Chapter 252: A big hit at the box office
After attending Zheng Eunji’s concert, Jin Qixuan continued to devote himself to the road show.
Thursday, June 8th.
Affected by working days.
The performance of "The Sweatless Party" in the three days after its first week was not particularly high. A total of 500,000 people were mobilized, and the box office in the first week accumulated 1.8 million moviegoers.
Let’s not mention the box office results of "Reality" for now, as there is no threat to the box office impact of "Sweet Party".
The cumulative number of viewers in the last three days has not exceeded 10,000, and the rating on Naver Movie Network has dropped to 1.7, which is miserable.
This work was originally intended to leave a deep impression on the audience before Kim Soo Hyun enlisted in the army, and then staged a return of the king when he was discharged.
But the result is the opposite.
But it was considered successful and left a deep impression on the audience.
After major theaters officially announced the release of "Reality".
Kim Soo Hyun’s agency held a media meeting for her.
At the meeting.
Kim Soo Hyun cried bitterly and kept apologizing to the audience and media reporters.
It means that we have failed to live up to everyone’s expectations.
I kept sobbing and crying for more than ten minutes.
Finally, he revealed that he would take the initiative to apply for early enlistment in the army.
I have to say that Kim Soo Hyun did an incredible job this time.
When the video of this media meeting was posted on the Internet, he successfully regained a lot of popularity with passers-by.
Even the media that previously criticized him have changed their tone.
For a time, Kim Soo Hyun's public opinion online changed from box office poison to another superstar about to serve in the military.
The media brushed off the "Reality" movie.
He also said that the failure of a movie cannot directly negate Kim Soo Hyun's previous achievements.
All the major media have helped Kim Soo Hyun to find a place, and the public can only choose to forgive.
Many netizens were attracted by Kim Soo Hyun's performance and spent money to watch "Reality" online.
Even though I watched it again, the movie is still so bad.
But it is undeniable that Kim Soo-hyun's acting skills are indeed amazing.
Therefore, the score of "Reality" in Naver online reviews suddenly began to reverse.
It has recovered from the previous 1.7 points to 4.8 points.
It can be seen from this.
Kim Soo Hyun is really rich and has high national popularity.
After watching this video, Jin Qixuan called him an expert.
He decided that if he accidentally makes a bad movie in the future, he would also hold a media meeting like Kim Soo Hyun and cry hard...
But there are gains and losses.
Although Kim Soo Hyun has regained his popularity among passers-by, it is inevitable that his popularity will decline.
Especially after the news spread that he announced to enlist in the army early for military service, his endorsement companies have been looking for a new home.
…
After the first week of the movie’s release.
Jin Qixuan and others are still working tirelessly on road shows.
Normally, if you run a road show for about a week after the movie is released, you can almost understand the future box office trend, and there is no need to run a road show.
According to the current box-office growth trend of "Sweet Party", it is very likely to become the first movie this year to have over 10 million viewers.
But nothing is absolute. I am afraid that Cheng Yaojin will suddenly appear halfway.
Although there are no competitors for the time being, everyone dare not relax for a moment and work hard to achieve a box office result of tens of millions.
As the saying goes, whatever you fear will come to you.
On June 10, "Okja" held a film press conference and announced that it will be released on June 15.
On the same day, "Transformers: 5" was announced to be released simultaneously worldwide on June 22.
I won’t mention Transformers too much, it’s a flagship IP, a popcorn blockbuster, and the box office will never be low.
The film "Okja" is directed by the famous Peninsula director Bong Joon-ho.
Like "Sweet Party", it was also invited to be screened in Cannes.
But the difference is that "The Sweatless Party" was screened in the midnight section.
And "Okja" is in the competition section, and it is also airborne to compete for the Palme d'Or.
The production cost is 57 million US dollars, coupled with the famous director Bong Joon-ho's handheld machine, and a Rotten Tomatoes score of 8.5...
This is not Cheng Yaojin blocking the way, it is directly Li Yuanba and Yuwen Chengdu who ransacked the house together. !
"Sweatless Party" cannot compare to these two movies in terms of production costs, publicity funds, and the status of the main creative staff.
Therefore, all we can do is to work harder to run road shows before they are released, stabilize their market share, and increase the box office as much as possible.
As for whether the box office of "Sweet Party" can be stable after these two films are released, it depends on the quality of their films.
In the past week, Jin Qixuan had been running road shows in cities with high flow of people like Busan and Seoul.
After there was pressure, the leading actors of the crew, including the director, went to various cities across the country to participate in road shows.
Food, transportation and accommodation are all together.
Although it is harder, the results are also impressive.
According to the box office statistics on June 15, the cumulative number of moviegoers for "Sweatless Party" in two weeks reached 4.3 million, ranking first at the weekend box office for two consecutive weeks.
On the same day, "Okja" directed by Bong Joon-ho was released in major theaters.
