Chapter 35: Linkage, fixed schedule, bundled marketing (seeking for reading)
In the editorial department of Bu Ya Magazine, the boss of the publishing house was pressing the editor’s head and scolding him, and Zhu Juanjuan was also there, her head hanging down.
"The Devotion of Suspect Unexpectedly, people are criticizing our publishing house, and some even sent pornographic videos to my home address!
This novel is already more popular than Cai Jun! The monthly sales of Sprout Magazine have exceeded 1.5 million copies.
It has been more than two months since we had such a treasure in front of us. Why are we only secretly printing more copies of our magazine? Why don’t you contact the media and newspapers to promote this novel?”
The boss is a typical middle-aged man with a big beer belly. The flesh trembled together.
After finishing a long list of curses, he didn’t even take a breath.
"Mr. You, it's not the two of us' fault. It's the author who didn't allow reprinting!"
The editor-in-chief looked ugly, Zhu Juanjuan found a good book, he agreed and sent it to On the publishing house desk.
It was obviously a very popular book, but because the author did not agree to reprint it, I was very embarrassed.
The first printing of 500,000 copies was already the maximum amount he could apply for as editor-in-chief. But who would have thought that this book would sell so hotly?
Sold 170,000 copies in the first month. This was a single order sold while the novel was being published every month.
In other words, after several months of serialization, 1.17 million people had read this novel in the first week of publication. This is a real hit!
Moreover, magazines that sell millions of copies in a single month have returned to their roots because of this book.
Have you ever seen a magazine from four months ago still selling 200,000 copies every month?
They did not get the authorization from the author and did not dare to reprint single editions, but they could reprint previous magazines. Readers were cursing and cursing, while some people were accumulating collections.
"Author, author, you tell me about the author every time. If the author doesn't agree, won't you try to persuade him? Give him a royalty increase, find Cai Jun, Han Han, and Xiaosi to make recommendations and write publicity for him. Why don’t you go, why are you waiting for me to go with a big belly?”
The deputy editor-in-chief of the publishing house named Mr. You was furious,
“I really don’t believe it. , are there any authors in the world who don’t want to make money?”
"Zhu Juanjuan, didn't you contact the author before? Why don't you go find him?" Mr. You's machine gun was aimed at Zhu Juanjuan again.
"Mr. You, the other party is very determined. He said that he will contact us when he needs to print more publicity. He will give a very strong publicity. Then we only need our cooperation."
Zhu Juanjuan was helpless, "We can't violate the original author's copyright requirements. If we don't get authorization, we can only wait."
"Who is he? He said that very vigorous publicity can promote it?" Mr. You’s table claps loudly.
“Who does he think he is? For such a good book, we can just watch him eat ashes. This author just wants to take advantage of us and give him the highest royalties when the time comes.”
Mr. You was furious, "Then give it to him! Contact him now. As long as he agrees to print and sell it, we will give him the highest price!"
Ding ding, the phone rang.
"Who told you to turn on your cell phone ringtone during the meeting?" Seeing Zhu Juanjuan take out her cell phone, Mr. You found trouble again.
Zhu Juanjuan took out her mobile phone and was about to hang up. Suddenly she raised her mobile phone and said, "Mr. You, you are the author of "The Suspect"."
"Answer."
Mr. You's squealing voice just now calmed down immediately.
"Hello, is this Editor Zhu? I'm Guan Ling." Zhu Juanjuan opened the phone and said, "I didn't want you to print more copies before, because your publishing house's publicity efforts will definitely not be very strong. Big, and I don’t have time to promote it for you, so I might as well put it out first.”
“Now I have an idea, about the novel “The Devotion of Suspect X”. The filming has become a movie of the same name, and I will negotiate with the China Film Group in the near future to determine the release time. When the time comes, our promotion parties will cooperate. You will use the greatest publicity for me, and I will We will also make corresponding linkages. We strive to make this book a big hit. Do you think it is feasible?"
Mr. You looked at the editor, and the editor looked at Zhu Juanjuan, who stared at her. He was lost in thought while holding his cell phone.
The conference room was silent!
The three people were a little suspicious of their ears.
“Hello, Mr. Guan, I am You Tian, the deputy editor-in-chief of the publishing house. I didn’t hear you clearly just now. Are you talking about your novel, which has been made into a movie? ?”
Mr. You was in a hurry to speak because Zhu Juanjuan did not open her mouth.
