Chapter 175 What started a trend
Ma Qing and Quan Pingan were sitting in a spacious and bright office, with notebooks and various documents in front of them, looking focused and serious.
Ma Qing frowned slightly, tapped his fingers on the table, and said slowly: "Ping An, we need to clarify the positioning of Feihu Security Company. It is not just an ordinary security company, we want to To become the top security service provider in Hong Kong.”
Yes, Ma Qing named this new security company Xiangjiang Feihu Security Co., Ltd., I’m sorry, the Flying Tigers will probably change it. name.
Quan Pingan listened carefully, nodding his head in agreement from time to time, and quickly recording important points with the pen in his hand.
They began discussing in detail the company's personnel recruitment and training plans. Ma Qing emphasized: "We must recruit talents with professional qualities, excellent physical fitness, loyalty and reliability. Training must be strictly standardized, including physical training, fighting skills, emergency response and other aspects."
Quan Ping'an thought for a moment and responded: "Boss, I think I can use the connections in our martial arts school to recruit people. They are all senior brothers and sisters. At least they all know the basics." There was a trace of confidence in his eyes, as if he had already I saw the reliable partners in the company in the future.
Ma Qing nodded slightly, with a flash of admiration in his eyes, "This is a good idea. In fact, abilities are secondary, and the character of the security personnel is the most important. I don't expect all employees to have them. The awareness to stop warheads with your own body, but you still need to have a minimum of professional ethics." His tone is serious and serious, and he is well aware of the particularity of security work and the extremely high quality requirements for personnel.
“Recruit people first and build the framework. For these factories under my umbrella, I will outsource the security work to you first. In this way, Feihu Security’s basic income is guaranteed, even if it is a loss. It’s been a while, haha.” After Ma Qing finished speaking, he started laughing. His smile is full of expectation and confidence for the future.
Quan Pingan laughed when he thought that this was true. He seemed to see the company's booming development and was full of energy. "Boss, don't worry, I will recruit all the people as soon as possible and build the company's framework." Quan Ping'an solemnly promised.
After sending Quan Ping'an away, Ma Qing adjusted his collar and walked out calmly with a few bodyguards.
Today is an appointment with the director of the advertising department of TVB station introduced by Zheng Yumian. Thinking of this, Ma Qing couldn't help but frown slightly.
Speaking of which, Zheng Yumian is indeed a bit unreliable. In Ma Qing's mind, Zheng Yumian's past performances made him deeply doubtful of this person's ability and credibility. If it was just for advertising, there would be no need for him to introduce it at all.
With Ma Qing’s strong financial resources and extensive contacts, he can cooperate with the TV station through normal channels. Whether through direct negotiation or the help of a professional advertising agency, he is confident that he can achieve his publicity goals.
However, Ma Qing had her own ideas. He wanted to use a unique way to subtly gain some traffic from the TV station in order to achieve the purpose of spending a small amount of money to do big things. In his opinion, simply handling matters through the director of the advertising department is probably of no use.
After all, there are many ways to place advertisements. If you just follow the conventional mode, it will not only be expensive, but also the effect will be difficult to guarantee. He was eager to find an innovative way to collaborate that would reduce costs while maximizing product visibility and impact.
But the matter has come to this, and we can only see it first. Ma Qing was secretly thinking, hoping to find some new opportunities in this meeting to achieve his goals.
At this time, in the agreed conference room, Wei Xiping, director of TVB's advertising business department, welcomed Ma Qing with a smile on his face. "Ma Sheng, this is the advertising price list of our TV station. Don't worry, since it was introduced by Zheng Sheng, I will definitely give you a discount that satisfies you."
Wei Xiping said as he He handed the price list to Ma Qing, and at the same time, he also held up Zheng Yumian, who was sitting next to Ma Qing. Zheng Yumian showed a satisfied smile when he saw Wei Xiping being so successful. There seemed to be a trace of pride in that smile, as if he was proud of his introduction.
