are all equipped with Thor solid-state batteries.
Who is behind this?
"Chen Xing!"
Masik gritted his teeth and wanted to eat Chen Xingsheng.
Based on his price calculations, the price of Thor batteries cannot be so cheap. Someone must be secretly paying for it.
Who will pay to start a price war?
Who has such a large amount of funds?
Chen Xing!
Masik is extremely angry. The Tesla Model S launch conference has been held, and after the price is set, he cannot modify it. If the price is rashly reduced, the car owners who ordered a few days ago will have objections. .
“Damn Chen Xing, you didn’t take action yourself, but you actually killed someone with a borrowed knife!”
At this moment, he had no choice but to say that he felt helpless and desperate.
The "Gamble Agreement" with Mordu is like a sword of Damocles, hanging over the heads of Tesla and Masik.
Once the bet fails, Tesla will face huge compensation, and the car factory and related car manufacturing technology invested in Longguo will be taken away. This is something he cannot accept.
As for what Chen Xing was doing, it was like a man holding a sword. His arm gradually exerted force and stabbed Masik fiercely.
The biggest headache for Masik now is that he doesn’t know the cost price of Thor batteries, or what the supply price is.
Can a vehicle with a guide price of 150,000 really be equipped with Thor batteries?
Forget about Masik, Chen Xing, Wang Fu, Zeng Hong, Jian Chunhe and other car company bosses were all stunned.
Isn’t the supply price of Thor batteries 150,000?
The lithium battery alone costs 150,000. How can you sell your car for 150,000?
Chen Xing also repeatedly confirmed whether it was a Thor battery. At the price of 150,000, it should be a polymer battery, not a Thor solid-state battery!
Rebus read the official price announcement blog posts of Ideal, Xiaopeng, and NIO, and directly called Chen Xing and said in confusion: "Brother Chen, tell me the truth, Li Xiang, Li Bin, and He Peng don't know how to do it." Is he your illegitimate child?"
"Are you kidding me? I'm not even thirty yet. How can I have an illegitimate child in my thirties and forties? Hurry up."
Chen Xing complained in response.
“If you weren’t your illegitimate child, how could Thor Battery’s new energy vehicle still cost 150,000 yuan?”
“I gave them 140,000 yuan, and then gave them an additional subsidy of 5,000 yuan, which is equivalent to 135,000 yuan. To be honest, I don’t know what’s going on.”
“The battery is only 135,000 yuan. The motor, electronic control, and frame cannot be worth only 15,000 yuan. Is it possible to buy it for zero yuan? ”
“What are you thinking about? Zero-yuan purchases are a feature of the American version. Besides, there are no zero-yuan purchases in automobile factories. The most likely thing now is that they are burning money to subsidize.”
“Grab the market?”
“It can only be to seize the market.”
Just as Chen Xing guessed, Li Xiang, He Peng, and Li Bin all thought the same thing. Burning money subsidies to seize the automobile market.
Why do this?
Rice company seizes the market at low prices.
Longxing Group seizes the market at low prices.
Pinduoduo, seize the market at low prices.
Meituan and Ele.me still rely on subsidies to burn money and seize the market at low prices.
Looking at the companies that have emerged in recent years, they basically relied on money-burning subsidies in the early stage to quickly seize the market at prices far lower than those of their peers.
What are the benefits of seizing the market at a low price?
1. User.
2. Fame.
Let’s talk about users first. With a huge number of users, in today’s Internet era, you have the right to speak.
For example, Internet celebrities, after they have a large number of fans, a video can drive the tourism economy of a place. In the Internet era, having a user base means money.
Whether it is Pinduoduo, Douyin, or other software, they all have activities to attract new users. If you attract a new user to register, the platform will give you 10-30 yuan in cash, or there is no threshold. Coupon rewards.
In other words, in the Internet era, as long as you have enough people, you can monetize based on the number.
As for fame, once you become famous, countless venture capital institutions will naturally be willing to inject capital into you.
For example, Longxing Group, Penguin Company, and Alibaba all have companies specializing in investment. They often invest hundreds of millions, and the returns are often very generous, which may be more than ten times, or even hundreds of times.
With so many examples in front of us, including Longxing Group, Rice Company, Pinduoduo, Meituan, and Ele.me, Li Xiang, He Peng, and Li Bin naturally wanted to cross the river along the route left by their predecessors.
One is a path that has been verified by seniors and has a 95% chance of success, and the other is a path that has a 5% chance of success. Both fools will choose it.
It was precisely because of the experience he learned that Li Xiang mortgaged his Autohome shares and scraped together 10 billion, intending to use it to subsidize cars and fight a turnaround.
The same is true for He Peng and Li Bin. They obtained billions of funds through various channels and tried to seize the market.
Their involution directly led to the involution of BYD. Wang Fu also announced a family car with polymer semi-solid batteries under 100,000 yuan, hoping to delve into the bottom-out market.
