Chapter 127 Random House Publicity
When something is reversed, as deep as the love was at the beginning, the hatred will be as fierce now.
Countless brats took to the streets and demanded an apology from the author of "Ito Hirobumi". There were also fierce slogans, urging the author to die as an apology.
The sales of "Ito Hirobumi" have plummeted, but Random House is not angry. Because "Ito Hirobumi" has sold nearly 20 million copies, and the hardcover version has also sold 1.5 million copies, with a marketing volume of 38 billion yen. Converted to U.S. dollars, that’s 138 million U.S. dollars. After excluding the money from Liu Hongmin, Sanlian Publishing House, and sellers, and then excluding costs, Random House made a net profit of 50 million U.S. dollars.
Protests are what Random House wants to see happen. After all, they wanted to give the Japanese a warning. If they didn't make a big fuss, how could it be called a warning?
Aso came to see Random House and wanted Random House to agree to ban "Ito Hirobumi". The representative of Random House had an ambiguous attitude, neither agreeing nor rejecting, and only said that he would report to the headquarters. This gave Aso hope, and he continued to lobby representatives from Random House.
The representative of Random House did not refuse Aso's invitation. He would eat and play as he should, and then said that he was on Aso's side and would definitely say good things to the headquarters.
However, they stood still on the Japanese side, but they used force in other countries.
The slogan is "More than 20 million copies of the book were sold in the Japs, and it caused a huge response. The Japs people voluntarily took to the streets for this book..."
A meal of Spring and Autumn writing, Turn black into white.
But it is very bluffing and can arouse the curiosity of many people. As a result, "Lies" set off a trend in countries all over the world, and many people wanted to see how good the book was that sold well in Japan.
After I bought it, I felt that the writing was pretty good, but it just didn’t quite fit their taste. Especially European readers, they are not interested in Chinese and Japanese history at all. The social environment they live in, whether it is China or the Japanese, is a backward area. So they read this book as if they were reading the history of African tribes.
Who cares about the history of African tribes?
If they are not professional historians, they are dealers in fake cultural relics.
Those who are interested in "Lies" are basically professionals or students who are interested in learning Chinese and Japanese. Therefore, "Lies" does not have a high evaluation among ordinary readers. Only among special groups, the evaluation is very high. Because they have already seen that this book is pointing at the devil's nose and scolding them.
For such a book to be able to sell more than 20 million copies in Japan, it is simply a huge joke.
Sure enough, within a few days, news emerged that the Japanese took to the streets to protest. Only then did people know the truth of the matter, and the little devils suddenly became a joke.
Random House once again added fuel to the flames and paid the fancy media in various countries to hype this matter. Since there is both money to be made and sales to be made, the fancy media will naturally be happy to report on it.
So the whole world was watching the Japs’ jokes, laughing at the Japs for being stupid, and even giving money to others after being scolded.
The popularity of "Lies" has once again increased, and many people who do not know the truth have bought this book.
The popularity of "Lies" gave Liu Hongmin a little fame. As a result, many people began to pay attention to his other works, which boosted the sales of "Shaobao", "The Punisher of the Song Dynasty", "The Ming Dynasty 1566" and "The Devotion of Suspect X".
These works have their own reader groups, and Random House has done targeted promotion. The readers of "Ming Dynasty 1566" are politicians and businessmen, but these people are very busy and have no time to read at all. Even when they read books, they read world famous works. Therefore, "The Ming Dynasty 1566" has the least sales among these books.
The readers of the remaining few books are all detective novel lovers. In Europe and America, detective novels have a large following.
"The Punisher of the Song Dynasty" is the least popular among these books because of the way it solves the case. Therefore, its sales volume is only more than that of "The Ming Dynasty 1566", and basically less than others.
The second is "Shao Bao". Bao Qingtian is not famous in Europe and America. The famous Chinese detective in Europe and the United States is Di Renjie. In the 1950s, there was a Dutch writer Van Gulik. He was also a sinologist and gave himself a Chinese name, Gao Luopei. In the process of studying Chinese, he became fascinated by Chinese public case novels. He combined Di Renjie's story with the writing method of modern detective novels and wrote "The Case of Di Gong in the Tang Dynasty".
After the English version of "The Case of Di Gong of the Tang Dynasty" was published, it became a sensation in Europe and the United States. It was later translated into 29 languages and published in 38 countries, and was widely praised. Since then, Di Renjie has become the representative of Chinese detectives in European and American countries.
"Shaobao" is written in a semi-classical Chinese style and is very difficult to translate. The translators that Random House hired were mediocre, so the English version of "Shaobao" left a lot to be desired.
The English version of "The Case of Di Gong of the Tang Dynasty" was written by Gao Luopei himself. It can not only express Gao Luopei's inner thoughts, but also be more in line with the reading habits of Europeans and Americans.
This is not a crime of war. Why is Liu Hongmin’s English so poor?
"The Devotion of Suspect X" is relatively easy to translate, so its sales volume is the best. It violates the traditional two-hero model and makes European and American readers shine.
Detective novel lovers share it with each other, hoping that more people will see this unique detective novel. Soon, the sales volume of "The Devotion of Suspect X" surpassed that of "Lies", and Liu Hongmin's name began to appear in front of readers of European and American detective novels.
Seeing that Liu Hongmin’s detective novels were quite popular, Random House immediately contacted RTV through Sanlian Publishing House, bought the copyrights of two parts of "Shaobao", and then worked with the film company to distribute the TV series film , sold to those who love detective novels.
Detective novel lovers were pleasantly surprised when they discovered Chinese detective TV series. When I bought it, I was very surprised. The reasoning process is very good, and there are enough episodes. If you have already bought the book "Shaobao", you can also read it together to help you understand the content of the book.
After a series of operations, Random House earned nearly $100 million. It wasn't until the Japanese had no use for it that they agreed to ban "Ito Hirobumi".
After seeing Random House’s dazzling operations, Sanlian Publishing House realized how far behind it was from the world’s booksellers.
After Liu Hongmin found out, he also lamented that foreigners still knew how to play.
After the Japanese knew that they had been laughed at by the whole world, there was an uproar. But they didn't dare to show it to their beautiful father, but they all held back their enthusiasm in their hearts. They thought that they would definitely come back with revenge in the future.
The only way they can think of to retaliate is to short-sell the United States by relying on normal business rules.
(End of this chapter)