While Ma Qing secretly scolded Zheng Yumian for his bad writing, he carefully looked at the advertising price list. His eyes were focused and sharp, as if he was reviewing an important business document. He quickly made a calculation in his mind. This was a bit confusing. According to the price on the price list, if he wanted to achieve the broadcast effect that Ma Qing expected, the advertising fee would probably cost a lot.
Although he could afford it with his financial resources, Ma Qing didn't want to pay obediently like this. He has always been known for his shrewdness in the business world and will not easily make decisions that are not beneficial to him.
"Director Wei, if I sponsor a sum of money and sponsor one of your activities, and everyone adopts a cooperative approach, can you launch a program for my product called "How to Teach You to Play the Rubik's Cube Well" "And when our Yaguang Intelligent Plastics holds the World Rubik's Cube Competition, your TV station will also cover the entire event. In this case, can you give us a preferential price?" Ma Qing's tone was firm and sincere. He hoped that through this kind of cooperation, Our own Rubik's Cube products open up a broader market.
In a word, Ma Qing hopes to have some cooperation with TV stations. When promoting the Rubik's Cube, he not only advertises it from the perspective of a product. He is well aware that simple advertising often easily arouses resistance in the audience, and by cooperating in organizing events and producing special programs, he can better attract the attention of the audience and improve the reputation of the product.
Next, Ma Qing not only showed the Rubik's Cube to the director of the advertising department, but also carefully explained the entire marketing plan for the Rubik's Cube toy. His explanation was vivid and detailed, as if he was describing a grand business blueprint.
He conducted an in-depth analysis of the advantages and potential of the Rubik's Cube products from aspects such as the Rubik's Cube's design concept, market positioning, and target audience. At the same time, he also introduced his company's strength and experience in Rubik's Cube R&D, production, and sales, as well as his prospects and plans for the future market.
Wei Xiping showed a polite listening attitude on the surface, nodded slightly, and occasionally showed a trace of concentration in his eyes. But the final expression was: "Ma Sheng, this is not easy to handle. No matter what you say, this is after all a product advertisement for your Yaguang Intelligent Plastics. I can only give you this advertising fee within the scope of my authority." A discount. As for the sponsorship activities you mentioned, in-depth cooperation with our TV station, this..."
Wei Xiping felt in his heart that you, Ma Qing, just want to take advantage of our TV station. No matter how nice it sounds, the actual purpose is Isn't that what it is? "This is beyond my authority and I can't do it."
"Can Director Wei mention it to your boss? We are really sincere. I believe this matter It's a win-win situation for everyone." Ma Qing also felt that the director of the advertising department probably couldn't decide this matter. His eyes were full of expectation, hoping that Wei Xiping could get more opportunities for him.
"Well, Ma Sheng, for Zheng Sheng's sake, of course I can react to it. However, our TVB is now run by Mr. Shao. From what I understand, your matter, I'm afraid..." Wei Xiping said this, but based on what he knew about his boss's situation, he decided not to report the matter to the superiors. It would be absolutely useless. He is well aware of Mr. Shao's strict requirements and cautious attitude in business management. He believes that Mr. Shao will probably not agree to this potentially risky cooperation plan.
Hearing what Wei Xiping said and thinking about Mr. Shao's reputation in his previous life, Ma Qing felt that he was probably going to fail in vain.
"Actually, Mr. Ma, I can try to give you the biggest discount, or you can think about it again." Wei Xiping actually still wants to complete this business. After all, the TV station in Xiangjiang now has many customers because of the Due to quantity issues, the business situation is not particularly good.
Wei Xiping hopes that through cooperation with Ma Qing, he can bring more income and resources to the TV station, while also adding luster to his own performance.
After hearing Wei Xiping's words, Ma Qing narrowed his eyes slightly, his expression calm and noncommittal. He nodded slightly and said slowly: "Director Wei, I will take this price list back to take a look at it and consider it carefully. This matter is not trivial. Let me think about it carefully when I go back. We will discuss it later."
After coming out of TVB, the sun was still shining brightly, but Ma Qing's mood was a little gloomy. Zheng Yumian followed Ma Qing. Seeing that Ma Qing did not make a decision on the spot and was not very interested afterwards, his heart suddenly thumped and he felt that he might have messed up the matter.
