Chapter 265 Help young people grow up unhappy!
The founding team of Xiaonei.com are all young people who have just graduated from school. Even Wang Xing, who has already experienced two entrepreneurships, has just received his master's degree.
When young people start a business, they are absolutely full of enthusiasm, but they also really insist on going their own way and do not listen to advice. The sponsor's father has made clear demands, but he still can't recognize the reality and still looks like he is fighting for his ideals.
Among the entire Xiaonei.com team, the rich second generation Wang Xing is probably the only one with the most business acumen. After all, his family runs a cement factory. He has been exposed to it since childhood and knows a lot about the business world. Some.
The others are all idealists, and have never been beaten by society, nor have they seen the dangers of the human heart.
For young people like this who don't know the heights of the world, Zhang Wei doesn't mind taking a little action to let them understand the rules of the world.
So Zhang Wei did not withdraw the one million euro investment, but instead allowed the first phase of funds to arrive. Only when the first tranche of funds is received will there be money within and outside the school to upgrade servers and broadband, and to open registration.
Once registration is opened, the pressure on servers and broadband will increase dramatically. Only then can the father of the funder show those young people who don’t know the heights of the world what the power of life and death means!
Young people need to suffer some losses before they can grow up.
After thinking about it this way, Zhang Wei feels that he is still a warm-hearted person who helps young people grow up unhappy!
...
Not everyone in the internal decision-making team of Xiaonei Network wants to engage in open registration. Some people always believe that they should focus on the market segment of college campuses.
But Facebook has already started open registration, and it is natural for Xiaonei.com to follow its footsteps and open registration as an imitator.
From historical experience, open registration is a big killer. The original Xiaonei.com opened for registration in 2009 and was renamed Renren. In less than two years, it added more than 100 million registered users. It was then able to go public before Facebook, winning the victory over imitators. .
China’s population base is still large, but in terms of headcount-related statistics, the United States and Europe combined are not as good as China.
In 2006, the number of registered users of Xiaonei.com was less than 10 million. At that time, there were 17.38 million college students in China, which means that more than half of the college student market has been developed. The other half probably do not use the Internet very much and have little interest in social networking. People who need it. If you want to develop this customer group, you will need to stimulate their social needs.
For example, some people don’t usually go online and don’t even have QQ, but they need to use QQ to transfer some files after work. At this time, they must register a QQ and become a QQ user.
Xiaonei.com obviously does not have the attributes of work needs. It is a pure social platform. For those autistic people who do not usually socialize, they just do not have this need.
Before the opening of registration, the new users of the school network were all students who had just entered college. At that time, colleges and universities across the country were enrolling more than five million students a year, with an annual growth rate of 5% to 8%.
Of these more than five million people, three million will become users of the school network. As colleges and universities expand their enrollment, this number will also grow. These are the new users of the school network.
As college students graduate, leave campus and enter the society, they no longer need to socialize on campus, and a group of people will give up using the school network. These are the users lost by the school network.
Since Chinese universities have been expanding their enrollment, there are definitely more newly admitted college students than graduating college students, so the number of registrations on the campus network is also increasing.
In the year before the establishment of Xiaonei.com, the increase in registered users was not due to how good our own business was, but because of the dividends from the expansion of college enrollment.
The management team of Xiaonei.com does not seem to realize this and has not opened registration for a long time.
In contrast, the United States did not have such a large expansion of college enrollment, so Facebook's user growth fell into a decline in 2006. Zuckerberg discovered this early and decisively opened social registration , this move also ensured Facebook’s user growth.
In 2006, the number of Internet users in China was approximately 137 million. Compared with the 17.38 million college students, this is a larger market.
And there were no smartphones at that time. All of these 137 million people were using computers to access the Internet. As long as you are online, whether you are playing games, visiting forums, or chatting with friends, you are all people with social needs. As long as you have social needs, you are a potential user of the school network.
From the analysis of these figures, once the Xiaonei network is open for registration, the potential user group will be more than ten times larger!
Ten times as many users suddenly appeared, and Zhang Wei didn’t believe that the school network’s server could handle it!
……
Since registration was opened, the number of users on the school network has increased rapidly.
China has 137 million Internet users, with an increase of 30 million every year. Of course, they all have social needs.
Furthermore, Xiaonei.com focuses on socializing with acquaintances. Strangers who don’t know each other socialize in a different way. It’s easier to attract users if acquaintances bring acquaintances.
For example, Zhang San and Li Si are friends. Zhang San has registered for a school network, and Li Si will also register for a school network in order to socialize with Zhang San.
Wang Wu and Zhang San and Li Si are both friends. When he knew that Zhang San and Li Si were interacting on the school network, and heard Zhang San and Li Si chatting about the content of the school network, if he didn't follow up, wouldn't he be isolated by his friends? Then when friends are chatting, they won’t be able to interrupt. Then he also has to register for a campus network.
