Chapter 136 Advertising Shooting (Please subscribe, please vote!)
In this early stage of the explosion of streaming media, although everyone is aware of the power of streaming media, most of their subjective consciousness is still immersed in the past. Inherent thinking.
Not only entertainment companies, but also advertising thinking is similar.
Compared to the limited time traditional TV advertising thinking where the protagonist walks from outside the camera into the camera and then smiles sweetly towards the camera.
Li Yang feels that since it is played in the form of short videos on YouTube, the idea of short video advertising with no time limit can better attract audiences.
The previous successful experience in testing the waters of the Black Swan Fairy Tale series of advertisements has given him a taste of sweetness.
Creating exquisite advertisements can provide the most intuitive feedback to live broadcast bloggers like him.
His goal has never been to blindly overextend his own fan consumption, but to try to open up another track to attract fans.
Li Yang believes that good Internet thinking is not only about playing in circles, but also about constantly leaving anchors of memory on the Internet.
Advertisements, short plays, CPs, luxury cars, and screenwriters’ various identities will leave memories in people’s hearts, which are also commonly known as labels, and will eventually bring traffic to the live broadcast room.
Whether it’s a skit or a commercial, the more beautifully produced the better.
It is best to derive Li Yang-style characteristics, such as the domestic Yuwen Tuo and Zeng Xiaoxian, who are similar to characters that penetrate the body and mind. This is almost equivalent to a gold medal for immunity from death.
So Li Yang feels that no matter how little money he earns overall, he must maximize the quality.
At least, he will not waste every opportunity just to save a little money.
Advertising needs to remain mysterious, so naturally the filming part can no longer be broadcast live.
The moment the live broadcast room was turned off, Li Yang's concentration reached a new level.
The advertising script this time is about a newly married wage earner who comes home tired from work.
He dotes on his wife very much and insists on not letting her hands get a trace of sunshine.
But when he came home late at night and collapsed in the elevator from exhaustion, seemingly without the strength to support himself, he still couldn't help but longing for a hot meal when he returned home.
In stark contrast to the reluctance in my heart for my wife.
Li Yang's single scenes were all filmed in advance.
The reshoot this time is the shot inside the elevator.
There are only two seconds here. Go Hee-seop's intention is to shoot directly from the side of the face, focusing mainly on the tiredness of the eyes.
But Li Yang asked the camera to start from the side, from bottom to top, from the slightly trembling legs, the wrinkled suit, the stained collar, the vicissitudes of the face with a slight stubble, to the slightly shabby face. The look in his eyes that is decadent and seems to be confused about the future is all in one shot.
The two-second shot took nearly twenty minutes before I was satisfied.
In the next scene, Li Yang stood at the door, patted his face, and cheered himself up. He seemed to not want his tired state to affect his wife, but even though he looked more energetic, the tiredness in his eyes could not be concealed. .
He opened the door and walked in. Facing the empty room, his disappointment was inevitable, but it was still covered up by the strong love.
It was just a moment of disappointment, but it still gave the camera a strong enough feeling.
“Writer Li Yang really doesn’t want to consider starring in a drama himself?” Some people nearby muttered in a low voice, and they quickly received unanimous approval from the people around them.
The people at the scene actually had a stronger impression than what was seen through the camera.
They could feel the love in Li Yang that seemed to be being wiped out by life.
Under the camera, Li Yang seemed to have been drained of strength when there was no one in the room. He casually took off his shoes, threw away his briefcase and jacket, and lay down on the sofa, lying on his back. He stared straight at the ceiling, no matter how his stomach growled, there was no response, his eyes gradually became empty
The next second.
Li Yang's nose twitched slightly, as if he smelled something. What smell? Then, I seemed to hear a sound coming from the kitchen. I sat up instantly. My eyes slowly focused from a daze, as if I guessed something, and my face was filled with an expression of disbelief.
The camera went to the kitchen. The door of the kitchen opened. Zhang Yuanying, wearing cute pajamas, walked in holding a bowl of steaming ramen. Her delicate little face was dirty, but her eyes were extremely bright. , like stars twinkling.
She tilted her head slightly, a bright smile appeared on her face, her smile was sweet and happy, and she said: "Husband, you must be hungry when you come home so late, right?"
Li Yang's eyes regained their strength. The light was gone, and the fatigue was gone.
“Why don’t you hurry up and eat some noodles?”
Zhang Yuanying sat down next to Li Yang, pinched Li Yang’s face with an endearing smile, and narrowed her eyes. He smiled like a coquettish person: "If you don't eat it quickly, the noodles will get cold!"
"Okay, eat hehe!"
Li Yang lowered his head and ate the noodles in big mouthfuls. He was devouring the noodles and the food was delicious. However, his eyes were full of the girl next to him, showing a silly but happy giggle from time to time.