"We are in a meeting, and we happened to be talking about your novel. Do you mind if it is released to the public?" Mr. You added. "Of course I don't mind," Guan Ling said, "Hello, Mr. You, you are right, and this movie will be released soon. I am currently thinking about it at the end of the month or the beginning of next month, but the specific time has not been determined yet. .
After talking to you, I will go to the China Film Group. I will talk to you in detail after the release is finalized. However, I am afraid that you have to prepare for the printing now. We have already decided how many copies will be sold and how much royalties will be paid. That’s okay, I’ll ask the company to contact you directly when the time comes. Is there no problem with you there? "
Mr. You was stunned, "Mr. Guan, are you the director? "
"Last year I made a movie called "The Uninvited Guest". This year it's not a new movie, so I thought about the multi-channel development of our culture and sports, and let's promote it together. "
Guan Ling was in a hurry, "You guys discuss it first. I just got off the plane. We will contact you after I come out of China Film School in a while. "
The phone hung up, Mr. You looked at everyone dumbfounded, "What is "Uninvited Guest"? Why haven't I seen it? "
"I have seen it. The editor-in-chief raised his hand, "It seems to have sold more than 40 million yuan last year, but the author is a film director. I really don't know." "
" He did it on purpose. The movie "The Devotion of Suspect X" has been filmed without any leaks. Their announcement was to make a big one. "Mr. You reacted.
"Meeting! ”
At this moment, Mr. You has roughly understood something. The other party is trying to minimize the early stage publicity, just to concentrate on large-scale publicity. Maybe the other party has some hot spots that can attract people to the theater.< br>
In this case, through the joint promotion of books and movies, fewer people will know about it, more people will be covered, and more box office will be achieved
The publishing house must seize this opportunity and start selling two million copies!
…………
China Film.
Screening room.
The 112-minute movie will be played soon.
“Director Guan’s goal for this movie is not limited to box office.” Wang Zhongjun still has the ability to appreciate movies. “It is also a unique movie model. Director Guan’s Golden Horse Award last year seems to be no lie. Ah.”
“Golden Horse, Golden Rooster, Huabiao, if this movie is not nominated for any award, it is their loss.”
Han Sanye drank a cup of tea and was very sure. While talking, he took out the release list of this year's movies, which has been scheduled to June. "The review has passed and can be released at any time. Director Guan, do you have a good release time here?"
" Before "The Da Vinci Code." "Guan Ling has already thought about the timeline. In the past few months, there has been overwhelming publicity about the Da Vinci Code movie. As the most popular suspense novel case, The Da Vinci Code can be said to be the most popular. The publicity was done to the extreme, with advertisements promoting this suspenseful film everywhere on the subway and in galleries.
"Director Han and Mr. Wang are all our own people, and I won't say anything about it. Although "The Da Vinci Code" is a movie that China wants to distribute, China only pays for the distribution fee, while China Film takes the "The 45% share of "Suspect Road.”
"Tie him up, even if April is not the peak season, this movie can still bring huge benefits to everyone." Guan Ling said firmly.
They are all suspense novels, so it would be too easy to bundle them for publicity. After all, China Film Distribution Company also holds shares in China Film Distribution Company. Suspect .
Mr. Han knocked on the table and thought to himself, there is something good about this guy Guan Ling, he is too wilted.
It does not affect The Da Vinci Code, it is fake. But no one knows the extent of the impact. However, the distribution rights only account for 17%. Even if their box office is less than 20 million, that is, a profit of over 1 million, to China Film, they are still closer to their own sons.
And Mr. Han is also very optimistic about this movie. Nowadays, blockbusters in movie theaters are attractive, but good movies are not that bad. It is not a good idea to borrow chickens to lay eggs.
“If you want to release it before May 18th, there are only two opponents, "The Chronicles of Narnia" which will be released on March 8th, and "Antarctic Adventure" which will be released on April 21st. . ”
A few people looked at the movie release calendar, and these two were the only blockbusters during this period. Others cannot be beaten.
“Then it will be scheduled for March 30th, and after two days of word-of-mouth fermentation, it will coincide with the weekend release. At this time, the potential of The Chronicles of Narnia has almost been squeezed out, so it will not have much impact. Before "Antarctic Adventure" is released, it can take over 20 days at the box office."
Wang Zhongjun suggested, "And we also need a month for mass promotion."
"Agreed."
Guan Ling also nodded. Finally, Han Sanye finalized the time, which was March 30.
(End of this chapter)