Chapter 294 The wind blows beside the pillow
April 7th.
The Baeksang Organizing Committee has launched the official website of the 45th Awards Ceremony.
They announced the shortlist of candidates in the two fields of television and film on their official website.
At the same time, the voting process for the popularity award has also been opened.
As expected.
Jin Qixuan's votes were far ahead and firmly ranked first.
With Jin Qixuan leading the way in the Popularity Award votes.
The Baeksang Organizing Committee extended an invitation to him.
I would like to ask him to be the host of this award ceremony.
Jin Qixuan was a little hesitant when he received the news.
Actually, he was not planning to attend this year's Baeksang.
He was thinking about asking Park Bo Gum to accept the award for him.
On the one hand, the schedule is quite tight and it is difficult to escape.
On the other hand, Baeksang is held too close to the Cannes Film Festival.
Whether to attend Baeksang or Cannes, everyone knows how to choose.
What should you do if you are indecisive?
Ask the agent!
After answering the phone, Sheng Bingxu replied directly:
"Go to Cannes."
It's not that Sheng Bingxu was distracted and couldn't see Baixiang.
Mainly based on actual situation considerations.
Jin Qixuan has no new film releases this year.
Even if you attend Baeksang, you will mainly show up, present awards to male newcomers in the film department, and receive the Popularity Award and Fashion Award.
Relatively speaking, the sense of participation is not strong.
So, there is no point in going there.
The same goes for showing your face, international is always better than domestic.
"I think so too, but about the host..."
"Let Baojian go. Compared to you, his appearance rate in the past two years has been pitifully low."
>"OK."
Just as he was about to hang up the phone, Sheng Bingxu thought of something else and said quickly:
"By the way, I'll ask the crew for leave tomorrow morning."
"Huh?"
"Lion Beer, Samsonite Packaging and Kia Motors have all expressed their intention to renew their contracts."
For the renewal intentions of Samsonite Packaging and Kia Motors.
Jin Qixuan was not surprised. The cooperation between these two brands has been stable.
But Kaishi Beer wanted to renew his contract, which surprised him.
You know, this beer has a lot of residue.
There is no fixed spokesperson, we just sign whoever is popular.
Changing spokespersons is faster than changing clothes.
No artist has ever held the title for two consecutive years.
It was Kim Soo Hyun in 2015 and Song Joong Ki in 2016.
In 2017, he was replaced by Jin Qixuan.
According to this pattern, another hot star should have stood in this position in 2018.
However, there are too few who can fight now.
In other words, there are still too few new generation actors with international influence.
After all, this brand of beer always has to be exported.
How much can the 50 million people on the peninsula alone drink?
As the spokesperson of three top luxury brands, Jin Qixuan also serves as a brand ambassador.
His influence has long gone beyond the purely local scope.
The endorsement of these high-end brands not only proves his commercial value, but also demonstrates his international influence.
Even during the hiatus of his work, his fan base remains solid and his international popularity has not diminished.
What Jin Qixuan has now is exactly what this Kaishi beer needs.
Therefore, renewing Jin Qixuan's contract will undoubtedly save the brand the cost of signing spokespersons in overseas regions.
After thinking about it, Jin Qixuan asked:
"Then the endorsement fee should be increased this time?"
"Not only, but they plan to introduce exclusive customized models for you."< br>
"Exclusively customized?"
"Yes, exclusive customized. They will design a unique beer package based on your image and style, which only belongs to you. Think about it, how many people can enjoy it To receive this kind of treatment?”
Sheng Bingxu’s words made Jin Qixuan’s eyes light up.
The exclusive customized model is undoubtedly a further improvement to his personal image.
This not only means that he will be more deeply imprinted in the hearts of consumers.
At the same time, it also means that his position in the business field has been further consolidated.
"Okay, then I'll go there tomorrow."
After hanging up the phone, Jin Qixuan felt particularly comfortable.
Originally, he was worried that there would be no new works released this year, which would lead to a decline in income.