If you were socializing with strangers, this problem would not exist. I don’t know you. What did you eat today, what did you play, what emotions did you feel, what photos did you take, what content did you post, do you have anything to do with me?
From the perspective of human beings’ social needs, socializing with acquaintances is definitely more efficient than socializing with strangers.
Two strangers boasted so much that they were forgotten the next day. Two acquaintances are bragging. If you say you made hundreds of thousands by stock trading, the other person will be able to remember it for several years.
Before this, there were registration restrictions on the school network. This category of acquaintance socializing was limited to classmates in school.
After registration is opened, restrictions are lifted. Not only classmates, but also children, friends, colleagues, relatives, and even family members can socialize through the school network and learn about each other's updates.
Even many parents of college students, in order to understand their children, will register for a school network and then stare at their children's homepage every day to learn about their children's latest developments.
For example, what you ate last night, what you drank tonight, no umbrella when it rained, stepping on dog poop when you went out, strangers will not pay attention to these small things, and your classmates will not care, but your relatives and friends Friends may be interested, and your parents may keep it in mind.
For example, if you go to the school cafeteria and eat Orleans chicken legs and rice, take a photo and post it on a social networking site, after your classmates see it, they will think it is worth posting. I also had Orleans chicken legs and rice for dinner. It also adds one more egg than you.
But your friend in another city will reply to you, give you a like, and compare their dinners with you.
As for your parents back home, they will be concerned about whether a chicken leg is full and whether to add an egg.
Socializing is about showing the differences between each other. Differences can generate topics. If everyone is the same, why socialize? I can just think about what I did today.
......
In a private room of a certain hotel, the school network decision-making team gathered together, everyone was smiling, and the whole room was filled with a sense of joy.
"To celebrate that the number of registrations on our campus network has exceeded 20 million, cheers!"
"Cheers!"
Everyone raised their glasses and drank the beer in one gulp.
“I originally thought that after the new semester starts next year, our school network will have more than 10 million registrations. Unexpectedly, after opening registration, in the blink of an eye, the number of registrations will exceed 20 million. We can really have hundreds of millions of users in the future!" one of them said excitedly.
“Hundreds of millions of users are not enough. We want every Chinese netizen to use our school network!” another person said.
“Bring out of China, go to the world, defeat Facebook, we want to be the number one in the world!”
“The number one in the world!”
A group of young people became more and more manic under the influence of alcohol.
No. 1 in the world, are you arrogant? It's very arrogant. But if you are not arrogant, you will waste your youth!
The age of twenty-something is the time to show off your teeth and show off your teeth. If you give it a little sunshine, it will be bright. It is normal for you to have no control over your boasting. Only Wang Xing was probably the one who could maintain his sanity the most. He was not dazzled by the rising number of registrations, but instead paid attention to the issue of server carrying capacity.
"With so many users suddenly added, the data we need to process will inevitably increase significantly. Can the server and broadband support it?" Wang Xing asked. .
"No problem, don't worry! Didn't we make repeated calculations before opening the registration? We also rented servers in advance and upgraded the broadband. Not to mention the current 20 million registered users, even if we add another 10 million users , we can hold on!" the engineer in charge of technology said.
"With the current situation, it won't take long to add another 10 million. Will we have to add more servers by then?" Wang Xing continued to ask.
"If we really have 10 million more users, we will have to add servers. But don't worry, don't we have Zhang Wei's investment? One million euros is equivalent to 10 million yuan. If all If you use it to rent a server, even if there are 100 million registrations, we can still handle it!”
“That’s right, now we have funds and don’t have to worry about server problems.” Wang Xing looked relieved. The nodded.
At the beginning of the year, before Zhang Wei came to invest, the Xiaonei Network team at that time was worried about the cost of servers and broadband every day, which was also the largest operating expense of Xiaonei Network.
At that time, the operation team had many ideas, but they did not implement them because they were worried that the server could not bear the load and the website would crash.
Now that we have lived a prosperous life for more than half a year, we no longer have to worry about servers and broadband. The mentality of the entire team has also changed. He used to be submissive, but now he is proud and unyielding, focusing on an old man who has made a comeback. Don't bully young people into poverty!
......
Before the registration was fully opened, the Xiaonei.com team had budgeted, but these young people obviously did not realize that in the Internet industry, the budget is never enough.
More registered users will also generate more data. Not only more text and photos need to be stored, but also the increase of friends, which will make communication between users more frequent. Generate larger data.
For example, if you want to connect two people together, you only need a rope, and one person can hold one end;
And if there are three people, three ropes are needed to connect the two together;
If there are four people, six ropes must be used to ensure that every two people are connected together.
The more people there are, the more ropes will be used.
The same is true for data. The more users interact, the data generated will increase exponentially. Social platforms like Xiaonei.com are originally about interactions between acquaintances. The data generated by 10 million users is not as simple as multiplying by two the data generated by 20 million users.
