Chapter 44 Prince Yu’s Plan
Zhu Zaijing, who was in the palace, happily looked at the daily business records of Yirantang sent by Meng Chong, and his mood was extremely good.
He never expected that it would have such a good effect, that Yirantang would be loved by so many dignitaries.
Seeing such a hot sales performance, Zhu Zaijing also thanked Huang Jin from the bottom of his heart for coming.
On the opening day, Zhu Zaijing was supposed to be the caretaker in person, but who knew that Huang Jin came unexpectedly.
His appearance instantly aroused everyone's enthusiasm for buying. At first, everyone was a little hesitant about the brand story Liu Yishou told, thinking that only fools would buy such expensive candy.
Huang Jin arrived at Yirantang's shop one step ahead of Zhu Zaijing.
When Zhu Zaijing, who was hiding in the crowd, saw Huang Jin appear, he immediately gave up his intention of revealing his identity and taking action.
Zhu Zaijing watched Huang Jin's movements quietly.
When Huang Jin entered the Yiran Tang store, Liu Yishou enthusiastically introduced the brand story behind Yiran Tang.
After Huang Jin heard this, he immediately showed his identity card.
Huang Jindao: "Our family knows about your Yiran candy. Some time ago, Prince Yu purchased your Yiran candy as a tribute to the palace. After the emperor tasted it, he liked it very much. Our family thought that since The emperor likes it, so he came out to take a look. I didn’t expect you to open a store in Dongshi.”
When Liu Yishou saw that it was the eunuch beside the emperor who came in person, his attitude was extremely respectful. At the same time, he also thought that this was Prince Yu's temporary change of plan and asked people around the emperor to take charge.
Liu Yishou said: "A few days ago, a nobleman came to the villain to buy Yiran candy. The villain didn't know at the time that it was His Highness Prince Yu who did it to honor His Majesty. If he knew that the villain would not accept it. It’s a penny. If you like it, father-in-law, I’ll give it to you.”
Huang Jin said: “The shopkeeper’s words are very polite. Since we are open for business, how can we not say it? What's the rule? Besides, this Yiran candy is a secret secret from "Xanadu". Our family can't neglect it at all, just take as much as you need!"
Liu Yishou's smile suddenly brightened, and Liu Yishou introduced: "Thank you, father-in-law. It is not easy to make Yiran candy. Each procedure requires a long time to make it taste pleasant. Today, the shop is opening for the first time. Yiran candies are sold at a discount of 20%, and you can taste the joy of joy for only 80 taels of silver." Huang Jin was stunned when he heard that the price was 80 taels of silver, and the price was after a 20% discount. , but then he smiled and said: "Such a wonderful product only sells for eight taels. The shopkeeper is really a conscientious shop owner. How many are here? We want them all!"
Liu Yishou said quickly: "Thank you very much. Father-in-law, this is not possible. The shop has prepared 100 bottles today to let more people enjoy the taste, so I can only boldly sell you 10 bottles."
Huang Jin heard. After ten bottles, he was secretly relieved. If he had to take down a hundred bottles at once, he would be in pain.
After all, his temporary appearance was just to cheer up Zhu Zaijing, and he did not intend to cause any serious bleeding.
Huang Jin sighed: "Ten bottles are ten bottles. Let's buy ten bottles first."
A smile instantly appeared on Liu Yishou's face, and he shouted: "Pack it up, waiter, the noble Eunuch Huang is pleased." Have fun and enjoy the blessings of Master Zhang!”
The little second-hand man quickly took out ten boxes of beautifully wrapped gift boxes from the counter, held them up generously and walked around in front of the store before putting them down. Huang Jin's side.
Huang Jin listened to Liu Yishou's shouts and looked at the waiter's actions, and felt it was extremely novel. This was the first time he had enjoyed such a unique treatment when shopping.
Huang Jin looked at the ten boxes of exquisite Yiran candies beside him, with a happy smile on his face. At the same time, he took out eighty taels of silver notes from his sleeve pocket and handed them to Liu Yishou. Liu Yishou immediately ordered someone to write another "invoice", handed it to Huang Jin respectfully, and said: "Father, this is the store's formal invoice. As long as the packaging is not damaged, the store can refund the original price within three months with this invoice." Purchase the Yiran candy with the corresponding number in hand. ”
Huang Jin was surprised when he saw this invoice. He never expected that Prince Yu would also start a repurchase business when he did business for the first time, which surprised Huang Jin.
Of course, there are conditions. The first is that the packaging is intact, the second is within three months, and the third is the corresponding number.
So the "invoice" designed by Zhu Zaijing is actually a kind of product "certificate", which can also be regarded as a means of anti-counterfeiting.
Huang Jin smiled and said: "Our family likes the shopkeeper's openness in doing business."
With Huang Jin proofing in front, and the people watching outside hearing Liu Yishou's repurchase guarantee, these people became excited at that time.
For many people, this bottle of Yiran candy is no longer candy, but a way of saving that does not require interest.
You must know that today's banks have to pay a storage interest when depositing money, and this interest is generally paid by depositors to the bank, not by the bank.
Now Yirantang's sugar can actually provide three months of "interest-free savings", which is simply good news for many merchants who have money to withdraw and deposit.
So after Huang Jin's platform was proofed, some bold businessmen stepped forward to confirm the role of "invoice" and then proudly bought ten bottles back.
Faced with such guests, Liu Yishou naturally received them happily and gave them Mr. Zhang's blessings.
In this way, one hundred bottles of Yiran candy were sold out in less than an hour on the first day, bringing Zhu Zaijing a turnover of 800 taels.
However, this is just a small test. If Yirantang really only reaches this step, it will not be considered a successful product for Zhu Zaijing.
So it will be considered a success if the buyer opens Yirantang and actually consumes it.
Otherwise, his Yi Ran Tang would be at best a temporary bank, and it could easily turn into a loss-making Ponzi scheme accidentally.
For this reason, Zhu Zaijing also implemented the second step of the plan, which was to recycle the empty bottles at a high price. As long as the empty Yiran sugar bottles are in good condition and accompanied by the invoice from when the sugar was purchased, Yiran Tang can recycle them for one tael of silver.
This not only plays a cyclical role, but also further stabilizes the value of Yirantang, making it a luxury product that is not only high-end, but also has investment value.
Such expensive luxury goods may be out of reach for ordinary people, and they may even be unwilling to consume them. However, for dignitaries who pursue differentiated consumption, the more ordinary people cannot afford them. The more stuff you play, the more they like it.
Because this not only brings out their elegance and uniqueness, but also allows them to distance themselves from ordinary people in their hearts.
So in future sales plans and brand building, Zhu Zaijing will focus on this kind of high-end game. They will find ways to issue some high-end invitations and invite some big consumers to taste new products.
While allowing these people to appreciate the products, they can also broaden their network of contacts, raise their own standards, and stimulate their desire for comparison.
(End of this chapter)