Chapter 232 The mediocre BMW 70 is destined to become a classic of the times
This is an era when materials are not very abundant. This is also an era when everyone is working enthusiastically and enthusiastically.
Especially when incentives are in place, everyone can definitely be more successful than future generations.
On New Year's Eve, all employees of Chaoyang Motorcycle Manufacturing Factory did not have a holiday.
Although the country does not have a holiday on this day, at this time in previous years, all factories basically asked everyone to come back and clean up, and basically no work was done in the afternoon.
But today is the day when the first BMW 70 prototype is officially assembled and rolled off the assembly line, so the situation is naturally different.
"Director, last year the Jialing factory's motorcycles made a National Day gift and circled around the square, causing a big sensation."
"This time our BMW The 70 is obviously more beautiful and has better performance indicators than their last year’s motorcycle.”
“Will we also find ways to carry out some special promotion measures?”
Chen. Morningstar has very high expectations for the BMW 70.
In the past few months, he has also done a lot of work while promoting the production of prototype cars.
Even the motorcycle-related magazines Jiang Hui asked someone to mail from the United States, he stumbled through by himself.
When he assisted Jiang Hui in translating the foreign language materials of the First Machinery Department, he also learned some English along with it. He even bought a special book to study Japanese, but his level was still relatively limited.
It can be said that Chen Chenxing is very motivated.
Now he is not obsessed with the car repair business. Getting the BMW 70 started quickly is his most important thing.
"The last time I read the newspaper, households with ten thousand yuan have appeared in some places. According to our Chinese people's view of not exposing their wealth, it is estimated that there are more households with ten thousand yuan that no one knows about."
" These people are all capable of buying our BMW 70, and it is really necessary to let more people know about it.”
Hou Guoming definitely hopes that the BMW 70 will sell well.
Perhaps in Jiang Hui’s view, the BMW 70 is an ordinary existence, but in the eyes of Hou Guoming and Chen Chenxing, this motorcycle is definitely very competitive in China.
Especially in the process of producing some parts, Jiang Hui proposed many new production methods and perspectives, and even made special changes to some processes.
All these have greatly improved the process level and parts quality level of Chaoyang Motorcycle Manufacturing Factory.
Of course, thanks to the large-scale production of the new BJ212 and Hummer military vehicles by auto parts manufacturers in the capital region, the overall technical level has improved a bit.
Half of the BMW 70 supporting factories supply BJ212 or Hummer at the same time.
Invisibly, BMW 70 has also enjoyed the benefits of improved supply chain levels.
“There will be a National Machinery Industry Exhibition in the next year, and I have already asked for a spot from the Machinery Department.”
"However, the preparation time left for us is not very long. Problems discovered during the production and testing of the first batch of prototypes must be improved as much as possible in the second batch of prototypes."
"Then We took the second batch of prototypes to participate in the machinery industry exhibition to let everyone know that our factory has produced a good motorcycle.”
“Many units in the country do not have enough budget to equip them. For a large number of cars, we can first purchase motorcycles as a transition."
"At the same time, we really need to find ways to expand into the personal market. The personal consumption market is the market with the greatest potential in the future. ”
Jiang Hui knows that China’s motorcycle market will usher in a blowout period in the future.
As long as it is done well, it will be able to provide sufficient funds and human resources for its transformation into automobile production.
Now that the first product is almost successful, it is natural to add another fire.
“In order to quickly produce the first batch of prototypes, we purchased a small number of parts from some Japanese manufacturers through BMW Technology.”
“Especially the engine pistons. Some key small parts such as rings are imported. ”
“Although this will waste a certain amount of foreign exchange, I think it should be useful for our publicity to retain certain imported parts appropriately in the early stage. The benefits.”
"At that time, everyone will be more aware that the BMW 70 is an international brand, a product produced by a joint venture, and the quality will be better than other domestic products."
Li Zifu put forward a rather special point on the side point of view.
This view is obviously somewhat inconsistent with some of the general directions set by Jiang Hui before.
Jiang Hui is not the kind of person who can't listen to opinions at all.
In this era, imported goods are indeed synonymous with high-end goods and a guarantee of good quality.
As for some domestically produced products, overall there is indeed a mixed bag of good and bad.
Especially in the future era of rapid development of the motorcycle industry, because competition has become more and more fierce, everyone is frantically reducing costs.
A motorcycle has been sold as the same product by the pound, and the quality must have dropped significantly.
China's motorcycles once occupied 80% of the Southeast Asian market, eclipsing Honda, Suzuki, Yamaha and other Japanese motorcycles.
But due to poor quality, the situation was quickly reversed.
