Most people are still enjoying the New Year holiday leisurely, but some people have returned to work one step ahead of schedule.
Kangaroo Group.
Founder Yu Fen convened the company's senior leaders to host an emergency meeting while the people of China were still reunited with their families.
Shopping malls are like battlefields.
Many times, it is always forced.
Obviously they have done nothing, but a new food delivery platform that suddenly emerged has pushed their industry overlord to the forefront because of their generous treatment.
“I think what we do is what we should do. According to the labor law, we should provide necessary protection for our employees. We deserve the praise from the people.”
Projection screen On the Internet, a speech by a person in charge of "Great Wall Delivery" was being played.
The magnificent conference hall was silent.
“Our purpose is to create a win-win platform for all parties, empower merchants, reduce the burden on riders, benefit customers, and create a new ecosystem for the industry...”
Playback is paused.
Standing under the projection screen, Yu Fen held the remote control in his hand, his expression unclear, and he looked around the audience.
"What do you think?"
In the conference room.
These wealthy capitalists, look at me and I look at you.
“I think the Great Wall Special Delivery is completely aimed at us.”
A senior executive spoke in a deep voice, speaking bluntly.
Indeed.
Everyone here is a human being, and it is impossible to tell that every word in the interview just played was full of meaning and innuendo.
What is "as it should be"?
What does "deservedly deserve" mean?
What is "creating a new industry ecology"?
“Now the public’s criticism of us is getting more and more intense, and we can no longer remain silent.”
Another executive spoke.
They can turn a blind eye to the public opinion, but the plummeting stock price is related to their vital interests, and they cannot turn a blind eye.
Since the launch of Great Wall Special Delivery, the market value of Kangaroos, who used to sit back and make money without any worries, has been falling all the way. In other words, the value of everyone present is increasing with every minute and every second. shrink.
“We must take countermeasures!”
Someone slapped the table, showing indignation.
Nothing to complain about.
After all, cutting off someone’s financial path is like killing one’s parents.
"Tell me your opinions."
As the founder and the controller of Kangaroo Group, Yu Fen can be said to be the biggest victim present, but in comparison, he is relatively calm.
This is also a necessary accomplishment for a big entrepreneur.
"Learn from the foreigners and learn their skills to defeat the foreigners. Don't they sign contracts and buy insurance for their employees? We can also learn from them!"
Someone quickly gave suggestions. After all, it is easiest to copy the answers. Fast.
“No.”
Objections quickly sounded.
“Why not?”
“They can do this because they are just starting out and are small. However, as the leader of the industry, we Kangaroo have more than three million riders. By doing this, How much cost will be added?”
Many executives nodded thoughtfully.
"Mr. Fei, I think it is necessary to remind you that our current number of riders is less than three million."
Hearing this, the opposing executive frowned.
The rider has already beaten so many people?
How long has it been since Great Wall Special Delivery was launched?
“You are really an immature weasel. Look, these riders don’t know what gratitude is. They don’t deserve the good treatment we give them!”
This comes from class. of contempt.
It is indeed an ideal thing for the superior capitalist class to respect the working people.
Even in front of the camera, these big guys can smile warmly and say that the riders are their sisters and brothers.
“But if we don’t give it, someone will give it to us! Now some people have begun to label us as exploiters, accusing us of monopolizing the market and seeking only profits. If we don’t make changes, the loss of personnel will become more and more serious. . If there are no riders, who will deliver the food? The employees in the office, or everyone here?"
Inspiring.
The conference room fell silent for a while.
"Among the millions of riders, except us kangaroos, who can feed them? Let them go if they want! They will naturally come back when they are hungry."
That Mr. Fei Leng Humph, obviously a typical hardliner.
Yu Fen was not in a hurry to express his position. As the leader, he naturally had to look at the overall situation and wait for everyone to speak freely and express their opinions before making a decision.
“Dogs will indeed come back when they are hungry. But they are humans! The biggest difference between humans and animals is that humans have dignity! I have always emphasized that the treatment of riders needs to be improved, otherwise sooner or later, Once a strong competitor appears, we will be very passive.”
