Chapter 235 The power of free games
Now that the big bosses have spoken, Zhang Wei successfully obtained dozens of keywords from Baidu, including the names of several popular games at the time, and at a discounted price .
Keyword bidding in later generations means customers increase their bids for each other. Customers who purchase keyword bidding will directly log in to Baidu's Hive system, which will display the bidding status of the keywords you are bidding on.
If other customers outbid you, you can always add money to buy back the keyword search ranking. It is also because of this mechanism that Putian hospitals have dedicated personnel watching the bidding rankings 24 hours a day.
The bidding among customers will naturally drive up the cost of promotion. The so-called wool comes from the sheep. In order to make money back, those Putian hospitals participating in the bidding will naturally use all kinds of evil intentions. , and even force patients to spend money.
Nowadays, keyword bidding has just been released by Zhang Wei, and Weiguang Technology's Three Kingdoms web game is also regarded as a pilot by Baidu. There are no competitors bidding with Zhang Wei, and Zhang Wei is not worried that others will compete with Weiguang Technology for keywords. ranking.
"Baidu promotion and hao123's advertising have been negotiated. Now everything is ready and our game is ready to go online. Come, let's celebrate!" Yao Xiaoguang said, handing over a can of beer. I gave it to Zhang Wei and opened a can myself.
The two touched the beer cans, Yao Xiaoguang took a big sip, while Zhang Wei just took a sip, and then said: "Actually, we still have one piece of work to complete."< br>
"Is there any unfinished work? What is it?" Yao Xiaoguang also put down his beer.
“We have to find some players who like to play games.”
"Do you mean to find players to test the game?" Yao Xiaoguang thought for a while and replied: "I don't think it is necessary. Our game mechanism is not complicated and the gameplay is also very simple. There should be no It's an obvious BUG. Besides, if we do another round of testing, it will definitely slow down the game's launch time and increase our costs."
"I'm not talking about finding gamers for testing. , but to invite them to play our games. Not only do we invite them to play, we also pay them," Zhang Wei said with a smile.
"Paying players to play games? What kind of trick are you doing?" Yao Xiaoguang asked in confusion.
Zhang Wei did not answer directly, but asked: "Do you know the catfish effect?"
"Isn't it just putting a catfish in a group of fish, and the group of fish will feel the survival crisis? I will swim with all my strength." Yao Xiaoguang replied.
"Our game also needs a catfish like this. Let me give you an analogy. For example, if you play a game and reach the top of a server, are you still interested in continuing to play? But if there is a player who is always under pressure One end, do you want to surpass this player who is overpowering you?”
“I understand, what you mean is that we find someone to play the role of a master in the server, so that other players will do better in order to surpass this master. Add money to improve your strength?" Yao Xiaoguang understood Zhang Wei's intention instantly.
"Correct!" Zhang Wei smiled and nodded: "This is the reason why I created a ranking list. There are many RMB players who spend money playing games just to compete for the first place. We just set it up for him A competitor can stimulate them to keep charging money."
"This is a clever trick!" Yao Xiaoguang extended a big finger and continued: "But I always feel that this is like cheating. Players, after all, they are paying real money, we only need to change the data, it’s a bit unreasonable!”
Zhang Wei nodded: “It’s a bit unreasonable, but we don’t want to make money. Shameful! ”
...
With the winter vacation approaching, Weiguang Technology’s web game "The Legend of the Three Kingdoms" is finally online.
Winter vacation and summer vacation are the peak seasons for online games. Students are the largest group of online games. What's more, there were no restrictions on minors playing online games at that time. Once the holidays were on, they were not allowed to play as much as they wanted.
High school student Liu Tao is one of them. The high school workload is very stressful and he has to study in the evening every day. Liu Tao usually does not have the opportunity to play games. He can only sit in front of the computer during winter and summer vacations. Play for a few hours every day.
On the first day of the holiday, at eight o'clock in the morning, his parents went to work. Liu Tao got up from the bed, ate a few bites of the breakfast prepared by his mother, and then sat directly next to the computer, ready to play games for a while.
