Chapter 340 "Entertainer Agency"
Usually, it involves film distribution companies with competing titles and products.
There will be no communication with each other.
It would be nice if I didn’t kick you in the face, let alone take the initiative to help promote it.
But this action of CJ Entertainment exceeded everyone’s expectations.
Not only did they not suppress "The Legend of Evil", but they chose to actively help it promote it.
In fact, CJ's motives are indeed impure.
They helped promote "The Bad Guys," although on the surface it seemed to be out of support for their competitors.
But it is actually a well-thought-out market layout.
In this way, CJ Entertainment can not only win a good public relations image for itself.
It can also draw more attention to "Parasite" by leveraging the publicity effect of "The Bad Guys".
This strategy may sacrifice some potential box office revenue in the short term.
But in the long run, it will help establish CJ Entertainment’s leadership position and good reputation in the industry, and use this to attract more independent film production companies to choose them as distributors.
In long-lasting cognition.
You may still be stuck in the fact that there are only four major film distribution and investment companies in the peninsula.
——CJE&M, SHOWBOX, Rakuten and NEW.
With the saturation of the Hollywood movie market in the past few years.
Warner Brothers and 20th Century Fox (acquired by Disney) have successively entered the Peninsula Film Market.
With the entry of Qianglong, the Peninsula film market instantly changed from the "Big Four" to the "Big Six".
Do you think this is the end?
No.
With new capital Kiwi Media entering the Peninsula Film Market in 2017, the landscape changed again in 2018.
Having served as a representative of SHOWBOX for 11 years, in March 2018, he jointly established MerryChrismas Distribution Company with Huayi Brothers, the largest comprehensive entertainment company in China.
Same year and same month.
SHOWBOX's investment director and distribution team leader resigned at the same time, and jointly established a new film distribution company.
Not only that.
Subsidiary of biological enterprise cleatingholdings;
Cleating Entertainment, which is currently producing the movie "Bicycle King Yan Fudong";
Dexter, the production company of "Along with the Gods", are all committed to entering the distribution industry.
As more and more new players join the competition.
For an established distribution company like CJ Entertainment.
How to adapt to new changes in the market while maintaining their own advantages will be an important issue they face.
Because, in the investment market of Peninsula Film, no one can always win.
After all, it was not long ago at the end of March.
"Extreme Job", released by CJ and released for two months, attracted a total of 16.25 million moviegoers.
Ranked second in box office performance in Peninsula film history.
The huge success of "Extreme Job" has undoubtedly brought a strong shock to the Peninsula film market, and has also made the box office prospects of other films unpredictable.
With Pearl in front.
CJ Entertainment will naturally be more cautious about the box office expectations of "Parasite".
Therefore, they chose a more flexible and pragmatic strategy.
——That is, by cooperating with other films to spread risks and seek more market opportunities.
According to data provided by the Peninsula Film Promotion Committee.
In 2013.
The market share of the four established distribution companies such as CJ and Rakuten is 68%.
And when it comes to 2018.
The market share of the Big Four has plummeted to 41%.
This means that Peninsula Film Distribution Company is about to undergo a major reshuffle.
It also announced that the pattern of "Four Kingdoms Struggle for Hegemony" has entered the "Spring and Autumn Period and the Warring States Period".
CJ Entertainment also understands.
If you want to maintain your advantage, you must adopt some new strategies.
——That is, checks and balances, wooing, dividing, and suppressing.
(PS: Behind the collapse of SHOWBOX company, there is the shadow of CJ.)
In this way, it not only shows the tolerance of CJ Entertainment, but also shows the ruthlessness of Thunder's methods.
The Emperor's Art allows them to play clearly.
B·A Entertainment, the investment company of "The Legend of Evil", and Capital Kiwi Media, a new entrant.
Of course, I accepted the goodwill from the local snake.
After all, CJ Entertainment’s size is there.
When you come to a new place, of course you have to visit the pier.
Otherwise it will be like Warner Brothers.
As soon as the movie was released, he was attacked by the local "Big Four", which was very miserable.
Moreover, the production cost of "The Legend of the Villain" is only 7.5 billion won, which is only 0.4 yuan in soft sister currency.
It’s easy to get your money back.
Because, the film will not be released only on the peninsula.
But if you want film distribution companies in other countries to buy the rights.
It would be better if "The Legend of Evil" was first released on the peninsula to get a better reputation and box office.
If you want to do well at the box office, you must avoid competing films in the same period that are too strong.
Therefore, they have to accept the goodwill from CJ.
Otherwise, Warner Bros. is a lesson learned from its past.
So, CJ Entertainment began to help "The Legend of the Bad" attract traffic with the "Jin Qixuan linkage" gimmick.
Subsequently, the publishing company of "The Legend of the Evil" also took advantage of this shareholder style and quickly launched a series of promotional activities.
