Chapter 261: Entering Southeast Asia, the export situation is excellent
“You mean that the launch of BMW X by Chaoyang Motorcycle Manufacturing Factory will not only be detrimental to the development of their factory, but will also have a huge adverse impact? ”
In Yin Zhiguo’s view, Chaoyang Motorcycle Manufacturing Factory is definitely his main competitor.
In particular, the positioning of Jialing Honda 70 is very close to that of BMW 70.
It just so happens that BMW 70 is now in the lead in terms of production and sales, and it is doing much better than them in terms of localization.
As a result, the pressure on the Jialing Factory will naturally be greater.
Domestic foreign exchange is very tight. Chaoyang Motorcycle Factory can generate foreign exchange, but their Jialing factory is now a large consumer of foreign exchange.
Even if the ministry didn’t say anything, Yin Zhiguo himself couldn’t accept it.
“It is entirely possible, but of course it will take some time to affect.”
“At the beginning, the supply of motorcycles exceeded the demand, and the BMW X did meet the needs of some people. , so there will definitely be some pretty good sales performance.”
"In half a year, the situation may be different."
"In particular, the sales of BMW S are likely to be greatly affected."
"Those with high social status Women definitely don’t want the motorcycles they drive to be produced in the same factory as those of low-level merchants and hawkers.”
Although small merchants and hawkers earn more than most office workers, in many industries. In people's eyes, they still don't deserve to be on the stage.
Many people even use blind flow to describe their existence in private. They feel that it would be very embarrassing if someone in their own family sets up a stall to sell things on the street.
"According to what you mean, in the future we only need to consider developing a women's scooter imitating the BMW S, and we don't need to consider producing a tricycle?"
Yin Zhiguo looked at Yuan Zhiwei with great anticipation.
Under the background of fully promoting the localization of Jialing Honda 70, it is already very difficult to develop another scooter.
Now that he can give up developing tricycles, he feels that the pressure on the factory will be reduced a lot.
“I don’t think there is any need to consider developing tricycles. Our factory did not produce tricycles before, and there is no need to produce them in the future.”
“Once the sales of BMW The product positioning is completely different.”
I have to say that Yuan Zhiwei’s point of view is not unreasonable.
At least he still knows a little bit about product positioning and marketing.
Of course, Jiang Hui doesn’t understand everything that Yuan Zhiwei can consider.
It's just that Chaoyang Motorcycle Manufacturing Factory is just a transitional product for Jiang Hui.
As long as they can put their development on a fast track in the past few years.
In the long run, Jiang Hui’s development focus is definitely not here.
Although tricycles are not high-end gadgets, many tricycles can definitely accommodate a factory that produces high-end products.
Just like motorcycles in front of automobile companies, they are not high-end products.
But manufacturers that produce motorcycles can also produce high-end products.
"Okay, since that's your point of view, then I'm relieved."
"But you still have to keep an eye on what's going on at the Chaoyang Motorcycle Factory."
After Yin Zhiguo said this, Yuan Zhiwei knew that today's conversation was almost over.
……
"Old Zhao, the development momentum of the motorcycle industry seems to be very good now. Many factories that have been converted from military to civilians are entering this field."
"Chaoyang Motorcycle Manufacturing Factory, which was originally on the verge of bankruptcy, is now on the verge of bankruptcy. After the cooperation with BMW, things are now booming.”
“Can we also consider entering the motorcycle industry?”
Geng Weidong has been under great pressure during this period. .
As the big brother, FAW’s performance in corporate development and transformation is not very satisfactory.
In terms of trucks, Second Automobile Works is catching up, and FAW's advantage is no longer so obvious.
As for cars, FAW has not made any moves yet, but he already knows the news that the new sedan from the Capital Automobile Factory will be put on sale in 1982.
Coupled with the fact that SAIC is a traditional car powerhouse, it will definitely be difficult for FAW to achieve better performance.
That’s why Geng Weidong was thinking about entering new industries.
If the span is too large, it will definitely not be considered.
But products like motorcycles are still very closely related to cars, and the various structural principles are similar.
It is very difficult to develop a brand new car by yourself.
But to develop a motorcycle, Geng Weidong thinks it shouldn’t be that difficult.
"Director, the development prospects of motorcycles are indeed worth looking forward to. After all, the price of a motorcycle is only one-tenth of that of a car, or even lower."
"Except In addition to various factories and units, individuals can also afford it.”