Although Liu Tao's computer is connected to the Internet, Liu Tao does not play online games. In the card era, playing online games requires a lot of time and is not suitable for high school students like Liu Tao who have no time.
So he usually plays some stand-alone games. It is also a good pastime to pass a few levels during the holidays.
After turning on the computer, Liu Tao suddenly discovered that the Heroes of the Three Kingdoms 3 game he had played before had been deleted. Maybe his parents don’t want him to play games!
But this is not a problem for Liu Tao. There are many places on the Internet where you can download stand-alone games. So Liu Tao directly clicked on Baidu, searched for Legend of Three Kingdoms 3, and then directly clicked on the first search term.
A new window opened, and after a short FLASH loading, an image of a beautiful woman appeared on the screen, with a paragraph next to it: Bring Diao Chan home!
"This is not The Heroes of the Three Kingdoms! What I searched for was obviously The Heroes of the Three Kingdoms. Why did this thing come up!"
Liu Tao didn't know that the keywords "The Heroes of the Three Kingdoms" had been used by Weiguang Technology is bought.
Not only the Legend of the Three Kingdoms, but also the Three Kingdoms, Three Kingdoms, Romance of the Three Kingdoms, and Three Kingdoms Warriors. As long as it is related to the Three Kingdoms, the keywords have been bought by Weiguang Technology. If you search for these words, the ones at the top are the Three Kingdoms web game from Weiguang Technology.
At this time, Liu Tao had already realized that he had entered an advertising link. He instinctively wanted to click the cross in the upper right corner, but Diao Chan on the screen made him unable to help but stare.
This Diao Chan is so beautifully painted! He has never seen such beautiful pictures of beautiful women! Compared with this picture of Diao Chan, Haruko Akagi in "Slam Dunk" is a scumbag, and Shizuka's bath doesn't smell good at all.
At this time, Liu Tao was a little at a loss. His eyes were staring at Diao Chan on the screen unconsciously, as if he was attracted by an invisible force. An inexplicable emotion surged in his heart, which was curiosity, appreciation, and... A little shy. At this moment, Diao Chan on the screen had left an indelible image in his heart.
After all, as a young man in adolescence, it is inevitable that he will have an ignorant emotion towards the opposite sex in his heart. What's more, this is Diao Chan designed by the greasy godfather Jin Hengtai. The proportions of the body and the clothes that happen to be everywhere give this young man endless reveries.
As if by chance, his mouse clicked on "Bring Diao Chan home", and the web page also jumped to the registration meeting.
After a simple registration, he entered the game, and then a dialog box popped up: "Receive a gift package for newbies and give it to Diao Chan!"
He clicked the mouse, and a dialog box immediately appeared on the screen. A wave of prompts appeared: "Congratulations on getting Diao Chan, congratulations on getting five recruitment orders, congratulations on getting five farmland cards, congratulations on getting five construction accelerator cards..."
He was dazzled by the large list of gifts.
"This game is quite good, it gives so many things at the beginning." Liu Tao thought to himself.
In line with the principle of not giving too much away, Liu Tao followed the game tutorial and started playing.
......
It was also the most glorious era of Internet cafes. During winter and summer vacations, Internet cafes would be overcrowded. During the day, children and buddies occupied a large number of machines, and at night , the children's brothers have all gone home to eat, and the office workers will take over the children's brother's place. The Internet cafe is crowded with customers from morning to night, and it can be said that there is a lot of money.
In an Internet cafe next to a certain community, several kids found a seat next to each other and sat down, then directly clicked on the Fantasy Westward Journey icon.
The reason why kids like to play Fantasy Westward Journey is because there is a point card trading system in this game. Players can sell game point cards through this system, and they can also buy points sold by other players through game currency. Card.
That is to say, if you want to make money, there is at least a place where you can exchange RMB for game currency. If you want to move bricks, you can also exchange game currency for cards.
For people who want to play games without spending money, especially students with little income, this point card transaction system allows them to play games without spending a penny.