In an instant, all major media and social platforms were flooded with the trailer and related topics of "The Legend of Evil", which aroused enthusiastic attention and discussion from the audience.
Of course, the three main actors, Ma Dong-seok, Kim Moo-yeol and Kim Ki-hyun.
A month-long film promotion period is also about to begin.
April 18th.
A group of three people attended a variety show produced by KBS - "The Entertainer Agency" to warm up the promotion of the movie "The Evil Dead".
The three of them got together again after half a year, and there was no sense of unfamiliarity between them.
After the filming of "The Legend of Evil" was completed earlier, the three of them still had time to make an appointment to work out together.
It’s just that as Ma Dongxi and Jin Qixuan’s schedule increases.
I can't make an appointment with the fitness bureau.
"Oh, no more hugging."
Ma Dongxi waved his hand with a haggard look on his face, stopping Jin Qixuan's enthusiasm.
"Hey, Uncle Ma, why is your voice hoarse?"
Seeing his appearance.
Jin Qixuan thought he was being squeezed dry by his girlfriend, a young model.
Hearing this, Ma Dongxi sighed and said:
"Oh, I have a cold, don't infect you again..."
"Oh, so, it turns out that muscular men should get sick too. You will get sick.”
"Hahaha~"
While chatting and laughing, the three of them arrived at the dressing room at the backstage of the studio.
“Qixuan, what have you been busy with recently?”
"I was running some activities some time ago, and I will join the team to shoot a movie directed by Lee Chang-dong in June."
Hearing this, Kim Moo-yeol pursed his lips and turned to look at Ma Dong-seok, who was texting his young model girlfriend. Asked:
“Senior, where are you?”
"Me? A few days ago, Marvel invited me to play the role of Hercules in "The Eternals", and we were talking about it recently."
Ma Dongxi said with a naive smile.
Kim Moo-yeol: "..."
It’s okay not to talk today.
After a while.
The staff handed over a mobile camera.
Instruct them to take some footage while walking from the backstage of the dressing room to the interview room.
Then, radio microphones were pinned to the collars of all three of them.
Ma Dong-seok is unwell, and Jin Qixuan is the youngest.
Therefore, the responsibility of hosting the conversation on the road with a mobile camera naturally fell on Kim Moo Yeol.
In the elevator.
Kim Moo-yeol raised his mobile camera high and began to host:
"Qixuan hasn't been on a variety show for a long time, right?"
"Well, the last time I recorded a variety show was at the end of 2017."
"How does it feel to be on a variety show this time?"
Hearing this, Jin Qixuan responded with a smile:
"It feels very good! After all, I am the youngest, so of course I have to show my energetic side."
"You are among the two older brothers. It’s so annoying to mention your age directly in front of you.”
"Haha, there's no way, that's the truth."
Then, Kim Moo Yeol turned to Ma Dongxi and asked:
"Senior, what do you think of this recording?"
Ma Dongxi's voice was slightly hoarse and his face looked a little haggard. He explained:
"Because of a cold, my hands and feet are trembling a little now, and my voice is hoarse, so I hope the audience can understand a little bit."< br>
“…”
Soon, the elevator arrived.
The three of them followed the staff and headed all the way to the live broadcast room where the interview was recorded.
After a while.
The three of them sat down, and the host began the usual opening remarks:
"Welcome, audience friends, today we are fortunate to invite the three leading actors of the movie "The Legend of the Bad"."
"This movie It is a crime action film composed of gangsters, criminal police and serial killers, full of exciting plots and gripping suspense. ”
"Now, please let the three actors say hello to our audience friends, starting with the most handsome one~"
Hearing this, Ma Dongxi quickly said:
"Everyone OK! ”
"Hahahahahaha..."
The staff and host at the scene burst into laughter instantly.
Seeing this, Ma Dongxi smiled and scratched his head, saying:
"I said it without hesitation from the beginning, I'm sorry."
"Ma Dongxi is the most handsome!"
At this time, a staff member who is his little fan girl in the audience shouted.
"Ah, someone actually admitted it. Is this... a bad look?" Jin Wuyeol's complaint once again aroused laughter in the audience.
Wait until the laughter stops.
The three of them introduced themselves in turn.
"Hello everyone, this is the first time we meet, thank you for the invitation, I am Jin Qixuan."
The host looked at Jin Qixuan, smiled and applauded:
"Thanks for coming. So, please introduce this movie first."
Jin Qixuan is not the leading actor in this movie.
So, there is no need for him to introduce the movie.
Ma Dongxi did his part and said:
“First of all, this is a crime-themed action movie, which will definitely make the audience’s adrenaline surge.”
"I believe that the audiences who enter the cinema will feel very comfortable after watching it."
"If the movie was not interesting, the three of us wouldn't have starred in it."