By the time Jiang Hui was reborn, Huaxia Motorcycles had no sense of presence in Southeast Asia.
The market over there is once again occupied by Honda and other Japanese manufacturers. I have to say, this is a very regrettable thing.
“In the first few years, the technical level of some of our supporting manufacturers did not keep up. It is indeed possible to purchase some imported parts from abroad.”
“Our The specifications of the BMW 70 engine are highly similar to those of the Honda 70, and some parts can be used directly.”
"The people in Hong Kong City went to Japan to purchase these parts. They probably thought they were buying them back and using them as spare parts."
"But in the future, once people know that we bought and assembled motorcycles, we will compete with them. relationship, then the other party will definitely take measures.”
“So it is also necessary to promote localization and support the simultaneous development of domestic professional supporting manufacturers.”
“This is not only necessary. Measures to reduce costs are also solutions to ensure supply.”
Based on Li Zifu’s point of view, Jiang Hui quickly gave his own opinion.
Since everyone likes international brands at this stage, the BMW 70 produced by Chaoyang Motorcycle Factory is positioned as an international brand motorcycle product.
Even expand the market in Southeast Asia at the same time. When the time comes to promote it, it can be said that the content will be popular in countries all over the world.
And some parts are imported from abroad. At that time, you can also tell customers half-truths and half-false stories such as core parts are imported from abroad.
In the early stages of factory development, the approach must be a bit wild.
While not deceiving or lying, maximize the topic and increase everyone’s acceptance.
"Our R&D center will work hard with the procurement department to promote the in-depth localization of parts to ensure that our BMW 70 can use domestically produced parts from next year."
Hou Guoming also immediately made a decision for himself a goal.
Since Jiang Hui is worried about supply risks, the speed of localization must be accelerated.
At least we should have parts available in China by then.
Even if it is for marketing or quality reasons, it is okay to continue to use imported parts, or to use imported and domestic parts at the same time.
"No problem, let's move forward in these directions."
"After the year, I will also invite the leaders of the First Machinery Department to come and inspect and let them take a look at the changes in our factory."
Not to mention other things, in terms of on-site management alone, Jiang Hui feels that the current Chaoyang Motorcycle Manufacturing Factory is completely different from the previous one.
There are very obvious signs in the workshop which are pedestrian passages and which are areas that only operators can enter.
Even in order to do these things well, dozens of barrels of green and yellow paint were purchased.
The processes required for various assemblies are all specified in detailed placement methods.
What seemed like a messy box of wrenches and other things in the past is now neatly arranged.
The hygiene in the workshop, especially the hygiene in the bathroom, is a key subject of control.
Jiang Hui used the TQC management introduced from Japan from the Capital Internal Combustion Engine Factory, and brought over on-site 5S management, Kanban management and other related management, and promoted it comprehensively in the factory.
In fact, there is nothing particularly difficult about these things. In the past, many domestic factories could not do it well. One was that they did not pay attention to it, and the other was that the workers were not well treated and no one wanted to do it seriously.
Now Chaoyang Motorcycle Manufacturing Factory has solved both of these problems, and the scene has taken on a completely new look.
In addition to the current prototype car assembly, Jiang Hui put two of the first batch of five cars on the mass production line for installation, so that the workers could start practicing.
When the second batch of prototype cars are produced, they will all be assembled normally on the production line to prepare for the next step of large-scale mass production.
As long as the second batch of prototype vehicles are assembled and no major problems are found through various tests, large-scale mass production can begin.
At that time, Chaoyang Motorcycle Manufacturing Factory took off.
"It would be best if the leaders within the ministry can come and inspect it. It would be best if relevant news appears in some reports."
"At this stage, everyone is still very concerned about the content reported in various newspapers. I am confident.”
“There is another method that I think we can try, which is to find a few people who can ride motorcycles and ride them directly on the main streets of the capital. Circle.”
“You can become famous in the capital area directly.”
Chen Chenxing has been studying with Jiang Hui for more than two years, and his overall thinking has improved greatly. changes.
Jiang Hui is also preparing to train him as an important manager of his automobile kingdom.
“The aroma of wine is also afraid of deep alleys. We really need to find ways to let more people know about our BMW 70.”
Jiang Hui definitely supports Chen Chenxing’s proposal. , he even thought of advertising.
It’s just that in this era, newspapers and TV stations don’t have much pressure to make profits, so they probably don’t dare to be so bold about advertising.
But if you give it a try, Jiang Hui thinks it can still be considered.
If it succeeds, the supply of BMW 70s will directly exceed demand, allowing Chaoyang Motorcycle Factory to rise rapidly.
(End of this chapter)