Fortunately, judging from the current situation, everything is developing in a good direction.
April 8th.
Jin Qixuan arrived at the headquarters of Kaishi Beer as promised.
Seeing Jin Qixuan, the staff quickly greeted him enthusiastically.
In the conference room, the brand's top executives and the head of the marketing department were waiting for him.
Seeing Jin Qixuan come in, they quickly stood up and said hello with a smile.
After the pleasantries, the brand's top executives got straight to the point.
"Jin Qixuan xi, I am very happy to cooperate with you again. First of all, we would like to express our heartfelt thanks to you for your performance last year."
With that said, the person in charge of the marketing department opened the PPT Datasheet for:
"According to the data, sales since your endorsement have increased by 30% compared to last year, and our market share among young people has also increased a lot, which makes us very proud."
Following , the person in charge of the marketing department began to introduce the specific matters of this contract renewal in detail.
Endorsement fees have increased from 600 million last year to 1 billion.
And it was renewed for two years straight away!
As for the exclusive customized packaging.
The main color will be gold, with Jin Qixuan’s signature and his portrait printed on it.
Moreover, this beer will only be released in limited quantities locally.
Hungry marketing has its own tricks.
“We feel that gold not only represents your name, but also means nobility and glory, which fits your image very well.”
The head of the marketing department explained.
“Thank you for your hard work.”
After listening, Jin Qixuan applauded and said with a smile:
"I am very happy to continue to be the spokesperson of Kaishi Beer, and I am very grateful to the brand for its recognition and support. I will do my best to contribute to the development of the brand."
In Happy In the atmosphere, both parties successfully completed the contract renewal ceremony.
Afterwards, Jin Qixuan visited the company's production line and exhibition hall accompanied by the staff.
In the exhibition hall, photos of previous spokespersons are displayed in sequence, forming a unique landscape.
The most eye-catching thing is the huge poster in the center.
It is printed with Jin Qixuan's handsome photo and chic signature.
Around the poster, there are a dazzling array of peripheral products with his theme, all of which highlight his important position in the brand.
After the visit.
Jin Qixuan took a group photo with the brand's senior executives and the head of the marketing department.
He stood among the crowd, tall and straight, with a handsome face, and a sunny smile on his face, making him handsome and handsome.
After taking the group photo, Jin Qixuan said goodbye to the brand and hurried to renew his contract with Samsonite luggage.
On the way, Jin Qixuan announced the news of his contract renewal with Kaishi Beer on SNS, and posted a photo of himself with the brand’s senior executives.
"I am very happy to continue to cooperate with Kaishi Beer. Thank you for your support and love. I will work harder in the future to bring you better works and images!"
After this news was released.
It quickly attracted fans’ comments and likes below.
[Wow, after the terms of top luxury competing products, Caisson once again broke the rule of not hiring the same spokesperson. Jin Qixuan is really amazing! 】
【Should I say it or not, the quality of Jin Qixuan's current endorsements is very high, his cooperation is also very stable, and there is no short generation. This is the real popularity. 】
【Support Jin Qixuan’s endorsement of the brand and drink two bottles at night~】
...
In just half an hour, this post received over 10,000 comments and millions of likes.
The brand owner of Lion Beer also took the opportunity to publish relevant promotional content on its official account, saying that it will soon launch Jin Qixuan’s custom-packaged beer.
Moreover, the avatar on the official IG website was changed to a photo of Jin Qixuan holding a Kaishi beer and smiling.
With this operation, netizens instantly went crazy.
One endorsement lasts for three years, and an exclusive customized model is produced, and the brand even changed the avatar to Jin Qixuan.
This, this is too pampering, right?
Seeing that the topic #Caishi Beer and Jin Qixuan Renewal# has become a hot search topic.
This has made other brands that Jin Qixuan independently endorses unable to sit still.
Major brands have used Jin Qixuan as the focus to display their brand images.
The Fairy Water official immediately changed the SNS avatar to a photo of Jin Qixuan applying essence on his face.