“Although we are the industry leader and have millions of riders, how many of these riders are our regular employees? Do you have a sense of belonging to us kangaroos? If you don’t have a sense of belonging, no matter how many people there are, they are just a piece of loose sand. If there is a slight gust of wind, they will fall apart, just like a puffy fat man who looks scary but will be knocked down with just one punch. "< br>
“Mr. Fei, I know what you are going to say. I am definitely not exaggerating or alarmist. Customer data cannot be accurately displayed in a short time, but our riders are losing every day. This is indisputable. Facts. And everyone must be clear that our opponent this time is Great Wall Special Delivery, and behind it is the Great Wall Group that dares to challenge the entire financial system on its own!”
The powerful speech made everyone present! Kangaroo executives are deep in thought.
Including the tough Mr. Fei.
After all, even if the ideas are different, the starting point of each other is definitely the same, to safeguard the interests of the kangaroos and safeguard their own interests.
"In this way, we can carry out various preferential activities for customers, such as giving away coupons, drawing draws, and free delivery fees. As long as we master the customers, we will always be invincible."
Mr. Fei's tone It has softened a bit, but the deep-rooted ideas have not changed.
Obviously.
In his heart, riders are insignificant, as are businesses, and consumers are the part that deserves attention.
In fact, many entrepreneurs think the same way.
Just like many bosses would rather spend a lot of money on charity, but are always stingy about increasing the salaries of their employees.
“But what if the Great Wall Express also does this? In fact, they have already done this. After all, people must know how we got from the brutal fighting to today step by step.”
< br>"Then we will stay with them until the end!"
Mr. Fei said in an upbeat and decisive manner, "We had defeated so many opponents back then. Are we still afraid of his family now?"
The executive who argued or discussed with him shook his head and did not continue speaking.
He joined the Kangaroo Group later and had never experienced the smoke-filled takeout war.
But just because you haven’t experienced it, doesn’t mean you don’t know the process.
Some words can only be kept in the heart and cannot be said on the table.
The reason why the kangaroos were able to stand out from the fierce fighting that year and become the final winner was that in addition to their strong strength, their "original intention" was also very important.
At that time.
Kangaroo treats riders as employees, consumers as God, and merchants as partners.
But what about now?
The boy who slayed the dragon eventually became a dragon.
It may seem like a joke, but it also seems to be a sad truth that never changes.
Having achieved the monopoly position of competing with others, the original "original intention" seems to have been lost unconsciously.
"Mr. Yu, I think the current situation is very serious. We must make changes decisively and quickly! The horn has just sounded, and we must be prepared to fight a multi-dimensional war! If we want to win, we must start from the bottom of our hearts, Reshape our philosophy!” One speech, three musts.
The boat turns easily.
But it is not easy for a person who is used to being pampered to make changes.
Even Yu Fen is the same.
He knew in his heart that what the other party said made sense, but it was one thing to make sense, and another thing to say whether he should do it or not.
“Give me your opinions and draft a detailed plan.”
Yu Fen spoke.
"Everyone has the same opinion. The group is currently facing a serious crisis in recent years. I hope everyone can unite as one and overcome the difficulties together. The New Year holiday will end early. No one has any objection, right? ?”
At this time, no one would say anything, and they all said they had no opinion.
Yu Fen nodded.
“Thank you for your understanding. Okay, let’s adjourn the meeting.”
The executives stood up and walked out of the meeting room one after another. Perhaps because the holiday was terminated early, they all looked dull. Of course, Not too heavy.
As a company with a market value of over one trillion yuan, they are not that fragile.
Doing business can never be smooth sailing, there will always be twists and turns.
Although public opinion is criticizing and the market value is shrinking, public opinion can be changed and the market value can also rise back.
After everyone left, Yu Fen sat down in the chair, pressed his temples with both hands as usual, then took out his mobile phone and made a call.
"Master Fang. The company is in trouble."
"Don't tell me that you can't solve even a small problem."