BYD is spending money on subsidies, and SAIC Group, BAIC Group, and Changan Automobile Group have all begun to officially announce low-priced vehicles.
It is no exaggeration to say that the money-burning subsidies of the car companies this time are far more exaggerated than the original subsidies of Meituan Ele.me. A small amount of money can be as terrifying as 20,000 to 30,000 dragon national currency.
In the next half month, as PPT car manufacturing gradually became a reality, BYD launched the Han series of models, directly raising the price of new energy vehicles to 99,000, and Tesla's sales fell into a cold winter overnight. Not only BYD, but also SAIC Motor Group also changed its ways and took the lead in launching the 150,000 Feifan car equipped with Thor batteries. It received an order of 60,000 units in one hour, which can be said to steal the show.
Don’t think that 60,000 units is too small. You must know that the current market environment is filled with a large number of waiting parties. The 60,000 units at this time are basically equivalent to the original 180,000 units of Pilot 001.
Not only BYD, SAIC, Changan Automobile Group's Avita, Geely Group's Geometry Automobile, and Great Wall Group's Euler, the established car companies are successively launching vehicles for the sinking market and the bottom market. .
Feeling a sense of crisis, CEOs of new power car companies such as Li Xiang, He Peng, and Li Bin also urgently imitated Rebus and Chen Xing, held a PPT conference, and took the stage with the presentation to engage in pre-sales.
Ideal car.
Xpeng Motors.
NIO.
Ji Krypton Cars.
Leap Motors.
Nezha car.
Countless domestic brands are popping up like mushrooms after a spring rain. As a supplier of lithium batteries, vehicle systems, and vehicle chips, Longxing Group’s factories have been working in three shifts. People can rest but machines cannot stop. production status.
Leading 001 did not end up engaging in a price war, but everyone knew that it was Chen Xing who was driving the price war behind the scenes, and he was the one in charge.
The fierce fighting in the Longguo automobile market has directly alarmed global capital.
……
Britain on the other side of the ocean.
The Rothschild family estate.
Clayton, the patriarch, looked at the chaotic and heated Dragon Country Automobile Company. He was stunned on the spot.
“150,000 dragon national coins.”
“140,000 dragon national coins.”
"127,000 dragon national currency!"
"You can actually buy a new energy vehicle with Thor solid-state battery at these prices. Chen Xing, what have you done?"
Although car companies are in a price war There was no pilot car on the list, but he knew very well that Chen Xing's Longxing Group was the culprit.
Thor battery, polymer semi-solid battery, Huaxia chip, Tianxuan operating system, these Longxing Group's technology patents have been used by other Longguo car companies to fight fiercely. Without Chen Xing's instruction, That's total fucking bullshit!
Why is there a fight in Longguo Market?
Obviously!
It is aimed at Tesla and foreign car companies!
This is a real reshuffle in the field, cleaning the market with absolutely low prices, and then replacing foreign brands with domestic ones.
Clayton's eyes were extremely complicated. He had never expected that Chen Xing would give up his sales volume of Pilot 001 and start this unprecedented "big fight".
You say he is a loser, right?
They are technology improvers and can recoup their costs at any time.
You say he is a winner, right?
Linghang 001 was also unsaleable.
At this moment, Clayton thought of Jin Yong's "Eternal Dragon Sword", in which there is a move called Seven Injury Fist.
One practice will cause seven injuries, and all seven will be injured. It hurts yourself first, then hurts others.
Chen Xing’s move this time did hurt himself, but he did severely damage Tesla, Mercedes-Benz, BMW, Audi and other foreign-funded groups, making them unsalable with him.
However, it is worth mentioning that Linghang 001 adopts a pre-sale model, and there are no cars in stock at all. At most, sales will decline.
But unlike Mercedes-Benz, BMW, Audi, Ford, and General Motors, they have a large number of cars in stock. If they can’t sell them, they will lose them. There is also Tesla. Chen Xing has not forgotten Masik and The "Gambling Agreement" signed by the Magic City.
This move of Seven Injury Fist hurts oneself seven points, but hurts the opponent twelve points. This is what Chen Xing likes to see and what he is most willing to see.
Clayton is a Jewish capital. He is not the one who hates Chen Xing the most right now. The Angsa Consortium, which represents the traditional manufacturing industry, is the one who hates Chen Xing the most right now. They can’t wait to go to the Dragon Kingdom now. Cut Chen Xing's five horses into pieces and eat their flesh raw!
The phone calls of Parliament Speaker Renato Marotta have also been blown up. The Angsa Consortium has asked him to increase tariffs on new energy vehicles again. Longguo cars must not be allowed to enter the United States!
Not only the capital of the United States, but also the automotive vested interest groups in Germany, France, and Italy are already trembling.
