Chapter 216 I’m going to carry out a dimensionality reduction attack
The time goes back to just after the Golden Eagle Award was promulgated.
At this time, newspapers were overwhelmingly publicizing the fact that Chen Linfeng was promoted to the youngest Shidi in history.
The Internet is in an uproar, as if everyone lives online.
Any forum that involves entertainment industry news is discussing this matter.
As the first award he won as an actor, the majority of book fans don't care much about it. After all, there are already more literary awards such as the Akutagawa Award and the Oscar for Screenwriting.
The new fans who have joined in recent years are very excited.
What they want is good looks and honor. Their brother has received the title of Shidi, and he wants everyone to know about it.
And because these people have a large number of people online, their voice on the Internet is particularly loud.
In this case, praise and disdain are naturally indispensable.
Chen Linfeng is rather disgusted with this kind of rice circle practice. In the past two years, similar symptoms have appeared repeatedly.
After the broadcast of "Empire of the Tang Dynasty", the situation intensified. This period of time can be regarded as a general outbreak.
If you let him go, he will be like a popular celebrity. Fans will go around trying to pull others down for fun. Regardless of offending others, his popularity will gradually disappear.
Chen Linfeng definitely cannot accept this situation.
In order to control one's own fan base, it is better to learn from the foreigners and use their skills to defeat the foreigners, and it is better to adopt the management method of the fan circle.
Thinking of this, he directly called Sister Mei, Xiao Chang, and the head of the network team, Xiao Li, to have a meeting together.
After hearing Chen Linfeng introduce the purpose of this meeting, Sister Mei was surprised and said, "Xiaofeng, you want to control your fans? This is not easy."
Xiao Chang was even stranger, " Isn’t it a good thing that fans are willing to speak for you? Other celebrities would love to have such a group of fans.”
This is a difference in concept.
Chen Linfeng was not surprised at all when he heard Xiao Chang say this.
This is not the era of traffic. The power of the rice circle is not that great, and it has not yet reached the point where talking about traffic has changed.
The current mainstream view in the industry is that the more fans the better, and the more you can protect your idols the better.
Even this view is considered relatively advanced in today's era. Many mainland actors have no awareness of managing fans at all.
Most of those who are aware of this aspect are learning from the practices of Hong Kong and Taiwan.
Chen Linfeng said seriously, "Sometimes, one fan is better than ten fans. The most common way for fans who over-protect their idols is to elevate themselves by belittling others. This approach is most likely to cause dissatisfaction. .”
He gave an example, "For example, if you see a fan of Van Rooster on the Internet, he always mentions reports in the news comparing me and Van Rooster, and concludes that I am not as good as Van Rooster. What would you think?"
Xiao Chang blurted out, "Isn't this a fight? Many people who post this kind of posts on the Internet have been flushed."
"But this Fanglong fan is telling the truth, isn't he? Why do you think it's causing a fight?"
Xiao Chang hesitated, and finally couldn't help but whisper, "Isn't this smearing your glorious image, boss? If he said that, your fans will definitely Everyone will be unhappy.”
“Yes, even to be honest, topics involving comparisons between celebrities will often cause dissatisfaction among fans of one party.
The current situation is that I have assumed the role of "Fanglong" just now, and my fans are constantly making comparisons, making many people dissatisfied. "
"But isn't this how celebrities in Hong Kong and Taiwan manage their fans? "Xiao Chang said confused.
She is the person in charge of the fan management business. During this time, she watched the boss's fans killing everyone online, and she felt that she was doing a good job.
< br>Unexpectedly, this meeting started with reviewing her own practices, which made her feel a little aggrieved.
Chen Linfeng explained, "The common practices in the Hong Kong and Taiwan entertainment circles are not necessarily good practices. ”
In this era, people like Chen Linfeng would not feel like they were talking big words when they said such things.
Sister Mei asked, "Xiaofeng, are you aware of what we are doing, is there anything wrong with our approach?"
Chen Linfeng motioned to Xiao Li to produce a piece of data.
Xiao Li distributed the printed forms to everyone present, and then explained.
“This is the data that my boss asked me to collect in the recent period. In the posts involving my boss, I have expressed dissatisfaction data. I divided it into abuse, negative comments and passerby comments based on different emotional levels.
As can be seen from the table, negative reviews have dropped, the number of verbal abuses has increased significantly, and the reviews from passers-by have dropped the most. ”
Sister Mei looked at the table in her hand patiently. It contained not only the data mentioned just now, but also many data such as road turning black, road turning pink, and trend curves.
< br>She asked, “What does this data represent? "
Chen Linfeng said, "It means that the emotions have become extreme. Most people dare not talk about topics related to me. Originally, they were just dissatisfied with me for some reasons, but now they have become completely black. pink.
As you can see from the table, this shift has become common in recent times. ”
There is a spiral of silence phenomenon in online public opinion. If a person feels that his opinion is in the minority, he will often not express his opinion on the Internet.
However, in fact, most people think so, that is to say, the majority are silent.
He emphasized, “In the past, when public opinion was relatively loose, ordinary people would often make fun of me. This does not mean there is any malice, but it may be an expression of goodwill.