In the evening, Jin Qixuan asked Xue Jingqiu to go to the theater to watch the movie.
This "Okja" is an educational film on ecological protection.
The film tells the story of the true friendship between the giant creature "Okja", who was born with a secret, and the girl Miko who grew up with it in the valley of Gangwon Province.
The story is always about the family relationship between the little human girl and Tamako.
The innovative fantasy scenes, humorous performances and smooth action scenes are all very enjoyable.
The best thing is the protagonist Okja, which is all made of CG animation.
The movie is 120 minutes in total, and the animation of the protagonist Okja lasts as long as 35 minutes.
After reading it, Jin Qixuan was envious.
It is worthy of a large production of 57 million U.S. dollars. It is really rich.
Overall, this is a very good commercial film.
But the next day, the premiere performance of "Okja" on the Peninsula was pitifully low, with only 60,000 moviegoers.
This movie was invested by Netflix in order to quickly recover the cost.
Netflix chose to release the film simultaneously on all platforms and in major theaters.
This immediately affects the interests of the peninsula’s capital.
First, the big brother CJCGV, which accounts for 40% or even half of the theater chains on the Peninsula, publicly protested against Netflix for not leaving a window period for theater chains, and immediately released the movie.
Following this, Lotte and Mega, the second and third largest theater chains on the peninsula, also announced their refusal to cooperate with Netflix and simultaneously released the film.
Come down with this combo.
As a result, the film "Okja" had to be adjusted and postponed for a week to reach a release agreement with more than 100 other private theaters on the peninsula.
No matter how well this movie performs when it is released next week, without the support of the three major theater chains, it will definitely not be able to surpass "The Party" at the local box office on the Peninsula.
In the third week, "The Sweatless Party" continued to advance with great momentum.
Winning the weekend box office championship for three consecutive weeks, the cumulative number of moviegoers reached 7.3 million.
There are still eleven days until the release, and it seems that it will not be difficult to reach tens of millions of moviegoers. Therefore, everyone is like a chicken blood, working hard on the road show, calling on the audience to brush twice or even three times.
On June 22, "Transformers 5" and "Okja" were released simultaneously on Peninsula.
In other words, "Transformers 5" is indeed a popcorn blockbuster. In just four days of release, it mobilized 1.5 million moviegoers (including weekends).
It directly ended the consecutive winning streak of "Sweatless Party" and powerfully won the weekend box office championship of Peninsula.
The box office trend of "Sweatless Party" began to decline. After all, the film became weaker as it was released later in life.
This week’s total box office appeal was only 1.3 million moviegoers, ranking second, with a cumulative box office of 8.6 million moviegoers.
As for "Okja", it was broadcast on only 111 big screens this week, with a market share of less than 5% and a cumulative audience of less than 120,000.
Don’t look at the sluggish box office performance of “Okja” in Peninsula.
In fact, the box office performance of "Transformers 5" in theaters in other countries was inferior.
The lackluster box office performance on Peninsula is purely a strategic mistake on Netflix’s part.
The reason why "Transformers 5" was beaten by "Okja" in theaters in various countries is because its reputation collapsed.
It was originally a much-anticipated blockbuster, but it has been criticized by various complaints such as "the theme song is like a lullaby", "I was woken up three times by bombs", and "there are very few battle scenes".
The ratings on movie websites in various countries did not exceed 5.
Because of this, "Transformers 5" soon ushered in a period of weakness.
In the last week of June, only 700,000 moviegoers were mobilized.
And there is no suppression from the big mountain of "Transformers 5".
"Sweatless Party" seemed to have cleared the clouds and finally emerged as the sun, and it topped the box office in the last week.
A total of 1.7 million moviegoers were mobilized in the last week, officially breaking through the 10 million moviegoer mark, becoming the fifteenth film in Peninsula film history to achieve 10 million moviegoers!
Speaking of which, the actual box office results of the movie "Sweatless Party" are between 5 million and 8 million moviegoers.
To be able to break through 10 million is purely due to the hard work of the creative staff and about 130 road shows.
In the past month, Xue Jingqiu has lost 6 pounds, while Jin Qixuan has directly reached a record low of 146 pounds. As for Director Bian, he has begun to lose his hair...
June 30, that night.
CJ Producer held a celebration banquet for the crew of "The Sweatless Party".
All the creative staff received red envelopes.
Jin Qixuan and Xue Jingqiu were both very happy and got drunk.
"The Sweatless Party" is Xue Jingqiu's third film with over 10 million viewers.
For Jin Qixuan, the success of this movie enabled him to become a Chungmuro actor right after his debut in the film industry.
A second installment of a movie with 5 million viewers, a second installment of a movie with 10 million viewers, and a newcomer to the film industry.
This is not a promising future, but a bright future.
It is precisely because of this that the popularity of "The Sweatless Party" has led to Jin Qixuan's popularity soaring again.