Kia Motors even changed the avatar to a side profile photo of Jin Qixuan driving a Kia Motors even before the contract was signed.
Samsung mobile phones also changed the avatar to a photo of Jin Qixuan holding the new S9 phone.
Even Zenith watches came to join in the fun. Even if they have spokesmen in other areas.
But he still changed the avatar on the official SNS website to a photo of Jin Qixuan with a slicked back hair and wearing a watch.
……
For a time, there was a trend on the Internet of Jin Qixuan endorsing brand avatars.
Various brands endorsed by Jin Qixuan also experienced a surge in orders due to this wave of avatar craze.
Jin Qixuan’s fans started a “single posting competition” by following his latest updates on SNS.
High-consumption orders ranging from several million won to hundreds of millions of won are emerging one after another, which is jaw-dropping.
I’ve seen sales of other brands surge due to the avatar controversy.
The marketing planning team of Kaishi Beer was so angry that they stamped their feet.
They originally just wanted to take advantage of the popularity of the contract renewal, build up a wave of anticipation, and warm up the customized beer.
Unexpectedly, it caused other brands to follow suit and stole the popularity.
Especially Zenith watches.
No more extravagant looks.
Obviously there are ambassadors from other countries and regions, but why do you think so?
Look at Gucci, they don’t follow suit.
“Minister, what should I do?”
"What else can we do?" The marketing director of Kaishi Beer sighed and said:
"We can only wait until the new advertising is filmed and the customized beer is produced."
"Hey..."
For a time, hot search topics such as #businessbearerjinqi They were all squeezed in.
Looking at the hot searches, Jin Qixuan couldn't help but laugh.
Actually, he didn’t expect it either.
I just renewed my endorsement contract, but it actually caused so much heat.
Originally, he was worried that he would lose fans because of the long gap between his works.
Now it seems that I am worrying too much.
“Qixuan, here we are.”
Hearing Sheng Bingxu's reminder, Jin Qixuan quickly put away his mobile phone, got out of the car and walked towards the Samsonite Building together.
Waiting to enter the conference room.
Jin Qixuan was stunned for a moment when he saw Pei Xiuzhi.
The two have not met in person since they endorsed and co-produced a Samsonite advertisement last year.
Normally, we learn about the other party’s current situation based on media reports.
The latest news is that she ended her four-month relationship with Lee Dong Wook and resumed their relationship as a senior.
Pei Xiuzhi was not surprised to see Jin Qixuan. She smiled and waved hello and said:
"Long time no see."
"Ah, long time no see. How have you been lately?"
< br>
After Jin Qixuan subconsciously asked the question, he realized something was wrong and hurriedly made up for it:
"It's quite busy. I heard that you are going to be the host of this year's Baeksang again. That's awesome."
Pei Xiuzhi smiled and did not answer Jin Qixuan’s question directly, but said:
"What's so great about this? Didn't the organizing committee also invite you?"
"I was invited, but I declined."
Pei Xiuzhi asked curiously: "Why? ”
"Because Cannes also invited me to attend, which makes me feel very embarrassed."
Jin Qixuan spread his hands and said.
Hearing this, Pei Xiuzhi pursed her lips, turned her head away, and refused to talk to him anymore.
Jin Qixuan looked at Pei Xiuzhi's side face and couldn't help but chuckle.
The feeling of Versailles is so interesting.
“Okay, now that everyone is here, let’s get started.”
At this time, the senior executive of Samsonite Bags smiled and smoothed things over and asked everyone to sit down.
Then the person in charge of the marketing department began the process of the contract renewal ceremony.
The endorsement fee given by Samsonite luggage has increased by 25% compared with last year.
From 800 million to 1 billion.
Moreover, the renewal period is directly determined to be two years.
This is also due to Jin Qixuan’s professional attitude and professionalism.
He is not like other artists who only show off on the surface but use other brands in private.
Jin Qixuan helped Kim Jong Kook move the issue of "Bad Kid" and specially carried a suitcase to advertise the brand.