"But we have no experience in the production of motorcycles. It is still very difficult to rashly enter this field and do better than others."
Zhao Guangming obviously has no confidence in the motorcycle industry. good. In his opinion, FAW just needs to just make cars honestly.
There are many types of cars, and they are completely worth their time to cultivate.
“There are definitely difficulties, but at a stage when product supply exceeds demand, our motorcycles can still sell some even if their performance in all aspects is mediocre.”
"Especially a three-wheeled vehicle like the BMW X is very practical for many people, and the production difficulty is not that high."
Geng Weidong is obviously interested in the BMW X.
In his opinion, this product has great market prospects.
It can pull goods and people, and can be made into various styles, such as with a shed or without a shed.
It will definitely sell well in the end.
"Then I will arrange for the design department to buy a BMW Geng Weidong was so obsessed that he had no choice but to give it a try.
There are actually many factories that have similar ideas to Geng Weidong.
In the next few years, dozens of factories in China will begin to produce various types of tricycles.
Three bungs, which can be seen everywhere in future generations, will be popularized throughout China in advance.
When the automobile penetration rate is still very low, Sanbengzi can be regarded as making an outstanding contribution to China's economic development.
Even decades later, when we look back and see which products have changed China, Santengzi still has a place.
On this basis alone, the BMW X of Chaoyang Motorcycle Factory will be famous forever.
Of course, these are all things for later.
For Chaoyang Motorcycle Manufacturing Factory, it was because of a large order of 3,000 BMW S units that it became very excited at this time.
"Director, so our BMW S has begun to gain traction in the Southeast Asian market?"
Li Zifu is definitely very motivated to earn foreign exchange through exports.
In the past, the largest export earner in the factory was BMW 70, but apart from cooperation with the United States to assist Afghanistan, the export performance in other aspects was actually very average.
But this time the BMW S is different. Not only does it perform very well in the port city, it can sell hundreds of cars every month, but it can also start in Siam, Luzon, Annan and other countries. If you think about it, it's worth looking forward to.
If this market is really opened up, it will be possible to export tens of thousands of motorcycles every month in the future.
During this period, the economic strength of several Southeast Asian countries was not bad at all, and their per capita level was much higher than that of China.
Especially in Siam, it is developing very fast and there are many people who can afford motorcycles.
“It is too early to say that the situation has been completely opened up, but it has started well and deserves to be focused on. There is no problem at all.”
“In the next step, all employees of the company will have the opportunity to go to Hong Kong. We are working with BMW Technology over there to support the expansion of business in Southeast Asia.”
“We not only need to sell products to Southeast Asia, but also ensure that local after-sales services can keep up. Only in this way can we have long-term success. Future.”
Jiang Hui does not hope that BMW motorcycles will be just a flash in the pan in Southeast Asia in the future.
He hopes that BMW, like Honda, Suzuki and other brands, can still occupy a large share of the Southeast Asian motorcycle market even in another forty years.
To achieve this, we naturally need to put in some effort.
The first aspect is to establish the image of its own Hong Kong City brand and differentiate it from other Chinese manufacturers.
Jiang Hui knew that in the future, in order to seize the Southeast Asian motorcycle market, other Chinese manufacturers would lower quality and reduce costs without any bottom line. In the end, the reputation of the Chinese motorcycle brand was completely ruined.
In a market, it is very difficult for you to succeed.
But it is very easy to fall off.
If BMW wants to continue to occupy the Southeast Asian market, it must not be like other Chinese manufacturers.
"Factory Director, do all our technicians have the opportunity to go to Hong Kong or Southeast Asia for business trips or work?"
As the director of the R&D center, Hou Guoming is naturally very concerned about the welfare of his subordinates.
Being able to go abroad in this era is definitely a very attractive thing.
Even if you are busy working when you go abroad, you will still be rushed out by everyone.
“Yes, all technical personnel have the opportunity to go abroad.”
“In the future, we can also arrange personnel to study foreign technologies and make greater contributions to the next development. "
Jiang Hui feels that the next steps can almost be started now.
Taking advantage of the opportunity of BMW S to enter the Southeast Asian market, some technical personnel will be transferred to BMW Technology so that when it enters the motorcycle industry in the future, there will not be no one available.
"Great, then I have to let everyone learn English well in the next step, so as not to have no way to communicate with others after going abroad."
Hearing Jiang Hui's affirmative words , Hou Guoming was in a very good mood.
In the future, I will be better able to draw cakes to the people below.
(End of this chapter)