So after exceeding 20 million registered users, within a few days, the first amount of funds provided by Zhang Wei was about to bottom out.
It’s Monday morning again, and the management team of Xiaonei.com has a regular morning meeting.
The director in charge of operations reported the data, which was still very impressive, with the number of registered users and active users rising steadily.
The director in charge of R&D also reported on the latest work progress, optimized the website, found several bugs and made modifications, etc.
The technical director also reported on the operation of the website. Everything was fine, but it was time to rent a new server.
It costs money to rent a new server, but the finance department said there was no money!
Everyone looked at the finance department with puzzled faces. Everyone knew that Zhang Wei invested one million euros. That was 10 million yuan. How many servers could be rented? How can there be no money in finance?
The finance department said with an unjust expression that Zhang Wei's one million euros had only been received in the first installment, which was 250,000 euros. All the money had been spent, and the second installment had already been spent. The two hundred and fifty thousand euros have not arrived yet!
Hearing this answer, Wang Xing felt an unpleasant emotion inexplicably in his heart. He asked: "When should the second tranche of 250,000 euros be received?"< br>
"As promised, it should have been last Friday, but the money has never arrived. Before coming to the meeting, I checked it once and the money still didn't come." The finance officer replied.
"Why didn't the money arrive? Could it be that Zhang Wei forgot?"
"Did he want to default on the payment?"
"It shouldn't be the case. Didn't he invest a hundred before?" Ten thousand dollars? The first installment of 250,000 euros is quite pleasant! I think I may have forgotten about it because I was busy."
Wang Xing coughed and signaled. Everyone was quiet, and then said: "Zhang Wei invested us in euros this time, and the money was also transferred from a bank in Switzerland. There is a time difference between Switzerland and us. It's still dark over there in Switzerland, so the money hasn't arrived. The account is normal. Don’t make wild guesses. I’ll call Zhang Wei after the meeting and ask what’s going on!”
……
After the meeting, Wang Xing called Zhang Wei several times, but no one answered.
It wasn’t until noon that Zhang Wei called back.
"Brother, I have a lot of missed calls from you, are you looking for me? Sorry, I have classes in the morning and my phone is on silent. I can't call you back while I'm in class. "Zhang Wei said.
"I forgot, you are still in college, you must have classes on Monday morning!" Wang Xing apologized first, and then said: "Actually, there is nothing big happening here, just the one million euros The second tranche of investment has not yet arrived. I would like to ask if something unexpected happened.” . This money is stuck by the regulatory agency." Zhang Wei replied.
"Stuck by the regulatory agency? Why?" Wang Xing asked immediately.
“Didn’t you ask me before if my family is engaged in international trade? I can answer you now, no, my family is not engaged in business. My one million euros are actually gambling. I won it." Zhang Wei replied.
"Betting on football? I'm telling you, junior brother, gambling is against the law!" Wang Xing said in a correct tone, and then said: "Isn't the 300,000 euros you had before also come from gambling? This is troublesome. We’ve spent all the money, where can we find money to refund the stolen money now?”
“It’s not the kind of gambling you understand, it’s football betting, a football lottery issued by a regular betting company, it’s completely legal.”
Zhang Wei paused for a moment, then continued: "Isn't there a World Cup in Germany this year! I went to Germany to watch the scene, and by the way I bought Italy to win the championship. The odds of 1 to 13 really made me buy it. Winning! Made a lot of money
Germany uses euros, so the bonus they gave me was also in euros, so I said at that time, there are no dollars this time, so I can only invest euros for you.
But in recent times, anti-money laundering inspections have been very strict, especially large-amount remittances from personal accounts, which must be strictly supervised.
Although the money I make is legal, it is earned through gambling after all. The gaming industry has always been a hot spot for money laundering, so when I wanted to use the money, I was investigated by the regulatory authorities.
But you don’t have to worry. This kind of investigation is only temporary. When Germany issues the tax certificate, the money will naturally be released. At that time, the second installment of 300,000 euros will be released. It will arrive naturally. "
"How long will it take? "Wang Xing couldn't help but ask.
"Well, I really don't dare to vouch for it. The efficiency of the Germans is actually not that high. I'm not in Germany, so I can only wait for news." Zhang Wei replied.
"Well, if the money is released, please give me a call or send me a text message!" Wang Xing said.
"Senior brother, you seem to be in a hurry! Is there trouble on the school network?" Zhang Wei asked.
“There is no trouble, everything is normal! However, the number of registered and active people has been growing. I am worried about the pressure on the server and broadband, so I plan to take precautions and prepare to expand the server first.” Wang Xing He said calmly.
“As long as it’s no trouble.” Zhang Wei chuckled and exchanged a few words with Wang Xing before hanging up the phone.
"Since you can still hold on, hold on for a little longer. Don't be impatient! Let's talk about it when you are really impatient!" Zhang Wei murmured to himself with a gloomy face.
(End of this chapter)