After listening to Ma Dongxi's story, the host raised his arms energetically and responded:
< br>“So, everyone is very confident in this movie.”
"That's true."
The three of them nodded in unison.
Then, the host quickly glanced at the manuscript, turned to Kim Moo Yeol, and asked curiously:
"So, did Kim Moo Yeol-xi make any special efforts for this role?"
Hearing this, Kim Moo-yeol said frankly:
"In order to be able to work with Ma Dong-seok sunbae in the play. The duel looks more evenly matched, so I gained 15KG specifically for this purpose.”
The host exclaimed in surprise:
“Wow, 15KG? It’s not easy to gain weight, right?”
Kim Moo Yeol nodded and said:
"It's really not easy. During that time, I had to eat an average of 6 to 8 meals a day. This kind of eating habit was actually very hard."
The host asked with interest:
"In your opinion, which one is more difficult, losing weight or gaining weight?"
"Gain weight."
Jin Wulie and Jin Qixuan said in unison.
Hearing this, the host turned to Jin Qixuan and asked curiously:
"Oh? Does Jin Qixuan Xi have the same view?"
"Yes."
The host recalled for a moment and said:
"I remember that Jin Qixuanxi often adjusted his weight for roles, right?"
"Well, in the middle of 2017, I took a series of body-themed photos for "DAZED" magazine. "
"After that, I filmed "My Brother". I finally regained some muscle in this film, and then lost it again in "Parasite"... ”
"It's been two years now, and my figure has not returned to the size I had when I was shooting for "DAZED" magazine."
After listening to Jin Qixuan's story, the host said with some distress:
“Ah, so it’s like this... Repeated weight gain and loss like this is very bad for your health.”
Jin Qixuan nodded and said helplessly:
"Yes, and the most painful thing is that I want to work hard to gain muscle now, but no matter how much I eat, I can't gain weight..."
The host asked curiously:
"Is it because your physique is not easy to gain weight?"
"No, it's because no matter how much I eat, the seniors above me will help me share the burden."
As he said , Jin Qixuan looked past Jin Wuyeol and towards Ma Dongxi.
"Oh, it turns out it's because of Ma Dongxixi."
The host suddenly realized.
“Ah, what are you talking about?”
Ma Dongxi raised his hand to strike.
Jin Qixuan quickly dodged back.
In an instant, the atmosphere in the interview room was filled with joy.
After the little fight, Ma Dongxi explained with a smile:
“Qi Xuan is very popular in the crew, and people often feed him. Even for half a month, someone fed him every day. The support car. So, I always eat with him."
"So that's it..."
The host nodded and then asked:
"Ma Dongxixi, in the trailer, we saw that you have a lot of fighting scenes. Can you tell us about it? When filming such scenes, there are What do you think?”
Ma Dongxi thought for a while and said:
"Because every time I shoot a scene like this, I need to expend a lot of energy, so after every shooting, I feel like I've climbed Halla Mountain."
"However, as long as the final result is presented, If the effect can satisfy the audience, then our efforts will be worth it.”
Hearing this, the host smiled and nodded in agreement:
"That's right, as long as the movie is well made, no matter how hard the actors work, it will be worth it. In the movie, the relationship between the three does not seem to be very friendly."
"So, in reality, What about the relationship between the three of them? "
Hearing this, the three looked at each other, and finally it was Jin Wuyeol who answered the question.
"We have a very good relationship, and we will make appointments to work out together when we have time. It's just that they are both too busy, so they can't always make an appointment at the right time."
Listening to Kim Moo Yeol's complaints, the host He smiled and said:
"Indeed, Jin Qixuanxi has been very busy recently. Not only does he have to run the road show of "The Legend of Evil", but he will also run the road show of "Parasite" soon."
Then, the host looked at Ma Dongxi and asked:
"Ma Dongxixi is also very busy. As far as I know, it seems that Marvel Studios has asked you to make a movie appointment recently, right?"
“Yes, but it hasn’t been finalized yet, so it’s not a sure thing.”
Although Ma Dongxi said so, the proud smile on his face was not concealed at all.
"It seems that another actor from our peninsula is going to go international. Congratulations, congratulations!"
Hearing this, Ma Dongxi waved his hand and said modestly:
"It's just an intention. If you haven't decided anything yet, you can't just talk about it."
The host nodded, then looked at Jin Qixuan and asked:
"Cannes this year We have only two films shortlisted for the film festival, and you played very important roles in both films. As an actor who has attended the Cannes Film Festival for three consecutive years, what do you think?"
Jin Qixuan thought for a while and said:
“It is a great honor for me to be able to attend the Cannes Film Festival with my work for three consecutive years.”
“This is not just for me. My personal recognition is also an affirmation of our Asian film industry.”
"I hope we can produce more excellent works in the future so that Asian films can receive more praise internationally."