The more extreme fans will think that this kind of ridicule is an offense, and then attack me. It is very likely that the people who originally had good intentions towards me will have a negative opinion of me. "Not only this person, but also other passers-by. When a joke that is obviously harmless can lead to attack, they will tend not to say anything, but their sense of the person who is attacking will definitely be poor.
If fans pay for idols, their perception of Chen Linfeng will definitely become worse.
Even if he knows that this matter has little to do with him, this emotion will definitely arise.
You may treat it rationally at first, but as time goes by, sensibility breaks through rationality, and a new black fan is born.
Chen Linfeng selected some relatively clear examples and told several people about some common fandom phenomena on the Internet in later generations.
Sister Mei couldn’t help but be stunned. She is not very responsible for fan management work. I really didn’t expect that there are so many opinions in it.
Xiao Chang often comes into contact with related content, and she knows in her heart that if it continues like this for a long time, the possibility of the incident mentioned by the boss is very high.
Chen Linfeng looked at the expressions of several people and knew that they had listened.
That’s good. The higher-ups forcefully issue orders. If the people responsible for the specific work don’t understand it, it’s easy for them to be confused about the direction or to be passive and slow down the work, which is not a good thing.
So he would often inform his subordinates of his specific ideas first, so that at least there would be no execution errors later.
After Xiao Chang understood Chen Linfeng’s thoughts and intentions, he first admitted his mistakes in his previous work, and then asked.
"Boss, what should I do next? Warn fans not to conflict with other people, but this can easily cause fans to have a rebellious mentality."
"Of course it's not that simple." Chen Linfeng pondered for a moment and put himself Tell the whole story.
The most important thing is to make good use of today's Internet tools.
The first is to increase the construction of fan groups and strengthen the studio's influence among fans. At present, there are several wild fan groups that have been collected.
Including Tieba, the same operation is done.
Daily operations don’t need to be too troublesome. It’s enough to release some signed books, signed photos and other peripherals from time to time, and even some idol-related news that is unknown to outsiders.
In addition, several online Q&A and offline meetings are held every year as a measure to maintain the fan base's sense of superiority.
In addition, the most important thing is to guide the topic of opinion leaders among fans, who are actually fans.
Phenomena that Chen Linfeng does not want to appear can be spread through these people.
Let fans understand the true attitude and code of conduct of the star, so that the fan behavior is consistent with the star's image.
Others are that the studio issues specific codes of conduct and disseminates them on various platforms to encourage fans to behave correctly and provide positive emotional incentives.
Establish a fan resource database, establish an incentive mechanism, etc.
There are no particularly novel techniques, they are all commonly used by later generations of fans.
But in this era, it means a bit of a dimensionality reduction attack.
“In short, our goal is to build a positive fan culture that can not only help our business, but also have a good reputation and not worry about external public opinion attacks.”
In fact, there is no solution. As long as we continue to film, there will definitely be such serious fans. If they are not properly controlled, it will be a matter of time before their reputation among passers-by declines.
The use of rice circle management techniques can be regarded as a method of fighting fire with fire, and maybe it will achieve better results.
Of course, this kind of gesture of wanting and wanting made Xiao Chang want to complain.
Beyond that, there are doubts.
After listening to all the tricks the boss said, are they really useful?
She was a little doubtful, after all, companies in Hong Kong and Taiwan did not do this.
Going deep into fans on a large scale and using various means to control public opinion are almost the same as information warfare.
But the boss is God, so let’s do this first.
Chen Linfeng is not just a black-hearted boss who only knows how to crack a whip. Not only did he increase Xiao Chang’s treatment, he also agreed to recruit a few more people to legitimize the fan operation.
After this discussion, Xiao Chang and Xiao Li left first, leaving Sister Mei behind to talk about other things.
"Yesterday you said on the phone that you don't plan to write another book this year. Is there anything else?"
Chen Linfeng nodded, "I plan to write a movie script soon and give it a try. Next year’s Venice Film Festival, because time is tight, let’s put the writing aside for now.”
Sister Mei never goes against the other party’s official decision.
Wen Yan confirmed, "Then when will I start writing again? I need to have an idea in mind, so I can tell the publisher."
"I will spend most of the month writing. The script is followed by preparation time. There is still time before and after the Chinese New Year. I will work harder to finish the draft. I have already thought about the plot. If I just type it, the speed will not be too slow."
Sister Mei frowned, "You don't have much rest time. Are you in such a hurry?"
Chen Linfeng spread his hands and said, "I can't help it. Originally, filming a movie was a last-minute idea. It was considered an extra task. It doesn't matter if I'm busy." Fortunately, it only lasts for half a year, and then you can rest."
"You still have school matters. You will graduate next year, so don't forget your graduation thesis." Sister Mei reminded.
"It's over." Chen Linfeng sighed, stroking his forehead, "Then we can only squeeze in time after finishing the movie."
Sister Mei advised, "Actually, there is no need to be in such a hurry, really. No, we can wait until the second half of next year to make the movie.”
(End of this chapter)