People of that era probably could not have imagined that Fantasy Westward Journey would become the number one financial product in the gaming industry in the future.
I just heard one of the kid brothers say: "Let's make twenty sects online first, and then let's go catch ghosts!"
"I want to banish demons, and there's a lot of money to banish demons." Another person Different opinions were given.
"If someone releases a demon, we will seal the demon. If there is no demon, we will catch the ghost."
Several people started to log in to their accounts as they spoke. One of them had a sharp look on his face and said. : "Oops, I'm in arrears for the game."
"Can I still log in to the game? If so, I'll lend you money. You go buy some cards in the game first." My companion said.
"Maybe I owe a lot and can't log in." The boy said and touched his pocket and found that he only had one yuan left. A NetEase card costs 15 yuan, and a discount from an Internet cafe costs 14 yuan. For $5, it’s not even close.
"If any of you still have money, lend me some and I'll buy a point card at the counter!" Brother Kid asked his companion.
My companions pooled their money together and came up with a total of seven and a half dollars, but they still couldn’t buy a point card.
"Forget it, I won't play today, you can play!" Brother Kid sighed helplessly.
But Brother Kid has no intention of leaving. He has already paid for two hours of Internet access. If he just slaps his ass and leaves now, wouldn’t it be a loss?
So the kid brother continued to sit in front of the computer, staring at the game icons on the computer screen in boredom. The game icons that take up more than half of the screen include more than a dozen games, all of which are paid and require a card recharge.
“It would be great if there were free games.” Brother Kid sighed.
"Free games are all those kind of small games! They are too mentally retarded. They only play games like that in kindergarten." The companion next to him said.
“I’ll try searching, just in case it’s there!” Brother Zi said, then he opened Baidu search and entered the words “free games”. "The Legend of the Three Kingdoms, free game, no need to download, click to play, new players will receive Diao Chan."
The first page of the search was full of advertisements for Three Kingdoms.
When he saw the words "free game", Brother Xiaozi clicked in without hesitation.
The kid brother has no feelings about Diao Chan displayed on the game interface. He just thinks the character is pretty. He is not yet old enough to be interested in the opposite sex.
But the fact that it is free really attracts him.
After a while, he followed the game's instructions and came to the card drawing session.
"Congratulations, you got Liao Hua! Congratulations, you got Mi Fang! Congratulations, you got Chun Yuqiong! Congratulations, you got Zhang Fei!"
According to the setting that there must be a red card general in the novice gift bag Sure, Brother Kid drew the red card Zhang Fei.
“Other generals have a force value of over 70, but Zhang Fei’s force value is 99! It’s so awesome!”
After having Zhang Fei, Brother Kid immediately experienced the power of conquering cities and territories. pleasure.
The enemies you face in the novice stage are actually computers disguised as players. They are very weak, and the generals are also weaklings. As soon as Zhang Fei, the kid brother, takes action, he immediately sweeps away his opponents.
The feeling of victory immediately made the kid addicted to it and had a great time.
After a while, the companion also noticed the game that the kid brother was playing.
"What are you playing with?" the companion asked.
“Three Kingdoms: Generals, it’s free, you don’t need to download it, you can just click on the webpage to play.” Brother Zizi said.
"Is it fun?" the companion asked next.
"Look, this is my Zhang Fei. His strength is 99. Isn't he powerful?" Brother Xiaozi showed off Zhang Fei to his companions.
My companion felt a little itchy after seeing it, so he asked: "Where did you find this?"
"I just searched for free games on the Internet, and it came out as soon as I searched."< br>
My companion followed what the kid said and also registered an account and entered the game.
“Look, I drew Zhao Yun! The force is also 99!”
The child looked at the screen of his companion and said sourly: "You Zhao Yun is not as explosive as my Zhang Fei!"
"Your Zhang Fei is not as intelligent as my Zhao Yun!" "
"In addition to Zhang Fei, I also have Liao Hua! "
"75 is nothing, look at my Cao Hong, his force is 78!"
The quarrel between the two immediately attracted other companions.
