Chapter 249 The ambition of the Japanese people, the industry changes are coming
After returning from the No. 1 Machinery Department, Jiang Hui was not idle for a moment. He immediately called Hou Guoming over and took out part of the design from the drawer. drawing.
"Lao Hou, I have already told the department that two new products will be introduced immediately in the factory."
"These are the appearance design drawings and overall layout drawings of the new products. , I will work with you to implement the design plan during this time.”
Because I don’t want to directly regard these two products as products independently developed by the Chaoyang Motorcycle Manufacturing Factory R&D Center.
Therefore, in the first few days, we must ask Hou Guoming and Chen Chenxing to help finalize the main drawings, and then sign a relevant new product introduction agreement with BMW Technology in the name of Chaoyang Motorcycle Manufacturing Factory.
Anyway, Jiang Hui has the final say. The content of the agreement is exactly the same as the previous BMW 70. I don’t worry about it being unclear when someone checks it later.
"Factory director, are you introducing two new products at the same time so quickly?"
This rhythm is obviously different from the practices of various domestic factories that Hou Guoming knew before.
However, as the person in charge of the R&D center, he is naturally very happy to have new products to develop.
"Time waits for me. After the BMW 70 becomes a best-selling motorcycle, motorcycle companies at home and abroad will definitely take various actions soon."
"The market environment will definitely change by then. Big changes, we want to ensure that the factory is always in the leading position in the industry.”
“Besides, the factory is currently expanding its production line according to the basic production capacity of 100,000 vehicles next year, if there are not many new models. Products, everyone will also be worried that the production capacity will be vacant by then. "
The production capacity of more than 100,000 motorcycles is nothing at the peak of China's motorcycle production.
But considering that the national motorcycle production last year was only about 50,000 units, it is normal for everyone to be worried.
Just like automobile production capacity, China in the future is estimated to have an annual production capacity of 50 million vehicles. The construction of a new factory with an annual output of 200,000 vehicles is not sensitive at all.
But now if FAW or Second Automobile Works say that they are going to launch a new factory with a basic annual production capacity of 200,000 vehicles, the resistance is estimated to be huge.
A factory with a basic production capacity of 200,000 vehicles can completely impact the output of 300,000 vehicles by working overtime and adjusting the production model.
Where in China is there such a large new market?
At least in the eyes of many people, they don’t think the market can change so fast.
Even though it has been several years since the reform and opening up, many people's ideas have not completely changed.
“That’s true. The BMW 70 alone is indeed a simpler product. With scooters and three-wheeled motorcycles, it can fully meet the needs of more customers.”
Hou Guoming quickly flipped through the drawings handed over by Jiang Hui, full of expectations for these two projects.
No need for Jiang Hui to explain, Hou Guoming himself can feel the huge impact from the appearance design.
The designs of these two products are far ahead of their contemporaries.
The appearance alone can attract the attention of many people.
“The launch schedule of these two products must be stepped up and not delayed even a day.”
“Especially tricycles, I think many small businessmen and hawkers should like them very much, and the same is true in many communes. There is a market for it.”
“But its cost must be controlled and try to ensure that the price of this three-wheeled vehicle is lower than that of the BMW 70.”
As a production tool, it is definitely. The cheaper it is, the more market it has.
Especially for Chinese people in this era, the 2,998 yuan price of the BMW 70 is still too high.
Jiang Hui wanted to lower the sales price of Sanbengzi.
Of course, considering that both Sanbengzi and BMW 70 use the same engine and gearbox, the overall vehicle weight has increased.
It is unrealistic to make the cost much lower than the BMW 70.
“Director, when we were producing the BMW 70, we prioritized the schedule when choosing each parts factory and did not consider the cost too much.”
"Now that the production of BMW 70 has increased, I think each part can be equipped with at least one new supporting manufacturer in addition to the original parts factory."
"After the production is further expanded in the future, the same Types of parts can be supplied by three to five supporting factories. "This way we can fully ensure that there is no problem with our production capacity, and the prices of the supporting factories can also be kept at the lowest."
When Hou Guoming said this, Jiang Hui agreed without hesitation.
“No problem, let’s start with the two projects of Sanbengzi and Scooter.”
"All parts shared with the BMW 70 will be produced by new manufacturers."
"Special parts will continue to be prioritized according to the schedule, and will be slowly added after mass production next year." Introducing supporting factories of the same type. "
"And our supporting factories are not limited to the capital area, but can also be found in Jincheng or other nearby cities."
"Even from the Northeast or other places. Procurement from some factories in the south is acceptable. ”
Since it is necessary to enrich the layout of supporting factories and let them form competition.
Then it is best not to have all supporting factories in the same area.
Otherwise, these factories basically exist in a circle and will not try their best to lower prices.
This is not a good thing for Chaoyang Motorcycle Manufacturing Factory.
......
With the communication between Jiang Hui and Hou Guoming, Chaoyang Motorcycle Manufacturing Factory quickly took action.
