Chapter 378 Are you anxious now? ! Lunar New Year marketing secret war!
Zhen Zidan's face turned blue when Huang Qianming said a few words. He turned to look at everyone. The regret in others' eyes actually made him confused for a moment.
His heart was filled with despair.
Actually speaking now, it is just an official Weibo announcement by Guan Ling.
It didn’t involve blocking, it didn’t involve non-cooperation, and I couldn’t even see any emotion mixed in that Weibo post.
But he suddenly felt that he had lost something.
While hesitating, his eyes were dull and dim.
Suddenly, a glimmer of light ignited in Zhen Zidan's eyes, and he tentatively asked the people around him.
"Actually, this is more of a misunderstanding. You said that if I apologize to Director Guan and explain in detail that I am still willing to play the role of Ip Man in the future, regardless of the salary, do you think it will be useful?"
Is it time to make amends?
Huang Qianming snorted.
“Before Director Guan posted this Weibo, if the matter had not been brought to light, it might not be a big problem.”
Huang Qianming shook his head,
“ But now that this matter has come out, there is no chance that Director Guan will swallow what he said just because you apologized."
Do you really think that Director Guan is not a cadre?
"What should we do?"
Zhen Zidan was really a little panicked this time. Before he did these things, he never thought that this would end up with Guan Ling.
It’s just normal business behavior.
Who is the villain and who is the righteous? None!
Speaking of which, it makes no sense to Guan Ling on this matter.
Although Guan Ling is the manager and the screenwriter, he doesn't care about the crew and is not involved at all.
In fact, Zhen Zidan has been around for so many years, so he is not stupid. He probably guessed that his behavior aroused Director Guan's resentment, but the development of the matter was beyond his expectation.
But things happen and they have to be solved. Now the industry has some doubts about his reputation.
Many netizens on the Internet say that they are using big names to blackmail their pay.
He didn't dare to explain it yet. If netizens scolded Director Guan and offended him severely with this explanation, he would feel even more uncomfortable than he does now.
Then I will offend the director thoroughly.
The more he thought about it, the more headache he got. Zhen Zidan had no idea what to do.
We can only let the situation develop, and everything seems to be back to the original starting point.
Although everything seemed calm on the surface, no one responded and there was no official confirmation.
But everyone knows one thing, the "Ip Man" series may have nothing to do with Donnie Yen from now on.
Sometimes what is said on the Internet is like a stone that will not rot.
Because there are always records left.
Since Guan Ling has carved words on this "stone", he said he doesn't want Zhen Zidan.
Then this bitter pill, this stone, must be swallowed by either Zhen Zidan or Guan Ling.
Guan Ling will definitely not swallow it.
In the current Chinese entertainment industry, there is no one who can make Guan Ling swallow what he said.
Han Sanpin is in trouble now.
Then Zhen Zidan can only swallow it himself.
After everyone left, Zhen Zidan looked at the manager beside him, "I'm a bitch, right?"
The manager shook his head subconsciously, but after a few seconds of reaction, his physiology The reaction was still no match for the true projection of her heart.
She nodded sharply.
Indicates that Zhen Zidan is not hopeless, at least he still has self-awareness.
"Although apologizing is useless, there are some things that you have to apologize for and talk about." The agent said, "If we don't have the resources for "Ip Man" in the future, it's not like there will be no filming. But if you and I There is no longer any cooperative relationship between Guan and Guan, which is definitely not good for us.”
“You are right!”
Zhen Zishan suddenly said, “I’ll go right away. Lingyun Media, I won’t talk until Director Guan sees you, but I must apologize for my remarks during the previous interview and for asking you to negotiate remuneration with Lingyun Media in private.”
It’s actually logically correct. , he got the order wrong.
Donnie Yen understood at this time that if we talked about the price first, if the conversation collapsed, there would be no possibility of cooperation in the next film.
He officially announced that he would not be filming.
Then Director Guan probably won’t have any reaction.
His eating appearance is not very good. Donnie Yen has learned to reflect on himself. Since Guan Ling left the game, he has been reflecting on himself and finally understood.
This matter must be talked about thoroughly and openly.
Otherwise, he will have trouble sleeping and eating.
In fact, compared with this, the comments in the industry and on the Internet are of no use at all. The only thing that can be done is to make Director Guan not so angry.
The agent hesitated for a moment, "Director Guan is in the United States."
Zhen Zidan gritted his teeth, "That's good, let's go to the United States for a tour."
Attitude After doing enough, even if he can't meet in person, the news that he went to visit the crew of "Scarlet Witch" will still be reported in the news. As long as there is such news and an attitude of apologizing to Guan Ling, those comments on the Internet will Not worth mentioning.