"What are you playing with?" another curious person asked.
“This game is free, do you want to try it?”
“It’s free? No need to charge points? Tell me where it is!”
For those who have no financial resources , For a kid who also has very limited pocket money, the destructive power of free games is very huge.
Children managed to dig out a little pocket money from between their teeth to go to the Internet cafe to surf the Internet. If you can save the 40 cents an hour for credit cards, why not do it!
...
Early in the morning, Lao Zhang came to the office, made a cup of tea, then turned on the computer and started fishing.
The Spring Festival is approaching, and there is no new business at this time. It is just the time to fish.
Lao Zhang clicked on the browser, and hao123’s navigation appeared on the homepage. He originally planned to go to the portal website to read the news, but a few red words came into his eyes.
“Free game, click to play.” Lao Zhang hesitated for a moment and felt that since he was fishing, he might as well play a game for a while to kill time. It’s a free game anyway, no money spent!
After entering the game interface, Lao Zhang was also attracted by the image of Diao Chan. But after all, Lao Zhang has been married for many years and has children, so he is still immune to such animated characters.
In the card drawing of the novice gift pack, Lao Zhang drew a red card of Taishi Ci. Then according to the game guide, Lao Zhang won several battles, but when facing another player, he lost. Come down.
The opponent only has one red card, Xiahou Dun, and the others are green cards and white cards. However, the opponent's building level is higher and the generals have more blessings. Those green card generals have better attributes.
After losing the battle, Lao Zhang was dissatisfied. At this time, a recharge dialogue window popped up on the game interface.
“First charge ten yuan and get a big gift package!”
Lao Zhang looked at the gifts in the first-load gift package. There were really many things in it, and the total value of the items was also marked, which was thirty-eight yuan.
This is equivalent to using ten yuan to buy thirty-eight yuan of props. No matter how you think about it, it is a good deal.
"Ten yuan is not much, just smoke one less pack of cigarettes." Thinking of this, Lao Zhang clicked the first shot button.
Ten yuan was deducted from his mobile phone, and Lao Zhang got a first-load gift package. Once he used the farm card and the accelerator card, the building level was directly improved.
Then Lao Zhang started drawing cards again and drew a blue card Hua Xiong and several green card generals.
After Lao Zhang reorganized his lineup, he once again went to PK his last opponent, and this time Lao Zhang easily defeated his opponent, the blue card Hua Xiong, and killed several of the opponent's green card generals.
"Win!" Lao Zhang smiled proudly. At this moment, other players attacked. Lao Zhang fought without hesitation and successfully repelled the opponent.
“These ten dollars are quite cost-effective. I couldn’t win in the past, but now I can win!”
It doesn’t seem like it’s just a ten dollar recharge, but One more blue card general and the attribute improvement brought by the building are enough for Lao Zhang to kill a large group of players who don't spend money.
After fighting two more battles, Lao Zhang met a powerful opponent. The opponent was also a krypton gold player and had two red card generals.
In this battle, the two red card generals directly crushed Lao Zhang's lineup. Hua Xiong with the blue card was no match for Wei Yan with the red card.
After losing the battle, another window popped up on the screen, offering a limited-time discount gift package, and there were many choices.
Under these discount gift packages, there is a countdown. It seems that when the countdown is gone, the discount gift packages will return to their original prices.
Looking at the price of the gift packs again, the cheapest is the gift pack with the original price of 30 yuan, with a limited-time discount of only 15 yuan; the most expensive is the gift pack with the original price of 100 yuan, with a limited-time discount of only 40 yuan.
Although this is not as cost-effective as the first-load gift package, it is at least half the price. And that 100 yuan gift package is obviously the most cost-effective.
"For 40 yuan, you can save a few packs of cigarettes."
Old Zhang hesitated and pressed the recharge button again.
When the items arrived, Lao Zhang directly drew a card, and a general holding a Fang Tian painted halberd appeared in front of Lao Zhang.
"Lu Bu with the red card, 100 strength!" Lao Zhang instantly felt that he was going to be invincible!
(End of this chapter)