"Ma Sheng, how are you doing with this advertisement? Is there a problem with the price?" Zheng Yumian asked cautiously, with a trace of uneasiness in his eyes.
Ma Qing said angrily: "The problem is huge. According to Wei's quotation, I can't afford five or six hundred thousand for this set." His brows were furrowed, and his face showed Dissatisfied look.
"Ma Sheng, this is your fault. Our Yaguang's profit this year is at least over 10 million, and you still care about these five or six hundred thousand. If you don't get the small fortune, you won't get the big fortune." Zheng Yumian said loudly, trying to ease the awkward atmosphere.
Ma Qing did not expect Zheng Yumian to say such a thing, "If you don't get a small fortune, you won't get a big fortune. This is true, but you have miscalculated, my eldest brother." Ma Qing's tone with reproach in it.
"Why did I make the wrong calculation? Could you please explain it carefully?" Zheng Yumian said unconvinced, his eyes full of doubts.
"Yaguang's profit exceeds 10 million. This is because our products are sold all over the world. But Xiangjiang is a city with less than 4 million people. If I spend 500,000 to 600,000 here, how much will it cost globally? , is our profit enough for advertising?" Ma Qing's words sounded like a barrage of words, and he felt helpless at Zheng Yumian's miscalculation.
"We are not responsible for the advertising fees in other places. Didn't you say that this fee is included in the bidding fee?" In fact, as soon as Ma Qing said it, Zheng Yumian knew that he had made a mistake in his calculation, but he still He retorted unconvinced. There was a stubborn look on his face, as if he was unwilling to admit his mistakes easily.
"If the cost of advertising is so high, what will the agents think? How can we recruit agents? We must find a cost-effective marketing plan and give the agents a sample. You have to You know, the wool comes from the sheep. If we can't reduce marketing expenses and the price of the product is too high, how can we promote our Rubik's Cube?"
Ma Qing's words were full of worry and deep thought. He frowned slightly, his eyes revealing concern for the future.
Ma Qing shook his head, feeling that Zheng Yumian, a young man from a rich family, thought things too simply. If you have never suffered the hardships of society or been severely beaten by society, you can be naive.
In his view, Zheng Yumian lacked a deep understanding of the real business world and only saw superficial benefits while ignoring potential risks and challenges.
Ma Qing's words obviously convinced his partner, "What should we do now?" Zheng Yumian's tone was full of helplessness and confusion.
“Let’s think about another way. Either go directly to the top management of TVB or find the top management of Li TV. Otherwise, we will have to give up the TV advertising route. We will have to take the traditional advertising route. Things will definitely change. It’s a lot trivial, but there is no other way.”
Ma Qing has no other way. As a new Xiangjiang person, his rise is too fast, his wealth is increasing at an extremely fast rate, and his connections are very shallow. He will wait until he needs to use it. At that time, there was no other way except money.
He is well aware of his shortcomings in connections, but he is unwilling to give up. Herein lies the disadvantage of new money over old money, however, the advantages are also obvious. Looking at Ma Qing and Zheng Yumian, everyone should know the advantages of new money over old money.
"Okay then, I'll look for my dad's connections and see if I can find a connection in these two TV stations." Zheng Yumian thought for a while and said, "But, Mr. Ma, if we can only save money by looking for connections, Now that the money is coming, your original idea is meaningless to the agent." Zheng Yumian had a trace of doubt on his face.
“This is actually a kind of screening. If the agent we are looking for has no local advantages, do we still need to cooperate with such an agent? We still need such an agent who can only sell goods. "A partner?"
Ma Qing asked, in order to build a global advantageous sales network, the comprehensive strength of agents is naturally more important. Of course Ma Qing himself hates those who have cheats, but when he is looking for a business partner, he hopes that his partners are full of cheats. This is the virtue of people.
In the following time, Zheng Yumian looked for connections everywhere, hoping to open up high-level channels for the two major TV stations. As for Ma Qing, in addition to being responsible for the daily operations of several large companies under him, he also worked at Xiangjiang Zhiwei Technology Company A special department - Social Public Relations Department was established.
(End of this chapter)