Chapter 42 Sales Volume
“Have the sales figures for the first week of “The Beginning of Destiny” been released? How many copies were sold?” After Nobuhiko Noma went to work, he first went to the sales and marketing department to get information.
Chen Linfeng's order was signed by him, and it is related to his future development in the company, so he has been paying attention to the sales situation since the launch.
Especially with the addition of another competitor, he was very worried about the negative sales of his new book.
"Chief Editor Noma, the sales reports from various places will be delivered at half past nine. After the statistics class summarizes them, I will have them delivered to your office immediately." The director of the Marketing Department replied respectfully,
"Judging from yesterday's data, Mr. Kirin's novels have sold more than 50,000 copies, and today's data report should exceed 60,000."
He said loudly, "Thank you Editor-in-Chief Noma for our publisher. I have signed a new best-selling author, and my subordinates are deeply impressed by your contribution.”
“No, Minister Yamada is so impressed.”
Minister Noma thought of his friend. Tell him inside information that the sales volume of his opponent should not be as good as his own.
He left the marketing department with a smile and wandered toward his office.
Obviously the elevator to the office was at the corner not far away, but Minister Noma seemed to have forgotten the way and took the stairs in the building in the other direction.
The staff he met on the way greeted him respectfully, and Editor-in-Chief Noma nodded with a smile.
On the way, he passed several other editorial offices and walked in to say hello to his colleagues at the same level. The short journey back to the office took a full twenty minutes.
At about 9:45, the marketing department sent the report.
The numbers in the summary column of the table made him more and more happy as he looked at them, 70205. Looking at the sales volume yesterday, he saw that he sold more than 10,000 copies in one day.
This is a very obvious signal. The word-of-mouth effect has begun to take effect. A considerable number of book fans are recommending it to their relatives and friends, which leads to a sales peak.
According to the usual sales rules, it is estimated that there will be a small peak in sales in the next few days.
Noma dialed the phone and asked, "Tanaka, are you sure about the second round of printing?"
Hearing the affirmative reply, Noma put down the phone and leaned on his chair. , turned around and looked at the clouds outside the window,
“The weather is so good today.”
After a while, Noma continued to study the report.
As for the distribution of sales, bookstores around middle schools and universities have the best sales data, which is significantly higher than other regions. The data for regions outside Tokyo is slightly insufficient.
“We need to continue to increase publicity resources,” Noma slapped the report data on the table and looked down at his subordinates.
“A large number of purchasers are concentrated in the student group. They are the group of people who will promote themselves spontaneously, so we cannot take credit for it.”
Noma kept tapping his fingers on the table and made a "Bang" sound. "Bang" sounds like knocking on people's hearts.
"Our publicity coverage is obviously not enough for office workers and people outside Tokyo. If the final sales of Kirin-sensei's novels are damaged due to our lack of work, this is unacceptable. Do you understand?"
The subordinates in the editorial department sat upright, fully feeling the attention of their superiors, and shouted "Hai" in unison.
"Then why are you still sitting there?" Noma crossed his arms and frowned.
“Yes, I will immediately contact my familiar media friends.”
“Editor-in-Chief Noma, I am going out of town.”
"I'm going to communicate with the publicity department to further improve the publicity plan."
...
Noma watched his subordinates get busy with satisfaction.
Next, he will also make an appointment with friends from the TV station, and the mainstream media’s publicity campaign will also be indispensable.
The next few days.
The Asahi Shimbun reported on the great sales of the new book "Destiny" and listed it among the top 10 books worth buying this year.
On its literary review page, famous literary critics recommended this novel for several days in a row.
There are also some critics who comment on two competing novels together.
However, not many people do this. They should have received greetings from two large publishing houses.
“Competition is okay, but you cannot slander each other at will and engage in malicious competition.”
Even better, the sales data of the two books and the word-of-mouth reviews in newspapers were broadcast live on the website.
This should be an industry insider, and the sales volume written by this person is almost the same as the real data.
Attracting a large number of netizens to watch.
NHK broadcast live the hot sales scene in Tokyo bookstores.
Due to the explosion of word-of-mouth and the public opinion’s hype on the competitive relationship between the two novels.
The NHK filming crew went there when the novel was at its most popular, and the place they went to was also the most popular location, at the intersection of a middle school and a university.
In the camera footage, there is a long queue at the door of the bookstore, and from time to time, smiling book lovers walk out of the store. Reporters stopped book fans who had finished buying books.
"Excuse me, sir, what book are you here to buy?"
"The Beginning of Destiny."
"Why did you come to buy this book?"
"I heard from a friend that this book was good, so I tried to buy it. I didn't expect there were so many people."
" How did your friend introduce you to this book? "
"He said that this book is a masterpiece. It is a rare novel with a protagonist and a big picture. It is worthy of a country with a large territory. It’s really enviable.”
“Ahem, thank you for your answer.”
......
"Excuse me, lady, what book are you here to buy?"
"Destiny"
"Why are you buying this book?"
“I was recommended by a friend.”
"Me too."
"I'm here to buy "Kino's Journey"."
"I'm a fan of "Kino's Journey"."
"I saw the author's news and wanted to see what the works of the young genius look like."
"I prefer the illustrations in the book "Destiny" and want to buy it to see what such a beautiful girl looks like. ”
......
......
Cheng Yongxin has fully felt the changes in public opinion. Various media, whether it is TV or newspapers, have significantly increased their coverage of Chen Linfeng's novel, which is vaguely damaging. The power of the circle.
"Old Zhao, it seems you don't have to worry anymore. There is no need to do anything. The current media exposure alone will be big news in China."
His eyes were full of meaning. Said, "This is an excellent work that beats neon novelists head-on in the neon market!"
"And the China News Service stationed abroad will definitely collect relevant news. It won't take long before they will transmit the news back to China.
Who knows when they will pass it on? We have to contact the country ourselves. Media."
Zhao Changtian was very pleased that the result was much better than he expected.
“Before we leave, we will communicate with the leaders of the General Administration of Publications.”
He always wanted to do something, “Xiaofeng established a plan for the overseas publishing of Chinese literary works. It’s great work, and it’s so powerful that you can’t give people a slap in the face in China. They are in charge of the department, so what they say works.”
Cheng Yongxin said funny, "You really protect him and don't worry so much about your son."
Zhao Changtian said confidently, "If my son has this level, I will pick all the stars in the sky for him. ”
Chen Linfeng stayed in Neon with Sister Mei for two weeks without waiting for several editors in chief. Seeing that the format was basically determined, he finished the publicity task and hurried back to China.
The current sales volume of "Destiny" is 70,000 in the first week and 60,000 in the second week, totaling 130,000 sales in two weeks, which has steadily suppressed the 100,000 sales of "Kino's Journey".
Furthermore, among the top 10 light novels, "Destiny" ranked fifth when it first appeared on the list, and later moved up to third place.
The gap between the top two is not very big.
In terms of professional reputation, both novels have many fans, and it can be said that they are evenly matched in this respect.
In terms of sales, the distance has initially widened. Judging from the current reputation among book fans, "Destiny" is surprisingly high, and they are very enthusiastic about recommending it to their surrounding friends.
The gap in subsequent sales is getting wider and wider.
"Destiny" sold more than 300,000 in its first month, while "Kino's Journey" hovered around 200,000.
The showdown between the two novels has come to an end.
As for all the unhappiness between Kodansha and Kadokawa Shoten in this duel, of course it disappeared.
The two books competed with each other, and finally increased the sales of both. Tsukada almost wanted to give Taro Yida an award.
No one knows whether Yida is happy or not.
(End of this chapter)