Soon, Kim Soo-hyun's endorsement merchants found Kim Qixuan.
One is Coca-Cola, which he has endorsed for three years, and the renewal period has just come.
Coca-Cola is also following the global youth policy this year, and its mainland spokesperson has been replaced by Xiaolu.
As for Peninsula, Jin Qixuan, as the most influential actor born in the 1990s and 2000s, is naturally favored by brands.
However, Kim Qixuan does not have the same privileges as Kim Soo-hyun in Coca-Cola (can endorse other competing drinks).
As for other contract details, they remain to be negotiated.
Another product is Samsung notebooks and printers that Kim Soo-hyun has endorsed for five years.
Samsung Electronics is very satisfied with the sales of Samsung S8 mobile phones endorsed by Jin Qixuan and its booming development.
It just so happened that Kim Soo Hyun was about to enlist in the army, and Kim Qi Xuan was extremely popular.
Therefore, Samsung Electronics decided to deepen its cooperation with Jin Qixuan. The signing fee is the same as the mobile phone, 1 billion per year.
The SK-Ⅱ fairy water skin care product, which was originally going to be signed with Kim Soo-hyun, also found Kim Qixuan.
The reason for choosing Kim Soo-hyun to endorse Fairy Water is mainly because of its popularity in Asia.
Although Kim Soo Hyun is currently in a declining stage of popularity, a skinny camel is bigger than a horse.
Kim Qixuan is still not as well-known and popular as Kim Soo-hyun in Asia.
However, Jin Qixuan is endorsed by GUCCI and has the blessing of the fashion circle, and is definitely one of the most popular in the peninsula.
In addition, Kim Soo Hyun is about to enlist in the army to serve in the military, so he may not be able to return to his peak after his comeback.
Under the circumstances, after discussion, the fairy water merchants decided to find Jin Qixuan, who was just beginning to show his prowess, to replace Kim Soo-hyun.
When two luxury brands jointly select an artist as their spokesperson, the feedback from their surge in popularity will surely be given to the merchants.
Besides, apart from anything else, Jin Qixuan's appearance also meets the criteria for finding a spokesperson for the fairy water.
As for Kim Soo Hyun’s other endorsements and Kim Qixuan’s existing endorsements, they are competing products, and Kim Qixuan cannot accept them.
However, just the endorsement of these three international brands by Kim Soo Hyun is enough to raise Kim Qixuan's CF advertising value to the top in the peninsula.
In addition to Samsung laptops and printers, the specific cooperation details, endorsement titles and fees for the other two products are still being negotiated.
These three endorsements are considered to be the three most important advertisements for Jin Qixuan to endorse.
As for other endorsements, magazine invitations, scripts, variety shows, etc., they have almost piled up on the desk of the agency.
However, Sheng Bingxu had not had time to communicate with Jin Qixuan about these matters.
Because when he was answering the phone, Jin Qixuan was already lying down.
At the same time.
JTBC TV station released the second version trailer of "Hyori's B&B".
Earlier in mid-month, JTBC had released the first trailer of the new variety show "Hyori's B&B".
The content inside only shows the leisurely life of Lee Hyori and Lee Sang-soon before the B&B is about to open.
There are sweet and sugary clips such as beach yoga, cats and dogs, watching the sunset and drinking tea.
When it was announced, the response on the Internet was not small.
Everyone wants to see what "National Fairy" Lee Hyori's private life is like after marriage.
As for the second version of the trailer, JTBC TV station used Jin Qixuan's current popularity to achieve high ratings for the first broadcast.
The scene at the beginning of the trailer is of an airplane in the clouds.
The subtitles are "The new staff...who will they be?".
Then, the scene cut to Li Sangshun looking at the doorbell display and saying:
"Isn't this Kim Jong Kook's nephew?"
Li Sangshun finished speaking.
Several clips of Jin Qixuan from film and television dramas were inserted into the screen. At the bottom of the video, there were also cheering special effects of several little black people clapping and scattering flowers.
Then the camera turned.
Jin Qixuan, who is "disabled but strong in spirit", greeted Lee Hyori and others in a wheelchair.
As everyone tried to carry Jin Qixuan in the wheelchair into the room with concerned faces, he suddenly stood up.
The picture pauses, accompanied by a "bang" sound effect.
Lee Hyori’s eyes widened, and three white exclamation marks were marked on her head.
Li Zhien looked confused and was marked with three question marks.
Li Shangshun pursed his lips and a crow flew over his head.
Subsequently, the screen began to show clips of Jin Qixuan chasing dogs and cats in a wheelchair, chopping firewood with an ax, and watching Li Zhien's eyes glowing green while eating instant noodles.
The clip edited for Li Zhien was a clip of eating and washing dishes in the sink while wearing clothes of different colors.
The final ending will be broadcast at 20:45 on July 1st.
This trailer has only been shown for half an hour, and it has already accumulated thousands of comments.
(End of this chapter)