The price war in Longguo Market scared them all.
You can buy a new energy vehicle equipped with Thor battery for more than 100,000 yuan. Who knows how much subsidies these car companies have.
As a major industrial economy, Germany's top management has held hundreds of meetings after seeing the price war in the Dragon Country market.
Now they have considered raising the tariff on new energy vehicles to 200% to achieve a complete "closed door".
Not only Germany has this idea, but Italy, France, island countries and peninsulas, and even the United States, which advocates free trade, were frightened and also came up with the idea of "closing the country off".
Just one month has passed since the launch of Linghang 001, and new energy vehicles have already swept the Dragon Kingdom. If left unchecked, who would drive a fuel vehicle?
In the field of fuel vehicles, the West is the absolute leader, and Germany is unique and unmatched.
But in the field of new energy vehicles, Longxing Group’s Thor all-solid-state battery has demonstrated its dominance.
Under various factors, it is impossible for Western countries to leave new energy vehicles alone, because it will harm the interests of local automobiles.
......
When the automobile manufacturing field is experiencing a sudden upsurge and causing turmoil, the staff of the FIAGT Grand Prix Germany is carefully checking the list of registered contestants.
"Zhou Yu, MVP team, is not a club player, which is a bit interesting."
When the female auditor was teasing, a bald head looked sideways and said: "A person from the Dragon Kingdom?"
< br>"Yes, Dragon Kingdom player."
"The name Zhou Yu is a bit familiar, but I can't remember it. Forget it, I don't want to think about it anymore, let's sort out the registration list."
The bald auditor withdrew his gaze, and then continued: "There is no club. Is there a supercar company in Longguo?"
"I don't know."
The female auditor shook her head.
In her impression, no car company in Longguo has ever appeared in the FIAGT Grand Prix, let alone established a racing club.
"Then his car is..."
The bald head looked at the registration form again.
“Hurricane, hurricane, what brand of vehicle is this?”
He was confused.
This is a brand he has never seen before.
The female reviewer was also stunned for half a second, and then asked for advice: "Then shall we let him pass the list review?"
"We have no right to deprive others of their qualifications to participate. Besides, The FIAGT Grand Prix does not restrict the use of cars, but to be on the safe side, safety inspections are required." The bald auditor shrugged and didn't take it too seriously.
In recent years, Ferrari has basically won the FIAGT Grand Prix, and he feels that this year is no exception.
"Okay then." The female auditor stamped the list and passed the final review.
On the other side, Zhou Yu, a star-rated hotel in Berlin, with clean short hair and handsome sunshine jumped up from the bed, holding his mobile phone and saying: "Has the car finally arrived?"
"Okay!"
“Understood!”
“I’ll be there right away!”
Zhou Yu didn’t hesitate for a moment and quickly rushed to the agreed place.
He has been in Germany for a week and is working hard to adapt to the environment and avoid problems in the game three days later.
Because the car needed to be transported by sea and did not arrive so quickly, he still didn’t know what the “hurricane” looked like.
Now it has arrived.
Zhou Yu also wants to get along with the racing car.
I saw him arriving at a racing track in the outer suburbs of Berlin at the agreed location, just in time to see the transport vehicle arriving.
"Zhou Yu."
"Coach Wang!"
Zhou Yu's eyes lit up. He didn't expect that Wang Zhan had also come to Berlin. It seemed that this was probably his team coach. .
As expected, Chen Binbin, who was on the phone with Zhou Yu, smiled and said: "Zhou Yu, Coach Wang was specially invited by Mr. Chen of Longxing Group to help you adapt to the vehicle. However, according to your background, stable performance will actually be enough." ”
You can drive even F1 racing cars, not to mention small sports cars.
And this coach Wang Zhan is not a fuel-saving lamp. He is one of the few Longguo racing coaches and once belonged to the Ferrari Club.
Chen Xing was able to invite him to fight, and he must have received generous benefits.
"I feel honored, Coach Wang."
Zhou Yu smiled lightly, Wang Zhan nodded slightly, and said: "There are only three days until the start of the game. You must adapt during these three days. Vehicles, let’s take a look at the car first. I’m curious about what the hurricane Mr. Chen said looks like.”
“Okay, let’s take a look at the car first.”
After the three people communicated with the unloader, the workers opened the container. As the vehicle was slowly driven out, it was perfectly displayed in front of everyone. They were all stunned.
The streamlined body is like a carefully carved work of art. Every inch reveals the ultimate pursuit of speed and beauty. The overall black color scheme makes it like a ghost in the dark night, reinforcing the speed attribute.
On the front face, the large-sized air intake grille is like the huge mouth of a beast, and the slender headlights are like sharp eyes, looking into the front, and the 21-inch large-size tires are also there. Show off its muscles at all times.
If I had to describe this car in two words, it would be absolutely perfect! (End of this chapter)