Chapter 167 Jinpeng Construction Company
Jinpeng Construction Company is the first company founded by Liu Hongmin in the mainland.
Liu Hongmin did not name it under the name of a toy factory, but directly registered it as a private enterprise in the mainland. The general manager of the company is Ye Peng, the sales manager transferred from the toy factory.
Ye Peng is very capable and has been responsible for the sales of Transformers in the mainland. You know, the price of Transformers is as high as 30 yuan, which is simply not affordable for ordinary workers. Therefore, if you want to sell Transformers, you must enter the Friendship Store. Being able to discuss the purchase channels of a large number of friendship stores shows Ye Peng's ability and background.
Liu Hongmin focused on these two points. Without strength, Jinpeng's development could not be guaranteed, and without background, he could not drive away those ghosts and monsters.
Jinpeng Construction Company has had a very smooth start. With the toy factory contract, this year's profit will be at least hundreds of millions, which is enough for the company's expansion.
But Ye Peng was obviously more ambitious than Liu Hongmin thought. He used the relationship with the toy factory to get hundreds of millions of dollars in remuneration directly from the toy factory, and then opened a branch in Beijing with the funds. . While introducing machines and recruiting people, he was negotiating with the capital about land.
Liu Hongmin’s idea of a commercial plaza inspired him and he wanted to build a commercial plaza in Beijing. However, if you want to build a commercial plaza, 100 million yuan is obviously not enough. Therefore, Ye Peng is ready to cooperate with the capital to turn the commercial plaza into a semi-public and semi-private enterprise.
The capital provided the land and Jinpeng was responsible for the construction. After it is completed, Jinpeng will be responsible for operation, while Beijing will be responsible for supervision, and then wait for dividends. In this way, neither party needs to take too much risk, and both parties can benefit. It is simply a win-win situation.
This model, in which the toy factory and Pengcheng jointly built commercial streets, was adopted by Ye Peng.
Beijing did not immediately respond because there are no successful cases of this model, so they are waiting and watching.
On July 10, Pengcheng Commercial Plaza was renovated and officially started operations.
Because it is difficult for vendors to pay the rent, the commercial plaza has given preferential policies through Pengcheng to waive the rent in July. If the rent cannot be earned within 20 days, it means that the merchant is not suitable to stay in the commercial plaza and the cooperation between the two parties will be terminated.
After the commercial plaza opened, it was immediately welcomed by the people of Pengcheng. Because it is backed by several large factories, many workers go shopping in the commercial plaza when they are not at work. Toy factory workers, in particular, are generous and generous, and are the vendors' favorite customers.
The vendors’ products are all wholesale from factories. This creates a cycle in which workers make products, factories wholesale them to vendors, and vendors sell them to workers.
The formation of this closed loop has caused Pengcheng's GDP to increase by at least 10%.
Before the end of the month, the vendors had already paid the rent for August, fearing that someone else would take it away if they were too late.
After receiving the rent, the Commercial Plaza immediately increased its investment in management. Veterans were recruited as security guards to protect the personal and property safety of customers and vendors.
The capital has been paying attention to this matter. Seeing that Pengcheng's shopping mall is on the right track, they immediately feel confident.
After Ye Peng signed the contract with the capital, he immediately selected a piece of land on Chang'an Street. When designing Pengcheng Shopping Mall, Liu Hongmin took reference from the shopping malls of the future, which are even more high-end and classy than the shopping malls in Xiangjiang. This style was directly borrowed by Ye Peng and used in shopping malls in the capital.
The capital city agrees very much with this. When they saw Pengcheng Shopping Mall for the first time, they were really shocked. As the center of the country, the capital should also have a shopping mall like this.
This is not a comparison for the sake of face, but the capital city, as the most beautiful place, is the focus of the world's attention and represents the face of the country.
The square in the capital must not only be there, but also be the best.
In this way, with the help of Beijing, Jinpeng Construction Company completed the first commercial demolition in the country.
The area Ye Peng chose is all courtyard houses, each worth hundreds of thousands. Among them, there are several houses worth more than ten yuan, worth hundreds of thousands. The total value of the courtyard house on this piece of land exceeds 30 million. If you buy it in full, it will definitely delay the subsequent development of the mall. Therefore, Ye Peng decided to carry out demolition.
Behind the shopping mall, build a resettlement community specifically to house the people living in these courtyards. Some of these courtyard houses are owned by the state, some are owned by the capital, and some have unclear property rights.
State-owned and Beijing-owned courtyard houses are easy to handle and can be exchanged for shares in shopping malls. Courtyards with unclear property rights can take this opportunity to resolve property rights issues, and both parties to the dispute can share a house. Those large courtyard houses can even be divided into several houses.
Although the location of the resettlement community is inferior, the configuration is not bad at all.
When Jinpeng Construction Company was established, Liu Hongmin set the company’s business purpose to be a conscientious real estate company. Therefore, as long as these people's demands are not excessive, Jinpeng will satisfy them.
Liu Hongmin never thought about making big money in real estate. He wanted to set standards for the real estate industry. What Ye Peng values is not profit, what he values is the influence of Jinpeng Mall. The two people who were not seeking profit cooperated, and the development tone of Jinpeng Construction Company was set from the beginning.
People are not greedy these days. In addition, commercial housing is more popular and more valuable these days. Therefore, no one can refuse the proposal of replacing the courtyard with commercial housing, and all the demolition matters have been properly arranged.
With the cooperation of Beijing, Jinpeng Construction Company built the resettlement community before the freezing weather. In winter, Ye Peng asked the construction company to help the demolition households move in, leaving the courtyard empty. As soon as winter is over, the land is cleared and the mall is built.
On October 1, 1986, Jinpeng Shopping Mall officially opened for business. According to the future model, the second and third floors underground will be underground parking garages, the first underground floor will be a supermarket, the first floor will be mainly clothing, footwear, gold and watch stores and restaurants, the second floor will be clothing and sports brands, and the third floor will be Children's paradise, the fourth floor is a restaurant and cinema.
In order to allow the cinema to settle in Jinpeng Mall, Liu Hongmin specifically negotiated with China Film Group to establish a semi-public and semi-private cinema chain. This theater chain is also a pilot reform of the film industry, preparing for future reform of the film industry.
Although the mainland film industry has prospered in recent years, reform is imperative. With this pilot, we will have experience to follow when reforming in the future, so that we will not have to cross the river by feeling for stones.
(End of this chapter)