As for the inability to continue cooperation, let’s take one step at a time.
The entertainment industry is a huge one after all. When there was no Guan Ling before, he just came here.
It’s just that he doesn’t know how much he will lose.
……
The box office of "Ip Man 2" has experienced another wave of climax after Guan Ling posted on Weibo.
The box office is only one step away from 300 million.
"Director Guan, although I don’t know what you are doing in the United States and still posting on Weibo in China, but if this movie series is stopped or the box office drops, it will be really bad. What a pity.”
The call from Han Sanpin was not to congratulate, but to worry.
There are not many Chinese-language films that can showcase their own culture to the outside world, and "Ip Man" is definitely one of them.
And it’s a kung fu movie that has a box office of nearly 300 million during its unpopular period!
"Actors still have to be selected, and there is no need to stop the movie series for the time being." Guan Ling said, "As for the box office, I can't say."
"Forget about anything else, the follow-up For the "Ip Man" series, if there is a share, we at China Film will still be willing to do our best to support Director Guan."
Han Sanpin could not say more than three seconds, and he was talking about the share.
There are three follow-up films, and Han Sanpin certainly wants to participate!
...and as November enters the end of the month, the Lunar New Year movies have finally begun their marketing secret war!
Most manufacturers are actually under a lot of pressure in this marketing work.
Nowadays, not only domestic films are making rapid progress,
The results of "Resident Evil 4" and "Harry Potter 7" have made the industry suddenly discover that even in unpopular schedules , it seems that it is no longer unpopular.
And many people finally realized a problem.
That is the relationship between marketing and fundamentals.
The reason why "Ip Man 2" can achieve such a high box office during its unpopular period is mainly because of the foundation of the first film, the second is Guan Ling's script, and the third is "Ip Man 2" We did some publicity for the premiere. Although it wasn't much, it was enough to attract people's attention.
Not to mention the Harry Potter series.
Although "Resident Evil 4" was released in the mainland for the first time, the box office was very high. However, after the first week, the performance declined seriously. Many people in the industry generally believed that this was due to piracy and insufficient publicity. .
The box office performance of this movie and "Harry Potter 7" in the Mainland is completely different.
Even in North America, the results of "Harry Potter 7" are still outstanding!
After seeing the results of "Harry Potter 7", Guan Ling felt the strength of this series of movies.
The biggest question also arises.
How did a company like Warner convince Rowling?
After seven movies, this IP is still losing money.
Thinking about it, Guan Ling felt that Luo Lin was miserable. If this was a Chinese author manipulated by a Chinese company, Luo Lin might already be in good shape.
Even he must be jade at this time.
"Faced with the six major Hollywood companies, even I have a long way to go." Guan Ling's scalp felt numb when he saw the news.
……
"The lively Lunar New Year festival, domestic films are gathering in the Lunar New Year festival, and the 2011 Lunar New Year movie festival has officially kicked off!"
"Zhao Benshan's first investment film, "Laughing in the World" gathers comedians from the north and the south! Benshan Media enters the film festival A ground-breaking work!”
“An appetizer for the New Year’s Eve dinner? The promotion of the first movie will begin in December. Zhao Benshan said in an interview: I will deal with Brother Chen Kai!”
“Zhao Benshan was very proud in the interview. , claiming that the box office of "Laughing in the River" is confident to exceed 300 million!"
"Ip Man" has exceeded the box office of 300 million, but the follow-up is weak! "Ha 7" and "Resident Evil 4" are struggling to climb after half a month. Lunar New Year films will be released together! "
"The Orphan of Zhao" and "Laughing in the River" will be released together. On November 28, Chen Kaige's latest masterpiece will have its world premiere in Beijing! Gun."
"Is Fan Bingbing absent from the premiere of "The Orphan of Zhao"? "Scarlet Witch" is still filming in Hollywood!"
"Feng Xiaogang celebrates the New Year with his blockbuster "If You Are the One 2" "The Orphan of Zhao" is scheduled to be released, and insiders revealed that this is the last film Feng Xiaogang will collaborate with Huayi! "
December is coming, and the smoke of the entire Lunar New Year movie is filling the air in an instant.
All parties have begun to promote their own movies crazily. Unlike last year, when the imported film "Avatar" occupied half of the Lunar New Year period, this year's Lunar New Year period will see all types of movies released intensively, with domestic films taking the lead. The absolute protagonist!
Countless star lineups appeared in the Lunar New Year stalls!
In December alone, "Laughing in the River", "The Orphan of Zhao" and "If You Are the One 2" were released, and then, in January, "New Shaolin Temple", "Pleasant Goat and Big Big Wolf", "A Happy Event in the Family" ", "Will Love" and "Taken 3" will also be released.