Kim Jong Kook also cooperated with him in emphasizing the function and design of this suitcase, which aroused the audience's strong interest in it.
After the show was broadcast, sales of Samsonite bags soared, and they were even sold out.
Therefore, the brand is very satisfied with the cooperation with Jin Qixuan.
I also hope to continue to maintain a long-term and stable cooperative relationship with him.
As for Bae Suzy, she renewed her contract for two years like Kim Qixuan.
After the contract renewal ceremony, Jin Qixuan and Bae Suzy took a group photo with the brand’s senior executives.
Then, under the farewell of the person in charge, the two left.
In the elevator, the two stood together, and the atmosphere was a bit subtle.
Bae Suzy took the lead in breaking the silence and asked:
“Are you really going to Cannes?”
"Well, I've received the invitation."
Hearing this, Pei Xiuzhi said with some envy:
"That's great, I haven't been to Cannes yet."
"There will be opportunities in the future."
Speaking of which, Bae Suzy also encountered a bottleneck on her career as an actor.
The acting skills in the two dramas "Attachment" and "While You Were Sleeping" did not improve at all.
On the contrary, the sound source results of solo albums 1 and 2 are quite good.
“By the way, is there any news about your next film?”
“Yes, I should join the cast as soon as I get back from Cannes.”
"What movie?"
Obviously, Suzy Bae, who still has ambitions for acting, has her mind set on "Golden Koi".
“A new film directed by Bong Joon-ho.”
"Yes, is there a role suitable for me?"
Hearing this, Jin Qixuan was stunned, looked at Bae Suzy in surprise, and said:
"Yes, there is... However, the actor has already It’s settled.”
"Who is it?"
Pei Xiuzhi blinked and asked.
"Park So-dam."
"Oh, are you familiar with Director Bong Joon-ho?"
Bae Suzy's little calculation was so loud that Jin Qixuan heard it from several provinces away.
“Not familiar, really unfamiliar.”
Jin Qixuan waved his hand quickly.
“Oh.”
Hearing this, Pei Xiuzhi nodded and said nothing more.
However, that night when Jin Qixuan was video chatting with Li Zhien in the hotel.
The wind started blowing next to my pillow.
"Xuanxuan, can you help Xiuzhi?"
Jin Qixuan looked helpless and said:
"How can I help when the role has been decided?"
"Let's try it. Didn't we just sign a letter of intent? Talk to the director and give it a try. What if there is a chance for her to audition?”
"Stop making trouble, it's better for her to act than for you to act."
Hearing this, Li Zhien's eyes lit up instantly and said:
"Really? Can I audition?"
"..."
"They say that one pregnancy makes you stupid for three years. You are not pregnant yet, why are you..."
Before Jin Qixuan finished speaking, he was slapped by Li Zhien with a wrinkled nose. Broken:
"Ah! Jin Qixuan, haven't I beaten you for a long time?"
Jin Qixuan directly raised his hands in surrender: "I'm sorry."
"Huh, that's settled, you Help Suzy”
Seeing this, Jin Qixuan shook his head helplessly and said:
"Okay, I'll try my best."
"What do you mean, try your best? It's a must!"
Li Zhien muttered dissatisfiedly.
"Okay, okay, I must."
Jin Qixuan smiled in compromise, but he was thinking in his heart that he really needed to think about this matter carefully.
After all, he and director Bong Joon-ho have never collaborated before.
There is no guarantee that the other party can be persuaded to give Bae Suzy a chance to audition.
Moreover, even if there is a chance to audition, it is still unknown whether Pei Xiuzhi will pass.
After ending the video call, Jin Qixuan fell into deep thought.
I want Bae Suzy to have a chance to audition.
First of all, director Bong Joon-ho must be interested in her.
This requires him to subtly mention Bae Suzy's strengths and characteristics to make the director interested in her.
So, what are the advantages and characteristics of Bae Xiuzhi?
Same as Dajun.
Beautiful and rich.
It seems that it is gone...
(End of this chapter)