The newly recruited technical staff were quickly organized into groups.
The organization of the R&D center suddenly became complete.
Engine Department, Transmission Department, Chassis Department, Car Body Department, Materials Department, Testing Department... What used to be a few cats and dogs soon turned into a large department with more than 200 people. .
Of course, Chaoyang Motorcycle Manufacturing Factory has made so much noise during this period, so naturally many interested people are paying attention to their changes.
In particular, demand for the BMW 70 currently exceeds supply. While priority is given to meeting export orders to earn foreign exchange, many orders from outside units are still queuing up.
It can be said that everyone is taking the initiative to send money to their doorsteps.
Faced with this situation, there was some movement at the Jialing Factory.
The first Jialing Honda 70, which imported parts from Japan and was assembled in the Jialing factory, was officially launched for sale.
The sales price of 2,998 yuan is the same as the BMW 70, which is still very competitive.
After all, their publicity gimmick is that they import original parts and have world-class quality.
Objectively speaking, the performance of the Honda 70 motorcycle is indeed very good.
When the BMW 70 cannot fully meet the market demand, their products are sold as soon as they are produced.
More than a hundred vehicles were sold in just one week.
According to this pace, this year’s import quota of 2,500 vehicles can be easily consumed.
"Director, our Jialing Honda 70 is currently in short supply. Some units have even expressed their willingness to increase the price by two hundred yuan in order to buy the car immediately."
"Can we consider approaching the Fifth Machinery Department and then apply? Some foreign exchange quota and a batch of imported parts?”
As the actual person in charge of the project, Yuan Zhiwei naturally hopes to sell more motorcycles.
As for whether the foreign exchange quota is very tight, he actually doesn't care that much.
Of course, he also knew that he could not handle the situation in the department by himself, so he thought of asking the factory director to take action.
"The last meeting within the ministry had already implicitly criticized our localization speed for being too slow, consuming too much foreign exchange, and affecting the procurement of other factory equipment."
"At this time, we continue to say that we need to increase the foreign exchange quota, isn't it? Are you looking for scolding? "
It's not that Yin Zhiguo doesn't support Yuan Zhiwei's work, it's just that he knows that he can't handle this matter.
Motorcycles are also very important to China's economic development.
If there is no other domestic factory that can produce motorcycles, the Jialing factory can still think of ways to apply for more foreign exchange quotas.
But for similar products produced by the Chaoyang Motorcycle Factory, the foreign exchange consumed by each motorcycle is less than one-tenth of that of the Jialing Factory.
And people can still find ways to earn foreign exchange through exports.
Under such circumstances, how could the Fifth Machinery Department approve an increase in the Jialing Factory’s foreign exchange quota?
Yin Zhiguo will not do things that he knows cannot be done.
“Then let the technical department speed up the progress of localization, and strive to start replacing some parts with domestic parts in December this year, so as to maximize the production of Jialing Honda 70.”
Yuan Zhiwei also knew that what Yin Zhiguo said was true, so he did not dare to say anything more.
However, the hot sales of Jialing Honda 70 not only stimulated the employees of Jialing Factory and Honda as a collaborator, but also a huge stimulus for other motorcycle giants who are still waiting to see the Chinese market.
China’s motorcycle consumption potential seems to be greater than I imagined.
......
"President, the news we got from the embassy is that after the Honda 70 was officially introduced to China for production this year, it has been very popular with consumers."
“The BMW 70 produced by a port-city joint venture in China is also in short supply.”
“I think the company can consider setting up an office in China first to contact local companies. Let’s see if we can also consider entering the Chinese market in the form of a joint venture. ”
For foreign-funded enterprises in this era, even if you allow them to be sole proprietors, many people have concerns.
After all, I don’t know much about the market situation, so I have all kinds of worries in my heart.
So establishing a joint venture factory is the best way.
At least that was the case in the 1980s and 1990s.
As one of the largest motorcycle companies in Japan, Suzuki is naturally paying attention to changes in China at all times.
Especially old rival Honda has taken the lead and they are not far behind.
“Didn’t some companies in China want to come to our place for inspection or invite us to inspect?”
“You should contact these manufacturers again and say that we are willing to arrange a delegation. Go to inspect and discuss future cooperation.”
As the new president of Suzuki Motor Co., Ltd., Yuichi Iwata also hopes to make some achievements.
Japan’s domestic market structure has basically been determined, and it is difficult to make big moves.
The market in Southeast Asia has also been divided up by several Japanese motorcycle companies.
On the contrary, China, a country that has just opened its door, is full of expectations.
Just because of various worries, Suzuki's actions are relatively slow.
At the same time, Yamaha and Kawasaki are also paying attention to the changes in the Chinese motorcycle market.
Everyone’s mentality began to change.
Originally, I thought I would wait and see for another year or two, but now I feel like I can take action.
(End of this chapter)