Theatrical circuits still attach great importance to Guan Ling. The "Rescue 3" invested by Guan Ling faces domestic films. In late January, imported films such as "Genesis", "The Green Hornet" and "The Chronicles of Narnia 3" will be released.
Countless people know very well that in such a dense schedule, the concentrated release of so many movies will inevitably turn many movies into absolute cannon fodder!
Some films that lack selling points and are poorly promoted will be ruthlessly submerged.
It is exactly the same as "Chun Jiao and Zhiming" which was crushed during the Lunar New Year last year and had no splash at all!
......
"Director Chen wants me to go back and participate in the premiere promotion of "The Orphan of Zhao"."
Hollywood shooting scene, Fan Bingbing has just finished shooting I hesitated for a moment and told Guan Ling about today's scene.
She was a little anxious.
Originally, this schedule could be reserved, and the time of about four days at a time was considered to be a face-saving factor, but the filming of "Scarlet Witch" reached a critical stage in these two days, and Fan Bingbing knew that it would be difficult to leave.
"It doesn't matter if he can't go. If anything happens, just ask him to contact me." Guan Ling didn't take it seriously.
“I’ve always heard that the person in Director Chen’s family has a bad temper. If I refuse to participate, I won’t be banned by that person, right? It’s not like she didn’t do it before.”
That person is indeed used to being arrogant. When "The Promise" was released, Sandra Ng said that the movie was ugly, and she was publicly reprimanded by that person, claiming that it was a villain's behavior, which scared Sandra Ng so much that she did not dare to speak anymore.
After Sandra Ng made that person angry.
With her anger still lingering, she turned around and got angry because Xie Tingfeng refused to participate in the film press conference.
She immediately removed the poster and deleted the message. Under the constant pressure of Xie Tingfeng’s agent Huo Wenxi Despite the explanation, he still got angry and issued a ban order directly across the entire industry.
It was a big deal.
Fan Bingbing’s concerns are not without reason.
"If I say no, who can he block?" Guan Ling didn't care.
"If I call you again and talk about this, I'll tell you that I don't allow you to go. If you insist on talking, let him come to me to talk." Guan Ling said with a smile, "He even blocked him. I didn't even block Zhen Zidan. , can he still ban you? Do you want to ban me too?”
After saying this, Fan Bingbing felt comfortable.
The tension just now was gone.
She was actually waiting for Director Guan to say this. When the other person actually said it, her sense of security was overwhelming.
"Then if the phone calls again, I will ask him to contact you."
Fan Bingbing smiled like a flower.
……
At the beginning of December, news of a new TV series was launched in a low-key manner amid numerous movie promotions.
Originally, this was a small thing.
But then, an official announcement instantly swept the mainland entertainment industry.
On December 3rd, "New Three Kingdoms" director Gao Xixi's new work "Blood Battle in the Sky" was launched with a high profile,
"A huge investment of 70 million in the TV series! China's first air combat drama! A heroic epic that sheds blood in the sky for the anti-Japanese war!"
"The screenwriting of "The Righteous Way in the World Is Vicissitudes of Life" took five years to complete. Shao Bing, Li Yixiao, Sha Yi, and Lin Yongjian joined in! A work about the main theme of the GMD Air Force!"
" The investment is the highest among works with the same theme! The production of large scenes is more difficult than "Three Kingdoms"!"
"We don't rely on stars, most of the actors come from Kongzheng! The actors lower the threshold for cooperation!" Shao Bing said in an interview: I have a business background. A face with an artistic heart!”
In fact, the press and publicity of Ghosh’s TV series is nothing compared to the Lunar New Year movies.
But then, the joint official announcement between Lingyun Media and Shangmei made this TV series become popular for a while, and it became very popular.
"Lingyun Media and SMI will jointly produce "The Wind Rises". The animation is authorized by the Chinese Academy of Sciences and the script is created by Guan Ling. It is the first shot of the previously officially announced animation film in Venice!"< br>
“The director of Shangmei Studio was interviewed: "The Wind Rises" will bring an innovation to Chinese animated films, and even Chinese films, no matter the content, concept, or final effect!< br>
Shanghai is very honored to have this opportunity! ”
The original Lunar New Year promotion suddenly became more lively because of Guan Ling's interference.
As for major companies, their spirits have already become tense at this moment.
Everyone from China Film, Shanghai Film, Shanying, Bona, Guangxian and Emperor suddenly realized a problem.
“The share of this animated movie seems to have not been determined yet!”
(End of this chapter)