Chapter 454 Relatives (Thanks for the tip!)
Perhaps most people have never been to New York, but there should be no one who has not heard of Fifth Avenue.
This north-south thoroughfare in Manhattan gathers all kinds of luxury brands in the world and often appears in blockbuster movies. It can be said to be a true shopping paradise.
Although Li Shurui would not be lonely with Xue Yali as her company, Jiang Chen did not forget his responsibilities as her boyfriend. After working hard for a few days, he finally took some time off.
"Brother-in-law, what are you busy with these days?"
As expected.
Xue Yali became very curious about Jiang Chen.
Jiang Chen didn’t know what he was busy with these past few days, and there was no one around. She kept asking Li Shurui in a roundabout way to find out, but her cousin didn’t know whether she was hiding it intentionally or doing it on purpose.
“Meet some friends.”
Jiang Chen responded calmly.
"Brother-in-law has any acquaintances in New York?"
Xue Yali continued to ask.
Jiang Chen was noncommittal and did not answer. Instead, he looked at a jewelry store not far away and changed the topic.
“That’s where Audrey Hepburn’s opening scene in Breakfast at Tiffany’s came from, right?”
Bai Haoran, who has been playing a similar role as a bodyguard next to Li Shurui these days, is still not far away. Following closely behind, he didn't feel bored, on the contrary, he enjoyed it. At least this was a good opportunity to broaden his horizons.
Jiang Shao is indeed Jiang Shao.
Very knowledgeable and talented.
He had never heard of this kind of movie.
"Well, that's it. I didn't expect that my brother-in-law has seen such an old movie."
Xue Yali was also surprised.
"Breakfast at Tiffany's"
Movies from the 1970s.
Starring Audrey Hepburn, a woman remembered by the world.
The main scene of the movie is this world-famous Fifth Avenue.
Jiang Chen smiled.
“Go in for a stroll?”
Women, like dragons, are naturally irresistible to jewelry.
It would be great if the strategy has not been successful at this time, and you can give Li Shurui a large sum of money.
Of course.
If the strategy had not been successful, Li Shurui might not have gone abroad with him at all.
Because it is no longer the target of the strategy, Jiang Chen actually feels a little uneasy in his heart, but fortunately, rare treasures like the Eye of Medusa are not everywhere.
Most of the treasures, which cost tens of millions or even hundreds of millions, are treasures in stores, or they only appear at auctions. Under normal circumstances, they are difficult to encounter.
Even on Fifth Avenue, the price of most goods ranges from tens to hundreds of thousands.
He can bear it.
Even though her husband was a financial backer who wanted to short K.E Group, Li Shurui did not make overseas purchases.
It is true that women instinctively like jewelry, but perhaps because she has seen the Eye of Medusa, her interest in these jewelry is not strong.
In the end, Jiang Chen insisted and gave her and Xue Yali a pair of diamond earrings, which cost a total of fifty thousand US dollars.
As the saying goes, women don’t need it, but men can’t help but buy it.
No matter how mature Li Shurui is, she has not graduated from college yet, and her sister is still with her.
As expected, when Jiang Chen gave Xue Yali a pair of earrings as a gift, she She seemed even happier than Xue Yali.
"Yali, how is the matter I asked Mr. Liu about?"
This pair of brothers-in-law is also interesting. The names they call each other are quite polite, a bit like each other.
"Hongzhi is in contact, brother-in-law. He tells you not to worry. Big brokerages like Longtong are very busy with business. I will notify you immediately when the appointment is made."
Jiang Chen nodded,
Inadvertently, several people passed by a brand store.
The letters "K.E" are clearly displayed on the signboard.
The group of people stopped in unison.
Jiang Chen raised the corner of his mouth.
“Let’s go in and have a look.”
K.E is a fashion brand that mainly produces women's clothing, but also dabbles in men's clothing. The various hats that can be seen everywhere in the store should be regarded as the specialty of their store.
After a brief look around, Jiang Chen roughly knew how the market value of more than 200 billion came from.
A simple T-shirt can cost four figures, let alone ready-made clothes, the price tags don’t seem to be lower than five figures.
Making clothes is indeed a huge profit.
Something that may cost only a few hundred yuan can increase in value hundreds or thousands of times by putting a label on it, and people will flock to it.
The boss of LVMH luxury goods group once briefly became the richest man in the world.
After walking around, Jiang Chen and Bai Haoran found a place to rest.
"Master Jiang, one thing, I don't quite understand. Companies like K.E Group have their own physical industries. If the stock price collapses, the impact will not be big, right?"
Bai Haoran He tentatively said: "I don't know much about it. I just think that if the K.E Group's stock price plummets and its operating conditions are normal, will someone think that this is an investment opportunity and hunt for the bottom? In this way, The stock price will rise, so Mr. Jiang..."
"You should often trade in stocks, right?"
Jiang Chen asked with a smile.
Bai Haoran nodded.
"Loss or profit?"
Bai Haoran smiled bitterly and did not answer, but the answer was obvious.
"If what you said is true, if there was no problem with K.E's operation, I would have been forced to sell short. I was probably just giving away money, but you forgot a very important point."
Bai Haoran's eyes narrowed slightly, and he quickly asked: "Where?"
Jiang Chen did just graduate from Dongda University, but the diploma from the prestigious university is not just a piece of paper. That’s all.
“K.E Group is not a technology company. In other words, it has no real technology. Technology is the core competitiveness. Its so-called entity is just a logo affixed to clothing. , Sometimes it can turn stone into gold, sometimes it is worthless."
Looking at Li Shurui and Xue Yali who were shopping in the store, Jiang Chen said calmly: "The stock price crashes, the worst result. At most, it will be delisted and there will be no way to refinance, but have you ever thought that if the stock price of a company built on brand value collapses, will its brand value still exist? The sharp drop in stock price will inevitably affect K.E. Brand value, when its stock price drops to a bargain price, do you think it can maintain its position as a luxury goods? "
"What do rich people value most? Face. Its current stock price is 160 euros, which is very high. , but when its stock price drops to 60 euros, 40 euros, or even lower, its brand value will inevitably evaporate with the evaporation of the stock price. The K.E brand is a luxury product in people's minds. This impression is its basic market. Once this impression no longer exists, do you think the business will be affected? Will you still spend $500 on a hat that you can buy for $5 elsewhere? Do you have confidence in bargain hunting? ”
Bai Haoran was speechless for a moment. After a while, he said from the bottom of his heart: "I have learned a lesson."
Jiang Chen smiled, and his cell phone rang at this time.
He took it out and connected it.
After saying a few words, he stood up and walked towards Li Shurui.
"I'm afraid I can't go shopping anymore."
"What's wrong?"
Li Shurui turned around in confusion.
“Didn’t I tell you that I have relatives abroad?”
Li Shurui was stunned.
(End of this chapter)