"Why are you looking at me with such a silly smile?" Zhang Yuanying tapped Li Yang's forehead with his finger and said angrily: "When you eat, just eat well."
"Wife, you are so kind to me! "Li Yang showed a happy smile.
"Fool, I am your wife!" Zhang Yuanying pinched Li Yang's nose lovingly.
The director's voice sounded outside the venue.
“cut!”
“Yuan Yingxi, it’s too late. This is ginger soup to warm you up.”
“Thank you!”
Zhang Yuanying took the ginger soup, smiled politely, took a sip, and then looked at Li Yang with eyes as distant as autumn water.
She felt warm and comfortable.
Li Yang was frowning.
Because according to the original design, the last scene was of Zhang Yuanying cuddling on Li Yang's shoulder, and then the camera shot up and a voiceover of the advertisement was inserted.
【Eat roly-poly ramen and enjoy a happy life! 】
But
"Do you feel that the picture is a bit thin at this point in the story?" Li Yang frowned slightly, always feeling that it was almost meaningless. "You said that. It seems true!" Gao Xixie rubbed his chin, lost in thought.
The integrity of the story is well put together, except for the last shot, the text above and the two people below do not fill the screen, leaving a part of the middle space empty, which looks very abrupt.
“You think, should we have a standing closing shot?”
Go Hee-seop said: “It would be best for you two to occupy the entire screen.”
< br>“What about text ads?”
Li Yang did not forget the request of the sponsor's father.
“Feathering and blurring only take the last second anyway, so I’ll just make you blurry gradually!” Go Hee-seop’s eyes became brighter as he spoke, and then he said: “However, there may be another ending to the story. "
"In this case, the lines during the meal will be moved to the next scene."
Li Yang thought for a while and said: "In this way, the five seconds occupied during the meal will be moved. The clock is shortened to one point and five seconds, just try to show the expressions of the two people, and then..."
As he spoke, he walked to the kitchen and described: "I am standing here washing the dishes, and Yuanying leans on her side. At the door, and with the lines about where to eat?”
“Let’s try it first!”
Go Hee-seop decided to give it a try, but no description was more intuitive.
“Reshoot?”
Zhang Yuanying was slightly startled, then worried: “Did I just shoot it?”
“No, I just need to add one more shot.”
Li Yang explained, then pulled Zhang Yuanying to the kitchen and began to explain the new plot.
It’s just.
For some unknown reason, Zhang Yuanying seems to be unable to get into the zone this time no matter what.
“Cut!”
After the ninth cut sounded, Zhang Yuanying’s eager eyes turned red.
Urgent!
She didn’t know why, but at the end of the day, she couldn’t get into the role.
Every time I see Li Yang's face, I always feel a little confused and can't get into the role.
“Is it because I’m sleepy?” Li Yang walked over and asked.
Zhang Yuanying nodded subconsciously, but then shook her head.
"I understand, I must be very ugly. This face will look funny if you look at it up close?" Li Yang joked.
Zhang Yuanying shook his head.
"So I'm handsome and you blush when you see me?" Li Yang continued to tease. He could feel Zhang Yuanying's nervousness and was joking to lighten the atmosphere.
At this time, scolding is of no use.
Only a relaxed atmosphere will dissipate the tension of the actors.
Zhang Yuanying hesitated for 0.1 seconds, but still shook his head.
"I suspect you are trying to embarrass me!" Li Yang said seriously.
“I really don’t.” Zhang Yuanying was really anxious.
"That"
Li Yang suddenly said softly: "Relax."
His voice became softer, and there was a hint of doting in his dark eyes. He smiled and stroked Zhang Yuanying's hair, as if he were the gentlest lover in the world, and said: "It's your first time to face such a scene. You are very nervous." It's a normal thing."
"But Oppa didn't say he was in a hurry." There was a soft color in Zhang Yuanying's eyes, as if he was falling into the deep whirlpool.
His eyes are very bright, like the bright moonlight shining on his heart, soft and natural.
Perhaps infected by Li Yang's stable mood, Zhang Yuanying's nervous mood also eased little by little.
“It’s useless to be anxious.”
Li Yang smiled and said, “If it doesn’t work, we’ll start working again tomorrow.”
“Oppa, tell me. How do you act?"
Zhang Yuanying said softly: "It's obviously your first time acting, but why do you feel so comfortable and natural?"
As he said that, he said with a pair of beautiful eyes. Looked over.
“Me?”
Li Yang thought for a while, with a little emotion, and said: "How should I say, drama is like life?"
As he said that, he sighed a little: "Actually, it is said to be acting, but in fact, what I presented is It’s just the most real me in a while!”
Thanks to Egg Roll Cc for the 1000 starting coin reward
Zhang Yuanying is actually not easy to write, her character’s psychology, including her emotional changes, are a bit confusing. It’s difficult. If you’re not careful, something will happen, so the research time is a little late, sorry!
(End of this chapter)