Obviously, the food delivery industry The changes have indeed reached the ears of many people,
Food, clothing, housing and transportation.
This is a major livelihood issue, not to mention the employment of millions of people.
“It can be solved, but it requires funds.”
Yu Fen said simply, as if people who have made great achievements would not be sloppy.
In fact, this war is not complicated, unlike those cutting-edge fields that involve many advanced technologies.
To put it bluntly.
It’s a matter of competition to see who has stronger financial resources.
A super company with a market capitalization of trillions is short of money?
It sounds incredible.
You must know that market value and available funds are two different things.
The market value is the price on the stock market, which represents the value of the stock. If Yu Fen sells the stock in his hand, he can indeed exchange for huge wealth, but if the stock is not sold, it is equivalent to waste paper.
It’s like gold.
It can be exchanged for money, but it cannot be used directly as money.
And there is also a problem involved.
At this time, the stock market was falling all the way. You can imagine the consequences if he, the founder, reduces his holdings.
And doing so will also affect his control over the company.
Yu Fen is a very proud person. He has developed his food delivery platform step by step into the giant it is today. How could he abandon his hard work so easily? In his opinion, the situation is far from over. To the point where it is necessary to "protect oneself wisely".
"Your kangaroo has had a monopoly for so long, and you still have the nerve to ask me for money?"
Monopoly.
What a blunt choice of words.
"Master Fang, you don't know the business situation of Kangaroo. This time our opponent is Great Wall Express. I need to be prepared for a protracted and tough battle."
Yu Fen said concisely.
Although it has a dominant position in the industry, Kangaroo Group is not as profitable as people think.
Or rather.
The profits of kangaroos need to be divided among too many people.
The person on the other side of the phone is one of them.
So after gaining a decisive dominant position, the kangaroo immediately launched a series of exploitative policies. Otherwise, where would the money come from to give back to the benefactors who raised it?
The market value of a company has little to do with its profitability.
Many companies with terrifyingly high market capitalizations may not even be able to maintain basic revenue support, and may have been operating at a loss.
Market value is just how optimistic the market is about a company. Perhaps this is also the reason why a certain top student studying economics dared to launch this business war.
"As much as you need."
It was also very straightforward over there.
After all, a kangaroo may not be a kangaroo to him, but a chicken that lays golden eggs.
"It's not clear yet. When the specific analysis comes out later, I will report it to Mr. Fang. I made this call just to inform Mr. Fang in advance."
In the vernacular of ordinary people.
Just saying hello to you in advance.
“Don’t worry about money problems, just go to the bank. Yu Fen, don’t let me down.”
When a company encounters difficulties and needs financial support, banks are naturally duty-bound .
And banks especially welcome wealthy people to borrow money, especially large companies like Kangaroo.
With Kangaroo's qualifications, it is not difficult to find a bank loan at all, but with the other party's words, Yu Fen seems to be more reassured.
"Master Fang, please rest assured. I won all those years ago, and this time will be no exception."
Confidence.
Almost conceited.
But as a successful person, a well-known business leader in society, he should have this kind of spirit.
“Remember your words.”
The other side seemed to be very satisfied with his answer, so they rewarded him and further said: “The bank will give you ample support, you don’t have to have No worries.”
If it hadn’t been said by a big bank president, it would be really hard for people to believe it, but Yu Fen didn’t seem to have any doubts, with a relaxed smile on his face.
"With these words from Mr. Fang, I have nothing to worry about. Fighting this kind of battle is my specialty."
Indeed.
He is an expert at burning money.
Back then, he burned every opponent to death like this.
Playing this trick in front of him is not like dancing with a big ax in front of Luban's door?
"Everyone is watching your performance."
After saying that, the other party hung up the phone.
Yu Fen, who was well aware of the background of the Great Wall Group, did not know that he was not just caught in the whirlpool of public opinion.
It’s still the timeless old saying.
People in the world cannot help themselves.
Yu Fen put away his phone, stood up, and walked out of the conference room. (End of this chapter)