After hearing Jin Qixuan's answer, the host took the lead in applauding and then asked:
< br>"Jin Qixuanxi is only 27 years old this year, but he has already had so many heavyweight works, and even won the double Best Actor Award of Blue Dragon and Da Zhong."
"I believe that not only me, but many people are very curious. After you become more and more famous, will you choose to continue to be an actor in Zhongmulu, or will you choose to film some TV series or variety shows that can easily make money? ?”
Originally, Jin Qixuan should have answered without hesitation that he would continue to pursue the path of a Chungmuro actor.
Just at the moment of speaking.
The story about Netflix's appointment with the film and the sky-high price of 250 million per episode came to his mind.
So, he swallowed the words he blurted out.
Looking at Jin Qixuan silently.
Ma Dongxi and Jin Wuyeol looked at each other with a trace of surprise on their faces.
The two of them have known Jin Qixuan for some time.
The two of them also know Jin Qixuan’s character relatively well.
In their opinion.
Jin Qixuan will definitely choose to continue to be a Chungmuro actor without hesitation.
After all, the two of them deeply understand Jin Qixuan's enthusiasm for making movies.
However, looking at Jin Qixuan's silent look now, could it be said...
Jin Wulie couldn't believe it, so he lightly touched Jin Qixuan with his elbow.
After being touched by Jin Wulie, Jin Qixuan came back to his senses.
He glanced back and forth at the three people who were waiting for his answer, and said with a smile:
"Don't get me wrong, the reason why I hesitate is because the question the host just asked mentioned TV series or variety shows that make money easily. I think , this statement is somewhat incorrect, or somewhat incomplete.”
“Whether it’s a movie, a TV series, or a variety show, if you want to make it well, it takes a lot of effort. Or the variety show is just perfunctory.”
"As long as you stand in front of the camera, you need to complete your performance carefully. Otherwise, you will be irresponsible to the audience who support and love you."
"Therefore, if I have the opportunity, I also hope to pass it. Other forms of performance, to perform more different types of roles, let everyone see a different version of me.”
Jin Qixuan’s words are perfect.
Not only does it show that he is serious about the profession of actor.
At the same time, he did not stick to his words to pave the way for his future filming of online dramas.
Listening to Jin Qixuan’s answer, the host nodded thoughtfully and applauded:
"That's very well said."
Then, the host looked at the script and continued to ask:
"In "The Legend of the Wicked", the character played by Jin Qixuanxi is a very evil man. A murderer, and in "Parasite", you play a poor boy living in a rich man's home."
"The two characters are very different in terms of personality and identity."
"Then, I would like to ask, which of these two characters gives the best performance during the performance? Is it more difficult for you? ”
Normally, in the promotion of a movie, there is no mention of another upcoming movie.
However, their situation is indeed somewhat special.
Not to mention the long distance, let’s just talk about the schedule battle between May and July.
The publishing company of "The Legend of Evil" has already sided with CJ.
Therefore, under the premise that CJ has helped attract traffic to "The Legend of the Bad", it is only right that they reciprocate the favor.
The two movies themselves are now promoting each other's popularity with the gimmick of "Jin Qixuan linkage".
Therefore, there is no scruple in mentioning "Parasite" during the promotional period.
Hear the question.
Jin Qixuan replied without hesitation:
“Of course it’s Kim Ki-woo in “Parasite”.”
"Although the personalities and identities of the two characters are very different, relatively speaking, the impact of this difference on the performance is not as big as everyone imagines."
"Because no matter As long as you think and act from the character's perspective, it won't be a big problem as long as you think about the character's personality and identity."
"The real difficulty is the change in the character's thinking."< br>
"Relatively speaking, the character Jiang Jinghao in "The Legend of Evil" only needs to maintain one state when performing, and that is bad, evil who does all kinds of evil."
"But the character of Kim Ki-woo But no. ”
“When performing, you need to show not only the caution of staying in someone else’s home, but also the poverty of your mind.”
"Many people think that poverty is about material things, money, and status."
"But the really terrible poverty is ideological poverty."
"Material poverty , can be changed and obtained through hard work.”
"However, ideological poverty can imprison a person and make him do some actions that are completely incomprehensible to normal people."
"This is the character of Kim Ki-woo."
< br>“Because of his ideological poverty, he made many actions that were completely incomprehensible to outsiders, but in his view, these actions were so natural.”
"This kind of performance of completely transforming into another person from the inside out is the most difficult."
Jin Qixuan finished speaking.
The scene suddenly became quiet.
After a while, the host finally recovered from Jin Qixuan's words.
The eyes looking at Jin Qixuan were full of admiration.
An actor can have such a deep understanding of performance.
No wonder he has achieved such high achievements at such a young age.
The future is limitless!
(End of this chapter)